TC Squared

What TC Squared does

TC Squared is a privately held, full-service advertising and marketing services agency headquartered in Columbia, South Carolina. Founded in 1999 by Tina Clark, the firm operates with a team of seven employees and serves a mix of small-to-medium businesses, mid-market regional firms, and select enterprise clients (including Blue Cross Blue Shield and KFC) across diverse industries such as healthcare, legal, home services, retail, restaurant, insurance, financial services, and pharmacy.

The agency's core offering spans the full marketing lifecycle: creative strategy, content marketing, TV and radio production, branding, graphic design, media buying, animation, social media management, long-form video production, and outdoor advertising. Its underlying capability set is built around in-house visual communications (graphic design, motion graphics, photography, videography) combined with omni-channel media planning and buying relationships, rather than any proprietary technology platform. The agency uses a comprehensive auditing process to develop individualized omni-channel media plans for each client and can either run the full campaign end-to-end or support specific steps.

TC Squared generates revenue through professional service fees for marketing campaigns and ongoing client engagements, with a quote-based, multi-year contract pricing model that varies by client scope and project requirements. Distribution is direct and regional: the firm sells through consultative engagement led by a dedicated VP of new business (Ashley Busbee), supported by a senior media buyer with 20+ years of large-agency experience (Donna D'Achillo). The firm has completed 1,000+ campaigns over its 25-year history and currently serves 20+ active clients, with no external funding, parent company, or disclosed revenue figures.

Name

TC Squared

Legal name

TC Squared

Website

https://tcsquaredmarketing.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

TC Squared is a privately held, full-service advertising and marketing agency in Columbia, South Carolina, founded in 1999. Its 7-person team provides creative strategy, production, and media buying across TV, radio, digital, and outdoor channels for regional SMBs and select enterprise clients.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Media Buying Agencies (541830), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Radio Media Buying (MPAAABAI)

Keywords

• Advertising agency services
• Media buying planning
• Creative marketing strategy
• Brand identity design
• Social media management

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing and Advertising Services: Full-service marketing agency providing creative strategy, content marketing, TV and radio production, branding, graphic design, media buying, animation, social media, and long-form video services. Revenue generated through professional service fees for marketing campaigns and ongoing client engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

TC Squared is a full-service advertising and marketing agency that develops creative strategy, produces content across TV, radio, outdoor, digital, and social channels, designs brand identities and visual assets, and negotiates media placements for businesses primarily in South Carolina and surrounding regional markets. The agency combines strategy, creative production, and media buying under a single roof, handling entire campaigns or supporting clients with specific steps of the marketing process.

Product overview

TC Squared is a full-service marketing and advertising agency offering a comprehensive suite of services under one roof. The agency's core offering combines creative strategy, content marketing, and media buying services supported by specialized production capabilities including TV and radio advertising, branding, graphic design, animation, social media management, long form video production, and outdoor advertising. The agency operates as a single unified service offering rather than a software platform with discrete product modules, with all services working together to deliver omni-channel media campaigns tailored to each client's unique needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Strategy Development of tailored marketing strategies and messaging frameworks for clients across diverse industries, producing individualized creative and media plans.
• Content Marketing Creation of compelling marketing content and messaging designed to drive target audiences to take action and engage with client brands.
• TV and Radio Advertising Production of television and radio commercials for clients spanning healthcare, legal, retail, home improvement, and financial services sectors.
• Branding Development of brand identities including logos, signage, style guides, and visual brand systems for client businesses.
• Graphic Design Creation of visual communications including brochures, flyers, logos, and promotional materials with attention to aesthetic appeal and readability.
• Media Buying Negotiation and placement of advertising across appropriate media channels including TV, radio, outdoor, and digital to reach target audiences effectively.
• Animation Production of animated advertising content and motion graphics for client campaigns.
• Social Media Management Management of social media strategy and creation of social media content across platforms including Facebook and Instagram for client brands.
• Long Form Video Production of extended video content including promotional videos, client testimonials, and detailed product demonstrations.
• Outdoor Advertising Creation and placement of outdoor advertising including billboards, bus station posters, and trade show displays.

Quantifiable outcome

• 1,000+ campaigns completed
• +2 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Omnicom Group: Global marketing and corporate communications holding company with a portfolio of advertising, media planning, and public relations agencies. Comparable as a broader incumbent defining the agency-of-record model TC Squared operates within at a regional scale.
• Publicis Groupe: Global advertising holding company operating agencies across creative, media, and digital disciplines worldwide. Comparable as a broader incumbent offering end-to-end advertising services; competes with TC Squared only on enterprise-level accounts but sets the pricing and capability benchmark.
• WPP: Global advertising and communications holding company with operating agencies spanning advertising, media investment management, and public relations. Adjacent incumbent that competes for the same enterprise brand owners and represents the scale ceiling of the category.

Others

• HubSpot: Marketing technology platform providing CRM, content, social media, and SEO tools to SMBs and mid-market companies. Adjacent ecosystem player enabling in-house marketing functions at the same client segment TC Squared serves, increasingly substituting for traditional agency services.

Direct peers

• Hodges Partnership: Charleston, South Carolina-based public relations, marketing, and digital agency. Comparable as a Southeast regional agency offering complementary brand communications, social media, and crisis communications capabilities to overlapping mid-market clients.
• The Tombras Group: Knoxville, Tennessee-based independent full-service advertising agency offering creative, media, digital, and production services to regional and national brands. Highly comparable operating model: independent, full-service, founder-influenced agency competing in adjacent Southeast markets.
• Rawle Murdy: Charleston, South Carolina-based full-service marketing and advertising agency focused on travel, healthcare, and B2B clients in the Southeast. Comparable as a regional full-service agency with in-house creative, media buying, and brand strategy capabilities.
• Chernoff Newman: Columbia, South Carolina-based full-service advertising and public relations agency serving regional and national clients. Directly comparable as a same-metero full-service agency competing for the same South Carolina client base across creative, media buying, and production.
• EP+Co (formerly Erwin Penland): Greenville, South Carolina-based creative and media agency with capabilities across advertising, digital, and content production. Directly comparable as a same-state full-service agency with broad channel coverage and similar regional client profiles.
• Blue Ion: Charleston, South Carolina-based digital-first branding and marketing agency serving regional and national clients. Comparable as a Southeast-based full-service agency, though more digitally oriented — competing for many of the same mid-market brand engagements.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tc-squared-advertising

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TC Squared