TAG Active
- Company typePrivate
- Founded2012
- HeadquartersWrexham, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
TAG Active firmographics
Firmographics- Name
- TAG Active
- Legal name
- TAG Active Ltd
- Website
- https://tagactive.co.uk
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
TAG Active industry classification
Industry- Product category
- Active Leisure Equipment
- NAICS
- Amusement Parks and Arcades (7131)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Trampoline & Active Play Parks (Trampoline, Ninja/Obstacle, Indoor Active Parks) (THAJAEAJ)
- akta.pro secondary industry
- Fan Engagement & Onsite Technology (RFID, Cashless, Apps) (MPAGAAAL)
Keywords
Where TAG Active is headquartered
LocationHeadquarters
- HQ city
- Wrexham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
TAG Active business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Physical Product Sales (Arenas, Obstacle Systems): Sale of physical gamified obstacle course arenas, modular obstacle wall systems, and vertical climbing towers. Products include the TAGactive Arena (multi-level obstacle course), Aerial Assault (modular wall system), and Cyber Tower (vertical climbing towers). Products are custom-designed for venue spaces with printed theming and custom layouts.
- Technology/RFID System Licensing: TAG:HUB system containing core technology for running the gamification system, including RFID transponders, wristbands, server infrastructure, and admin laptop. Ongoing software and technology support.
- Self Registration Kiosk: Self-registration kiosk system for player registration and credit management at venues.
- Custom Theming and Branding: Custom graphics for display and print elements, wall color and artwork customization to suit specific venue branding and themes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B enterprise pricing for venue installations |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
TAG Active product offering
Product offeringCore offering
TAG Active designs and supplies physical gamified obstacle course installations (TAGactive Arena, Aerial Assault, Cyber Tower) integrated with a proprietary RFID technology platform (TAG:HUB). The company sells these turnkey B2B systems to family entertainment centers, trampoline parks, and ninja/obstacle course venues through regional distributors. Each installation combines modular physical structures with player-worn RFID wristbands, transponder checkpoints, TV scoreboards, self-registration kiosks, and online analytics to deliver measurable, competitive social fitness experiences.
Product overview
TAG Active creates social active leisure experiences combining physical environments with measurable RFID-based technology systems. The product portfolio centers on the TAG:HUB platform, which powers three main attractions (TAGactive Arena, Aerial Assault, and Cyber Tower), all unified by shared RFID wristband technology, transponder infrastructure, TV scoreboard displays, and real-time scoring. Additional add-on modules include the Self Registration Kiosk for automated player entry. The system provides gamification through points collection, time tracking, leaderboards, analytics, and team play capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- TAGactive Arena Gamified multi-level, multi-zone obstacle course arena for family entertainment centers, trampoline parks, and ninja/obstacle venues. Players wear RFID wristbands and collect points by touching illuminated TAGs scattered across the structure, with a typical session of three 15-minute games (45 minutes total). Challenges require physical and mental agility and the system supports team and individual play modes.
- Aerial Assault Gamified modular obstacle wall challenge where players tag illuminated beacons along the wall with their RFID wristband to gain points and log times. Wall sections are modular and can be configured to custom shapes, with customizable artwork and layouts and an integrated foam pit landing area. Targets glow in different colors corresponding to a points-vs-time scoring algorithm.
- Cyber Tower Timed vertical obstacle tower where players race side-by-side to climb up and descend in the quickest time. RFID wristband technology records split times and total completion times via Start, Mid, and End transponders, with results displayed on large TV scoreboards showing all-time and daily best times and a tower use analytics dashboard.
- Self Registration Kiosk Self-service kiosk that allows players to register themselves into the TAG Active system and receive automatic credit allocation. Sold as an add-on module to TAG Active venue installations, reducing staff involvement in gameplay management.
- TAG:HUB Compact RFID gamification platform that powers TAG Active venue installations. The TAG:HUB Tower includes the server, internal WiFi, player registration screen, score screen, and game start transponder; a SUB:HUB PoE switch connects transponders via Cat5e wiring. The system ships with 500 NFC wristbands and an admin laptop, and supports gamification, self-registration, live leaderboards, online analytics, team mode, credit control, custom graphics, and game mode selection.
