Atonne Group
- Company typePrivate
- Founded1954
- HeadquartersWyoming, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
Atonne Group firmographics
Firmographics- Name
- Atonne Group
- Legal name
- Atonne Group, Inc.
- Website
- https://atonnegroup.com
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Atonne Group industry classification
Industry- Product category
- Diversified Manufacturing and Services
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Lumber and Other Construction Materials Merchant Wholesalers (4233), Metal Service Centers and Other Metal Merchant Wholesalers (423510), Roofing, Siding, and Insulation Material Merchant Wholesalers (42333)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Lumber & Other Construction Materials (5030), Wholesale-Metals Service Centers & Offices (5051), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)
Keywords
Where Atonne Group is headquartered
LocationHeadquarters
- HQ city
- Wyoming
- HQ country
- United States
- HQ region
- North America
Offices17 records
Markets served
Atonne Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Distribution channels6 records
Marketing channels3 records
Atonne Group product offering
Product offeringCore offering
Atonne Group is a shared-services umbrella company that organizes, coordinates, and manages common corporate services for thirteen Goodale Family Businesses operating across manufacturing, energy, construction, financial services, and real estate. Its portfolio companies produce and distribute heavy-duty truck parts (Valley Truck Parts), custom fire apparatus (HME Ahrens-Fox), remanufactured turbine-powered DC-3 aircraft (Basler Turbo Conversions), metal fabricated components (Metal Components, Van Dam Iron Works), expanded polystyrene foam (Michigan Foam Products), contract furniture and medical products (Montisa), oil and gas production (Goodale Enterprises), construction materials (Gypsum Supply Company, West Michigan Lumber), powersports vehicles and parts (Village Motorsports, PartsPitStop), real estate lending (Northern Mortgage Services), and real estate brokerage and development (Smith Diamond Realty, JAG Development).
Product overview
Atonne Group is a shared-services umbrella company for the Goodale Family Businesses, organizing and managing common corporate services across a diversified portfolio of manufacturing, energy, construction, financial, and real estate companies. The organization is not a single unified product platform but rather a collection of distinct subsidiary companies that share administrative and operational synergies. The portfolio includes: Valley Truck Parts (heavy-duty truck parts distribution and remanufacturing), HME Ahrens-Fox and HME Inc. (fire trucks and truck parts manufacturing), Basler Turbo Conversions (aircraft remanufacturing), Metal Components (metal fabrication), Montisa (contract furniture manufacturing), Van Dam Iron Works (structural steel fabrication), Michigan Foam Products (foam products), Goodale Enterprises (oil and gas drilling), Northern Mortgage Services (real estate lending), West Michigan Lumber (building materials and kitchen/bath design), Village Motorsports and PartsPitStop (powersports retail and parts), Smith Diamond Realty (real estate), Gypsum Supply Company (construction materials distribution), JAG Development (property management), and Atonne Technology Services (internal IT support). Each subsidiary operates independently with its own products, services, and customer base while benefiting from shared corporate services.
Differentiator
Problem solved
Functional benefit
Products and services
- Valley Truck Parts Distribution and remanufacturing of heavy-duty driveline components including manual transmissions, differentials, steering gears, fifth wheels and Allison automatics; 6 retail locations in Michigan and Indiana plus 18 PDC warehouses nationwide.
- Goodale Enterprises Oil and gas drilling operations across southwest Michigan with 350 producing wells, supported by acquisition and wildcat drilling exploration.
- Metal Components Metal fabrication, finishing, assembly and project management for automotive, electronic, energy, gaming, entertainment, medical, transportation, office and retail industries.
- HME Ahrens-Fox Design, engineering and manufacturing of custom and commercial fire trucks for fire departments, municipalities and military facilities worldwide, including CNG-powered fire and rescue trucks.
- Northern Mortgage Services Dedicated real estate lending focused on maximum cost efficiencies from interest rates to closing costs, guiding customers through the entire home buying and borrowing experience.
- West Michigan Lumber Building material supplier offering retail customers and contractors extensive product and service offerings including lumber, building materials and supplies.
- West Michigan Lumber Kitchen Studio Specialized kitchen and bath division providing professional design teams, full-scale displays, products, designs, project management and installation service.
- HME, Incorporated
Quantifiable outcome
- Raised over $12,000 for local charities through Atonne Family 5K events
- +1 more outcomes
Companies that use Atonne Group
Customer profileNamed customers2 records
Segments10 records
Ideal customer profiles7 records
Atonne Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Atonne Group partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights4 records
Atonne Group competitors and assessment
Company assessmentDirect peers
- Rosenbauer International: Global manufacturer of firefighting vehicles and fire protection equipment headquartered in Austria. Direct international competitor to HME Ahrens-Fox in custom fire apparatus for municipal, airport, and industrial customers worldwide.
