What PLUS Corporation does

PLUS Corporation is a publicly listed Japanese manufacturer and distributor of office furniture, stationery, office supplies, and meeting-room equipment, headquartered in Toranomon, Tokyo, with origins traced to 1948 (per firmographic records) and a company-history milestone in 1971. The company operates through four business divisions: the Furniture Company (desks, chairs, storage, partitions, and end-to-end office relocation and design services delivered via direct field sales and showrooms); the Stationery Company (scissors, correction tapes, tape glue, staplers, files, notebooks, labels, and hygiene products marketed under sub-brands Fit Cut Curve, Whiper, Norino, Keshipon, and Deco Rush); the Vision Business (electronic whiteboards and copyboards); and the Jointex distribution arm. Its products are sold through national stationery retailers, mass retailers, marketplace platforms (Amazon, Rakuten, LOHACO), and company-operated e-commerce (bungu-shop.plus.co.jp), and experienced in person at the PLUS DESIGN CROSS and CREATORE with PLUS showrooms in six major Japanese cities, with a flagship expansion to Osaka scheduled for August 2026.

The company's revenue model combines transactional hardware sales (stationery and furniture), consumable/refill revenue streams (correction tape refills, Norino tape glue refills, replacement blades), and professional services revenue from bespoke office relocation, interior design, and custom imprinting/OEM work for corporate branding. Manufacturing is anchored by wholly owned production facilities in Vietnam (Bien Hoa factory, operational since 1995 as an industry pioneer, and the Nunchaku factory, operational since May 2010) producing 1,500+ SKUs across scissors, correction tape, and office supplies, plus additional factories in Shanghai (flat files, OA labels, correction tape) and Shantou (copyboards, paper cutters), with domestic production at the PLUSLAND Maebashi factory. Customer segments span enterprise offices and corporations (primary), consumers and individual users (primary), and secondary segments in corporate promotional/wholesale buyers, educational institutions, and the healthcare sector (Keshipon stamps for medical-records privacy).

Strategic positioning emphasizes brand equity built over multiple decades (Fit Cut Curve has held the No.1 scissors sales position in Japan for 11 consecutive years), strong design recognition (Good Design Awards in 2004, 2005, 2010, and 2014), and a growing ESG narrative anchored by SBTi certification obtained February 5, 2026 (Scope 1+2 emissions reduction of 42.0% and Scope 3 of 25.0% by 2030 against a 2024 baseline), long-standing Privacy Mark certification (since October 2006), and Health Management Outstanding Corporation recognition three years running. Customer acquisition blends product-led growth (limited-edition Sanrio collaborations with Sun-Star Stationery targeting students and collectors), enterprise field sales for furniture and design services, and multi-channel retail distribution, supported by an active showroom, event, and content-marketing ecosystem anchored by the annual PLUS PRESS magazine.

Name

PLUS Corporation

Legal name

PLUS Corporation

Website

https://plus.co.jp

Company type

Public

Founded year

1971

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

PLUS Corporation is a publicly listed Japanese manufacturer and distributor of office furniture, stationery, and meeting-room equipment serving enterprise offices, consumers, and SMBs across Japan via retail, e-commerce, and a national showroom network, with manufacturing operations in Vietnam and China.

Ownership category

akta.pro rank

Product category

Office Supplies and Furniture

NAICS

Office Furniture (including Fixtures) Manufacturing (3372), Office Supplies (except Paper) Manufacturing (339940), Stationery Product Manufacturing (32223), Showcase, Partition, Shelving, and Locker Manufacturing (337215)

SIC

Office Furniture (2520), Miscellaneous Furniture & Fixtures (2590), Papers & Allied Products (2600)

akta.pro primary industry

Stationery & Office Paper Products (notebooks, pads, forms) (IMAMAHAG)

akta.pro secondary industries

Office Furniture & Workspace Accessories Retail (CRALABAE), Paper Products (Notebooks, Copy Paper, Envelopes) Retail (CRALABAC)

Keywords

• Office stationery manufacturing
• Office furniture solutions
• Correction tape products
• Privacy security stamps
• Workspace design services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Stationery Products Sales: Sale of stationery products including scissors, tape dispensers, correction tapes, files, folders, and other office supplies through retail and wholesale channels.
2. Office Furniture Sales: Sale of office furniture including desks, chairs, storage solutions, and partition systems through enterprise sales and showrooms.
3. Replacement Parts and Refills: Sales of replacement blades, ink cartridges, tape refills, and other consumables for stationery products.
4. Office Space Design Services: Professional services for office relocation, renewal, design, and interior construction through Furniture Company division.
5. Custom Printing and Branding: Custom imprinting services for corporate branding on stationery products, including silk screen printing, pad printing, and hot stamping.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

PLUS Corporation manufactures and sells office stationery (scissors, correction tape, tape glue, privacy stamps, files, notebooks, staplers, labels, paper cutters, desk accessories) and office furniture (desks, chairs, partitions, storage), along with meeting tools (electronic whiteboards and copy boards) and custom imprinting services. The company also provides enterprise office space design, relocation, and renewal consulting through its Furniture Company division, operating showrooms (PLUS DESIGN CROSS and CREATORE with PLUS) across Japan and distributing through retail, e-commerce, direct sales, and wholesale channels.

