Euro Pool Group

What Euro Pool Group does

Euro Pool Group is a privately held Dutch logistics services provider headquartered in Rijswijk, Netherlands, founded in 1992/1993 and operating across at least six European countries (Netherlands, United Kingdom, Spain, Germany, France, Belgium) with 135+ service centres and 1,001-5,000 employees. The company specializes in returnable packaging solutions for the European fresh supply chain through two wholly-owned divisions: Euro Pool System (EPS), which provides reusable folding trays with digital traceability services for fresh produce transported from grower to retailer, and LPR – La Palette Rouge, which offers pallet pooling and rental services to the FMCG sector with pallets engineered for compatibility with automated handling systems.

The company's core technology is a returnable packaging pooling system that combines physical asset management (folding trays and wooden pallets) with digital services for supply chain traceability, including the MyLPR customer portal for pallet order management and inventory declarations, Digital Tray Tracking for end-to-end visibility, and integration with third-party tracking provider Shippeo. Notable infrastructure includes the CoolRail temperature-controlled rail link between Valencia and Rotterdam, operating three times weekly with 42 containers, which the company reports achieves a 70-90% CO2 reduction compared to road transport.

Revenue is generated primarily through subscription/recurring rental and pooling fees for pallets and trays under enterprise contracts with major European retailers and FMCG manufacturers; pricing is quote-based and not publicly disclosed. Go-to-market is direct enterprise account management through the two divisional brands, supported by ESG reporting, a corporate blog, and content marketing. The company operates under a two-tier governance structure (Management Board led by CEO Gerjo Scheringa and CFO Ruud van der Steeg, plus a Supervisory Board chaired by Franky Depickere), holds PEFC Chain of Custody certification since 2010, and has committed to the Science Based Targets initiative for climate action.

Name

Euro Pool Group

Legal name

Euro Pool System International B.V.

Website

https://europoolgroup.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Euro Pool Group provides returnable packaging pooling and digital traceability services for the European fresh supply chain. Its divisions — Euro Pool System (reusable trays) and LPR (pallet pooling) — serve FMCG manufacturers and major retailers across 135+ European service centres.

Ownership category

akta.pro rank

Product category

Logistics Services

NAICS

Automotive Equipment Rental and Leasing (5321)

akta.pro primary industry

Last-Mile Fleet Sharing & Pooling (Multi-tenant/shared fleets) (TLABAGAJ)

Keywords

• Returnable packaging solutions
• Pallet pooling services
• Reusable transport trays
• Sustainable supply chain logistics
• Fresh produce packaging

Headquarters

HQ city

Rijswijk

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Infrastructure, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Pallet Pooling Services (LPR): Rental and management of standardized wooden pallets for the FMCG sector. LPR provides pallets that are suitable for automated systems, manages the entire pallet lifecycle including delivery, collection, repair, and end-of-life recycling.
2. Reusable Tray Services (Euro Pool System): Provision and management of reusable folding trays for the European fresh produce supply chain. Includes pooling services, traceability, and reverse logistics to optimize supply chain and contribute to sustainability.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Euro Pool Group operates closed-loop pooling and rental services for returnable packaging in the European fresh supply chain. Through its Euro Pool System division it provides reusable folding trays with digital traceability, and through LPR – La Palette Rouge it rents standardized wooden pallets compatible with automated systems to FMCG manufacturers and retailers, managing the full lifecycle of delivery, collection, repair, and recycling.

Product overview

Euro Pool Group operates as a unified company with two distinct divisions serving the European fresh supply chain. Euro Pool System (EPS) provides reusable folding trays for fresh produce with digital traceability services, while LPR – La Palette Rouge offers pallet pooling and rental management. Both divisions enable supply chain circularity through reusable packaging solutions, with shared sustainability goals. The MyLPR digital platform provides customers unified access to pallet tracking and order management, while CoolRail represents an innovative sustainable transport service.

Differentiator

Problem solved

Functional benefit

Products and services

• Euro Pool System (EPS) – Reusable Tray Pooling Pooled reusable folding trays and digital traceability services for the European fresh produce supply chain, used by retailers, growers, and FMCG manufacturers to optimise supply chains and reduce one-way packaging waste.
• LPR – La Palette Rouge Pallet Pooling Pallet management and rental service providing continuous access to standardized wooden pallets for FMCG supply chains, with full lifecycle management including delivery, collection, repair, and end-of-life recycling.
• MyLPR Customer Portal Customer-facing web portal that lets distributors and retailers place pallet orders online, track pallet movements in real time, receive delay notifications, and access invoices and dashboards for pallet management.
• CoolRail Rail Link Temperature-controlled rail transport service between Valencia and Rotterdam for fresh produce, providing 70-90% CO2 reduction compared to road transport and saving 15,000 tons of CO2 annually.
• Reverse Logistics Distribution Centre End-to-end reverse logistics service managing returnable transport items from delivery through collection, maintenance, and re-supply, providing full transparency at all supply chain points.

