Moores Legal Pty Ltd

What Moores Legal Pty Ltd does

Moores Legal Pty Ltd (trading as Moores, legal entity Moores MDP Pty Ltd) is a privately held, values-driven Australian law firm founded in 1971 and headquartered in Hawthorn, Melbourne. The firm operates a single-office practice with 51-100 employees serving two client categories: Private Clients (individuals needing wills, estate planning, deceased estates, family law, elder financial abuse, VCAT guardianship, and residential property work) and Organisational Clients (businesses, charities, schools, aged care providers, faith-based organisations, and social ventures requiring governance, regulatory compliance, workplace relations, child safety, privacy, and disputes advice). Its practice is vertically specialised in aged care and retirement living, education, faith-based organisations, NFP/charity, and social housing, supported by sector-dedicated practice leaders.

The firm has no proprietary technology platform; its productised offerings consist of the Moores Agreed Pricing (MAP) fixed-fee billing model, a downloadable Privacy Toolkit for Organisations launched in May 2026, a dedicated webinars and training platform (training.moores.com.au), an Insights/Resources library, and the Helping Good Grow publication series. Operational tooling is limited to a RealAML integration for Verification of Identity checks to meet AML/CTF obligations from 1 July 2026.

Moores generates revenue through traditional professional service fees, differentiated by MAP fixed pricing that provides fee certainty before engagement. The go-to-market is sales-led and referral-driven, primarily within Victoria, with client acquisition mediated by sector reputation, thought leadership content, and direct engagement rather than inbound digital demand capture. The firm holds no external funding and discloses no revenue figures.

Name

Moores Legal Pty Ltd

Legal name

Moores MDP Pty Ltd

Website

https://moores.com.au

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (541110), Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

Keywords

• Legal services
• Estate planning
• Trust administration
• Charity law
• Workplace relations

Headquarters

HQ city

Hawthorn

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Legal Services Fees: Traditional legal service fees with an innovative Moores Agreed Pricing (MAP) model that provides clients with a fixed fee before work begins, eliminating hourly rate uncertainty.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Moores Legal is a values-driven Australian law firm providing traditional legal services to individuals, organisations, not-for-profits, schools, aged care providers, and faith-based groups across Victoria. Core offerings include wills and estate planning, deceased estate administration, family law, charity and not-for-profit law, education law, aged care and retirement living law, workplace relations, child safety, governance, and commercial real estate. The firm differentiates through its Moores Agreed Pricing (MAP) fixed-fee model and sector specialisation in regulated industries.

Product overview

Moores is a values-driven law firm based in Melbourne, Australia, operating as a unified legal practice rather than a platform with modular components. The firm offers legal services across two main client categories: Private Clients (individuals) and Organisational Clients (businesses and organisations), with specialised sector expertise in Aged Care, Education, Faith-Based Organisations, Not-for-Profit/Charity, and Social Housing. The product portfolio includes Moores Agreed Pricing (MAP) - a fixed-fee pricing model for legal services, the Privacy Toolkit for Organisations (a downloadable resource for managing privacy compliance), Webinars & Training programs, and Resources including guides, fact sheets, articles and online tools. All services are delivered by specialist lawyers through the firm's main practice without a technology platform architecture.

Differentiator

Problem solved

Functional benefit

Brands

• Moores Agreed Pricing (MAP): Fixed-fee pricing model offered by Moores where clients know the fee before work begins, without hourly rates or estimates.

Products and services

• Private Clients Legal Services Legal services for individuals and families covering deceased estates, disputes relating to wills/estates/trusts/SMSF, elder financial abuse, family and relationship law, residential property, vulnerable beneficiaries, VCAT guardianship and administration, and wills/estate planning and structuring.
• Organisational Clients Legal Services Legal services for organisations covering bequests, charity and not-for-profit law, child safety, commercial real estate, construction and infrastructure, disputes, governance, discrimination and human rights, privacy and data security, regulatory compliance and investigations, safeguarding, and workplace relations.
• Sector Specialisations Specialised legal services for specific sectors including Aged Care and Retirement Living, Education and Training, Faith Based Organisations, Not-for-profit/Charity and Social Ventures, and Social Housing.
• Privacy Toolkit for Organisations A downloadable toolkit for organisations to manage privacy obligations with clarity and confidence, launched during Privacy Awareness Week 2026.
• Webinars & Training Expert-led sessions exploring emerging challenges and key legal considerations, particularly for education sector clients, delivered through the firm's dedicated training platform.

Quantifiable outcome

• Tier 1 ranking in Trusts and Estates - Melbourne (Best Law Firms Australia 2027)
• +2 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Lander & Rogers: Melbourne-based full-service firm with overlapping private client and organisational client practices, including family law, property, and disputes; competes for similar mid-market organisational work in Victoria.
• Arnold Bloch Leibler: Melbourne-based mid-tier firm with comparable specialisation in not-for-profit, charity, and private client / trusts & estates work; widely regarded as the closest head-to-head competitor in the Victorian NFP and wealth advisory legal market.
• Maddocks: Melbourne-headquartered full-service firm with dedicated NFP, education, and aged care sector practices; very similar vertical specialisation and overlapping client base to Moores, particularly in the Victorian NFP/charity market.
• Tisher Liner FC Law: Melbourne mid-tier commercial firm with comparable private client and property practices; another local competitor in the Victorian full-service and private client market.
• Russell Kennedy: Melbourne mid-tier firm with strong practices across NFP/charity, aged care, education, and private clients; competes directly with Moores in the same verticalised sector niches and in Doyles/Best Lawyers rankings.
• Hall & Wilcox: National Australian firm with a strong Melbourne base and recognised NFP, education, and social sector practices; competes for the same organisational clients and for sector rankings (Doyles, Chambers) as Moores.

Broad incumbents

• Allens: National full-service firm with significant Melbourne presence; broader-portfolio incumbent that occasionally competes for the larger NFP, charity, and private wealth matters, though less vertically specialised than Moores.
• King & Wood Mallesons: Australia's largest full-service law firm with a major Melbourne office; competes for larger organisational mandates in NFP, education, and aged care that may be beyond Moores' scale, and offers a broader portfolio of legal services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Moores_Au

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moores Legal Pty Ltd