What Keysavings Bank does

Keysavings Bank is a privately-held, mutual savings bank headquartered in Wisconsin Rapids, Wisconsin, founded in 1920 and operating continuously for over 100 years. The bank serves consumers and small-to-mid-size businesses across central Wisconsin through two physical branches (Wisconsin Rapids and Nekoosa-Town of Rome) and a Fiserv-powered digital banking platform that includes online banking (KeyNet), a mobile app (Mobiliti), Zelle P2P payments, and business treasury management with ACH origination. Its product surface spans personal checking/savings, CDs, money market accounts, HSAs, IRAs, residential mortgages (including FHA, VA, WHEDA, and bank-statement loans), home equity/construction/lot/land/manufactured home loans, consumer credit cards, and a full business banking suite covering commercial real estate, SBA 7(a)/504 loans, bridge loans, equipment leasing, business credit cards, merchant POS systems (Exatouch, Clover, ProCharge), and partner-provided wealth management via Nest Egg.

The bank makes money primarily through net interest income on its loan portfolio (commercial, small business, mortgage, consumer) net of interest paid on deposits, supplemented by transaction and fee income streams including CD early-withdrawal penalties, check ordering, credit card interchange and annual fees, IntraFi/CDARS sweep fees, POS processing, and wealth management/insurance licensing. Distribution is direct-to-consumer and sales-led to local SMBs, with relationship banking and local decision-making positioned as core differentiators — supported by in-house mortgage underwriting that can close in 10–15 days versus typical industry timelines. The institution holds Bauer Financial 5-Star rating (2024), is FDIC-insured, is an Equal Housing Lender, and is mutual (depositor-owned) under current CEO Gerald D. Canon (since 2022). The bank has invested in operational efficiency (95% paperless, 35% energy reduction via LED lighting) and digital transformation without disclosed expansion beyond its central Wisconsin footprint.

Name

Keysavings Bank

Legal name

KeySavings Bank

Website

https://keysavingsbank.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

1–10 employees

Short description

Keysavings Bank is a mutual community bank founded in 1920, headquartered in Wisconsin Rapids, Wisconsin, serving consumers and small-to-mid-size businesses across central Wisconsin through two branches and a Fiserv-powered digital banking platform offering deposits, mortgages, commercial lending, and wealth management.

Ownership category

akta.pro rank

Headquarters

HQ city

Wisconsin Rapids

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Net Interest Income: Interest earned on loan portfolio including commercial, small business, mortgage, and consumer lending. Interest paid on deposits including checking, savings, money market, and CD accounts.
2. Certificate of Deposit Fees: Penalty fees for early withdrawal from term accounts
3. Check Ordering: Fees associated with check reordering services
4. Credit Card Revenue: Annual fees and interchange revenue from credit card products including Cash Back Rewards, Platinum, and Credit Builder cards
5. Wealth Management Services: Nest Egg 401k planning and investment advisory services with fees for retirement plan administration
6. Key Person Insurance: Life insurance products for business key executives
7. IntraFi/CDARS Services: Fee income from CDARS deposit placement services when depositor consents to receive fee income instead of deposits from other institutions
8. POS Systems: Merchant payment processing services through Exatouch, Clover, and ProCharge partnerships

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Keysavings Bank is a mutual community bank that provides traditional banking products and services to individuals and small-to-mid-size businesses in central Wisconsin. Core offerings include personal deposit accounts (checking, savings, CDs, money markets, HSAs, IRAs), consumer and commercial lending (mortgages, home equity, construction, vehicle, SBA, CRE, bridge, term loans), business banking (checking, treasury management, POS systems, business credit cards), and wealth management (401k planning through Nest Egg, key person insurance). Deposits are FDIC-insured, with extended coverage via IntraFi CDARS/ICS up to multi-million dollars.

