What Fabbri Group does

Fabbri Group is an Italian family-owned manufacturer of custom amusement rides, headquartered in Calto (Rovigo), Italy, with over 65 years of operating history. The company designs, engineers, and builds a comprehensive portfolio of attractions spanning giant and Ferris wheels (14m to 100m), thrill rides, major rides, family rides, water rides, roller coasters, kiddie rides, and innovative tourist attractions, with optional in-house gondola and cabin manufacturing (including the FC6 enclosed cabin platform). Notable proprietary technology includes permanent magnetic brake-based freefall for the Scary Drop drop tower and dynamic LED track lighting that follows individual cars on the Wilde Maus coaster. The company is organized into four units: FC Fabbri (ride manufacturing), FC Fabbri Park (park operations), the Giant Wheels Division, and the GAS after-sales and services division.

Fabbri Group sells directly to enterprise buyers (permanent theme parks, family entertainment centers, tourist destinations, and traveling showmen) on a project, one-off basis, with no standard price list and full customization on demand. The go-to-market is factory-direct from Italy, supported by active participation in the major international leisure industry trade shows (IAAPA Orlando, IAAPA Europe, IAAPA Asia, DEAL Dubai, IAAPI India, Vietnam Theme Park Expo, SEA Saudi Arabia) and a digital catalog distributed via Issuu. Marquee deliveries include the 7-ride scope at Lusail Winter Wonderland for the 2022 FIFA World Cup in Qatar (with the 53m Giant Wheel as anchor), the 85m Giant Wheel at Parque Aztlán in Mexico City (tallest in Mexico), and the traveling Impact ride in Spain. The company holds UNI EN 1090-1-EXC3, UNI EN ISO 3834-2, and ISO 9001 certifications and is a member of IAAPA.

The company is privately held, family-controlled (Gianluca Fabbri serves as President), and does not disclose revenue. Distribution is direct, with no intermediaries, and customer relationships are managed through a small senior commercial team including a Vice President / Commercial Director and a Head of Sales / Director of Business Development. Geographic reach spans Europe, the Middle East (Qatar, UAE), North America, Latin America (Mexico), Asia (China, India, Vietnam), and Africa. The business has no public funding, no disclosed M&A activity, and no public debt or capital structure information in the source material.

Name

Fabbri Group

Legal name

Fabbri Group

Website

https://fabbrigroup.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

1–10 employees

Short description

Fabbri Group is an Italian family-owned manufacturer of custom amusement rides, including giant wheels (14m-100m), coasters, thrill rides, and family attractions, selling factory-direct to theme parks, FECs, tourist destinations, and traveling showmen worldwide.

Ownership category

akta.pro rank

Product category

Amusement Ride Manufacturing

NAICS

Amusement and Theme Parks (713110), Amusement Parks and Arcades (7131), Amusement and Theme Parks (71311)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Amusement Parks (Regional/Local Ride Parks & Funfairs) (THAJAEAD)

Keywords

• Amusement ride manufacturing
• Ferris wheel engineering
• Roller coaster design
• Theme park attractions
• Family entertainment rides

Headquarters

HQ city

Calto

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Custom Amusement Ride Manufacturing: Design, manufacture, and delivery of custom amusement rides for permanent parks, FECs, tourist destinations, and traveling showmen. Full customization available including theming, size modifications, and special features.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Fabbri Group is an Italian manufacturer that designs, engineers, and produces custom amusement rides for the global leisure industry. The product portfolio spans Ferris wheels and giant observation wheels (14m to 100m), roller coasters, thrill rides, major rides, family rides, water rides, kiddie rides, and innovative projects (including Guinness world record installations and 3D VR towers). Products are offered in both permanent park installations and traveling/touring configurations for amusement parks, family entertainment centers, tourist destinations, and traveling showmen.

