National Deer Association
- Company typePrivate
- Founded2020
- HeadquartersBogart, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
National Deer Association firmographics
Firmographics- Name
- National Deer Association
- Legal name
- National Deer Association
- Website
- https://deerassociation.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
National Deer Association industry classification
Industry- Product category
- Wildlife Conservation Services
- NAICS
- Support Activities for Forestry (11531), Support Activities for Forestry (1153)
- SIC
- Fishing, Hunting And Trapping (900), Forestry (800)
- akta.pro primary industry
- Timberland Leasing & Contract Administration (Hunting, Grazing, Recreation) (AFAMAKAD)
- akta.pro secondary industry
- Timberland Asset Management & Consulting (AFAMAAAI)
Keywords
Where National Deer Association is headquartered
LocationHeadquarters
- HQ city
- Bogart
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
National Deer Association business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Membership Dues: Revenue from Basic (free), Premium ($35/year), and Life ($1,500) membership levels. As of early 2026, approximately 162,000 active Basic members, 15,000 premium members, and 1,610 life members.
- Corporate Sponsorships and Advertising: Corporate sponsors (Bass Pro Shops, Cabela's, onX Hunt, Vortex Optics, Mathews, and others) provide funding. Advertising through email newsletter, website, and other resources. No single source contributes more than 21% of total revenue.
- Hunting Land Liability Insurance: NDA earns commission from selling hunting land liability insurance policies. This program represents approximately 20% of NDA's revenue, down from over 50% before revenue diversification efforts.
- Fee-Based Education Programs: Revenue from Deer Steward certification courses (Level 1 online, Levels 2-3 in-person), Deer Hunting 101 online course tuition, and other educational programs.
- Public Lands Initiative - Forestry Stewardship Program: Contract fees from USDA Forest Service partnership under 20-year Master Stewardship Agreement for forest and wildlife habitat improvement work on public lands.
- Grants: State, federal, and private grants. Examples include $200,000 annual grant from Bass Pro Shops and Cabela's Outdoor Fund for Public Lands Initiative (totaling $950,000 over five years), Richard King Mellon Foundation grant for Georgia DMAP biologist, and U.S. Fish & Wildlife Service grant for venison nutritional study.
- Branch Fundraising: Grassroots volunteer branches conduct fundraising events including banquets, field days, and other activities. Branches retain a higher percentage of proceeds under new modernized fundraising model.
- Merchandise Sales: Online storefront selling merchandise including NDA-branded apparel, accessories, and educational materials.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free membership tier for email subscribers and newsletter readers |
| Subscription | Annual | Premium annual membership with enhanced benefits |
| Subscription | Multi-year contract | Lifetime membership with all premium benefits plus exclusive rewards |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
National Deer Association product offering
Product offeringCore offering
National Deer Association (NDA) is a 501(c)(3) non-profit conservation organization that sells tiered memberships (Basic free, Premium $35/year, Life $1,500) and delivers science-based deer management education through certification courses (Deer Steward), online learning (Deer Hunting 101, CWD 101), adult hunter recruitment programs (Field to Fork), the annual Deer Report, podcasts, and field-based conservation services. NDA also distributes Hunting Land Liability Insurance in partnership with Arthur J. Gallagher & Co. and executes a 20-year Public Lands Initiative under a USDA Forest Service Master Stewardship Agreement.
Product overview
The National Deer Association is a non-profit conservation organization offering a portfolio of programs and services centered on deer conservation and hunting education. The core offerings include membership tiers (Basic, Premium, Life), the Deer Steward Certification program with multiple levels, the Field to Fork adult hunter recruitment program, and the Deer Hunting 101 online course developed with Kalkomey Enterprises. Additional products include the Coffee & Deer and Deer Season 365 podcasts, annual Deer Report publications (PDF and interactive), the National Deer Processor Map for locating venison processors, a free CWD 101 video course, and Hunting Land Liability Insurance offered through a partnership with Arthur J. Gallagher & Co. The organization also runs a Public Lands Initiative and Wildlife Cooperatives program for landscape-level conservation. These programs work together to advance NDA's mission of ensuring the future of wild deer, wildlife habitat, and hunting through education, advocacy, and conservation.
Differentiator
Problem solved
Functional benefit
Brands
- Field to Fork: Food-focused hunter recruitment program for adults from non-hunting backgrounds teaching deer hunting skills
- Deer Steward
- Deer Report
- Coffee and Deer
- Deer Season 365
- Hunting Land Insurance
Products and services
- NDA Membership Tiered membership program offering Basic (free), Premium ($35/year), and Life ($1,500) levels for deer hunters, landowners, and conservation supporters; provides weekly e-newsletter, local action alerts, Branch event invitations, discounts on courses and partner offers, decal, and Life Member prize drawings including a Howa bolt-action rifle.