Product overview

Keysavings Bank is a community bank headquartered in Wisconsin Rapids, Wisconsin, established in 1920, offering a unified suite of banking products and services organized into four main areas: personal banking (checking, savings, CDs, money markets, HSAs, IRAs), lending (mortgages, home equity, construction, land, lot, manufactured home, personal, vehicle, credit cards), business banking (checking, money markets, commercial real estate, SBA loans, bridge loans, term loans, equipment leasing, treasury management, POS systems, business credit cards), and digital/wealth services (online/mobile banking via KeyNet, Zelle P2P payments, Nest Egg wealth management/401k, and financial calculators). The bank differentiates itself as a community bank combining personalized local service with modern technology (Fiserv-powered digital tools including TransferNow, Round Up savings, and Configure Digital). Deposit products are FDIC-insured up to $250,000, and large deposits can access expanded coverage through IntraFi CDARS and ICS. The bank operates two physical branches in Wisconsin Rapids and Nekoosa-Town of Rome, Wisconsin.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Checking Accounts Personal checking accounts including Basic Checking (non-interest-bearing, $50 minimum to open) and Basic Plus Checking (interest-bearing, $100 minimum to open and to earn APY), providing standard checking account access and features for individual customers.
• Personal Savings Accounts Personal savings accounts including Regular Savings (0.05% APY, $50 to open), KeyKids Savings (0.05% APY, $25 to open, designed for youth), and Christmas Club Savings (0.10% APY, $25 to open, seasonal savings for holiday expenses).
• Certificates of Deposit (CDs) Fixed-term CD products with terms from 91 days to 60 months offering FDIC-insured guaranteed yields, including an 8-month new-money CD at 3.27% APY and a 4-year CD with a one-time bump-up option, with minimum deposits as low as $500.
• Money Market Accounts Interest-bearing money market accounts combining checking and savings features, including tiered Platinum accounts (earning up to 0.35% APY for balances of $150,000+) and Insured Investment accounts, with check-writing capabilities and competitive yields.
• Health Savings Accounts (HSAs) Tax-advantaged health savings accounts for individuals covered under HDHPs, offering three tiers earning 0.05%-0.10% APY depending on balance, with tax-free contributions, growth, and distributions for qualified medical expenses.
• Individual Retirement Accounts (IRAs) Tax-advantaged retirement savings accounts including Traditional and Roth IRAs plus SEP and SIMPLE IRAs offered through Nest Egg, with terms from regular savings to 36-month CDs. Traditional IRAs offer tax-deductible contributions; Roth IRAs offer tax-free distributions.
• Mortgage Loans Residential mortgage products including 30-year and 15-year fixed-rate loans, 90% LTV in-house portfolio loans (no PMI), FHA, VA, WHEDA, Conventional/Fannie Mae, Jumbo, and Bank Statement loans, with application-to-closing in as few as 10 days for in-house programs.
• Home Equity Loans and HELOC Home equity lines of credit (HELOCs) using in-house appraisals for lower closing costs and faster closings (approximately 10 days), with adjustable interest rates, plus second mortgages with fixed rates for homeowners seeking to tap their equity.
• Construction Loans Single-close construction-to-permanent loans allowing borrowers to finance both construction and permanent financing simultaneously, with up to 90% LTV and options for owner-builders who can demonstrate sufficient construction knowledge.
• Lot Loans Loans for purchasing residential lots with 10% down payment requirement and flexible underwriting that values both acreage and any barns or outbuildings to help maximize loan amounts.
• Land Loans Loans for financing raw, unimproved, or improved land for construction, recreation, or business purposes, with larger down payment requirements than traditional mortgages. USDA financing available as an alternative.
• Manufactured/Mobile Home Loans Loans for financing manufactured, modular, or mobile homes that are permanently secured to the ground, serving as regular mortgage products for factory-built homes constructed after June 15, 1976.
• Personal Loans Unsecured personal loans ranging from approximately $1,000 to $50,000+ with fixed repayment periods of 1-7 years and consistent monthly payments; also offers unsecured personal lines of credit with revolving access to funds up to a credit limit.
• Vehicle Loans Vehicle financing for automobiles, trucks, RVs, semi-trucks, commercial vehicles, and recreational toys, with flexible programs allowing customers to choose payment structures and competitive rates.
