AIM WA

What AIM WA does

AIM WA (Australian Institute of Management Western Australia Limited) is a not-for-profit workplace development institute headquartered at 76 Birkdale Street, Floreat, Perth, with regional training academies across Western Australia in Albany, Bunbury, Kalgoorlie, Broome, and Henderson, plus a live virtual classroom channel. The organisation delivers professional leadership, management, project management, contract management, mining statutory, and workplace-skills training to individual professionals, corporate organisations, government departments, and the not-for-profit and charitable sector, spanning qualifications from Certificate IV to an MBA co-delivered with the UWA Business School. It is a Registered Training Organisation (RTO Code 0058) under the Australian Qualifications Framework and reinvests surplus into local communities through Community Training Grants and a Reconciliation Action Plan.

The core product set comprises 100+ training courses, nationally recognised vocational certificates and diplomas, an MBA and Advanced Management Program in partnership with UWA Business School, and a recurring event franchise including the seven-conference Conference Series, Pinnacle Awards, Senior Executive Forum (featuring Harvard-authored content), Inspirational Leader Series, and Professional Member Sundowners. The professional membership offering ($49 per annum) confers post-nominal credentials (AIMM, AFAIM, FAIM), and corporate membership spans five tiers — Gold, Silver Plus, Silver, Bronze Plus, and Bronze — with employee training discounts, complimentary training days, and twelve-month terms. Technology infrastructure is a standard website enrollment system, learning management and course delivery platform, and the Workplace Conversations That Matter (WCTM) content hub that doubles as the lead-generation engine.

Revenue is diversified across one-time course fees (most GST-free under Australian VET treatment), recurring individual and tiered corporate subscriptions, GST-bearing qualifications and executive education in partnership with UWA, events and conference tickets, and customised in-company training. Go-to-market is sales-led via direct website and phone enrollment, supported by content marketing, professional and corporate membership account management, and a multi-channel social presence (LinkedIn, Facebook, Instagram, YouTube, newsletter). The leadership team is led by CEO Gary Martin (PhD) and Chief Learning and Development Officer Shaun Ridley (PhD, author of three leadership books, 30+ years with the Institute).

Name

AIM WA

Legal name

Australian Institute of Management Western Australia Limited

Website

https://aimwa.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

AIM WA is a Perth-based not-for-profit institute delivering leadership, management, project, and workplace-skills training to individuals, corporates, government, and not-for-profits across Western Australia and virtually, with qualifications from Certificate IV through to MBA in partnership with UWA Business School.

Ownership category

akta.pro rank

Headquarters

HQ city

Forest Grove

HQ country

Australia

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Training Course Fees: Revenue from open enrollment training courses across leadership, management, project management, and technical skills. Course fees vary by program length and format. Most AIM WA Training Courses are GST free.
2. Professional Membership: Annual subscription membership for individuals at all levels of management offering development and networking opportunities, networking events, and member benefits including Business News subscription.
3. Corporate Membership: Organizational-level membership with five tiers (Corporate Gold, Silver Plus, Silver, Bronze Plus, Bronze) offering employee training discounts and complimentary training days. Subscriptions run for 12 months.
4. Qualifications and Higher Education: Revenue from vocational certificates and diplomas, MBA and higher education programs delivered in partnership with UWA Business School. AIM WA+UWA Business School Executive Education programs are subject to GST.
5. Events and Conferences: Revenue from seminars, conferences including Conference Series, Pinnacle Awards, Senior Executive Forum, Leadership Summit, Inspirational Leader Series, and Professional Member Sundowners.
6. Customised Solutions: In-company tailored training programs delivered for organizational clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

AIM WA is a not-for-profit Registered Training Organisation that sells more than 100 short courses covering leadership, management, project management, communication and workplace skills, delivered face-to-face at its Floreat venue, live online via virtual classroom, and at regional WA locations (Albany, Bunbury, Kalgoorlie, Broome, Henderson). It also sells nationally recognised vocational qualifications (Certificate IV to Diploma), an MBA in partnership with UWA Business School, professional and corporate membership subscriptions, and runs paid events such as the Conference Series, Pinnacle Awards and Senior Executive Forum.

