Amici's East Coast Pizzeria

What Amici's East Coast Pizzeria does

Amici's East Coast Pizzeria, Inc. is a privately held regional pizza restaurant chain founded in 1987 and headquartered in San Mateo, California, operating 11 brick-and-mortar locations plus cloud kitchen sites across the Northern California Bay Area. The company's core product is New York-style thin crust pizza baked in 700-degree stone brick ovens, prepared using hand-tossed dough, slow cold fermentation, high-protein flour, and filtered water engineered to replicate New York City tap water chemistry. The menu extends beyond NY-style pizza to Detroit-style thick crust (launched 2025), gluten-free crusts sourced exclusively from Mariposa Baking Company, vegan options using Daiya cheese, Italian pastas, brick-oven sandwiches, salads, and flame-roasted wings.

The business operates a multi-channel direct-to-consumer model: dine-in at its 11 restaurants (San Mateo, Redwood Shores, Menlo Park, Mountain View, Danville, Vacaville, San Rafael, Downtown SF, Pier 39, San Jose, Oakland), takeout and delivery through its proprietary order.amicis.com platform and third-party delivery aggregators, and a full-service catering operation scaled to events of 1,000+ people. The company monetizes via unit-priced menu items (NY pizzas $14.75–$46.75, pastas $22.75–$49.75), gift card sales, and a loyalty program. Customer segments include individual consumers and families, Silicon Valley technology companies for working lunches and launch events, tourists at the Pier 39 waterfront location, and dietary-restricted consumers seeking gluten-free or vegan offerings. Distribution is supported by iOS/Android mobile apps, an active Instagram presence, a content blog ("Slice of the Bay"), and community-event participation such as the Downtown San Rafael Pizza Month. No institutional funding rounds, M&A activity, or parent company have been disclosed; the entity appears founder-owned with Amici's MT Inc. holding rights to certain marks.

Name

Amici's East Coast Pizzeria

Legal name

Amici's East Coast Pizzeria, Inc.

Website

https://amicis.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

251–500 employees

Short description

Amici's East Coast Pizzeria is a privately held, 11-location Northern California pizzeria chain founded in 1987, serving authentic New York-style and Detroit-style brick-oven pizzas to families, Silicon Valley tech firms, tourists, and catering clients across the Bay Area.

Ownership category

akta.pro rank

Product category

Pizza Restaurants

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

akta.pro secondary industry

Pizza QSR (THAFAAAB)

Keywords

• Pizza restaurant chain
• New York style pizza
• Detroit style pizza
• Casual dining restaurants
• Restaurant catering services

Headquarters

HQ city

San Mateo

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Dine-In Restaurant Sales: Revenue from customers dining at any of the 11 brick-and-mortar restaurant locations across Northern California. Covers full menu items including pizzas, pastas, salads, appetizers, sandwiches, desserts, and alcoholic beverages.
2. Delivery and Takeout: Revenue from online orders placed via the company's own ordering platform (order.amicis.com) as well as third-party delivery aggregators. All locations offer delivery with varying service areas.
3. Catering and Events: Catering services for groups of various sizes (up to 1,000+ people), offering pastas, salads, side dishes in large containers for buffet-style service, plus pizza, beverages, and desserts. Complimentary plates, napkins, and utensils included. Available from both brick-and-mortar and cloud kitchen locations.
4. Gift Cards: Digital and physical gift cards sold online and at restaurant locations, valid only for food purchases at Amici's restaurants. All sales are final with no refunds; unused balances are reissued on new gift cards rather than redeemed for cash.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Amici's East Coast Pizzeria is a multi-location pizza restaurant chain that sells New York-style thin crust pizza, Detroit-style deep dish pizza, salads, appetizers, and related Italian-American fare directly to consumers through dine-in, takeout, and delivery at its 11 Northern California locations. The chain supplements retail sales with group/event catering services. Founded in 1987, the company operates as a traditional full-service and limited-service casual dining operator, not as a technology or marketplace platform.

Product overview

Amici's East Coast Pizzeria is a restaurant chain offering authentic New York-style thin crust pizza and Detroit-style thick crust pizza as its core products. The menu extends to Italian dishes including pasta (Spaghetti & Meatballs, Fettuccine Alfredo, Ravioli, Lasagna), brick oven sandwiches, fresh salads, and chicken wings. The company provides dietary accommodations through gluten-free crusts sourced from Mariposa Baking Company and vegan pizza options using Daiya cheese. Additional services include full catering for events of any size, online ordering through order.amicis.com, mobile apps for iOS and Android, and gift cards. The company operates 11 brick-and-mortar locations in Northern California plus cloud kitchen operations.

Differentiator

Problem solved

Functional benefit

Products and services

• New York-Style Thin Crust Pizza Hand-tossed New York-style thin crust pizza sold by the pie or by the slice, available in multiple toppings, at all Amici's locations for dine-in, takeout, and delivery.
• Detroit-Style Deep Dish Pizza

Quantifiable outcome

• 35+ years of operations since 1987
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mountain Mike's Pizza: California-based pizza chain with comparable family-friendly sit-down model, multiple locations across the West Coast, and similar menu emphasis on pizza, wings, and salads. Comparable on scale and category.
• Round Table Pizza: Long-established California pizza chain with similar Bay Area heritage, family dining positioning, and dine-in/takeout/delivery model. Directly comparable in target customer and regional footprint.
• Patxi's Pizza: Bay Area-based pizza chain specializing in deep-dish and thin crust pizza with sit-down dining. Highly comparable on geography (overlapping Bay Area locations) and authentic pizza positioning.
• California Pizza Kitchen: California-headquartered pizza chain with a similar sit-down, broad-menu (pizza, pasta, salads) positioning and multiple regional locations. Most directly comparable on geography, menu breadth, and dining occasion.
• Shakey's Pizza: Heritage pizza chain with brick-oven pizza tradition, dine-in family restaurant format, and broad menu (pizza, pasta, wings). Comparable brand heritage and casual dining format.
• Pizza My Heart: California-based pizza chain with multiple Bay Area locations, similar surfer/beach-town casual positioning, and comparable dine-in and takeout offerings. Direct geographic and category overlap.

Broad incumbents

• Domino's Pizza: Global pizza delivery incumbent with dominant delivery infrastructure and digital ordering. Competes most directly with Amici's delivery and takeout orders, though with a fundamentally different product positioning.

Emerging players

• Blaze Pizza: Fast-casual pizza chain with California roots and rapid-fire oven cooking similar to Amici's 700-degree brick ovens. Competes in the same custom-pizza dine-in and takeout occasions.
• Pieology: California-headquartered fast-casual pizza chain with strong California presence. Competes for similar casual pizza occasions with a build-your-own model.
• MOD Pizza: Fast-casual pizza chain with artisan-style positioning and customization model. Comparable as a competing format targeting similar pizza customers, though with a different service model than Amici's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/amicisbayarea
• Xx.com/amicisbayarea
• Facebookfacebook.com/AmicisBayArea

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amici's East Coast Pizzeria