- Deer Steward Certification Program Personal training certification on deer biology and land management featuring Level 1 pre-recorded online course, Levels 2 and 3 hands-on field experience, and in-person focused training courses for hunters, landowners, and wildlife professionals.
- Field to Fork Program In-person, food-focused adult hunter recruitment program that invites adults from non-hunting backgrounds to learn every aspect of hunting and sourcing their own protein, with dedicated coordinators in Alabama and Wisconsin; held 43 events across 17 states with 80%+ of recruits continuing to hunt independently.
- Deer Hunting 101 Online Course Comprehensive online deer hunting instruction course developed by NDA and powered by Kalkomey Enterprises (Hunter-ed.com), covering everything from basics to advanced hunting techniques for aspiring and new hunters; has enrolled 10,000+ students.
- Hunting Land Liability Insurance Liability insurance coverage for landowners, leaseholders, and hunting club members protecting against accidents, injuries, or damages on hunting property; distributed in partnership with Arthur J. Gallagher & Co. following a 2026 partnership upgrade.
- Coffee & Deer Podcast Biweekly podcast hosted by NDA President & CEO Nick Pinizzotto and Mike Groman covering hunting heritage and conservation policy with expert guests from NDA staff, outdoor writers, and policymakers.
- Deer Season 365 Podcast Biweekly podcast covering deer hunting strategy, deer biology and behavior, and habitat improvement, featuring expert guests from across the hunting and conservation community.
- Deer Report Annual "State of the Union" report on the status of North America's deer population providing state-by-state estimates of harvest, health concerns, and critical issues related to deer hunting and conservation; available as PDF and interactive format.
- National Deer Processor Map Interactive GIS-based map tool helping hunters locate nearest venison processors and identify facilities participating in venison donation programs across the United States.
- CWD 101 Course Free video-based course equipping hunters with knowledge about Chronic Wasting Disease (CWD), including recognition, testing, and prevention measures to help ensure the future of wild deer.
- Public Lands Initiative Landscape-level conservation initiative improving access, habitat, and deer hunting on more than 1.3 million acres of public lands through a 20-year Master Stewardship Agreement with the USDA Forest Service.
- Wildlife Cooperatives Program Program enabling neighboring landowners and hunters to work together toward common deer and wildlife management goals, with free resources including cooperative development guidebooks and templates.
Quantifiable outcome
- Over 80% of Field to Fork recruits continue hunting independently after program completion
- +4 more outcomes
Companies that use National Deer Association
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
National Deer Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
National Deer Association partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship, core and minor.
- USDA Forest ServiceflagshipNDA and USDA Forest Service formally signed a landmark 20-year Master Stewardship Agreement to expand forest and wildlife habitat improvement work on public land across the country. This agreement provides the framework for NDA to enter into contractual agreements as a conservation partner for forest management, wildlife habitat enhancement, and hunting access improvements on National Forests and grasslands.
- Arthur J. Gallagher & Co.coreInsurance partnership upgrade in 2026. Gallagher now provides hunting land liability insurance coverage for NDA members and supporters, replacing previous insurance provider. Partnership provides better coverage and service for landowners and hunting clubs.
- Backcountry Hunters & AnglersminorCollaborative volunteer partnerships for public land workdays including Loess Bluffs National Wildlife Refuge improvement event with NDA's Northern Missouri and Kansas State Branches.
- onX HuntcorePartnership provides up-to-date CWD distribution information, regulated zones, sampling sites, and disposal locations through onX Hunt app. onX is also a Corporate Sponsor and Premium Membership benefit provider (3 months free Elite subscription). Giving Day sponsor.
- Southeast Deer Partnership CoalitionminorCoalition of timber companies and conservation organizations formed to fight CWD among deer in the Southeast. Promotes practices to discover, manage, and mitigate negative impacts of CWD. NDA secured $673K in funding through this partnership.
- Missouri Department of ConservationcoreLong-standing partnership enabling NDA to maintain two Deer Outreach Specialists in Missouri for over a decade. Guides landowners in forming Cooperatives, improving wildlife habitat, managing deer populations. Includes Missouri Deer Management Webinar Series collaboration.
- Alabama Department of Conservation and Natural ResourcesminorPartnership funding NDA's Alabama Field to Fork Coordinator position utilizing R3 initiatives to create new opportunities for adults interested in learning to hunt.
- Wisconsin Department of Natural ResourcesminorPartnership funding NDA's Wisconsin Field to Fork Coordinator position utilizing R3 initiatives to create new opportunities for adults interested in learning to hunt.
- Georgia Department of Natural ResourcesminorPartnership for CWD management zone assistance and Deer Management Assistance Program (DMAP) coordination in Georgia, including Richard King Mellon Foundation-funded biologist position.
