Hello Art Up
Hello Art Up is a French social-impact startup founded in 2022 that transforms elderly care facilities into collaborative virtual museums using 360° digitization, VR, and participatory co-creation workshops, serving EHPADs, hospitals, and municipal senior services across France through tiered engagement formulas.
- Company typePrivate
- Founded2022
- HeadquartersLille, France
- Headcount—
- GTM typeB2B
- OfferingServices
What Hello Art Up does
Hello Art Up is a French social-impact startup founded in 2022 in Loos (Hauts-de-France, Lille metropolitan area) by archaeologist Laetitia Portal. The company transforms elderly care facilities into collaborative virtual museums where residents become active co-creators of digital cultural content rather than passive recipients, addressing social isolation affecting roughly one-third of seniors in specialized establishments in France. The company operates with ESUS (Entreprise Solidaire d'Utilité Sociale) status within the Social and Solidarity Economy (ESS) framework.
The core product, the Musée virtuel inclusif (Inclusive Virtual Museum), combines 360° digitization technology, immersive VR visits, recorded audio/video capsules (sound capsules capturing resident memories and testimonies), and on-site participatory co-creation workshops. Delivery follows a structured project methodology with defined milestones: J-15 project engineering, J-day workshops, J+90 vernissage (curated opening event), J+120 impact assessment, followed by optional continuity. The offering is monetized through three tiers of service formulas: an entry-level Art-Ivale (5 capsules, 20 participants max, 1 day on-site), mid-tier Inauguration formulas (Découverte, Essentiel, Intégrale — 6-25 capsules across multiple half-day sessions), and long-term Pro engagements spanning 24 or 36 months with 25 capsules across 4-6 semesters. Pricing is quote-based and not publicly disclosed.
Go-to-market is direct enterprise sales targeting EHPAD (French nursing home) directors, hospital administrators, and municipal CCAS services, supported by regional press coverage, industry conference presence (Viva Technology 2025), a podcast series, and healthcare professional referrals. The company reports 120+ establishments engaged and 90+ clients across France, with case studies including Groupe Hospitalier Loos-Haubourdin, Korian, ACPPA, CCAS de Mesnil en Ouche, and Croix Rouge. Scientific validation was completed with CHU d'Angers and Gérontoôle PDLL, published in the Revue de Gériatrie et Psychologie Neuropsychiatrie du Vieillissement (May 2025). The only disclosed funding is a 2022 grant from the Fonds Régional d'Incubation (FRI) via Euratechnologies and Eurasanté; no VC or institutional investment is recorded.
Hello Art Up firmographics
Firmographics- Name
- Hello Art Up
- Legal name
- Hello Art Up
- Website
- https://helloartup.fr
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Short description
- Hello Art Up is a French social-impact startup founded in 2022 that transforms elderly care facilities into collaborative virtual museums using 360° digitization, VR, and participatory co-creation workshops, serving EHPADs, hospitals, and municipal senior services across France through tiered engagement formulas.
- Ownership category
- akta.pro rank
Hello Art Up industry classification
Industry- Product category
- Senior care cultural-tech services / inclusive virtual museum programs
- NAICS
- Museums, Historical Sites, and Similar Institutions (7121), Arts, Entertainment, and Recreation (71)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)
- akta.pro secondary industries
- Technology Assistance & Digital Support for Seniors (HSABAAAH), Arts, Culture & Creative Learning for Seniors (Music, writing, crafts) (EDAAAMAI)
Keywords
Where Hello Art Up is headquartered
LocationHeadquarters
- HQ city
- Lille
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Hello Art Up business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Formula-based Project Services: Three-tier pricing structure offering project-based services combining professional on-site intervention, digital content creation, and immersive experience delivery. Formula types include Art-ivale (entry level), Inauguration packages (Discovery, Essential, Intégrale), and Pro multi-semester projects.
- Digital Content and Technology: Sale of digital tools, immersive visit access, and virtual museum platforms as part of comprehensive project packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Art-ivale - Entry-level formula with 5 capsules for up to 20 participants |
| Unit Pricing | Multi-year contract | Inauguration formulas - Discovery, Essential, and Intégrale tiers |
| Subscription | Multi-year contract | Pro multi-semester projects - 24 or 36 month engagement |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Hello Art Up product offering
Product offeringCore offering
Hello Art Up transforms elderly care facilities (EHPADs, hospitals, and home-care services) into collaborative virtual museums through a participative cultural-technology methodology. The company delivers on-site co-creation workshops with residents, captures audio/video capsules and 360° content, produces films, and hosts vernissage events, packaged into tiered project formulas (Art-Ivale, Découverte, Essentiel, Intégrale, and multi-year Pro projects) sold to healthcare institutions.
Product overview
Hello Art Up is a unified social-impact platform built around a single core offering — the Musée virtuel inclusif (Inclusive Virtual Museum) — which transforms senior living facilities into collaborative digital museums. The platform is delivered through tiered service formulas (Art-Ivale entry-level; Découverte/Essentiel/Intégrale mid-tier; and 24/36-month long-term projects), each combining recorded audio/video capsules, on-site workshops, film production, and immersive 360° visits. The product portfolio also includes modular service components such as 360° digitization, co-creation workshops, and vernissage events. All offerings are delivered by an art historian with 20 years of experience in digital cultural projects and inclusion.
Differentiator
Problem solved
Functional benefit
Products and services
- Formule Art-Ivale Entry-level project formula designed as an affordable introduction to the inclusive virtual museum experience for EHPADs; includes 5 recorded capsules, up to 20 participants, 1 day of on-site intervention, and a film.
- Inauguration Formulas (Découverte / Essentiel / Intégrale) Three-tier mid-range project packages delivering 6–25 recorded capsules across multiple half-day sessions, plus a film and an immersive visit; tailored to EHPAD-scale deployments.
