Pure Effect

Environmental Remediation Equipmentpureeffect.com

Pure Effect is a Fullerton, California-based environmental remediation company that designs, rents, and services activated carbon and mechanical filtration systems for construction dewatering, industrial wastewater, groundwater remediation, and HVAC emission control customers across the western United States.

Company typePrivate
Founded2000
HeadquartersFullerton, United States
Headcount11–50
GTM typeB2B
OfferingHardware or Manufacturing

Pure Effect firmographics

Firmographics

Name: Pure Effect
Legal name: Pure Effect, Inc.
Website: https://pureeffect.com
Company type: Private
Founded year: 2000
Operating status: Operating
Headcount range: 11–50 employees
Short description: Pure Effect is a Fullerton, California-based environmental remediation company that designs, rents, and services activated carbon and mechanical filtration systems for construction dewatering, industrial wastewater, groundwater remediation, and HVAC emission control customers across the western United States.
Ownership category
akta.pro rank

Pure Effect industry classification

Industry

Product category: Environmental Remediation Equipment
NAICS: Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334)
SIC: Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Miscellaneous Chemical Products (2890), Services-Testing Laboratories (8734)
akta.pro primary industry: Water Treatment Adsorbents (GAC/PAC/Media) (IMAEAIAK)
akta.pro secondary industries: Groundwater Extraction, Treatment & Discharge (Pump-and-Treat, reinjection) (BPALAKAF), Emission Control & Scrubbing Equipment (Scrubbers, Dust Collectors, Catalytic Systems) (IMAHAEAK), Adsorption & Taste/Odor Control (GAC/PAC, Air Stripping) (EUANABAF), Chlorinated Solvent & VOC Groundwater Remediation (e.g., PCE/TCE) (BPALAKAC)

Keywords

Water treatment systems
Environmental remediation services
Construction dewatering equipment
Activated carbon filtration
Stormwater management solutions

Where Pure Effect is headquartered

Location

Headquarters

HQ city: Fullerton
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Pure Effect business model

Business model

GTM type: B2B
Offering type: Hardware or Manufacturing
Cost components: Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Equipment Sales: Sale of water treatment equipment including pumps, tanks, filters, vessels, and flow meters. Customers can purchase equipment outright for permanent installation or project use.
Equipment Rentals: Rental of treatment systems and equipment for construction, remediation and industrial projects. Available throughout Southern and Northern California, Nevada, Arizona, and Oregon.
Professional Services: Services including discharge permitting, engineering design, vacuum and rebed services, water sampling, laboratory testing, tank fabrication and welding, technical services, and HVAC filter maintenance.
Activated Carbon Media Sales: Sale of bulk activated carbon and specialty impregnated carbon media for water and air filtration applications.

Pricing tiers

Model	Billing	Price
Other	Pay-as-you-go	Equipment purchase or rental options

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Pure Effect product offering

Product offering

Core offering

Pure Effect, Inc. sells and rents water and air treatment equipment and provides turnkey environmental remediation services for construction, industrial, and stormwater applications. The company designs and installs complete treatment systems including construction dewatering, groundwater remediation, industrial wastewater, stormwater, greywater filtration, soil vapor extraction (SVE), and VOC/odor control systems. They also manufacture and supply equipment (vessels, tanks, pumps, filters, flow meters), offer professional services such as NPDES permitting, water sampling and laboratory testing, tank fabrication, vacuum and rebed services, and bulk activated carbon sales.

Product overview

Pure Effect is an environmental remediation solutions company offering a comprehensive portfolio of water and air treatment products and services for construction, industrial, and environmental applications. The company operates as an equipment manufacturer and rental provider with two primary product lines: Treatment Systems (including Construction Dewatering, Groundwater Remediation, Industrial Wastewater, Stormwater, Greywater Filtration, SVE, and HVAC/Odor Control systems) and Equipment (Liquid/Vapor Phase Vessels, Tanks, Pumps, Sand/Bag/Cartridge Filters, Flow Meters, Drum Adsorbers, and HVAC Carbon Filters). Services include permitting, laboratory testing, technical services, tank fabrication, and carbon sales. All equipment is available for rental or purchase, with turnkey project management and over 25 years of industry experience.

