What Cuideo does

Cuideo is a Barcelona-based home care platform founded in 2015/2016 (sources conflict) that operates as the largest provider of elderly home care services in Spain, with recent expansion into France. The company connects families seeking elder care with rigorously vetted caregivers, accepting only 19% of applicants through a multi-stage screening process that verifies experience, references, and credentials. Its core offering comprises hourly caregivers and 24/7 live-in caregivers, complemented by a vertically integrated ecosystem: Cuideo Assist (a 4G smartwatch teleassistance service with fall detection and GPS), Centros Cuideo (physical day care centers), home physiotherapy and podiatry services, government dependency subsidy processing (up to €747/month under Spain's Ley de Dependencia), and Cuideo Market (a B2C e-commerce platform for care products). The company operates through multiple legal entities within Grupo Cuideo, including Felizvita and Assisvita.

Cuideo's business model rests on direct-to-consumer sales supported by family advisors (Asesoras de Familias) who guide customers through personalized, quote-based service selection. Revenue is generated through three subscription tiers (Plan Confort for administrative support, Confort Plus for delegated payroll, and Plan Felizvita for full-service care with proprietary caregivers), recurring teleassistance subscriptions, per-session fees for allied health services (€55 physiotherapy, €65 podiatry), and one-time product sales. Distribution is omnichannel: a central website (cuideo.com), seven regional offices (Barcelona, Madrid, Valencia, Zaragoza, Bilbao, Sevilla, Vigo), phone sales lines, the Centros Cuideo physical day center in Barcelona, and insurance partnerships with Occident, Mapfre, DKV, and AXA.

The company has raised approximately €7M+ across five disclosed funding rounds (2017, 2018, 2020, 2021 Google for Startups, 2022 Series B) and is B Corp certified. It has served over 40,000 families cumulatively across 550+ Spanish cities, maintains a 4.7/5 customer rating across 24,973+ reviews, and achieves a 97% 6-month retention rate. The Series B round led by Atresmedia (a major Spanish media conglomerate) alongside Mundi Ventures and Inderhabs explicitly targets French market expansion and new business line development.

Name

Cuideo

Legal name

CUIDA CARE MARKETING, S.L.

Website

https://cuideo.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Cuideo is Barcelona-based home care platform connecting Spanish families with vetted caregivers for elderly care, operating the largest such service in Spain and expanding into France with a vertically integrated ecosystem including teleassistance, day centers, and allied health services.

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Respite In-Home Care (Short-Term Relief) (HLADAGAH)

akta.pro secondary industries

Overnight Respite Care (HSABAGAB), Emergency / On-Demand Respite Care (HSABAGAD), Dementia & Alzheimer’s Respite Care (HSABAGAF), Dementia/Alzheimer’s Respite Care (Specialized) (HLADAKAG)

Keywords

• Home care services
• Elderly caregiving
• Teleassistance devices
• Day care centers
• Dependency assistance

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Caregiver Placement and Management Services: Cuideo acts as a placement agency between families and caregivers. Families contract caregivers (either directly or through Cuideo's labor management service), and Cuideo handles all administrative tasks including contract creation, payroll management, Social Security registration, and substitution coverage. Revenue comes from monthly service fees paid by families for management and administrative services.
2. Teleassistance Subscription (Cuideo Assist): Monthly recurring subscription for the Cuideo Assist smartwatch device and monitoring service. Plan Familiar at €11.99/month (€16.99 standard) with family-connected emergency response, or Plan Profesional at €19.99/month (€26.99 standard) with professionally staffed emergency response center. Device sold separately at €99.
3. Dependency Aid Processing: Cuideo assists families in processing applications for Spain's Ley de Dependencia (Dependency Law) subsidies. Families may receive up to €747/month in government aid. Cuideo charges for managing the application process.
4. Physiotherapy Sessions: Home visit physiotherapy sessions for elderly patients. Individual sessions from €55, with bundle options (5-session and 10-session packs) at discounted rates. Sessions last 60-90 minutes and include all materials and travel costs.
5. Podiatry Sessions: Home visit podiatry sessions for elderly patients. Individual sessions at €65 including all materials and travel costs. Recommended every 4-6 weeks for maintenance care.
6. Cuideo Market (E-commerce): Online marketplace selling products for elderly care and wellbeing including mobility aids, bed safety, hygiene and bathing products, and Cuideo-branded collection. Free shipping from €59.99, 24-48h delivery, 30-day returns.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Cuideo operates a home care platform for elderly people in Spain, connecting families with rigorously vetted caregivers for hourly or 24/7 live-in service. The platform provides full labor and administrative management (contracts, payroll, Social Security, substitutions) and complements caregiver placement with an ecosystem of teleassistance, day centers, home physiotherapy and podiatry, government subsidy processing, and an e-commerce store for elder care products.