Quantifiable outcome
- Three fifteen-minute games per booked session (45 minutes total gameplay)
Companies that use TAG Active
Customer profileNamed customers21 records
Segments3 records
Ideal customer profiles3 records
TAG Active technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
TAG Active partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- IPlay CocoreIPlay Co is the primary distributor for TAG Active products in the Americas and Asia regions. The partnership enables regional sales, installation support, and customer service for venue operators in these markets. Contact: +1 604-607-1111, [email protected]
- Playmart InternationalcorePlaymart International distributes TAG Active products in Europe and India. The partnership covers sales, support, and installation services for the active leisure market in these regions. Contact: +359 2 494 2730
- Play Revolution LtdcoreUK-based distributor handling domestic sales and support for TAG Active products. Contact: +44 1978 851141, Tel: +44 1978 851141. Website: playrevolution.co.uk
Scale indicators1 record
Recent moves5 records
TAG Active competitors and assessment
Company assessmentBroad incumbents
- Polin Group: Turkish theme park and water park equipment supplier that acquired Yalp Interactive. Competes broadly in active entertainment venues but offers a much wider portfolio beyond gamified obstacles.
- Lappset Group: Finnish provider of playground, fitness, and active park equipment for municipalities and commercial venues. Comparable buyer overlap in active leisure, though primarily outdoor/institutional rather than RFID-gamified.
- S&S Worldwide (S&S Sansei): US-based designer and supplier of amusement rides, climbing walls, and FEC attractions. Adjacent competitor offering active-leisure products to similar venue customers from a broader portfolio.
Emerging players
- BOER Group: Chinese manufacturer of trampoline parks, ninja courses, and active entertainment equipment. Provides lower-cost alternatives to TAG Active's gamified systems to the same global FEC buyer base.
Direct peers
- Walltopia: Bulgarian manufacturer of climbing walls and active entertainment structures for theme parks, FECs, and resorts. Overlaps with TAG Active on climbing/obstacle attractions for the same venue operators.
- Valo Motion: Finnish maker of interactive climbing walls and motion-based games (e.g., Valo Climb) installed in family entertainment centers worldwide. Closely comparable in product form factor (physical obstacles + tech overlay) and target FEC buyer.
- Clip 'n Climb: New Zealand-origin franchised climbing wall operator and equipment supplier with strong UK/FEC presence. Targets the same trampoline park and FEC buyer with climbing-based attractions.
- Extreme Engineering: US-based designer and manufacturer of trampoline park and adventure park attractions, including ninja courses and climbing structures, serving the same FEC buyer as TAG Active.
- Yalp Interactive: Dutch provider of interactive sports and play installations (e.g., Yalp Sona, Sutu) for public spaces and leisure venues. Directly competes on RFID/sensor-driven gamification of physical activity in commercial venues.
- iPlay Co: Canadian manufacturer and TAG Active's own Americas/Asia distributor. Competes in indoor playground and active entertainment equipment for FECs, representing both a channel partner and a peer supplier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
TAG Active social profiles
Digital presenceTAG Active financial estimates
Financial estimateRevenue estimate
Valuation estimate
TAG Active leadership team
Management profileNumber of profiles
TAG Active funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TAG Active M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TAG Active
What does TAG Active do?
TAG Active designs and supplies physical gamified obstacle course installations (TAGactive Arena, Aerial Assault, Cyber Tower) integrated with a proprietary RFID technology platform (TAG:HUB). The company sells these turnkey B2B systems to family entertainment centers, trampoline parks, and ninja/obstacle course venues through regional distributors. Each installation combines modular physical structures with player-worn RFID wristbands, transponder checkpoints, TV scoreboards, self-registration kiosks, and online analytics to deliver measurable, competitive social fitness experiences.
Is TAG Active a public or private company?
TAG Active is a private company. It is classified as unknown and is currently operating.
When was TAG Active founded?
TAG Active was founded in 2012. It employs 11 to 50 people.
Where is TAG Active based?
TAG Active is headquartered in Wrexham, United Kingdom, in the Europe region.
How does TAG Active make money?
Four revenue lines are on record. Physical Product Sales (Arenas, Obstacle Systems) is the primary driver. The others are technology/RFID System Licensing, self Registration Kiosk and custom Theming and Branding.
Who are TAG Active's main competitors?
Broad incumbents on record are Polin Group, Lappset Group and S&S Worldwide (S&S Sansei). BOER Group is listed as an emerging player. Direct peers are Walltopia, Valo Motion, Clip 'n Climb, Extreme Engineering, Yalp Interactive and iPlay Co.
Does TAG Active have an API?
No public API is recorded for TAG Active.
What industry is TAG Active in?
TAG Active's product category is Active Leisure Equipment. Its primary akta.pro industry code is THAJAEAJ, Trampoline & Active Play Parks (Trampoline, Ninja/Obstacle, Indoor Active Parks), with a secondary code of MPAGAAAL, Fan Engagement & Onsite Technology (RFID, Cashless, Apps). Its NAICS code is 7131 and its SIC code is 7900.