Product overview

PLUS Corporation operates as a diversified office environment company with four core business divisions: Furniture Company (office furniture and relocation services), Stationery Company (stationery and office supplies), Vision Business (meeting tools and electronic whiteboards), and Jointex Company (distribution). The product portfolio centers on the Fit Cut Curve scissors brand (featuring Bernoull curve blades in titanium, fluorine coat, and premium variants), Whiper correction tape series, Norino tape glue products (including refillable Norino Pro and portable Norino Pod/Beans), and the Keshipon privacy stamp line. Additional key products include Deco Rush decoration tape, various file products (clear files, flat files, Deja vu Colors series), notebooks (Ca.Crea, Kaite), OA labels, paper products, hygiene products, and office accessories. The company also provides custom imprinting services for corporate branding and operates CREATORE with PLUS showrooms for workspace design consultation across Japan.

Differentiator

Problem solved

Functional benefit

Brands

• Fit Cut Curve (フィットカットカーブ): Line of scissors featuring ergonomic design with Bernoulli curve blades, multiple variants including titanium, fluorine coat, and portable Twiggy models.
• Keshipon (ケシポン)
• Whiper (ホワイパー)
• Norino (ノリノ)
• Deja vu Colors (デジャヴカラーズ)
• Deco Rush (デコラッシュ)
• Ca.Crea (カ.crete)
• SASITEMI (サシテミ)
• Mekuball (メクボール)
• Mekool (メクール)
• COE365 (コエサンロクゴ)
• ito/oshi (イトオシ)

Products and services

• Office Furniture (オフィス家具) Office furniture products and solutions including desks, chairs, meeting tables, storage solutions, partitions, and full office space design and relocation services offered to enterprise customers through the Furniture Company division.
• Stationery and Office Supplies (文具・事務用品) Comprehensive stationery and office supplies including correction tape, tape glue, scissors, staplers, files, notebooks, paper products, labels, desk accessories, and personal information protection stamps for consumer and enterprise customers.
• Meeting Tools (ミーティングツール) Electronic whiteboards, copy boards, and meeting support tools offered through the Vision business division to enterprise and educational customers.
• Distribution Business (流通事業) Distribution and logistics services for stationery and office supplies through the Jointex Company division.
• Fit Cut Curve Scissors (フィットカットカーブ) Flagship scissors brand featuring Bernoulli curve blades for smooth cutting, with variants including titanium coating, fluorine coating, premium titanium, portable Twiggy models, and specialized kitchen and cooking versions. 11 consecutive years as No.1 scissors sales in Japan.
• Whiper Correction Tape Series (ホワイパー) Correction tape products available in refillable and disposable formats, including quiet, slide, rush, and various other variants. World's largest single-factory shipment volume achieved in 2009 at Vietnam factory.
• Norino Tape Glue Series (ノリノ) Tape glue products including refillable types (Norino Pro, Norino Spot, Norino Pod) and disposable types (Norino Beans, Norino Coro), known for the tape sag compensation service.
• Keshipon Privacy Stamp Series (ケシポン) Personal information protection stamps that conceal private information on documents, available in roller, stick, slim fit, and box opener variants. Useful for healthcare, government, and corporate document handling.
• Deco Rush Decoration Tape (デコラッシュ) Decoration tape series for decorating notebooks and cards, available in standard and petit sizes with various seasonal and collaboration designs. Celebrating 10th anniversary with renewed designs and new patterns.
• Clear Files and Flat Files PP-based clear files, flat files, ring files, and presentation files in Deja vu Colors and other series.
• Paper Products (ノート・紙製品) Notebooks including Ca.Crea, Kaite, notebooks, and ring notes; paper products including report pads and printer paper.
• OA Labels Multi labels including Always Label series, strong adhesive labels, repositionable labels, laser labels, and waterproof film labels.
• Hygiene Products (衛生用品) Face masks, face shields, auto dispensers, UV sterilization cases, and CO2 monitors.
• Me-Crikko Finger Cot Series (メクリッコ) Finger cots for page turning, available in rubber, silicone, honeycomb, and catch variants with various friction levels.
• Mekuball Page Turning Ball Series (メクボール) Water-dispensing balls for moistening fingers to turn pages, with compact variant and disinfectant solution.
• Paper Punches and Staplers Hole punches including 2-hole Force 1/2 punch; staplers including Flat Karu-Hit, Pita-Hit, Karu-Hit, and Raku-Hit (multiple Good Design Award winners); and needle-less staplers (Paper Clinch series).
• Desk Accessories Pencil sharpeners including Hashire! Enpitsu-Kezuri! and SASITEMI auto sharpeners; desk mats; bookends; letter scales; and multifunctional pen stands with lantern function.
• Paper Cutters (手動断裁機) Manual paper cutters including Hanbunko slide cutter, PK-213 compact cutter, PK-113, and PK-513LN models with replacement blade systems.
• Custom Print Services Custom imprinting and OEM services for stationery products including corporate branding, event merchandise, and promotional items, using silk screen printing, pad printing, and hot stamping.
• CREATORE with PLUS Showroom Service Office design consultation and showroom service helping customers design workspaces aligned with individual work styles, available at multiple locations nationwide.
• Fit Cut Curve Universal Titanium Multi-Purpose Scissors (フィットカットカーブ 万能チタン) Multi-purpose scissors featuring enhanced sharpness and a newly added washable feature, expanding the Fit Cut Curve scissors line.
• Roller Keshipon Box Opener Replaceable (Honda Collaboration, Limited Black Color) Limited edition black color roller Keshipon box opener with replaceable heads, using approximately 30% recycled bumper materials from Honda vehicles, combining privacy protection with sustainable materials.
• Fit Cut Curve Twiggy and Noori Pod Sanrio Characters Design (Limited Edition) Limited-edition Sanrio-themed portable scissors (Fit Cut Curve Twiggy) and tape runners (Noori Pod) featuring Hello Kitty, Cinnamoroll, and Kuromi designs, with four design variations per character, targeted at students, families, and stationery collectors.