Differentiator

Problem solved

Functional benefit

Products and services

Construction Dewatering Treatment Systems
Groundwater Remediation Systems Treatment systems designed to remove pollution or contaminants from groundwater using GAC (Granular Activated Carbon) treatment method. Systems typically include settling tanks, submersible pumps, bag filters, and liquid phase carbon vessels. Targeted at environmental remediation projects and industrial facilities.
Industrial Wastewater Treatment Systems Treatment systems for industrial facilities to treat wastewater prior to discharge, removing hydrocarbons, metals, and other industrial contaminants. Targeted at industrial facilities needing NPDES and Industrial Sewer Discharge permit compliance.
Stormwater Treatment Systems Treatment systems for industrial and construction stormwater that combine clarifiers, flocculation injection, sand filters, bag filters, and media vessels to remove oil, grease, sediment, and other pollutants to meet permit benchmarks. Targeted at industrial facilities and construction sites with SWPPP requirements.
Greywater Filtration Systems Filtration systems for treating and reusing greywater from various sources, enabling water recycling for appropriate applications. Targeted at facilities pursuing water reuse and recycling.
SVE (Soil Vapor Extraction) Systems In situ remedial technology that reduces concentrations of VOCs adsorbed to soils in the unsaturated zone by applying vacuum through wells to extract contaminated vapors for treatment with activated carbon. Targeted at environmental remediation projects.
HVAC/Emission & Odor Control Carbon Filtration Systems Systems for paint booth, odor control, emission control, and HVAC applications using refillable activated carbon panels to remove VOCs and odors from air. Targeted at industrial facilities with air quality management needs.
Liquid Phase Vessels Carbon vessels for liquid phase treatment with flow ranges up to 550 GPM per unit and carbon capacities up to 20,000 lbs. Used for dewatering treatment, groundwater remediation, industrial wastewater, and greywater treatment. Includes ASME Code compliant vessels. Targeted at environmental and industrial water treatment projects.
Vapor Phase Carbon Vessels Vessels for vapor phase carbon treatment used for controlling NESHAPS emissions, odors, VOCs, toxic vapors, hydrogen sulfide, and filtering wastewater vents and product storage tanks. Targeted at industrial facilities with air emission control needs.
Water Storage/Holding Tanks Storage tanks available in 500-gallon to 21,000-gallon capacities in steel and polyethylene. Includes desilting tanks, frac tanks, roll-off boxes, and configurable weir flow and baffle systems. Targeted at construction and industrial water treatment projects.
Pumps Complete selection of dewatering pumps including prime assist, self-prime, diesel-driven, electric drive, centrifugal, and submersible pumps. Used for groundwater recovery, construction dewatering, flood control, and sewer bypass.
Sand Filters Skid-mounted sand filter systems designed to control total suspended solids at flow rates from under 1 GPM to over 2,500 GPM. Includes automatic backwashing capabilities for construction, remediation, and industrial sediment removal.
Bag Filters
Cartridge Filters Skid-mounted cartridge filter systems for removing sediment, oils, and organic matter from 0.5 micron to 100 microns. Provides up to 800 GPM output at 150 psi max rating with 304 stainless steel housings.
Flow Meters Flow meters handling flow rates from under 1 GPM to over 10,000 GPM. Types include heavy-duty in-line propeller, ultrasonic, portable clamp-on, and open channel meters.
55-Gallon Drum Adsorbers Dry-phase (PEV-200) and liquid-phase (PEL-190) 55-gallon carbon drums. PEV-200 handles up to 50 CFM vapor phase; PEL-190 handles up to 5 GPM liquid phase.
VOC Odor Control/Refillable Carbon Panels Service Design, fabrication, installation, maintenance, and service of VOC/Odor Control Refillable Carbon panels for paint booth, odor control, emission control, and HVAC systems. Targeted at industrial facilities managing air emissions and odors.
Water Sampling & Laboratory Testing In-house testing laboratory for carbon usage rates, custom R&D, treatability studies, and water analysis for pH, temperature, turbidity, dissolved oxygen, trace heavy metals, and VOCs. Targeted at environmental remediation and industrial compliance projects.
Technical Services
Tank Fabrication & Welding Custom tank fabrication of pressure vessels from carbon steel, stainless steel, hastelloy, monel, and other alloys. Includes vertical and horizontal vessels for various industrial applications.
NPDES & Industrial Wastewater/Sewer Permitting Assistance with obtaining NPDES permits and Industrial Sewer discharge permits from California Regional Water Quality Control Board. Targeted at construction and industrial projects requiring discharge permits.
Bulk Activated Carbon Sales & Services Sales and services for bulk activated carbon including specialty impregnated carbon for air quality management. Targeted at industrial facilities and water treatment operators.
Vacuum and Rebed Services Vacuum and rebed services for carbon vessels including carbon change out when breakthrough occurs. Targeted at facilities operating activated carbon treatment systems.

