What Crown Confectionery does

Crown Confectionery (크라운제과) is one of South Korea's two largest confectionery manufacturers, with approximately 35% domestic market share following its 2005 acquisition of Haitai Confectionery. Founded in 1947 as Yeongil-dang and reorganized into a holding structure (Crown Haetae Holdings) in 2017, the company manufactures and distributes biscuits, cakes, snacks, candies, and chocolates under legacy brands including C콘칲 (launched 1960), 샐리딕 (1972), 쿠크다스, 산도, and 마이쮸. The company is publicly listed on KOSPI under ticker 264900, with Crown Haetae Holdings and related parties controlling 61.68% of shares as of March 2026, and a current share price of 8,510 KRW.

Crown operates three dedicated manufacturing facilities (Daejeon for biscuits, Asan for snacks, Jincheon for chocolate and candy), a Central Technical Research Institute in Yangju (established 1988), and a nationwide distribution network of 36 branch offices. Production adheres to HACCP, FSSC 22000, and ISO 9001/14001/45001 standards; selected products carry Halal and FSC certifications. The company completed a new Asan snack factory in April 2024 — its first new production facility in 34 years — and has been actively expanding its product portfolio, launching 13+ new SKUs in 2025 across premium (Gold Manuka, Izni Butter Waffle), limited-edition, and MZ-generation (SHUMON, Sanrio) categories.

The business model is B2C mass-market consumer goods sold primarily through supermarkets (E-Mart, Homeplus), convenience stores, and traditional retail, supplemented by an official online mall. Crown also pursues B2B partnerships for corporate gifting, co-branded SKUs (Samsung, Oatly, Baskin Robbins, Starbucks), and cultural sponsorship activations. Reported 2025 net profit was 12,326 million KRW with a 29.1% dividend payout ratio, while the parent Crown Haetae Holdings previously crossed the 1 trillion KRW revenue threshold in 2009.

Name

Crown Confectionery

Legal name

주식회사 크라운제과

Website

https://crown.co.kr

Company type

Public

Founded year

1947

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Crown Confectionery is a South Korean mass-market manufacturer of biscuits, cakes, snacks, candies, and chocolates, holding ~35% domestic market share and distributing through 36 branch offices plus major retailers. Listed on KOSPI as ticker 264900 under Crown Haetae Holdings.

Ownership category

akta.pro rank

Product category

Confectionery

NAICS

Sugar and Confectionery Product Manufacturing (3113), Ice Cream and Frozen Dessert Manufacturing (311520), Nonchocolate Confectionery Manufacturing (31134)

SIC

Cookies & Crackers (2052), Bakery Products (2050), Sugar & Confectionery Products (2060), Ice Cream & Frozen Desserts (2024)

akta.pro primary industry

Cookies, Biscuits & Crackers (CRADABAD)

akta.pro secondary industry

Frozen & Refrigerated Snack Foods (Ice Cream Novelties, Snack Bites) (CRADABAL)

Keywords

• Biscuit manufacturing
• Snack food production
• Confectionery products
• Chocolate and candy
• Baked goods brands

Headquarters

HQ city

Yongsan

HQ country

South Korea

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Confectionery Product Sales: Crown Confectionery generates revenue primarily through the sale of manufactured confectionery products including biscuits, cakes, snacks, candies, and chocolates. Products are sold through traditional retail channels, convenience stores, supermarkets, and the company's official e-commerce store. The company operates as a B2C consumer goods business with mass market distribution.
2. Gift Sets and Seasonal Products: Crown produces and sells gift sets and seasonal products for various occasions including holidays, special events, and corporate gifting. These products often feature limited-edition flavors, premium collaborations, and seasonal packaging.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Crown Confectionery manufactures and sells a diversified portfolio of confectionery products in Korea, including biscuits, cakes, snacks, candies, and chocolates. Its flagship brands include Home (하임), Cook Do (쿠크다스), C Cone Chip (C콘칲), Jolly Pong (쫄리핑), Butter Waffle, and Sando (산도). Products are distributed through supermarkets, convenience stores, traditional retail, and the company's official online store, with manufacturing handled at three production facilities (Daejeon, Asan, Jincheon).

