What Deith Distributing does

Deith Distributing Inc. is a privately held, Port Washington, New York–based import and export distributor of amusement and gaming products founded in 1993 and operating with 1–10 employees. The company sources and resells video and amusement games, pinball machines, slot and fruit machines, redemption and merchandiser games, coin pushers, kiddie rides, bowling alleys, sports games, carnival games, and gaming tables and accessories — both new and reconditioned — for international export customers. Beyond hardware distribution, it offers full Planning & Design services that design, implement, build, and manage amusement arcades and Family Entertainment Centers from concept through opening, alongside after-sale service, parts, technical support, air and ocean shipping, export documentation, and consulting.

The company's proprietary technology layer centers on its registered Virtual Dynamics VR sub-brand, an extensive catalogue of more than two dozen VR and AR attractions including racing simulators with three-axis dynamic platforms, 360-degree flight simulators with six-axis drive systems, multiplayer battle formats with force-feedback peripherals, and compact transportable attractions such as container-shippable haunted houses. It also distributes cashless swipe card systems that convert FECs and game rooms to electronic payment, with reported revenue uplift of approximately seventeen percent and complete tracking, performance data, and multi-tier pricing.

Revenue is generated primarily through hardware sales to Business-to-Business enterprise customers in vertical segments including Family Entertainment Centers, indoor and outdoor theme parks, water parks, resorts, cruise ships, trampoline parks, laser tag centers, bowling centers, and international gaming operators. Pricing is quote-based and not publicly disclosed. Go-to-market is sales-led direct outreach supported by a website catalogue and sustaining-membership presence in industry associations (IAAPA, AMOA, AAMA) that provide standards compliance and visibility into new product cycles from European and Pacific Rim manufacturers.

Name

Deith Distributing

Legal name

Deith Distributing Inc.

Website

https://deith.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Deith Distributing is a Port Washington, NY-based import/export distributor of amusement and gaming equipment — including VR attractions, redemption games, coin pushers, and slots — serving Family Entertainment Centers, theme parks, cruise ships, resorts, and international gaming customers, complemented by turnkey FEC planning and design services.

Ownership category

akta.pro rank

Product category

Amusement Equipment Distribution

NAICS

Amusement Arcades (71312), Amusement Parks and Arcades (7131)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Gaming Hardware, Consoles & Accessories Distribution (CRAOACAG)

Keywords

• Amusement equipment distribution
• Virtual reality attractions
• Arcade games distribution
• Redemption game machines
• Family entertainment center design

Headquarters

HQ city

Port Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Amusement Equipment Distribution: Import and export distribution of video games, pinball machines, slot machines, coin pushers, redemption games, VR equipment, kiddie rides, carnival games, sports games, and other amusement products. Sales of both new and reconditioned equipment.
2. Gaming Products: Distribution of gaming machines including fruit machines, slots, digital gaming machines, gaming tables, stands, bases, chairs, stools, custom casino chips, and chip sanitizing equipment for export customers.
3. Planning & Design Services: Professional services including design, implementation, building, and management of Amusement Arcades and Family Entertainment Centers from plans through opening.
4. Technical Support & Parts: Service, parts, technical support, shipping by air and ocean, export documentation, and consulting services for amusement industry equipment.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Deith Distributing is America's leading import and export distributor of amusement products, supplying video games, pinball machines, slot machines, coin pushers, redemption games, VR attractions under the Virtual Dynamics VR brand, kiddie rides, carnival games, sports games, and gaming tables. The company also provides turnkey Planning & Design services that design, implement, build, and manage amusement arcades and family entertainment centers from initial plans through opening, complemented by technical support, parts, air/ocean shipping, and export documentation.

Product overview

Deith Distributing is America's leading import and export distributor of amusement products, operating as a single unified distribution and services platform. The core product portfolio includes Amusement Games (video games, pinball machines, slot machines), Virtual Dynamics VR (advanced VR attractions and experiences), Redemption Games (ticket-redemption and merchandiser games), Gaming (fruit machines, digital gaming machines, slot machines), and Coin Pushers (VdW coin pusher machines). These products are complemented by Planning & Design Services for building Family Entertainment Centers, and Swipe Card Systems as a cashless add-on solution. Services span sales, service, parts, technical support, shipping, export documentation, and consulting. The company serves Family Entertainment Centers, amusement arcades, cruise ships, theme parks, water parks, trampoline parks, laser tag, bowling centers, and resorts.

Differentiator

Problem solved

Functional benefit

Brands

• Virtual Dynamics VR: VR equipment and innovative entertainment solutions for technology entertainment venues, offering immersive gaming experiences.