Quantifiable outcome

Flow rates from under 1 GPM to over 10,000 GPM supported across various equipment
+4 more outcomes

Companies that use Pure Effect

Customer profile

Segments3 records

Ideal customer profiles3 records

Pure Effect technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature5 records

Pure Effect partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered minor.

Orange County Water DistrictminorOthersPure Effect has partnered with the Orange County Water District (OCWD) and Orange County Sanitation District (OCSD) which operate the Groundwater Replenishment System (GWRS), the world's largest wastewater purification system for indirect potable reuse. This partnership is mentioned as a collaboration in the environmental services community rather than a direct commercial partnership.
Various Companies Across the United StatesminorChannel Partner/ Reseller/ DistributorPure Effect has partnered with many companies across the United States in order to offer comprehensive solutions for all environmental needs. Specific partner companies are not named.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Pure Effect competitors and assessment

Company assessment

Broad incumbents

United Rentals (Fluid Solutions):
Clean Harbors: North America's largest environmental and industrial services company offering remediation, emergency response, and wastewater treatment. Overlaps on environmental remediation services and groundwater treatment capabilities, though at vastly greater scale and geographic breadth.
Calgon Carbon (Kuraray): One of the largest global activated carbon manufacturers and reactivation service providers. Comparable because both sell bulk activated carbon media and carbon vessel systems for water and air remediation, though Calgon operates at significantly larger scale.
Xylem: Global water technology company offering pumps, dewatering equipment, and water treatment solutions including the Godwin and Flygt brands. Comparable product overlap on dewatering pumps and water treatment systems, though Xylem serves a much broader global market.

Direct peers

Rain for Rent: Direct competitor in liquid handling and dewatering equipment rental serving construction, industrial, and environmental applications across the Western US. Closely comparable on rental fleet, pump offerings, and project-based service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Pure Effect financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Pure Effect leadership team

Management profile

Number of profiles

Profiles1 record

Pure Effect funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Pure Effect M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure Effect

What does Pure Effect do?

Is Pure Effect a public or private company?

Pure Effect is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Pure Effect founded?

Pure Effect was founded in 2000. It employs 11 to 50 people.

Where is Pure Effect based?

Pure Effect is headquartered in Fullerton, United States, in the North America region.

How does Pure Effect make money?

Four revenue lines are on record. Equipment Sales are the primary driver. The others are equipment Rentals, professional Services and activated Carbon Media Sales.

Who are Pure Effect's main competitors?

Broad incumbents on record are United Rentals (Fluid Solutions), Clean Harbors, Calgon Carbon (Kuraray) and Xylem. Rain for Rent is listed as a direct peer.

Does Pure Effect have an API?

No public API is recorded for Pure Effect.

What industry is Pure Effect in?

Pure Effect's product category is Environmental Remediation Equipment. Its primary akta.pro industry code is IMAEAIAK, Water Treatment Adsorbents (GAC/PAC/Media), with a secondary code of BPALAKAF, Groundwater Extraction, Treatment & Discharge (Pump-and-Treat, reinjection). Its NAICS code is 3334 and its SIC code is 3564.