Product overview

Crown Confectionery (크라운제과) is a Korean confectionery company operating as a diversified snack and biscuit manufacturer. The product portfolio is organized into four main categories: Biscuits (비스킷), Cakes (케이크), Snacks (스낵), and Candy/Chocolate (캔디/초콜릿). The biscuit portfolio includes flagship brands like Home (하임), Butter Waffle variants, Cook Do, Longs, and regional products like Chilgok Cookie and Champ Alps. The snack lineup features extruded products like Jolly Pong (죠리퐁), cone-shaped snacks such as C Cone Chip and Cone Cho, churros products, and Ppodo brand variants. Candy offerings include My Chew chewy candies, Ultra lemon and chocolate strong-flavor candies, Gold Manuka premium honey candies, and Disga Ganache chocolate confections. The company also produces cake products including Cook Do Cake. Products are distributed through major Korean retailers including E-Mart, Lotte Mart, Homeplus, Costco, and GS25 convenience stores.

Differentiator

Problem solved

Functional benefit

Brands

• ISCO: 아이스크림/빙과류 브랜드 (CHITV)
• Crown Haetae Holdings

Products and services

• Home (하임) - Flagship biscuit
• Cook Do (쿠크다스)
• Butter Waffle (버터와플)
• Sando (산도)
• Longs (롱스)
• C Cone Chip (C콘칲)
• Jolly Pong (쫄리핑)
• Ppodo (뽀또)
• My Chew (마이쮸)
• Gold Manuka (골드 마누카)
• Gift Sets and Seasonal Products

Quantifiable outcome

• Crown Confectionery achieved 1 trillion KRW revenue milestone, making it one of Korea's major confectionery companies
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered major, minor and core.

• 신세계사이먼 (Shinsegae Simon)majorGTM or Marketing Partner · 1 January 2025Crown partnered with Shinsegae Simon to host sculpture art open markets featuring works from domestic and international sculptors at shopping malls, combining retail and cultural experiences.
• 슈몬 (SHUMON)minorGTM or Marketing Partner · 1 January 2025Crown collaborated with SHUMON character brand to create limited edition products like쿠크다스 SHUMON (쿠크슈몬), targeting MZ generation consumers.
• 세이브더칠드런 (Save the Children Korea)coreStrategic or Co-development Partner · 1 January 2024Crown partners with Save the Children for the Children's Declaration campaign (어린이 선언문 캠페인) through메이플콘 products. The campaign collects messages from today's children about what they want to say to adults, launched for Children's Day 100th anniversary.
• 삼성전자 (Samsung Electronics)majorGTM or Marketing Partner · 1 January 2024Crown collaborated with Samsung Electronics on children's safety campaigns and promotional events including limited edition product bundles and joint marketing activities.
• 여성가족부 (Ministry of Gender Equality and Family)coreStrategic or Co-development Partner · 1 January 2024Partnered with the Ministry of Gender Equality and Family for the Safe School Commute campaign (안심등교 캠페인) to prevent school and academy violence. School violence hotline 117 is printed on쌔콤달콤 packaging.
• 농협 (Nonghyup - NH Nonghyup)minorStrategic or Co-development Partner · 1 January 2024Crown signed MOU with Nonghyup for the 'Eat Breakfast Campaign' (아침밥 먹기 캠페인) to promote healthy eating habits among consumers.
• 오틀리 (Oatly)minorGTM or Marketing Partner · 1 January 2024Crown partnered with Oatly (oat milk brand) for collaborative products like죠리퐁 Oatly Cup Cereal, combining confectionery with oat-based products for health-conscious consumers.
• 산리오 (Sanrio)minorGTM or Marketing Partner · 1 January 2024Crown partnered with Sanrio Characters for limited edition gift sets including Hello Kitty and other character collaborations for Children's Day and special occasions.
• 경찰청 (National Police Agency)coreStrategic or Co-development Partner · 1 January 2017Crown collaborates with the National Police Agency for the child missing prevention campaign through콘씨리즈 products. QR codes on packaging link to missing child prevention education and safety guidelines. Also partnered for the Safe School Commute campaign (안심등교 캠페인) with emergency number 117.
• 초록우산어린이재단 (Green Umbrella Children's Foundation)coreStrategic or Co-development Partner · 1 September 2016Crown partners with Green Umbrella Children's Foundation, a child welfare organization, for the Hope Snack Project. The project utilizes product packaging to spread awareness about missing children, with child missing information printed on죠리퐁 packaging. In 2017, the campaign helped reunite a missing person with their family after 52 years.
• 락음국악단 (Lockeum Korean Music Troupe)coreStrategic or Co-development Partner · 1 January 2005Crown established and sponsors Lockeum, Korea's first privately-funded traditional Korean music troupe. Founded in 2005, the troupe adds modern sensibility to traditional music and serves as a model for corporate mesena activities, contributing to expanding appreciation of traditional Korean music.