Product overview

AIM WA is Western Australia's leading workplace development institute offering a comprehensive learning ecosystem. The portfolio comprises over 100 training courses spanning leadership, management, project management, and workplace skills; vocational qualifications from Certificate IV to Diploma; and an MBA delivered in partnership with UWA Business School. The organization provides professional and corporate membership programs, hosts major events including the Conference Series, Pinnacle Awards, and Senior Executive Forum, and operates a digital content platform (Workplace Conversations That Matter). Training is delivered through multiple channels: face-to-face at its Floreat venue, virtual live online, and regional locations across WA. The not-for-profit organization reinvests in local communities through initiatives like Community Training Grants.

Differentiator

Problem solved

Functional benefit

Brands

• Workplace Conversations That Matter: A content hub bringing together insights and expertise on current workplace topics to support daily conversations at work.

Products and services

• Leadership and Management Training Courses A comprehensive suite of professional development courses covering leadership, management, project management, communication and workplace skills, delivered through face-to-face, virtual and regional formats.
• Vocational Certificates and Diplomas

Quantifiable outcome

• PwC report found for every $1 invested in mental health of workers, the return on investment is $2.30
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• UWA Business SchoolcoreStrategic or Co-development PartnerAIM WA+UWA Business School Executive Education partnership delivering MBA and higher education programs. Programs include the Advanced Management Program and other executive education offerings. Programs are subject to GST and require full payment at registration.
• BeediyarminorOthersSpecialized training program offering available through AIM WA course offerings.
• Henderson CoursesminorOthersRegional training course delivery in Henderson location.
• Premium Learning PartnershipsminorOthersDiscounted learning partnerships available for eligible organisations, excluding certain courses from the exemption list.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• AIM Victoria: Another state-level AIM entity with substantially the same offering — leadership and management training, professional memberships, and corporate training programs. Compares directly on product mix, model, and target customer, though it serves Victoria rather than WA.
• AIM NSW: State-level AIM entity operating with the same brand heritage, course catalogue, and membership structure as AIM WA in a different geography. Closely comparable in business model and product mix, though it does not directly compete in the WA market.
• Australian Institute of Management (National): The national AIM body that originally spawned state-level chapters including AIM WA. It offers a directly overlapping catalogue of leadership, management, and professional development courses and memberships across Australia, making it the closest head-to-head competitor for AIM WA's individual and corporate training offerings.

Broad incumbents

• Korn Ferry: Global organizational consulting firm with a substantial leadership and professional development practice. Comparable in serving corporate clients seeking leadership development and executive education, though at a much larger scale and as part of a broader talent and advisory portfolio.
• Dale Carnegie Training: Long-established global training brand offering leadership, sales, and management courses. Compares to AIM WA on leadership/management training content and corporate customer segment, but with international scale and a franchised delivery model rather than a single-state not-for-profit structure.
• Australian Institute of Company Directors (AICD): National director training and credentialing body offering courses, qualifications, and memberships targeting senior executives and boards. Comparable in delivering vocational-to-executive qualifications and individual/corporate memberships, but focused specifically on governance and directorship rather than general management.
• DDI (Development Dimensions International): Global leadership development firm serving large enterprises with assessment, training, and coaching. Overlaps with AIM WA's leadership development and corporate membership offerings at the senior end, but operates as a much larger international consultancy rather than a regional training institute.
• FranklinCovey Australia: Global leadership and management training company with established Australian distribution. Comparable in offering (leadership, execution, productivity training) and customer base (corporate L&D), but operates at much greater scale and with a global content library rather than a regionally embedded model.

Regional players

• CEDA (Committee for Economic Development of Australia): Australian policy and economic forum that runs leadership events, conferences, and research programs aimed at senior executives. Comparable to AIM WA on the events and executive networking side (Senior Executive Forum, Pinnacle Awards, Conference Series), but focuses on thought leadership rather than direct training delivery.

Emerging players

• Go1: Australia-based corporate learning platform that aggregates third-party content for enterprise L&D teams. Represents a partial substitute for AIM WA's corporate training catalogue at the content layer, though it does not deliver instructor-led leadership programs and is a potential partner or competitor depending on AIM WA's distribution strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCdAzNIM_52baV8JtI8Hf3sw
• Facebookfacebook.com/AIMWesternAustralia
• LinkedInlinkedin.com/school/australian-institute-of-management-wa
• Instagraminstagram.com/aim_westernaustralia
• Xx.com/aiminwa

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AIM WA