Quantifiable outcome

• World's largest correction tape shipment volume at single factory achieved in 2009
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Sun-Star Stationery Co., Ltd.minorStrategic or Co-development Partner · 24 June 2026Collaboration for Sanrio-themed stationery products featuring Hello Kitty, Cinnamoroll, and Kuromi characters. Products include Fit Cut Curve Twiggy portable scissors and Noori Pod tape runners released July 1, 2026 in Japan.
• Science Based Targets initiative (SBTi)coreOthersSBT certification body that validated PLUS Corporation's greenhouse gas emission reduction targets including Scope 1, 2 (42.0% reduction) and Scope 3 (25.0% reduction) by 2030 using 2024 baseline.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Tombow Pencil Co., Ltd. Japanese stationery manufacturer with strong consumer brand (Mono eraser, Pit Airball pen) — competes in adjacent stationery categories and shares Japan's specialty stationery retail channel.
• ASKUL Corporation: Japan's largest office supplies e-commerce/distribution platform — competes with PLUS on the distribution side (Bungu Direct Shop vs LOHACO/Askul) and as a wholesale channel for office products.
• King Jim Co., Ltd. Japanese stationery and office supplies manufacturer known for the Hitofude file and Clearfile D-ring file — directly competes with PLUS's files, binders, and office organization category.
• Pilot Corporation: Major Japanese writing instrument manufacturer with global reach — directly competes with PLUS in the pen/pencil-adjacent office supplies category and has stronger international distribution.
• Itoki Corporation: Japanese office furniture and interior specialist serving large enterprise customers — competes with PLUS on office redesign, partition systems, and free-address solutions.
• Kokuyo Co., Ltd. Japan's largest office furniture and stationery conglomerate with a directly overlapping product portfolio across office furniture, stationery, and space design services — the most direct head-to-head competitor for PLUS's Furniture Company and Stationery Company divisions.
• Pentel Co., Ltd. Japanese stationery manufacturer specializing in mechanical pencils (P205) and markers — competes with PLUS's stapler, marker, and writing-adjacent categories.
• Okamura Corporation: Major Japanese office furniture manufacturer with deep enterprise sales channels, competing directly against PLUS's Furniture Company division in desks, chairs, and office interiors.

Broad incumbents

• LIXIL Corporation: Large Japanese building materials and interior products conglomerate with office furniture exposure — broader portfolio but overlapping in office interior goods where PLUS participates.
• Staples Japan (Staples Inc.): Multinational office supplies retailer with Japanese operations — competes as a distribution channel for office supplies and competes with PLUS in retail/commercial stationery sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/PlusplusShop
• YouTubeyoutube.com/user/plusstationeryJapan
• Facebookfacebook.com/plus.showroom
• Instagraminstagram.com/plus_style.yebisu

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PLUS Corporation