Outdoor Underwriters
Outdoor Underwriters is a specialty insurance brokerage and program administrator (under Marsh & McLennan Agency) that designs niche liability, standing timber, and outdoor coverage for hunting clubs, timberland owners, consulting foresters, and guides/outfitters across the US and 7 international markets.
- Company typePrivate
- Founded-
- HeadquartersColumbia, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What Outdoor Underwriters does
Outdoor Underwriters is a specialty insurance brokerage and program administrator focused exclusively on outdoor and forestry-related risks, headquartered in Columbia, South Carolina with additional offices in Alpharetta, Georgia and Birmingham, Alabama. The firm serves institutional timberland owners, Timber Investment Management Organizations (TIMOs), hunting clubs, consulting foresters, guides and outfitters, individual landowners, and state and national forestry and wildlife associations. It operates as a program of Marsh & McLennan Agency, itself a subsidiary of publicly traded Marsh & McLennan Companies (NYSE: MMC), with insurance programs backed by underwriters at Lloyd's of London.
The product portfolio comprises eight core lines: Hunt Lease Liability, Timberland Liability, Standing Timber (with a borrowing-against-insured-asset feature), Institutional Timber, Guides & Outfitters Liability, Consulting Foresters Liability, Property, and Umbrella Excess Liability (up to $25M). The platform combines policy administration with a proprietary audit policy procedure that reduces lease management costs, a custom claims database used to model loss exposures by club or landowner demographics, and quarterly claims tracking reports broken out by claim type, cause, cost, and geography. All programs are licensed and rated, including an A.M. Best "Excellent" rating on the Consulting Foresters program and California agency license #0I98729.
The business model is commission-based on annual insurance premiums collected across the product suite, with go-to-market executed through three channels: (1) exclusive co-branded member websites operated with 13+ state and national forestry and wildlife associations, (2) a self-service instant online quote system for SMB hunt lease and timberland liability covering all 50 US states, and (3) a sales-led inside sales team focused on mid-market and enterprise relationships. The firm insures over 50 million acres of timberland for liability exposure and more than 10 million acres across 7 countries through its Institutional Timber program, with no public revenue disclosure.
Outdoor Underwriters firmographics
Firmographics- Name
- Outdoor Underwriters
- Legal name
- Outdoor Underwriters LLC
- Website
- https://outdoorunderwriters.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Outdoor Underwriters is a specialty insurance brokerage and program administrator (under Marsh & McLennan Agency) that designs niche liability, standing timber, and outdoor coverage for hunting clubs, timberland owners, consulting foresters, and guides/outfitters across the US and 7 international markets.
- Ownership category
- akta.pro rank
Outdoor Underwriters industry classification
Industry- Product category
- Specialty Outdoor & Forestry Insurance Brokerage
- NAICS
- Insurance Carriers and Related Activities (524)
- SIC
- Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD)
- akta.pro secondary industries
- Timberland Risk Management (Fire, Storm, Insurance, Disaster Recovery) (AFAMAKAJ), Timberland Leasing & Contract Administration (Hunting, Grazing, Recreation) (AFAMAKAD)
Keywords
Where Outdoor Underwriters is headquartered
LocationHeadquarters
- HQ city
- Columbia
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Outdoor Underwriters business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Insurance Premiums: Collection of insurance premiums for liability coverage, property coverage, and standing timber coverage. Premiums may be tax-deductible for timberland owners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Hunt Lease Liability Insurance |
| Subscription | Annual | Timberland Liability Insurance |
| Subscription | Annual | Guides & Outfitters Liability |
| Subscription | Annual | Umbrella/Excess Liability |
| Subscription | Annual | Standing Timber Insurance |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Outdoor Underwriters product offering
Product offeringCore offering
Outdoor Underwriters is a niche insurance brokerage that underwrites and services specialty liability and physical-damage coverage for timberland owners, hunting clubs, forestry professionals, and outdoor guides. Its product line spans Hunt Lease Liability, Timberland Liability, Standing Timber (fire/peril), Institutional Timber, Guides & Outfitters, Consulting Foresters, Property, and Umbrella Excess Liability, with all programs backed by underwriters at Lloyd's of London.
Product overview
Outdoor Underwriters offers a comprehensive portfolio of insurance products designed specifically for landowners, hunting clubs, and forestry professionals. The core product lineup includes Hunt Lease Liability Insurance, Timberland Liability Insurance, Standing Timber Insurance, Institutional Timber Insurance, Guides & Outfitters Liability, Consulting Foresters Liability, Property Insurance, and Umbrella Excess Liability. Programs are backed by underwriters at Lloyd's of London and are designed to serve institutional timberland owners, TIMOs, hunting clubs, individual landowners, and consulting foresters. The company currently insures over 50 million acres of timberland for liability exposure and is a leading provider of Standing Timber insurance in the nation.