- Projets Pro 24 ou 36 mois Long-term multi-year project engagements spanning 4 or 6 semesters (24 or 36 months), delivering 25 recorded capsules with a wide choice of thematic topics for sustained institutional partnership.
- Musée Virtuel Inclusif (Inclusive Virtual Museum) Core platform offering: transforms senior living facilities into collaborative virtual museums where residents co-create digital exhibitions using art, culture, and heritage, with support from caregivers and families.
Quantifiable outcome
- 91% of residents feel proud to have participated
- +5 more outcomes
Companies that use Hello Art Up
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Hello Art Up technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
Hello Art Up partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Hauts-de-France Innovation AgencycoreRegional innovation community member. Hello Art Up is an adherent of the regional innovation community and received support as a project with high social impact potential.
- KoriancoreMajor elderly care operator. First Hello Art Up virtual museum implementation took place at Korian facility, serving as foundational case study for the methodology.
- CCAS de Mesnil en OuchecoreMunicipal social action center partnering on seniors at home project. Extension of Hello Art Up methodology beyond institutional settings to homebound elderly in community setting.
- Centre Hospitalier Les Genêts d'Or d'Evaux-les-BainsminorHealthcare facility partnering with EHPAD Le Chant des Rivières on the 'Quand l'art ravive la mémoire' heritage digitization project.
- Gérontoôle PDLLcoreAcademic research partner collaborating on CHU d'Angers evaluation of user experience for inclusive virtual museum in EHPAD settings.
- CHU d'AngerscoreAcademic medical center conducting formal user experience evaluation of Hello Art Up's inclusive virtual museum methodology. Findings published in Revue de Gériatrie et Psychologie Neuropsychiatrie du Vieillissement (May 2025).
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Hello Art Up competitors and assessment
Company assessmentDirect peers
- Rendever: Provider of shared VR experiences for residents of senior living communities, including remote family participation. Comparable to Hello Art Up in targeting EHPAD-equivalent facilities with virtual content co-creation and family engagement use cases.
- Embodied Labs: Provider of immersive VR experiences used in aging-services settings for caregiver training and resident well-being. Comparable in using immersive narrative and embodied perspectives to drive cognitive and emotional engagement in elderly care.
- MyndVR: US-based virtual reality platform specifically designed for use in senior living communities. Closely comparable to Hello Art Up in applying VR/immersive technology to improve emotional well-being and reduce isolation among older adults in care settings.
- Lumeen: French company developing VR content and headsets tailored to healthcare, social, and senior care establishments in France. Directly comparable as a French-language VR-for-elderly-care peer operating in the same regulatory and procurement environment.
Emerging players
- Cuideo: French digital platform coordinating home care services for seniors and dependents. Comparable as a French Silver Economy technology provider extending elderly-care services from institutions into the home, mirroring Hello Art Up's CCAS-based home pilots.
- Siel Bleu: French non-profit delivering adapted physical-activity and well-being programs in EHPADs across France. Comparable as a French operator of structured, multi-session well-being interventions for elderly residents, frequently co-financed through Conférence des financeurs.
Broad incumbents
- Korian (Clariane): One of Europe's largest elderly care and home services operators; Hello Art Up's foundational deployment partner. Comparable as the customer/incumbent operator that Hello Art Up serves, and a useful benchmark for understanding how cultural programming is procured at scale across facilities.
- Emeis (formerly Orpéa): Major French and European operator of nursing homes, clinics, and home care services. Comparable as a large incumbent customer segment and competitor in serving French EHPAD residents with cultural and care programming.
- Colisée: French operator of EHPAD and senior care facilities with a national footprint. Comparable as a potential chain-customer and bellwether for how private operators adopt cultural technology offerings like Hello Art Up's.
- DomusVi: Large French and European operator of nursing homes and senior living facilities. Comparable as a target customer and benchmark for the procurement and rollout dynamics Hello Art Up faces in scaling across EHPAD networks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Hello Art Up social profiles
Digital presenceHello Art Up compliance and trust
Trust signalCompliance1 record
Hello Art Up financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hello Art Up leadership team
Management profileNumber of profiles
Profiles1 record
Hello Art Up funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hello Art Up M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hello Art Up
What does Hello Art Up do?
Hello Art Up transforms elderly care facilities (EHPADs, hospitals, and home-care services) into collaborative virtual museums through a participative cultural-technology methodology. The company delivers on-site co-creation workshops with residents, captures audio/video capsules and 360° content, produces films, and hosts vernissage events, packaged into tiered project formulas (Art-Ivale, Découverte, Essentiel, Intégrale, and multi-year Pro projects) sold to healthcare institutions.
Is Hello Art Up a public or private company?
Hello Art Up is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hello Art Up founded?
Hello Art Up was founded in 2022.
Where is Hello Art Up based?
Hello Art Up is headquartered in Lille, France, in the Europe region.
How does Hello Art Up make money?
Two revenue lines are on record. Formula-based Project Services are the primary driver. The others are digital Content and Technology.
Who are Hello Art Up's main competitors?
Direct peers on record are Rendever, Embodied Labs, MyndVR and Lumeen. Emerging players are Cuideo and Siel Bleu. Broad incumbents are Korian (Clariane), Emeis (formerly Orpéa), Colisée and DomusVi.
Does Hello Art Up have an API?
No public API is recorded for Hello Art Up.
What industry is Hello Art Up in?
Hello Art Up's product category is Senior care cultural-tech services / inclusive virtual museum programs. Its primary akta.pro industry code is HLADABAC, Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place), with a secondary code of HSABAAAH, Technology Assistance & Digital Support for Seniors. Its NAICS code is 7121 and its SIC code is 7900.