Quantifiable outcome

• 70-90% CO2 reduction
• +5 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

15 partnerships are on record, tiered core and minor.

• ShuttlewisecoreStrategic or Co-development PartnerPartner in the CoolRail initiative - a direct temperature-controlled rail connection between Valencia and Rotterdam for fresh produce transport. CoolRail achieves 70-90% CO2 reduction compared to road transport.
• Bakker Barendrecht / Albert HeijncoreStrategic or Co-development PartnerDeveloped the rail link between Spain and the Netherlands in cooperation with Euro Pool System. Involved in the CoolRail initiative from the very start.
• VisbeenminorStrategic or Co-development PartnerPartner in the CoolRail sustainable rail transport initiative for fresh produce between Valencia and Rotterdam.
• KloosterboerminorStrategic or Co-development PartnerPartner in the CoolRail sustainable rail transport initiative for fresh produce.
• DailyFreshminorStrategic or Co-development PartnerPartner in the CoolRail sustainable rail transport initiative for fresh produce.
• EasyFreshminorStrategic or Co-development PartnerPartner in the CoolRail sustainable rail transport initiative for fresh produce.
• PrimaflorminorStrategic or Co-development PartnerPartner in the CoolRail sustainable rail transport initiative for fresh produce.
• BollominorStrategic or Co-development PartnerPartner in the CoolRail sustainable rail transport initiative for fresh produce.
• AgroirisminorStrategic or Co-development PartnerPartner in the CoolRail sustainable rail transport initiative for fresh produce.
• FruvegminorStrategic or Co-development PartnerPartner in the CoolRail sustainable rail transport initiative for fresh produce.
• TobSineminorStrategic or Co-development PartnerPartner in the CoolRail sustainable rail transport initiative for fresh produce.
• Pozo SurminorStrategic or Co-development PartnerPartner in the CoolRail sustainable rail transport initiative for fresh produce.
• SamskipcoreStrategic or Co-development PartnerPartner in the CoolRail sustainable rail transport initiative, providing multimodal transport solutions for fresh produce.
• DelhaizecoreStrategic or Co-development PartnerWon Project of the Year at Supply Chain Awards 2018 for the 'Reverse Logistics Distribution Centre of the Future' project. Collaboration on optimizing use of returnable transport items.
• AucxisminorStrategic or Co-development PartnerPartner in the Supply Chain Awards 2018 Project of the Year win, collaborating on the Reverse Logistics Distribution Centre project.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• CABKA Group: CABKA manufactures plastic pallets and large containers used in logistics and pooling applications, overlapping with EPG's reusable plastic tray business. Smaller and more product-focused than EPG but competes for the same reusable plastic pooling segment.

Broad incumbents

• TriEnda (Paxxal): TriEnda produces reusable plastic pallets, bulk containers, and protective packaging solutions for industrial, agricultural, and food supply chains. Comparable product category (reusable plastic pallets and containers) with broader industrial exposure rather than Euro Pool Group's fresh-produce specialization.

Direct peers

• IFCO Systems: IFCO is the leading global provider of reusable plastic containers (RPCs) for the fresh produce supply chain, operating a pooling model nearly identical to Euro Pool System. Head-to-head competitor in fresh produce trays with overlapping customers across Europe and similar digital tracking services.
• PalletOne: PalletOne is a major European manufacturer and supplier of wooden pallets serving industrial, retail, and FMCG customers. Provides comparable pallet supply and management services that compete with LPR's wooden pallet pooling offering in Europe.
• Schoeller Allibert: Schoeller Allibert manufactures and pools reusable plastic packaging and containers for supply chain and returnable transport items, serving FMCG and retail customers across Europe. Directly comparable business model and product overlap with both Euro Pool System trays and broader pooling services.
• Container Centralen: Container Centralen operates pooling services for CC Containers in the European floriculture supply chain, using a similar multi-tenant pooling and reverse logistics model to Euro Pool System. Comparable asset-pooling business model focused on a specific fresh supply chain vertical.
• Brambles (CHEP): Brambles, through its CHEP division, is the world's largest pallet pooling company, serving the same FMCG and retail customers with a similar rental/pooling model. Directly comparable to Euro Pool Group's LPR division in product category, customer base, and recurring revenue structure, though at much larger global scale.
• Tosca: Tosca provides reusable packaging and pooling services (plastic pallets, RPCs, bulk containers) to retailers, growers, and supply chain participants across Europe and North America. Competes in the same reusable packaging pooling category as Euro Pool Group with similar sustainability-led value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/europoolgroup
• LinkedInlinkedin.com/company/euro-pool-group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Euro Pool Group