Differentiator
Problem solved
Functional benefit
Products and services
- Hunt Lease Liability Insurance Liability coverage for landowners, hunting clubs, members, and guests against occurrences arising out of hunting activities. Includes $1 million per occurrence GL coverage, $100,000 fire legal liability, member-to-member coverage, guest liability, and coverage for trespassers and invited guests.
- Timberland Liability Insurance Legal liability coverage for owners of vacant timberland, providing general liability protection for bodily injury or property damage arising from ownership or use of designated timberland, with $1,000,000 per occurrence limit and a special master policy rating basis.
- Standing Timber Insurance Physical-risk insurance protecting timber assets from catastrophic losses including fire, lightning, explosions, wind, hurricanes, and other perils. Includes FLEXA (fire, lightning, explosion, aircraft) and SRCCMD (strike, riot, civil commotion, malicious damage) coverage, and the unique feature of allowing policyholders to borrow against the insured asset. Premiums may be tax-deductible for timberland owners.
- Institutional Timber Insurance Risk management and insurance program designed for TIMOs and large-portfolio institutional timber managers and owners in 7 countries, covering timber assets against physical risk hazards including fire, hurricane, ice, insect, and disease. Has grown to insure over 10 million acres in the last five years.
- Guides & Outfitters Liability Insurance package for guided hunting, fishing, rafting, hiking, equipment rental, and ATV or snowmobile tour operations. Includes $1,000,000 per occurrence / $2,000,000 aggregate general liability, plus property, inland marine, commercial auto, crime, and excess liability coverages.
- Consulting Foresters Liability Specialized coverage for consulting foresters endorsed by the Association of Consulting Foresters (ACF), including a Foresters Specialized Endorsement, general liability, prescribed burning, smoke damage, pesticide/herbicide applicator coverage, and consulting errors and omissions. Program is rated 'Excellent' by A.M. Best.
- Property Insurance Specially designed property insurance covering cabins, lodges, outbuildings, barns, and other structures including those in non-fire-protected areas, plus contents within covered structures.
- Umbrella Excess Liability Excess or umbrella liability policies ranging from $1,000,000 up to $25,000,000 designed to layer in conjunction with general liability policies for comprehensive risk management.
Quantifiable outcome
- Over 50 million acres of timberland insured for liability
- +2 more outcomes
Companies that use Outdoor Underwriters
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
Outdoor Underwriters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Outdoor Underwriters partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core.
- Alabama Forest Owners Association (AFOA)coreExclusive partnership where AFOA offers affordable insurance products to its members through dedicated branded member insurance website at afoa.outdoorunderwriters.com.
- American Tree Farm System (ATFS)coreExclusive partnership offering affordable insurance products to ATFS members through dedicated branded member insurance website at atfs.outdoorunderwriters.com.
- Arkansas Forestry Association (AFA)coreExclusive partnership offering affordable insurance products to AFA members through dedicated branded member insurance website.
- Florida Forestry Association (FFA)coreExclusive partnership offering affordable insurance products to Florida Forestry Association members through dedicated branded member insurance website.
- Louisiana Forestry Association (LFA)coreExclusive partnership offering affordable insurance products to LFA members through dedicated branded member insurance website at lfa.outdoorunderwriters.com.
- Maryland Forests Association (MFA)coreExclusive partnership offering affordable insurance products to MFA members through dedicated branded member insurance website at mfa.outdoorunderwriters.com.
- National Woodland Owners Association (NWOA)coreExclusive partnership offering affordable insurance products to NWOA members.
- Ohio Forestry Association (OFA)coreExclusive partnership offering affordable insurance products to OFA members through dedicated branded member insurance website at ofa.outdoorunderwriters.com.
- National Deer Association (NDA)coreExclusive partnership offering affordable insurance products to NDA members through dedicated branded member insurance website at nda.outdoorunderwriters.com.
- Tennessee Forestry Association (TFA)coreExclusive partnership offering affordable insurance products to TFA members through dedicated branded member insurance website at tfa.outdoorunderwriters.com.
- Texas Forestry Association (TXFA)coreExclusive partnership offering affordable insurance products to TXFA members through dedicated branded member insurance website at txfa.outdoorunderwriters.com.
- Virginia Forestry Association (VFA)coreExclusive partnership offering affordable insurance products to VFA members through dedicated branded member insurance website at vfa.outdoorunderwriters.com.
- Natural Capital Exchange Association (NCX)coreExclusive partnership offering affordable insurance products to NCX members through dedicated branded member insurance website at ncx.outdoorunderwriters.com.
