djs research
DJS Research is a UK-based, employee-owned market research agency delivering bespoke qualitative and quantitative research to government, healthcare, utilities, transport, and enterprise clients via director-led sector teams, proprietary online panels, and in-house creative services.
- Company typePrivate
- Founded-
- HeadquartersStockport, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingServices
What djs research does
DJS Research is a UK-based, employee-owned market research agency delivering bespoke qualitative and quantitative research to central government, NDPBs, healthcare, utilities, transport, culture, and enterprise clients. Operating from a Stockport headquarters and a Leeds office, the firm runs a full-service research process that covers project design and management, field and data services, strategic analysis, statistical modelling, presentations and workshops, and an in-house creative services function for design, data visualisation, and video animation. Named clients include the Home Office, NHS, CMA, BBC, Adobe, Boston Scientific, Cadent, Network Rail, Sport England, the British Museum, the Canal & River Trust, and The Open University, with multi-year engagements cited (e.g., 4+ years with Canal & River Trust, four completed water price reviews for utility clients, 20+ years of medical and healthcare research).
The firm's underlying platform rests on five proprietary online panels — Opinion Exchange (general consumer), ChatterZone (children and young people), Different Perspectives (diverse audiences), VoicED (teachers and education), and bespoke client panels — which feed a broad research methods stack including CAPI, CATI, focus groups, deliberative groups, ethnography, eye tracking, online communities, diary studies, mystery shopping, and mixed-mode approaches. DJS Research also operates dedicated international research, behavioural science, inclusivity and accessibility, and AI-in-market-research capabilities, and publishes sector reports such as Water Matters.
Revenue is generated through project-based professional services fees with custom pricing determined by methodology, sample size, and scope; multi-year contracts are part of the mix but no public pricing or revenue figures are disclosed. The company is structured as DJS Research Ltd, a UK private limited company under broad-based employee ownership, with no external venture or private equity backing, holds B Corp Certification (B Impact Score more than double the median), and is an MRS Company Partner. GTM is sales-led, combining director-led direct outreach, MRS networking, content marketing across LinkedIn, YouTube, Instagram, Facebook, X, and Vimeo, a thought-leadership blog, and published reports.
djs research firmographics
Firmographics- Name
- djs research
- Legal name
- DJS Research Ltd
- Website
- https://djsresearch.com
- Company type
- Private
- Operating status
- Operating
- Short description
- DJS Research is a UK-based, employee-owned market research agency delivering bespoke qualitative and quantitative research to government, healthcare, utilities, transport, and enterprise clients via director-led sector teams, proprietary online panels, and in-house creative services.
- Ownership category
- akta.pro rank
djs research industry classification
Industry- Product category
- Market Research Services
- NAICS
- Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910)
- akta.pro primary industry
- Industry & Sector Research (Syndicated/Custom) (BPAHALAE)
- akta.pro secondary industries
- Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB), Policy, Regulatory & Public Affairs Research (BPAHALAF)
Keywords
Where djs research is headquartered
LocationHeadquarters
- HQ city
- Stockport
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
djs research business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Market Research Services: Full-service market research agency providing bespoke research solutions including project design and management, field and data services, strategic analysis and insight, statistical analysis and modelling, presentations and workshops, and creative services (design and data visualisation). Revenue is generated through project-based professional service fees for research engagements across multiple sectors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based research services with custom pricing based on scope and requirements |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels12 records
djs research product offering
Product offeringCore offering
DJS Research is a full-service employee-owned market research agency delivering bespoke qualitative and quantitative research for consumer, business, and government clients across the UK and internationally. The agency runs four proprietary online panels (Opinion Exchange, ChatterZone, Different Perspectives, VoicED) plus bespoke client panels, and offers end-to-end research project design, fieldwork, statistical modelling, strategic insight, and in-house creative output services.
Product overview
DJS Research is a full-service market research agency offering a comprehensive suite of research services and proprietary online panels. Their core offering includes qualitative and quantitative research methodologies (such as CAPI, CATI, focus groups, in-depth interviews, ethnography, and mystery shopping) supported by four named online panels: Opinion Exchange (general consumer panel), ChatterZone (children/young people panel), Different Perspectives (diverse audience panel), and VoicED (education/teacher panel), plus bespoke client panel creation. The agency also provides creative services for data visualisation and video animation, alongside specialized solutions spanning behavioral science, brand research, customer experience, employee engagement, and sustainability research across multiple sectors including public sector, healthcare, utilities, and retail.
Differentiator
Problem solved
Functional benefit
Brands
- Opinion Exchange: Online panel service operated by DJS Research for market research respondents.
- ChatterZone
- Different Perspectives
- VoicED
Products and services
- Opinion Exchange Panel Online research panel for conducting market research surveys and gathering general consumer respondent feedback.
