Rose of Sharon

What Rose of Sharon does

Rose of Sharon is a registered Canadian charity (Charitable Registration No. 13323 5903 RR0001) founded in 1985 and headquartered at 1145 Nicholson Road, Unit 2, Newmarket, Ontario. Its sole operating geography is York Region, where it serves pregnant and parenting youth aged 14 to 29 through a portfolio of seven integrated programs: ABC (All Babies Count) prenatal education, an onsite High School Program with childminding and transportation, Group Programs for parenting and child development, individual Counselling Services, a Child Development Centre, Rosie's Closet Practical Supports & Food Pantry, and the Youth Thrive Community Hub. The organization reports helping over 300 young mothers and their babies annually and operates with a professional staff of 11-15 led by Executive Director Deanne Kukulewich.

The underlying operating model is a hybrid onsite-plus-online service delivery platform built around direct in-person case management rather than proprietary technology. There is no product software, API surface, mobile application, or patented technology disclosed in the input; the closest 'platform' component is the charity's website (roseofsharon.com), which carries program information, donations, an event calendar with iCalendar/Google/Outlook syndication, and a careers page. Go-to-market and beneficiary acquisition occur through community-based outreach, school and healthcare referral channels, and word-of-mouth within York Region, while donor acquisition runs through recurring community events (annual Charity Golf Classic, benefit concerts, galas, Mother's Day campaigns, bingo nights) and corporate partnerships with local hospitality, insurance, and automotive businesses.

Rose of Sharon's revenue mechanics are those of a donation-funded nonprofit: 100% of its program funding is sourced from community donors and program funders, and all services are provided free of charge to clients. The pricing model is therefore effectively 'Freemium' / free at point of use, with no per-seat, licensing, or contracted revenue lines. Documented fundraising events at the input cut-off ranged from $600 (a single SuperMoon Cheesecake promotion) through $5,685 (a December 2023 benefit concert) to $75,000+ (the 4th Annual Charity Golf Classic in 2023), and operating expenditure is supported by a recurring base of staff, facility, and program costs consistent with a small Canadian community charity.

Name

Rose of Sharon

Legal name

Rose of Sharon

Website

https://roseofsharon.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Rose of Sharon is a Canadian registered charity founded in 1985 in Newmarket, Ontario, providing free educational, counselling, child development, and practical support programs to pregnant and parenting youth aged 14-29 in York Region.

Ownership category

akta.pro rank

Headquarters

HQ city

Newmarket

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: Rose of Sharon is a registered Canadian charity (Charitable Registration No.: 13323 5903 RR0001). 100% of free programs and services are funded through community donations and program funders. Revenue is raised through various fundraising events and direct donations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Rose of Sharon is a registered Canadian charity that delivers free supportive programs and educational services to pregnant and parenting youth aged 14-29 in York Region, Ontario. Its portfolio includes prenatal education (ABC - All Babies Count), a High School Program with childminding and transportation, group programs on parenting and child development, personal counselling, a Child Development Centre, and Rosie's Closet food pantry and practical supports, with the Youth Thrive Community Hub serving as a central access point. All programs are offered at no cost and funded entirely by community donations and program funders.

Product overview

Rose of Sharon is a registered Canadian charity offering a portfolio of interconnected social service programs for pregnant and parenting youth (ages 14-29) in York Region. The organization provides free, integrated support including educational services (High School Program with childminding), prenatal and parenting education (ABC - All Babies Count), mental health support (Counselling Services), child development programming (Child Development Centre), group-based learning (Group Programs), and practical material assistance (Rosie's Closet Food Pantry). Services are offered online and onsite in a welcoming, safe, and inclusive space, with the Youth Thrive Community Hub serving as a central access point for these coordinated services.

Differentiator

Problem solved

Functional benefit

Products and services

• ABC (All Babies Count)

Quantifiable outcome

• 300+ young mothers and babies helped annually

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Market Brewing CompanycoreGTM or Marketing PartnerRegular venue partner for fundraising events including Benefit Concerts and Charity Bingo nights. Hosted multiple events to support food support services for young families.
• State & Main Kitchen & Bar (Aurora)coreGTM or Marketing PartnerAnnual Mother's Day campaign donating $10 per fulfilled reservation during promotional periods. Multiple years of partnership supporting family care packages.
• The George Brewhouse & EateryminorGTM or Marketing PartnerPink Your Drink campaign - $1 donated per Rosé Spritz ordered during summer 2025 promotion.
• Lebovic Golf ClubcoreGTM or Marketing PartnerVenue for annual Charity Golf Classic events, including the 7th Annual event in September 2026.
• Silver Lake Golf & Country ClubminorGTM or Marketing PartnerVenue for 5th Annual Charity Golf Classic in September 2024.
• The Hartman Venue | B&BminorGTM or Marketing PartnerPartnered for Mother's Day Afternoon Tea events, raising funds for free programs.
• SuperMoon Japanese Style CheesecakeminorGTM or Marketing PartnerMay 2023 fundraiser donated $1 per cheesecake sold, raising $600 for family care packages.
• Christina Assuncao Real EstateminorGTM or Marketing PartnerEvent organizer for Galentines Party fundraising event.
• Old Flame Brewing CominorGTM or Marketing PartnerVenue for Galentines Party event in February 2025.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Bloom Canada: Canadian charity supporting pregnant and parenting women, including young mothers, with community-based programs. Closely aligned mission and demographic focus on pregnant and parenting youth.
• Yellow Brick House: York Region shelter and outreach organization supporting women and children experiencing violence and abuse. Comparable as a York Region social services nonprofit serving vulnerable women and children with wraparound supports.
• Boys & Girls Club of York Region: York Region youth development charity offering programs for children and youth. Comparable as a community-based youth services nonprofit in the same geography, though focused on broader youth populations.
• Macaulay Centre for Children: York Region-based organization providing early childhood development and family support programs. Comparable given shared York Region geography and overlapping child development / parenting support programming.
• 360 Kids: York Region-based youth services organization serving at-risk and homeless youth, including those transitioning to independence. Most directly comparable given shared York Region geography and overlapping youth/family support mandate.

Broad incumbents

• YWCA Toronto: Established Toronto-area women's services organization offering housing, employment, and newcomer supports including programs for young women. Comparable as a broader women-and-family services incumbent in the same Ontario geography.
• Covenant House Toronto: Large Toronto-based charity serving youth experiencing homelessness and trafficking, including pregnant and parenting youth. A broader incumbent with overlapping youth-services mandate but operating at much larger scale.
• Children's Aid Society of York Region: Statutorily mandated child welfare authority serving York Region. Adjacent rather than directly comparable, but operates in the same child- and family-services ecosystem with overlapping clientele.

Others

• Jewish Family and Child Service of Greater Toronto: Greater Toronto Area social services agency offering family counselling, parenting support, and community programs. Thematically adjacent given shared counselling and family-support services, though serving a different primary community.

Regional players

• Auntie Pearl's Place: Surrey, BC-based program supporting young pregnant and parenting women. Comparable mission and demographic focus but operating in Western Canada rather than Ontario.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=Eheawjtse2s
• Xx.com/RoseOfSharon_YR

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rose of Sharon