SuperPark Ltd.

What SuperPark Ltd. does

SuperPark Oy (operating as SuperPark Ltd.) is a Finnish privately held indoor activity park chain founded in 2012 in Vuokatti, Kainuu. The company operates eight parks across Finland — Vuokatti (headquarters), Vantaa, Oulu, Turku, Kalajoki, Tahko (SuperCorner), Hyvinkää/Sveitsi, and Mikkeli (SuperCorner) — organized around three standardized zones: Adventure Area, Game Arena, and Freestyle Hall, collectively offering more than 30 activities such as trampolines, climbing walls, foam pits, pedal-car tracks, and digital/augmented-reality climbing games. The core technology layer is a digital wristband system that activates on entry, tracks visit duration (2-hour, 4-hour, or full-day), and unlocks all activities, supported by an interactive digital climbing wall (Iwall) with augmented-reality gameplay. Two of the parks (Tahko, Mikkeli) are integrated under the acquired SuperCorner brand as wholly-owned subsidiaries.

The business model is primarily direct-to-consumer: customers purchase admission wristbands online (superpark.fi/verkkokauppa) or on-site, with 12-month validity and tiered time options. SuperPark supplements ticket revenue with subscription-style season passes (€-priced monthly unlimited access across all Finnish parks), gift cards in €20/€40/€60 denominations, a structured birthday-party product (SuperSynttärit) with a €50 reservation fee, guided 5-session courses (SuperAkrobatia, SuperTramppa, SuperScootti at €129), overnight camps (SuperYö at €59–€99), summer day camps for ages 7–12, and on-site restaurant/café services at select locations. Group sales channels serve schools, sports teams, daycares, and corporate clients. Internationally, SuperPark has shifted from a pure owned-operator model to a hybrid model by licensing its concept to Megaworld Lifestyle Malls in the Philippines, opening an asset-light distribution channel. The company is GDPR-compliant, has self-assessed partial WCAG 2.1 conformance, and is supported by a C-suite that includes a CEO (Juha Tanskanen), CCO, COO/CFO, Business Director for SuperPark United, and Country Director for Finland, with 101–250 total employees.

Name

SuperPark Ltd.

Legal name

SuperPark Oy

Website

https://superpark.fi

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

SuperPark Oy operates eight indoor activity parks in Finland and is expanding internationally via franchising, offering multi-zone physical entertainment for families, schools, and corporate clients through wristband-based admission, season passes, birthday parties, guided courses, and camp programs.

Ownership category

akta.pro rank

Product category

Indoor Activity Parks (Family Entertainment Centers)

NAICS

Amusement Parks and Arcades (7131), Fitness and Recreational Sports Centers (713940)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Climbing & Mountaineering Gyms/Guides (Indoor, Outdoor, Via Ferrata) (THAAAKAG)

akta.pro secondary industry

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

Keywords

• Indoor activity parks
• Family entertainment centers
• Trampoline park operator
• Birthday party venues
• Children sports courses

Headquarters

HQ city

Vuokatti

HQ country

Finland

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Park Admission Tickets: Visitors purchase activity wristbands granting access to all park areas for 2-hour, 4-hour, or full-day periods. Ticket sales through online shop and at park entrances.
2. Season Passes: SUPER season pass provides unlimited access to all SuperParks in Finland for one month. Must be activated within 12 months of purchase.
3. Birthday Party Packages: SuperSynttärit (Super Birthdays) packages include party room time, food packages (Makea/Suolainen/Combo), and activities. Booking fee of €50 required, with final payment at the park.
4. Courses and Camps: Structured courses including SuperAkrobatia (acrobatics), SuperTramppa (trampoline), SuperScootti (scooting), SuperYö (overnight camps). Course fees around €129 for 5-session courses. Summer camps for ages 7-12.
5. Restaurant and Café: On-site restaurants at select parks (Vantaa, Turku, Vuokatti, Tahko) serve food and beverages including burgers, salads, children's meals, and snacks. Tahko location includes Escape Park.
6. Gift Cards: Gift cards available in €20, €40, or €60 denominations, valid for 12 months from purchase date. Can be used for tickets, food, and merchandise.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

SuperPark operates a chain of purpose-built indoor activity parks across Finland where visitors enter via a digital wristband system that grants access to more than 30 physical activities organised into three zones — Adventure Area, Game Arena, and Freestyle Hall — including trampolines, climbing walls, foam pits, skate/scoot parks, pedal car tracks, interactive sports games, and an augmented-reality digital climbing wall. Beyond admission, SuperPark sells birthday party packages (SuperSynttärit), guided skill courses (SuperAkrobatia, SuperTramppa, SuperScootti), overnight SuperYö camps, multi-day summer camps, monthly season passes, gift cards, on-site restaurant services and group/corporate bookings.

Product overview

SuperPark Ltd. operates a chain of indoor activity parks across Finland, offering a unified platform for family entertainment and physical activity. The core product consists of indoor parks organized into three activity zones: Adventure Area, Game Arena, and Freestyle Hall, accessible via all-day wristband entry. The portfolio extends beyond the core parks to include value-added services such as SuperSynttärit birthday packages, guided courses (SuperAkrobatia, SuperTramppa, SuperScootti), SuperYö overnight experiences, summer camps, and on-site restaurant services at select locations. Group bookings and gift cards provide additional revenue streams and customer engagement mechanisms.