• Credit Cards Consumer credit card products including Cash Back Rewards (0% APR for 7 billing cycles, 1% cash back, $35 annual fee), Platinum Card (0% APR for 7 billing cycles, no annual fee), and Credit Builder Card (secured by a deposit up to $2,500).
• Business Checking Accounts Business checking accounts including Small Business Advantage Checking (non-interest-bearing, $100 minimum to open) for day-to-day transactions including deposits, ACH, wire transfers, and electronic fund transfers, plus Enterprise PLUS Business Checking (0.10% APY on balances of $500+).
• Enterprise Enhanced Money Market Account Business money market account with a $2,500 minimum daily balance requirement, unlimited deposits, full access to funds without time constraints, and a 3.16% APY on a $2,000 balance.
• Commercial Real Estate Loans Commercial real estate loans for office, warehouse, light industrial, flex, retail, light manufacturing, and medical office properties, with zero origination points, in-house underwriting by loan officers who are decision-makers, and portfolio-based flexible lending.
• Business Lines of Credit Revolving credit lines for businesses, similar to credit cards but with higher funding amounts and lower interest rates, providing flexible access to capital as needs arise for commercial real estate and operational financing.
• Commercial Bridge Loans Short-term commercial real estate financing with terms of 12-24 months (extendable by 6-12 months) for retail, office, mixed-use, and apartment buildings, designed to quickly generate revenue and equity.
• CRE Term Loans Commercial real estate term loans (3/1, 5/1, 5/5, and quarterly ARMs) providing lump-sum capital repaid over regular installments for various business purposes.
• SBA 7(a) and 504 Loans Small Business Administration-backed loans including SBA 7(a) loans (up to $5 million for real estate, land, construction, and debt refinancing) and SBA 504 loans (up to $5 million for commercial real estate, equipment, and facility upgrades) with long-term fixed-rate financing.
• Equipment, Municipal and Facilities Leasing Leasing options for agricultural buildings/equipment, commercial vehicles, construction, manufacturing, healthcare, municipal/school districts, and furniture/fixtures, featuring 100% financing, no down payment, variable payment schedules for seasonal cash flows, and no termination or prepayment penalties.
• IntraFi CDARS / ICS Deposits Multi-million-dollar FDIC deposit insurance through IntraFi's CDARS (Certificate of Deposit Account Registry Service) and ICS (Insured Cash Sweep) programs, allowing large depositors to access coverage beyond standard $250,000 FDIC limits while keeping deposits local.
• Bank Sweep Manager / Repurchase Agreements Overnight sweep service that moves deposit balances exceeding FDIC-insured amounts into accounts secured by government-backed securities (Federal Home Loan Bank of Chicago), providing collateralized deposit protection and interest on swept funds.
• KeySavings Wealth Management and Life Insurance (Nest Egg) Partner-provided wealth management and retirement platform offering 401k/403b/457 plans, SEP and SIMPLE IRAs, life insurance, and on-demand advisor access. Features 4-star and 5-star investment portfolios with 24/7 account access and administrative cost reduction claims of up to 37%.
• POS Systems (Exatouch, Clover, ProCharge) Merchant payment processing solutions offered to business clients including Exatouch POS (full-featured business management), Clover (payment and operations platform), and ProCharge (integrated payment processing), with 24/7 in-house merchant and technical support.
• Business Credit Cards Business credit cards including Platinum (Visa zero liability, Spendtrack expense management) and Cash Back Rewards (1% cash back up to $100,000 annually, $79 annual fee), with unlimited user access on a single account.
• KeyNet Online Banking KeyNet Banking is Keysavings Bank's online banking platform providing 24-hour account access, fund transfers, loan payments, free bill pay, and mobile banking (Mobiliti) to consumer and business customers.
• Zelle P2P Payments Zelle is a peer-to-peer payment service integrated into Keysavings Bank's online and mobile banking, enabling customers to send and receive money directly between bank accounts using email addresses or mobile numbers for both personal and small business accounts.
• Mobiliti Mobile Banking App Free Mobiliti mobile banking app available on App Store and Google Play with an updated intuitive interface, providing account access and mobile banking features for consumer and business customers.

