Jump Research

What Jump Research does

Jump Research is an independent market research agency headquartered in Edinburgh, Scotland, founded in 2012 by Louise Fraser. The firm operates with a core team of two professionals — Louise Fraser (Founder) and Ruth Fleming (Operations Director) — both MMRS-qualified, supplemented by a network of board-level research, marketing, and behaviour-change professionals that extends delivery capacity on a project basis. Over 13 years of operation, the firm has completed more than 500 research projects, engaged over 750,000 participants, and served approximately 100 clients, spanning start-ups through to well-known Scottish public-sector bodies and consumer brands.

The firm's service offering is organised around two integrated pillars: Quantitative Research (face-to-face interviews, mystery shopping, online surveys scripted in Snap Survey software, and customer/audience segmentation) and Qualitative Research (focus groups, depth interviews, observation, and community immersion days). A proprietary mobile research van enables face-to-face data collection in geographically remote UK locations, distinguishing the firm from purely online or panel-based competitors. The technology stack is conventional — Snap Survey Software for online survey design and CAPI for in-person interviewing — with no disclosed AI, ML, or automation components.

Commercially, Jump Research runs a project-based professional services model with quote-based pricing, multi-year contract cadence, and direct client engagement rather than channel or reseller distribution. Go-to-market relies on the founders' personal networks, LinkedIn presence, email outreach, and word-of-mouth within the Scottish market research community. Customers include VisitScotland, The Scottish Government, SAMH, DC Thomson, Border Biscuits, Glasgow Museums, GlenWyvis Distillery, and Edinburgh Leisure, with geographic focus on Scotland and the wider UK. Operations are GDPR-compliant (Article 6(1)(e)) and adhere to the Market Research Society Code of Conduct. No external investors, parent company, or funding rounds are indicated; the firm is founder-owned.

Name

Jump Research

Legal name

Jump Research Ltd

Website

https://jumpresearch.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Jump Research is an independent Edinburgh-based market research agency founded in 2012, delivering quantitative and qualitative research services to public, private, and third-sector clients across the UK through a two-person core team and an extended professional network.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

akta.pro secondary industry

Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB)

Keywords

• Market research services
• Quantitative research
• Qualitative research
• Consumer insights
• Fieldwork services

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Market Research Services: Provides tailored quantitative and qualitative market research services to clients. Services include face-to-face interviews, mystery shopping, online surveys, focus groups, depth interviews, observation, and community immersion days. Revenue is generated through project-based professional services engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Jump Research is an independent market and social research consultancy that delivers tailored quantitative and qualitative research services for clients across the UK. Its offering comprises two integrated service pillars: Quantitative Research Services (face-to-face interviews, mystery shopping, online surveys, and customer/audience segmentation) and Qualitative Research Services (focus groups, depth interviews, observation, and community immersion days), with a proprietary mobile research van enabling fieldwork in geographically remote areas.

Product overview

Jump Research is an independent market research agency providing a unified portfolio of research services with board-level input. The offering comprises two integrated service pillars: Quantitative Research Services (face-to-face interviews, mystery shopping, online surveys using Snap Survey software, and customer/audience segmentation) and Qualitative Research Services (focus groups, depth interviews, observation, and community immersion days). The company also employs innovative approaches such as a mobile research van to reach geographically remote participants. Services are delivered across the UK with emphasis on tailored methodology selection, ethical approach, and delivering tangible results for clients ranging from start-ups to household names.

Differentiator

Problem solved

Functional benefit

Products and services

• Quantitative Research Services Quantitative market research services including face-to-face interviews, mystery shopping, online surveys using Snap Survey software, and customer/audience segmentation. Delivered across the UK with real-time progress monitoring for clients ranging from start-ups to established brands.
• Qualitative Research Services Qualitative market research services including focus groups, depth interviews, observation, and community immersion days designed to reveal target audience behaviour and perceptions through diverse and creative techniques.
• Face-to-Face Interviewing Fieldwork service using a mobile research van and traditional methodologies for in-street, Central Location Test, in-home, on-site, and CAPI interviews across the UK, including geographically remote areas.
• Mystery Shopping Evaluation of customer-facing business interactions through personal visits, phone calls, emails, and website access assessments across UK sectors.
• Online Survey Research Online survey design and distribution using Snap Survey software, reaching target audiences through social media, promoted posts, mailing lists, and online panel partners.
• Customer / Audience Segmentation Analysis of large, complex datasets to create actionable customer segments that bring demographic groups to life for clients.
• Focus Groups Traditional and online focus groups using topic guides, homework tasks, stimulus materials, and projective techniques to capture opinions on products, services, advertising, and packaging.
• Depth Interviews One-on-one qualitative interviews focusing on verbal cues, body language, and tone to explore hard-to-reach groups and sensitive subjects.
• Observation Research Consumer observation in natural environments providing contextual reality checks to verify reported behaviour and contextualise survey results.
• Community Immersion Days Qualitative research involving researchers embedded in communities conducting observations and short depth interviews to understand specific demographics.

Quantifiable outcome

• 750,000+ research participants engaged
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Board-level Research, Marketing and Behaviour-change Professionals NetworkcoreStrategic or Co-development PartnerJump Research collaborates with a network of board-level research, marketing and behaviour-change professionals to deliver research solutions across the full range of methodologies. Every partner shares the same philosophy of delivering real value to help clients jump forward.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• YouGov: Global online market research and data company with panel-based syndicated and custom research. Comparable in survey design and quantitative delivery, but operates a self-serve/panel model at vastly greater scale than Jump Research.
• Kantar: Global data, insights and consulting company covering brand, consumer, and media research. Comparable to Jump Research in client deliverables (consumer insight, segmentation) but with proprietary panels and analytics platforms.
• Ipsos: One of the world's largest market research firms, offering quantitative, qualitative, and social research across all sectors. Overlaps with Jump Research in mixed-methodology client work but at global, multi-thousand-employee scale.
• NielsenIQ: Global consumer intelligence firm combining retail measurement with custom research. Comparable to Jump Research in consumer and brand insight work but with proprietary data assets and global delivery.
• Mintel: Global market intelligence firm providing syndicated and custom research across consumer goods, food & drink, and other sectors. Comparable to Jump Research's consumer and F&B client work (e.g. Border Biscuits, GlenWyvis).

Direct peers

• Savanta: UK-based research and data consultancy delivering quant, qual, and sector research across public and commercial clients. Overlaps with Jump Research in methodology stack and UK public-sector work, but operates at larger scale.
• Basis Research: Specialist qualitative research consultancy offering ethnographic, depth interview, and immersion work. Highly comparable to Jump Research's qualitative pillar (depth interviews, observation, community immersion).
• DJS Research: UK-based independent market research agency offering quantitative and qualitative research to public and private sector clients. Directly comparable in service mix, UK focus, and boutique positioning.
• Walnut Unlimited: UK-based insight consultancy using behavioural science and applied research across qualitative and quantitative methods. Closely comparable to Jump Research's mixed-methodology, applied insight positioning for brand and public-sector clients.

Emerging players

• The Marketing Lab: Smaller UK research and insight consultancy providing quantitative and qualitative research to brands and public sector. Comparable to Jump Research in scale, methodology mix, and UK regional focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/jumpresearch
• Facebookfacebook.com/jumpresearch
• LinkedInlinkedin.com/company/jump-research-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jump Research