- Koch Industries: Privately held, family-controlled diversified industrial conglomerate spanning manufacturing, energy, building products, and financial services. Operates a similar shared-services umbrella model across unrelated businesses with long-term, multi-generational ownership.
- Mayville Engineering Company (MEC): Diversified metal fabrication and contract manufacturing platform serving automotive, heavy truck, construction, and industrial end markets. Closely comparable to Metal Components in metal fabrication, finishing, and assembly for OEM customers.
- REV Group: Manufacturer of specialty vehicles including fire apparatus (Pierce Manufacturing, E-One, KME, Spartan), ambulances, and recreational vehicles. Direct competitor to HME Ahrens-Fox in custom fire truck manufacturing for municipal and military customers.
- FleetPride: Largest independent distributor of heavy-duty truck and trailer parts in North America with 300+ locations. Directly competes with Valley Truck Parts in heavy-duty truck parts distribution and remanufacturing for fleet customers.
- Lansing Building Products: National distributor of exterior building products including insulation, drywall, siding, and ceiling systems. Direct peer to Gypsum Supply Company and West Michigan Lumber in construction materials distribution to contractors.
Broad incumbents
- MillerKnoll (Herman Miller + Knoll): Major publicly traded contract furniture manufacturer serving Fortune 500 corporate, healthcare, and education customers. Comparable to Montisa's contract furniture and office products business for enterprise clients.
- Genuine Parts Company (NAPA): Public distributor of automotive and industrial replacement parts through NAPA Auto Parts and other brands. A much larger incumbent serving the same heavy-duty truck parts aftermarket as Valley Truck Parts and HME Inc.
- Illinois Tool Works (ITW): Public diversified industrial manufacturer with businesses in automotive, construction, food equipment, and specialty products. Provides a benchmark for how diversified industrial portfolios can be operated and valued at scale, with overlapping exposure to Metal Components and Van Dam Iron Works.
- Berkshire Hathaway (Marmon Group): Diversified industrial holding company with businesses in transportation, building products, food service equipment, and metals. Similar diversified-industrial umbrella model, but at far greater scale and with broader end-market exposure than Atonne.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Atonne Group social profiles
Digital presenceAtonne Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atonne Group leadership team
Management profileNumber of profiles
Profiles6 records
Atonne Group subsidiaries and ownership
Company hierarchySubsidiaries19 records
Atonne Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atonne Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atonne Group
What does Atonne Group do?
Atonne Group is a shared-services umbrella company that organizes, coordinates, and manages common corporate services for thirteen Goodale Family Businesses operating across manufacturing, energy, construction, financial services, and real estate. Its portfolio companies produce and distribute heavy-duty truck parts (Valley Truck Parts), custom fire apparatus (HME Ahrens-Fox), remanufactured turbine-powered DC-3 aircraft (Basler Turbo Conversions), metal fabricated components (Metal Components, Van Dam Iron Works), expanded polystyrene foam (Michigan Foam Products), contract furniture and medical products (Montisa), oil and gas production (Goodale Enterprises), construction materials (Gypsum Supply Company, West Michigan Lumber), powersports vehicles and parts (Village Motorsports, PartsPitStop), real estate lending (Northern Mortgage Services), and real estate brokerage and development (Smith Diamond Realty, JAG Development).
Is Atonne Group a public or private company?
Atonne Group is a private company. It is classified as family owned and is currently operating.
When was Atonne Group founded?
Atonne Group was founded in 1954. It employs 501 to 1,000 people.
Where is Atonne Group based?
Atonne Group is headquartered in Wyoming, United States, in the North America region.
Who are Atonne Group's main competitors?
Direct peers on record are Rosenbauer International, Koch Industries, Mayville Engineering Company (MEC), REV Group, FleetPride and Lansing Building Products. Broad incumbents are MillerKnoll (Herman Miller + Knoll), Genuine Parts Company (NAPA), Illinois Tool Works (ITW) and Berkshire Hathaway (Marmon Group).
Does Atonne Group have an API?
No public API is recorded for Atonne Group.
What industry is Atonne Group in?
Atonne Group's product category is Diversified Manufacturing and Services. Its primary akta.pro industry code is CRAEAEAH, Automotive, Tools & Industrial Supplies (B2B). Its NAICS code is 42312 and its SIC code is 5013.