Product overview

Cuideo is a home care platform offering a comprehensive ecosystem of care solutions for elderly people in Spain. The core offering consists of two primary caregiver services: Cuidadoras por horas (hourly caregivers for flexible part-time care) and Cuidadoras internas (24/7 live-in caregivers for high-dependency cases). These are complemented by Cuideo Assist (smartwatch-based teleassistance with GPS and fall detection), Centros Cuideo (premium day care centers), and specialized services including physiotherapy, podiatry, and economic aid assistance for government subsidies. The platform operates through three service tiers: Plan Confort (administrative support), Plan Confort Plus (enhanced management), and Plan Felizvita (full-service with proprietary caregivers). Additional offerings include Trae a tu cuidador (caregiver regularization), Cuideo Market (e-commerce store), and labor management services. The company was founded in 2016 and serves families across all of Spain through a network of local offices.

Differentiator

Problem solved

Functional benefit

Brands

• Felizvita: Day care and home care services under the Felizvita brand, including SAD (Servicio de Ayuda a Domicilio) service.
• Centros Cuideo
• Cuideo Assist
• Cuideo Market
• Cuideo Asistencia

Products and services

• Cuidadoras por horas (Hourly Caregivers) Hourly caregiver service providing flexible, part-time in-home care for elderly individuals who need support with daily tasks, hygiene, meals, medical appointments, and companionship while maintaining their autonomy at home.
• Cuidadoras internas (Live-in Caregivers) 24/7 live-in caregiver service for elderly individuals with advanced conditions such as Alzheimer's or Parkinson's, providing constant supervision, comprehensive daily care, and companionship.
• Centros Cuideo (Day Care Centers) Five-star day care centers offering rehabilitation, cognitive and physical stimulation, and social activities with a multidisciplinary team of doctors, physiotherapists, and occupational therapists. Open 365 days per year.
• Trae a tu cuidador/a (Caregiver Regularization) Service for families who already have a trusted caregiver, handling all legal paperwork, Social Security registration, payroll management, and labor compliance to regularize the employment relationship.
• Cuideo Assist (Teleassistance Smartwatch) Mobile teleassistance service featuring a 4G smartwatch with GPS localization, fall detection, vital signs monitoring (pulse and oxygen), medication reminders, and 24/7 SOS emergency button. Available in Plan Familiar (€11.99/month) and Plan Profesional (€19.99/month) tiers with a €99 device purchase.
• Ayudas económicas (Dependency Aid Processing) Service helping families navigate Spain's Ley de Dependencia to access government subsidies up to €747 per month, including free initial assessment, full application management, documentation preparation, and submission to public services with a 97% success rate.
• Fisioterapia a domicilio (Home Physiotherapy) Home physiotherapy service provided by licensed physiotherapists specializing in geriatric rehabilitation, offering sessions from €55 for pain relief, mobility recovery, fall prevention, and post-operative rehabilitation.
• Podología a domicilio (Home Podiatry) Home podiatry service with experienced podologists offering treatments from €65 per session for nail care, callus removal, ingrown nails, plantar warts, and diabetic foot care, including all materials and travel costs.
• Cuideo Market (E-commerce Store) Online store offering products for elderly care and family wellness, including mobility aids, bed safety products, hygiene and bathing items, and Cuideo-branded collection. Free shipping from €59.99, 24-48h delivery, and 30-day returns.