Quantifiable outcome

• Mortgage application to closing in 10 days
• +4 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• FiservcoreTechnology or IntegrationTechnology partnership powering digital banking services including TransferNow for account-to-account transfers, Round Up savings program, Configure Digital for personalized online banking, and robust Business Online Banking platform with ACH origination capabilities. Fiserv enables KeySavings Bank's modern digital infrastructure.
• IntraFi (CDARS/ICS)coreTechnology or IntegrationPartnership with IntraFi Network provides multi-million-dollar FDIC insurance coverage through CDARS (Certificate of Deposit Account Registry Service) and ICS (Insured Cash Sweep) for cash management services. Levels the playing field with larger regional banks by networking with thousands of community banks nationally.
• ZellecoreTechnology or IntegrationPartnership with Zelle to provide fast, safe P2P payment services. Available directly within online and mobile banking. No need to download a separate app. Both consumer and small business accounts eligible.
• Nest EggcoreStrategic or Co-development PartnerWealth management and retirement planning partnership offering 401k, 403b, 457 plans, and SEP/SIMPLE IRAs through Nest Egg platform. Helps businesses retain employees with professional investment management and low fees. Partners claim 37% reduction in administrative costs and fees.
• WHEDA (Wisconsin Housing and Economic Development Authority)coreChannel Partner/ Reseller/ DistributorOffers WHEDA down payment assistance programs including Easy Close DPA (up to 6% of purchase price) and Capital Access DPA ($3,050-$8,500). Provides low down payment and 0% down mortgage options for Wisconsin first-time homebuyers.
• USDAminorStrategic or Co-development PartnerAlternative option for land loans. USDA offers financing options for land purchases as an alternative to KeySavings Bank's direct land loan products.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Old National Bank: Community-focused regional bank holding company active in Wisconsin and the broader Midwest. Comparable in commercial banking, mortgage, and SBA lending orientation, with substantially larger footprint.
• BMO Harris Bank: Major Wisconsin market participant offering full consumer and commercial banking products. Competes for the same deposit, mortgage, and small business customers but at substantially greater scale and digital investment.
• Wintrust Community Banks: Multi-state community bank holding company with similar relationship-banking model and broad product suite. Provides a structural reference point for community bank consolidation economics.
• Associated Banc-Corp: Largest Wisconsin-headquartered bank with overlapping consumer, mortgage, SBA, and commercial banking products. Competes directly in Wisconsin deposit and loan markets but operates at materially greater scale and branch density.

Direct peers

• Bank First Corporation: Wisconsin-based community bank with comparable consumer/commercial lending, deposit products, and SBA origination focus. Closely aligned in product mix and customer segments to KeySavings.
• Blackhawk Bank: Wisconsin/Illinois community bank with comparable product suite including mortgages, commercial lending, and small business banking. Similar scale and operating philosophy.
• Citizens Community Federal: Wisconsin community bank offering consumer and small business banking, mortgages, and deposit products to similar geographic segments. Directly comparable in scope and target market.
• Nicolet National Bank: Wisconsin-headquartered community bank offering similar full-service consumer, mortgage, and commercial banking products. Most comparable peer in geography, business mix, and relationship-banking approach, but operates at larger scale.
• Town Bank: Wisconsin community bank with similar relationship-based banking model, full deposit suite, and commercial/consumer lending focus. Comparable institution in size and market approach.
• North Shore Bank: Wisconsin-based mutual savings bank with similar deposit and lending products, community banking focus, and operating footprint. Strongest direct peer given mutual structure alignment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100086490804834
• LinkedInlinkedin.com/company/keysavings-bank

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keysavings Bank