Product overview

Fabbri Group is a world-leading manufacturer of amusement rides with over 65 years of experience. The company offers a comprehensive portfolio of attractions organized into product lines: Giant Wheels (Ferris wheels from 14m to 100m with various cabin options including gondolas, FC6 cabins, and VIP configurations); Family Rides (pirate ships, tea cups, plane rides, and family thrill rides like Impact); Thrill Rides (boosters, drop towers including the Scary Drop series with magnetic brake technology, and spider rides); Major Rides (voyager, boomerang, pendulum, magic dance, and orbital attractions); Roller Coasters (spinning coasters like Wilde Maus with dynamic LED lighting, suspended coasters, dueling coasters, junior and family coasters, and mine train coasters); Water Rides (flume rides and rapids adventures); Kiddie Rides (carousels in 7 sizes including double-deck, crazy cars, I Love Frogs, and Kids Wheels); and Innovative Projects (Guinness record installations, indoor giant wheels, rooftop installations, and 3D VR towers). The company also produces gondolas and cabins as accessories for their Ferris wheels. Products are available in both permanent park and traveling/travelling models to serve amusement parks, FECs, tourist destinations, and traveling showmen worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Giant Wheels / Ferris Wheels Large observation wheels ranging from 14 to 100 meters, including standard and giant models with multiple cabin configurations (gondolas, enclosed cabins, VIP cabins) for permanent parks, tourist destinations, FECs, and traveling showmen.
• Family Rides Attractions suitable for families including pirate ships, tea cup rides, plane rides, and family thrill rides like Impact, designed for FECs, theme parks, and traveling operators.
• Thrill Rides High-adrenaline attractions including boosters, drop towers (such as Scary Drop), spider rides, and inversion rides for fixed parks and traveling showmen.
• Major Rides Large-scale attractions including boomerang, voyager, pendulum, kamikaze, magic dance, and orbital rides for permanent parks.
• Roller Coasters Various coaster types including power mouse/wilde maus spinning coasters, dueling coasters, junior coasters, family coasters, suspended coasters, and mine train coasters for parks and FECs.
• Water Rides Aquatic attractions including flume rides, rapids adventures, and water-based rides for theme parks and water parks.
• Kiddie Rides Rides designed for children including carousels in 7 sizes (5m to 15m, including double-deck), crazy cars, I Love Frogs, and kids wheels for FECs and theme parks.
• Innovative Projects Special projects including Guinness world record installations, indoor giant wheels, rooftop installations, tourist attractions, and 3D tower VR experiences for unique custom venues.
• Spider Ride A major/family ride with 4 arms holding 4-passenger cars that lift to 12 meters. Features rotation, arm elevation, and independent car spinning without looping. Available as a traveling model.
• Scary Drop Free-Fall Tower Free-fall drop tower ride available in various sizes (20m to 150m) using permanent magnetic brake technology made in Germany for zero-gravity sensation. Configurations from 8 to 20 passengers. Braking system remains active even during power outages.
• Giant Wheel 85 85-meter giant wheel with 40 enclosed FC6 model cabins, 240 seats, and 1,250 pph capacity. Custom-designed for Aztlan Park in Mexico City; the tallest giant wheel in Mexico.
• Giant Wheel 53 53-meter giant wheel with 36 FC6 cabins, 216 seats, and 1,050 pph capacity. Delivered for Lusail Winter Wonderland in Qatar as part of the 2022 FIFA World Cup attractions.
• Wilde Maus Power Mouse Coaster Family spinning coaster with 420m track and 8 cars accommodating 32 seats. Features fully illuminated track with dynamic LED lighting under the track that follows individual cars using special sensors.
• Carousels Classic carousel rides available in 7 sizes (5m to 15m diameter), including double-deck versions. Capacity ranges from 720 to 1800 people per hour.
• Sky Walking Panoramic Attraction 75m panoramic attraction with 2 rotating glass cabins for 48 passengers. Features 360-degree views, mobile restaurant capability, and 6-minute ride cycle.

Quantifiable outcome

• Giant Wheel 85 at Parque Aztlán - tallest in Mexico with 1,250 pph capacity
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• IAAPAcoreOthersActive member of IAAPA (International Association of Amusement Parks and Attractions). Participates in IAAPA Expo Orlando, IAAPA Expo Europe, and IAAPA Expo Asia trade shows.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vekoma: Dutch manufacturer of roller coasters, family rides, and thrill rides serving permanent parks and FECs globally. Directly comparable to Fabbri across coaster, family, and thrill ride product lines with similar B2B IAAPA-channel GTM.
• Intamin Amusement Rides: Swiss/Liechtenstein-based manufacturer of roller coasters, drop towers, water rides, and observation wheels. Competes head-to-head with Fabbri in giant wheels, drop towers (Scary Drop vs. Gyro Drop), and large-scale park installations.
• S&S Worldwide: US-based designer and manufacturer of thrill rides, towers, and pneumatic attractions. Direct competitor in the drop-tower and thrill-ride category.
• Huss Rides: German manufacturer of large and revolving rides, flat rides, and thrill rides. Direct competitor for major rides, traveling showmen business, and family/thrill segments.
• Mack Rides: German manufacturer of roller coasters, dark rides, and water rides for permanent parks. Comparable in product breadth, engineering heritage, and global park-customer base.
• Zamperla: Italian family-owned amusement ride manufacturer offering roller coasters, flat rides, and thrill attractions. Closest geographic and product peer to Fabbri with overlapping portfolio across kiddie, family, and major ride categories.
• Chance Rides: US manufacturer of flat rides, family rides, and roller coasters for parks, FECs, and traveling showmen. Comparable in catering to traveling/touring model operators alongside permanent park customers.
• Mondial: Dutch manufacturer of thrill rides, family rides, and observation wheels. Comparable in product mix — particularly giant/observation wheels and traveling showmen offerings — competing for similar park customers.
• Gerstlauer: German manufacturer of steel coasters, flat rides, and family attractions. Directly competes in the thrill/major ride segment Fabbri serves, especially in European and emerging-market park bids.

Regional players

• Technical Park: Italian ride manufacturer focused on family, thrill, and traveling rides. Same Italian manufacturing heritage and overlapping product categories, but with smaller scale and primarily European customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCDlPt4_lQA_vzp-wwN9Ry-A/videos
• Facebookfacebook.com/fabbrigroup
• Instagraminstagram.com/fabbrigroup
• Xx.com/fabbri_group
• LinkedInlinkedin.com/company/fabi-group

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fabbri Group