Products and services

• Amusement Games Distribution of video and amusement games including Virtual Reality, Kiddie Rides, Bowling Alleys, Sports Games, Novelty and Carnival Games, video games, pinball machines, and slot machines from major manufacturers. Sold to Family Entertainment Centers, theme parks, water parks, resorts, cruise ships, trampoline parks, laser tag, and bowling centers.
• Virtual Dynamics VR Advanced VR equipment and immersive entertainment experiences for technology entertainment venues, encompassing VR Theme Park, VR Moto, VR Super Racing, VR 360 Flight Simulator, VR Flight Simulator, VR Horse, VR Slide, VR Gatling, VR Armor Battle, VR Beat Hero, VR Infinite Battle, VR Escape Room, VR Doomsday Survival, VR Haunted House, VR Shark, VR Family, VR Starship, VR Spaceship, VR Backpack, VR Standing, VR Kid, VR Monkey King, VR Kids Racing, VR Mini Slide, VR Control Desk, Children Painting, AR Sniper Elite, AR Sand Table, VR Typhoon, 5D T-MAX, and 7D Interactive Cinema attractions.
• Redemption Games Redemption and merchandise games for Family Entertainment Centers, with products from over forty manufacturers, including carnival games and ticket-redemption systems. Deith offers selection and sales support to help operators choose the right products for their location.
• Gaming Gaming machines including fruit machines, slot machines, digital gaming machines, and gaming tables with configurable jackpots tailored to licensing requirements. For export customers, includes new and reconditioned slot machines, card games, horse racing games, gaming tables, stands, bases, chairs, stools, custom casino chips, and chip sanitizing equipment.
• Coin Pushers Coin pusher machines including Baccarat (6-player VdW with interactive bonus system), Dancing Queen (6-player VdW), and Black Jack 2-player (compact version with mid-height coin chutes). Features interactive bonus systems with jackpot reels and LED lighting effects.
• Planning & Design Services Full-service design, implementation, build, and management of Amusement Arcades and Family Entertainment Centers from plans through opening. Includes expert planning and bespoke design tailored to target audiences. Serves Indoor and Outdoor Theme Parks, Water Parks, Resorts, Cruise Ships, Trampoline Parks, Laser Tag, and Bowling Centers. Cruise ships are a stated specialty.

Quantifiable outcome

• Revenue increase of approximately 17% when converting to cashless swipe card systems

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Five partnerships are on record, tiered core.

• International Association of Amusement Parks and Attractions (IAAPA)coreOthersSustaining member ensuring compliance with requisite high standards and staying current on latest technological advancements in the amusement industry.
• Amusement and Music Operators Association (AMOA)coreOthersSustaining member ensuring compliance with requisite high standards and staying current on latest technological advancements.
• American Amusement Machine Association (AAMA)coreOthersSustaining member ensuring compliance with requisite high standards and staying current on latest technological advancements.
• European ManufacturerscoreTechnology or IntegrationAssociation with companies in Europe providing leadership in new amusement products from the European market.
• Pacific Rim ManufacturerscoreTechnology or IntegrationAssociation with companies in the Pacific Rim providing leadership in new amusement products from Asian markets.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• LAI Games: LAI Games designs, manufactures, and distributes coin-operated amusement and prize games globally; comparable to Deith in redemption and amusement equipment supply to FECs, with overlapping product categories like coin pushers and prize games.
• BMI Gaming: BMI Gaming distributes new and used gaming machines, amusement equipment, and parts to commercial and international customers—directly comparable to Deith's gaming products export business and amusement distribution breadth.
• Innovative Distributors: Innovative Distributors is a US amusement equipment distributor for redemption, video, and crane games, importing from Asian manufacturers—directly comparable to Deith's import distribution model and FEC customer base.
• Betson Enterprises: Betson is the largest US distributor of amusement equipment, parts, and service—directly comparable to Deith in importing and distributing coin-op, redemption, and arcade games to FECs, arcades, and entertainment venues. They are the dominant scale competitor in the same product categories Deith serves.
• Embed International: Embed provides cashless swipe card systems and business management software for FECs and family entertainment centers—directly comparable to Deith's Swipe Card Systems offering, both delivering ~17% revenue uplift and analytics to operators.
• Coastal Amusements: Coastal Amusements manufactures and distributes coin-operated amusement and redemption games to FECs and arcades; comparable to Deith in product category (redemption, amusement games) and end-market focus, though more manufacturer-led.
• Amusement Source International (ASI): ASI is a US-based amusement equipment distributor importing and exporting redemption, arcade, and crane games from Asian manufacturers—directly comparable to Deith's import/export distribution model across the same customer base of FECs and amusement venues.

Emerging players

• Stern Pinball: Stern Pinball manufactures pinball machines and distributes through a dealer network including Deith; comparable in the pinball product category and serves overlapping FEC and entertainment venue customers through similar distribution channels.

Broad incumbents

• Dave & Buster's Entertainment: Dave & Buster's operates a national chain of FECs with large-format arcade and VR attractions—comparable to Deith's FEC customer profile from the buyer perspective, representing a key enterprise vertical that purchases the equipment Deith distributes.
• Chuck E. Cheese: Chuck E. Cheese operates a national chain of family entertainment centers with arcades and amusement games—comparable to Deith's FEC customer profile and a representative end-buyer for the amusement and redemption equipment Deith distributes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/deith-distributing-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deith Distributing