Scale indicators7 records

Recent moves4 records

Direct peers

• Orion: Korean confectionery company best known for Chocopie and a broad portfolio of biscuits, pies, and snacks sold domestically and exported globally - a direct competitor to Crown across categories including cookies, cakes, and snacks in Korea.
• Binggrae: Korean dairy-and-snacks company producing ice cream, flavored milk (Banana Milk), and snacks, comparable to Crown in the Korean mass-market confectionery/ice cream space, particularly relevant as Crown operates the Ice Cream / Frozen Confectionery ISCO sub-brand.
• Lotte Confectionery: Korea's largest confectionery manufacturer and Crown's primary domestic rival, competing across biscuits, snacks, candy, and ice cream with similar mass-market distribution and competing brands (e.g., Lotte's Pepero vs Crown's Jolly Pong, Lotte's Binch vs Crown's Home).

Emerging players

• Yakult Honsha: Japanese dairy and probiotic health-brand company expanding in Asia with confectionery adjacencies - comparable to Crown for cross-category expansion into health-positioned snacks and beverages in Asian markets where Crown competes via exports.

Broad incumbents

• Ferrero: Global premium confectionery player (Nutella, Ferrero Rocher, Kinder) - relevant to Crown for its premium-product strategy benchmarking, particularly given Crown's Izni Butter Waffle and Gold Manuka launches targeting elevated consumer occasions.
• Mondelez International: Global snacks and confectionery incumbent owning Oreo, Chips Ahoy, Cadbury, and Trident - directly competitive with Crown's biscuit and candy lines on global category benchmarks, technology, and supply-chain scale that Crown must match as it expands internationally.
• Nestlé: Global packaged-foods and confectionery leader (KitKat, Smarties, Aero) - comparable to Crown as a broad-line confectionery/snacks manufacturer with deeper R&D, marketing, and international distribution that Crown would encounter in any export expansion.
• Hershey: US chocolate and confectionery incumbent comparable to Crown's non-chocolate confectionery and chocolate portfolio, with comparable manufacturing scale, brand heritage (Reese's, Hershey's), and ESG/community positioning relevant to Crown's Hope Snack Project.

Regional players

• Calbee: Japan's leading snack maker with diversified savory and sweet snacks - a relevant Asian packaged-snacks peer to Crown's snack portfolio (C Cone Chip, Churros, Ppodo), particularly useful for benchmarking snack-category innovation and Asian market expansion.
• Meiji: Japan's leading confectionery and dairy-snacks company with broad biscuit, chocolate, and ice cream portfolios - a relevant regional analog to Crown with comparable scale, multi-decade heritage brand portfolios, and Korean/Japanese market dynamics.

Market position

Strengths5 records

Weaknesses5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/crownsns
• Facebookfacebook.com/CrownConf

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crown Confectionery