- ChatterZone Panel Specialist online panel for engaging children and young people in market research activities.
- Different Perspectives Panel Online panel offering diverse audience perspectives for market research purposes.
- VoicED Panel Specialist online panel focused on teachers and the education sector for market research.
- Bespoke Client Panels Custom-built online research panels tailored to specific client research needs and audience requirements.
- Qualitative Market Research Qualitative research services using focus groups, in-depth interviews, ethnography, deliberative groups, online communities, observation, and diary studies to understand how and why audiences behave.
- Quantitative Market Research Quantitative research services delivering numerical, measurable and objective outputs through surveys, CAPI/CATI fieldwork, hall tests, and statistical analysis and modelling.
- Creative Services for Research Outputs In-house design and data visualisation service producing animated explainer videos, motion graphics, research summaries and impactful presentation outputs.
Quantifiable outcome
- B Impact Score more than double the median of other businesses
- +2 more outcomes
Companies that use djs research
Customer profileNamed customers15 records
Segments12 records
Ideal customer profiles4 records
djs research technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
djs research partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights5 records
djs research competitors and assessment
Company assessmentDirect peers
- YouGov: YouGov is a UK-headquartered research and data analytics company combining a large proprietary online panel with bespoke and syndicated research across consumer, political and B2B audiences — the closest direct comparable to DJS in panel-driven, mid-sized UK research.
- Censuswide: Censuswide is a UK-based full-service market research agency with in-house panel capabilities and sector breadth across consumer, B2B and public-sector research, directly comparable in size and positioning to DJS Research.
- Opinium: Opinium is a UK-based full-service research agency operating its own online panel and serving enterprise, public sector and consumer clients, competing head-to-head with DJS for similar mid-market bespoke research engagements.
- Savanta: Savanta is a UK-based mid-sized market research agency offering qualitative, quantitative, brand and B2B research with strong public-sector and enterprise coverage, making it one of the most directly comparable peers to DJS in scale and service mix.
- Populus (Now YouGov): Populus is a UK-based research and insight consultancy known for political, brand and stakeholder research — a close comparable to DJS's public-sector and stakeholder research specialisms in the UK mid-market.
Broad incumbents
- NielsenIQ: NielsenIQ is a global research and data company with strong FMCG, retail and consumer panels, comparable to DJS in serving consumer goods and utilities clients but with materially larger scale and proprietary data assets.
- Mintel: Mintel is a larger global market research firm combining syndicated consumer reports with bespoke research, operating across many of the same verticals as DJS (FMCG, retail, finance, health) but at significantly larger scale.
- GfK (now part of NIQ): GfK is a long-established global market research company covering consumer, technology and industrial sectors, overlapping with DJS's sector breadth but operating at much larger scale with deeper international infrastructure.
- Ipsos: Ipsos is one of the world's largest market research and survey companies with deep UK public-sector and healthcare coverage, competing with DJS on larger government and enterprise tenders while offering much broader global infrastructure.
- Kantar: Kantar is a global research and insights leader operating across brand, consumer, retail and media research, frequently competing with mid-sized UK agencies like DJS on enterprise brand-tracking and consumer insight briefs.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
djs research social profiles
Digital presencedjs research compliance and trust
Trust signalCompliance1 record
djs research financial estimates
Financial estimateRevenue estimate
Valuation estimate
djs research leadership team
Management profileNumber of profiles
Profiles2 records
djs research funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
djs research M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about djs research
What does djs research do?
DJS Research is a full-service employee-owned market research agency delivering bespoke qualitative and quantitative research for consumer, business, and government clients across the UK and internationally. The agency runs four proprietary online panels (Opinion Exchange, ChatterZone, Different Perspectives, VoicED) plus bespoke client panels, and offers end-to-end research project design, fieldwork, statistical modelling, strategic insight, and in-house creative output services.
Is djs research a public or private company?
djs research is a private company. It is classified as management employee owned and is currently operating.
When was djs research founded?
djs research was founded in -1.
Where is djs research based?
djs research is headquartered in Stockport, United Kingdom, in the Europe region.
How does djs research make money?
One revenue line is on record: market Research Services.
Who are djs research's main competitors?
Direct peers on record are YouGov, Censuswide, Opinium, Savanta and Populus (Now YouGov). Broad incumbents are NielsenIQ, Mintel, GfK (now part of NIQ), Ipsos and Kantar.
Does djs research have an API?
No public API is recorded for djs research.
What industry is djs research in?
djs research's product category is Market Research Services. Its primary akta.pro industry code is BPAHALAE, Industry & Sector Research (Syndicated/Custom), with a secondary code of MPAAALAB, Syndicated Market Research (Panels, Omnibus, Tracker Studies). Its NAICS code is 54191.