Quantifiable outcome

• 97% of families continue with Cuideo after 6 months, demonstrating extremely high retention and satisfaction.
• +6 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Occident (Grupo Catalana Occidente)minorOthersOfficially listed as a 'Proveedor oficial de' (official provider) alongside Mapfre, DKV, and AXA insurance companies. The nature of these partnerships is not explicitly detailed but appears to be commercial or referral arrangements where Cuideo serves as a care provider for policyholders.
• MapfreminorOthersOfficially listed as a 'Proveedor oficial de' (official provider) alongside Occident, DKV, and AXA insurance companies.
• DKVminorOthersOfficially listed as a 'Proveedor oficial de' (official provider) alongside Occident, Mapfre, and AXA insurance companies.
• AXAminorOthersOfficially listed as a 'Proveedor oficial de' (official provider) alongside Occident, Mapfre, and DKV insurance companies.
• ENISAminorOthersENISA (Empresa Nacional de Innovación) is a Spanish public company that supports innovative SMEs. Cuideo displays ENISA's logo among its institutional supporters along with the Ministry of Employment, European Union co-funding, and CDTI Innovation.
• FelizvitacoreStrategic or Co-development PartnerFelizvita (Felizvita 2014 S.L.) is part of the Grupo Cuideo ecosystem. The SAD (Servicio de Ayuda a Domicilio) plan is provided through Felizvita and Assisvita Asistencia S.L. Cuideo Market and Cuideo Asistencia are also sub-brands within the Grupo Cuideo portfolio alongside Felizvita, Centros Cuideo, and Cuideo Assist.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cuidum: Spain's pioneering online home care marketplace for elderly, acquired by Sanitas (Bupa) in 2018. Operates an almost identical business model connecting families with vetted caregivers — making it the closest historical peer to Cuideo in the Spanish market.
• Senior Compagnie: French home care services franchise providing hourly and live-in caregivers for elderly across France. Highly comparable to Cuideo's French expansion play, with similar local-franchise service model and elderly target customer.

Broad incumbents

• DomusVi: One of Europe's largest elderly care operators with significant presence in both Spain and France, offering residential facilities, day centers, and home care services. Comparable because it competes directly in Cuideo's home care segment while also serving adjacent institutional care.
• Emeis (formerly Orpea): European elderly care giant (rebranded from Orpea post-restructuring) operating thousands of facilities and home care services across France and Southern Europe. Relevant as a well-capitalized incumbent that Cuideo will increasingly compete with as it expands in France.
• Colisée: Major French operator of nursing homes, assisted living, and home care services. Comparable as a France-based incumbent offering overlapping elderly care services in the same geographies where Cuideo is expanding.
• Care.com: Global online marketplace connecting families with caregivers across elderly care, childcare, and pet care. Comparable as a marketplace platform serving the same target customer (families seeking care for loved ones) with similar trust/verification challenges.

Regional players

• ADHAP: Established French home care services franchise network focused on elderly and dependent persons. Comparable as a France-centric home care provider with similar hourly caregiver service model — relevant as Cuideo builds out its French GTM.
• Helping Hands Home Care: Established UK home care provider offering hourly, live-in, and specialist care services. Comparable as a long-tenured regional home care operator with similar service tiers and customer base, providing a benchmark for unit economics in mature markets.

Emerging players

• Elder: UK-based online marketplace specializing in live-in care for the elderly. Comparable as a digital-first platform focused on a specific high-acuity segment of elderly home care — offering Cuideo a potential template for deeper live-in category focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cuideo
• Facebookfacebook.com/732627346867988
• LinkedInlinkedin.com/company/cuideo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries7 records

Funding overview

Funding rounds5 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cuideo