- Lloyd's of LondoncoreInsurance programs are designed and backed by underwriters at Lloyd's of London, providing financial strength and stability for coverage.
- Association of Consulting Foresters (ACF)coreConsulting Foresters Liability program is officially endorsed by the Association of Consulting Foresters, providing exclusive coverage designed specifically for the profession.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Outdoor Underwriters competitors and assessment
Company assessmentBroad incumbents
- Markel Corporation: Specialty insurer with significant excess & surplus and recreational lines including hunting, outdoor, and excess casualty - a broader incumbent competitor to Outdoor Underwriters, providing capacity that programs like Outdoor Underwriters compete with or place into.
- Hiscox: Specialty insurer with Lloyd's heritage writing excess casualty and niche P&C lines, comparable to Outdoor Underwriters as a specialty risk underwriter with Lloyd's-backed capacity.
- RLI Corp: Specialty P&C insurer writing niche lines including outdoor/recreational and excess casualty, comparable to Outdoor Underwriters in targeting specialty risks that mainstream carriers avoid.
- Philadelphia Insurance Companies: Specialty commercial insurer (member of Tokio Marine group) writing hunting, outdoor recreation, and special event liability - directly comparable to Outdoor Underwriters' Hunt Lease and Guides & Outfitters products.
Direct peers
- RPS (Risk Placement Services): Wholesale insurance broker and MGA with deep specialty-line expertise across recreational, recreational marine, and outdoor exposures, directly comparable to Outdoor Underwriters as a specialty program administrator targeting niche consumer/professional risks.
- CRC Insurance Group: Wholesale insurance broker running numerous specialty programs and MGAs, very comparable to Outdoor Underwriters in business model of building niche programs with specialty carrier backing.
- Amwins: Largest independent wholesale insurance broker in the U.S. with multiple specialty practice groups including outdoor, recreational, and excess casualty - comparable to Outdoor Underwriters as a specialty E&S distribution platform.
- Burns & Wilcox: High-net-worth and specialty wholesale insurance broker operating excess & surplus lines through Managing General Agency and program structures, comparable to Outdoor Underwriters as a specialty broker building niche programs backed by Lloyd's and other capacity providers.
- McGowan Insurance Group (McGowan Companies): Specialty insurance program administrator building niche programs for outdoor and recreational risks with multiple carrier relationships - highly comparable to Outdoor Underwriters' niche MGA/program business model.
- Catawba Insurance Services: Boutique specialty insurance broker focused on hunting and outdoor recreation risks, directly comparable to Outdoor Underwriters as a niche broker serving the hunting club and outdoor recreation market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Outdoor Underwriters social profiles
Digital presenceOutdoor Underwriters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Outdoor Underwriters leadership team
Management profileNumber of profiles
Profiles5 records
Outdoor Underwriters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Outdoor Underwriters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Outdoor Underwriters
What does Outdoor Underwriters do?
Outdoor Underwriters is a niche insurance brokerage that underwrites and services specialty liability and physical-damage coverage for timberland owners, hunting clubs, forestry professionals, and outdoor guides. Its product line spans Hunt Lease Liability, Timberland Liability, Standing Timber (fire/peril), Institutional Timber, Guides & Outfitters, Consulting Foresters, Property, and Umbrella Excess Liability, with all programs backed by underwriters at Lloyd's of London.
Is Outdoor Underwriters a public or private company?
Outdoor Underwriters is a private company. It is classified as corporate owned and is currently operating.
When was Outdoor Underwriters founded?
Outdoor Underwriters was founded in -1.
Where is Outdoor Underwriters based?
Outdoor Underwriters is headquartered in Columbia, United States, in the North America region.
How does Outdoor Underwriters make money?
One revenue line is on record: insurance Premiums.
Who are Outdoor Underwriters's main competitors?
Broad incumbents on record are Markel Corporation, Hiscox, RLI Corp and Philadelphia Insurance Companies. Direct peers are RPS (Risk Placement Services), CRC Insurance Group, Amwins, Burns & Wilcox, McGowan Insurance Group (McGowan Companies) and Catawba Insurance Services.
Does Outdoor Underwriters have an API?
No public API is recorded for Outdoor Underwriters.
What industry is Outdoor Underwriters in?
Outdoor Underwriters's product category is Specialty Outdoor & Forestry Insurance Brokerage. Its primary akta.pro industry code is FSAEADAD, Wholesale Insurance Brokerage (Excess & Surplus Lines), with a secondary code of AFAMAKAJ, Timberland Risk Management (Fire, Storm, Insurance, Disaster Recovery). Its NAICS code is 524 and its SIC code is 6411.