- Arkansas Game and Fish CommissioncorePartnership enabled NDA to staff each of Arkansas's eight Deer Management Assistance Program (DMAP) regions with a dedicated deer biologist.
- CWD AllianceminorNDA is a conservation sponsor providing leverage with other key conservation groups to secure funding for CWD research. Partnership includes CWD Alliance map of carcass import regulations across states.
- MeatEaterminorMedia partnership featuring NDA's Field to Fork program on MeatEater platform. Episode 'Handing the Back 40 Property Over to the NDA' showcased program reach and impact.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
National Deer Association competitors and assessment
Company assessmentBroad incumbents
- National Wildlife Federation: A large, broad conservation and wildlife advocacy nonprofit. Overlaps on habitat, policy advocacy, and education but spans all wildlife rather than NDA's deer/hunting specialization.
- Ducks Unlimited: One of the largest wildlife/habitat conservation nonprofits, focused on waterfowl and wetlands. Shares the hunting-conservation membership and corporate-sponsorship model at far larger scale and a different species niche.
Others
- onX: A hunting GPS/mapping technology provider and NDA corporate sponsor supplying CWD-zone data. An ecosystem/technology partner rather than a competing conservation nonprofit.
- Boone and Crockett Club: A long-standing hunting-conservation and fair-chase organization focused on records, ethics, and policy. Thematically adjacent to NDA on deer/big-game conservation and hunting heritage.
Direct peers
- Rocky Mountain Elk Foundation: A large hunting-conservation nonprofit centered on elk and habitat, with a strong volunteer chapter and banquet fundraising model. Highly comparable in structure, big-game focus, and public-lands stewardship.
- National Wild Turkey Federation: A single-species hunting-conservation nonprofit with education, habitat, and R3 hunter-recruitment programs. Nearly identical operating model to NDA, focused on turkeys instead of deer.
- Pheasants Forever: Habitat and hunting-heritage nonprofit with a chapter-based volunteer model and agency partnerships. Comparable in R3 recruitment, habitat delivery, and grassroots fundraising.
- Mule Deer Foundation: A conservation nonprofit focused on deer species, habitat improvement, and hunter engagement. Comparable in mission, member/chapter model, and public-lands habitat work, differing mainly by species/geography.
- Whitetails Unlimited: A national nonprofit dedicated to white-tailed deer conservation, habitat, and hunting heritage. Directly overlaps with NDA's deer-focused mission, membership model, and grassroots banquet fundraising.
Emerging players
- Backcountry Hunters & Anglers: A fast-growing public-lands hunting and angling advocacy nonprofit. Overlaps on public-lands access, volunteer workdays (an actual NDA partner), and hunter-conservationist membership.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
National Deer Association social profiles
Digital presenceNational Deer Association compliance and trust
Trust signalCompliance1 record
National Deer Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
National Deer Association leadership team
Management profileNumber of profiles
Profiles15 records
National Deer Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
National Deer Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about National Deer Association
What does National Deer Association do?
National Deer Association (NDA) is a 501(c)(3) non-profit conservation organization that sells tiered memberships (Basic free, Premium $35/year, Life $1,500) and delivers science-based deer management education through certification courses (Deer Steward), online learning (Deer Hunting 101, CWD 101), adult hunter recruitment programs (Field to Fork), the annual Deer Report, podcasts, and field-based conservation services. NDA also distributes Hunting Land Liability Insurance in partnership with Arthur J. Gallagher & Co. and executes a 20-year Public Lands Initiative under a USDA Forest Service Master Stewardship Agreement.
Is National Deer Association a public or private company?
National Deer Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was National Deer Association founded?
National Deer Association was founded in 2020. It employs 11 to 50 people.
Where is National Deer Association based?
National Deer Association is headquartered in Bogart, United States, in the North America region.
How does National Deer Association make money?
Eight revenue lines are on record. Membership Dues are the primary driver. The others are corporate Sponsorships and Advertising, hunting Land Liability Insurance, fee-Based Education Programs, public Lands Initiative - Forestry Stewardship Program, grants, branch Fundraising and merchandise Sales.
Who are National Deer Association's main competitors?
Broad incumbents on record are National Wildlife Federation and Ducks Unlimited. Others are onX and Boone and Crockett Club. Direct peers are Rocky Mountain Elk Foundation, National Wild Turkey Federation, Pheasants Forever, Mule Deer Foundation and Whitetails Unlimited. Backcountry Hunters & Anglers is listed as an emerging player.
Does National Deer Association have an API?
No public API is recorded for National Deer Association.
What industry is National Deer Association in?
National Deer Association's product category is Wildlife Conservation Services. Its primary akta.pro industry code is AFAMAKAD, Timberland Leasing & Contract Administration (Hunting, Grazing, Recreation), with a secondary code of AFAMAAAI, Timberland Asset Management & Consulting. Its NAICS code is 11531 and its SIC code is 900.