Differentiator

Problem solved

Functional benefit

Products and services

• SuperPark Indoor Activity Parks (Park Admission) Family-friendly indoor activity parks offering more than 30 physical activities across three zones — Adventure Area (climbing, slides, pedal cars), Game Arena (sports games, hockey radar, basketball, iWall), and Freestyle Hall (skate/scoot park, trampolines, foam pit, parkour) — accessed via an all-day digital wristband system. Available at eight Finnish locations.
• SuperSynttärit (Super Birthdays) Hosted birthday party packages including party-room time, food packages (Makea/Sweet, Suolainen/Savoury, or Combo), and activity wristbands. Reservations made online with a €50 booking fee (final balance paid at the park). Minimum 6 guests (4 in Mikkeli). Designed for parents seeking a hassle-free celebration for children.
• SuperAkrobatia Course Five-session guided acrobatics course teaching skills including handstands, cartwheels, kick-ups, and front/backflips. Designed for children aged 9-12 at SuperPark Vantaa. Course fee €129 includes full-day wristbands for course days.
• SuperTramppa Course Five-session guided trampoline course teaching trampoline skills including jumps, flips, and body control. Designed for children aged 7-12. Course fee €129 includes full-day wristbands for course days.
• SuperScootti Course Five-session guided scooting course teaching skills including pumping, braking, jumping, wheelies, riding, and dropping. Designed for children aged 7-12 at SuperPark Vantaa. Course fee €129 includes full-day wristbands for course days.
• SuperYö (Overnight Park Experience) Overnight experience in the park featuring supervised activities, evening snacks, breakfast, and guided programming including competitions, trampoline tips, and scooter instruction. Available at Oulu, Turku, Vantaa, and Vuokatti locations. Prices range from €59 to €99 depending on location. For ages 7-14.
• Summer Camps (Kesäleirit) Multi-day (3- and 5-day) day camps for children aged 7-12 featuring diverse physical activities, supervised programs, meals, and outdoor activities weather permitting. Available in Vantaa, Turku, and Oulu. Limited spaces with summer-season pricing.
• SUPER Season Pass Personal monthly subscription pass providing unlimited access to all SuperParks in Finland for one month from activation. Must be activated within 12 months of purchase. Designed for repeat visitors and families seeking year-round indoor activity.
• Gift Cards (Lahjakortti) Digital gift cards available in denominations of €20, €40, or €60, valid for 12 months from purchase date. Redeemable for online shop purchases, ticket sales, and on-site restaurant purchases at SuperPark locations.
• On-site Restaurant and Café Services Food and beverage services at selected SuperPark locations (Vantaa, Turku, Vuokatti, Tahko) serving burgers, salads, children's meals, snacks, and beverages. Vantaa location offers a full menu including nuggets and combos; Tahko location includes Escape Park.
• Group Bookings (Schools, Sports Teams, Associations, Corporate) Group visit packages for school groups, sports teams, associations, and corporate events with meeting-room facilities, catering options, and customized programming available at most locations. Booking terms vary by group type.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

One partnership is on record.

• Megaworld Lifestyle Malls PhilippinescoreStrategic or Co-development PartnerSuperPark operates entertainment venues in Megaworld Lifestyle Malls in the Philippines. This partnership brings SuperPark indoor activity experiences to the Philippine retail market, enhancing Megaworld's experiential shopping proposition with SuperPark's family entertainment concept.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sky Zone: Sky Zone is the largest global trampoline and indoor active entertainment franchise, with hundreds of parks across the US and internationally. While narrower in product scope than SuperPark's 30+ activity concept, it competes for the same family and youth discretionary leisure spend and is the dominant scaled brand in the category.
• iFLY Indoor Skydiving: iFLY is a global franchise operating indoor skydiving facilities. While narrower in product (single activity), it competes for the same discretionary family leisure spend and shares the indoor, all-weather, year-round operational model that SuperPark leverages.

Direct peers

• DEFY: DEFY is a US-based operator of indoor trampoline, ninja warrior, and active entertainment parks with a similar focus on multi-discipline physical activities, structured courses, and a youth/family customer base.
• Launch Trampoline Park: Launch is a US-based franchise chain of indoor trampoline parks offering similar party packages, group events, and youth programs targeting families. It is operationally and demographically comparable to SuperPark's family entertainment focus.
• Altitude Trampoline Park: Altitude Trampoline Park is a US-based franchise chain of indoor trampoline and family entertainment parks, offering a similar mix of active indoor attractions, birthday party packages, and group events for the family demographic.
• HopLop: HopLop is a Finnish indoor activity park chain with multiple locations across Finland and the broader Nordics, offering trampolines, climbing, and family-oriented active entertainment. It is the most direct competitor to SuperPark in the Finnish home market, targeting the same family and youth segments with a comparable indoor activity concept.
• Flip Out: Flip Out operates a global chain of indoor trampoline and active entertainment parks across the UK, Australia, and other markets. It is comparable to SuperPark in offering indoor physical activity attractions, party packages, and group events for families and youth segments.
• Big Air Trampoline Park: Big Air is a US-based chain of indoor trampoline and active entertainment parks, comparable in target demographic and product offering (trampolines, climbing, foam pits, party packages) to SuperPark's Freestyle Hall and adventure zones.
• Urban Air Adventure Park: Urban Air is a leading US-based indoor adventure park franchise combining trampolines, climbing, ropes courses, and other active attractions under one roof. It is a direct functional analog to SuperPark's multi-zone family entertainment concept, targeting the same family and youth demographic with birthday parties and group events.
• Bounce Inc. Bounce Inc. is an Australian-origin global indoor trampoline and adventure park operator with locations across Australia, Asia, the US, and Europe. It is highly comparable to SuperPark in product mix (trampolines, climbing, party packages) and target customer segments, representing a direct global peer.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/superparksuomi
• Instagraminstagram.com/sprprk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SuperPark Ltd.