Theatre In Paris

What Theatre In Paris does

Theatre In Paris is a Paris-based, English-language international box office operating a direct-to-consumer e-commerce ticketing platform for live cultural performances across 121+ partner venues. Founded in 2016 by Romain Beytout (Co-founder and Artistic Director), Carl de Poncins (Co-founder and President), and Christophe Plotard (Co-founder), the company curates surtitled operas, English-language musicals, cabarets, classical concerts, comedy shows, immersive museum experiences, and guided tours for international tourists and visitors facing language barriers at traditional French venues. Its core technology is a web-based booking engine with real-time availability, electronic and print-at-home ticketing, and bilingual French/English customer support via phone and email; the company operates without a native mobile app and has no disclosed AI/ML capabilities.

The company's commercial model rests on three revenue streams: (1) transaction fees and commissions on ticket sales to partner venues including Palais Garnier, Opéra Bastille, Théâtre Mogador, Sainte-Chapelle, Crazy Horse Paris, and Paradis Latin; (2) premium experience upsells such as champagne packages, dinner bundles, VIP seating, backstage tours, and the exclusive Salon Berlioz at Opéra Bastille (accessible through its Friends of Paris Opera Association partnership); and (3) gift cards valid for 24 months across the platform portfolio. Unit pricing spans from approximately €19 for Sainte-Chapelle concerts to over €500 for premium experiences, with youth and student discounts at select venues. Distribution is anchored by an official partnership with Opéra national de Paris, Paris Je T'aime tourism membership, and referral traffic from TripAdvisor, Kayak, and Air France travel guides, collectively reaching hundreds of millions of travel-intent consumers at the top of the funnel.

Name

Theatre In Paris

Website

https://theatreinparis.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Theatre In Paris is a Paris-based English-language international box office and DTC ticketing platform for surtitled operas, musicals, cabarets, and concerts across 121+ partner venues, serving international tourists and visitors to Paris.

Ownership category

akta.pro rank

Product category

Live Entertainment Ticketing

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYHSACALAC

Theater & Performing Arts Ticketing

Home & Personal Services/Event & Personal Concierge Services/Ticketing & Reservations Services

SECONDARYMPAGALAK

Venue Guest Services & Front-of-House Operations (Ushers, Box Office, Accessibility)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Event Venues & Venue Operations (Arenas, Theaters, Halls)

SECONDARYMPAGAHAG

VIP Hospitality & Client Entertainment (Boxes, Suites, Hosted Experiences)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Corporate & Private Events (Galas, Product Launches)

Keywords

• Theatre ticketing platform
• Paris cultural experiences
• English surtitled performances
• Live entertainment booking
• Opera and cabaret tickets

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Ticket Sales and Transaction Fees: Primary revenue from commission/transaction fees on theatre tickets sold through the Theatre in Paris online platform. Customers pay ticket prices plus booking fees for shows at partner venues across Paris.
2. Gift Cards: Sale of gift cards with configurable monetary value (€X), valid for 24 months, applicable to any show on the platform.
3. Premium Experiences and Add-ons: Upsell revenue from premium packages including champagne upgrades, dinner packages, priority entry, VIP seating, backstage tours, and exclusive venue access (e.g., Salon Berlioz at Opéra Bastier).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Theatre In Paris operates an English-language international box office and online ticketing platform for Parisian theatre, opera, cabaret, ballet, musicals, and classical concerts. The company curates and sells tickets to 121+ partner venues across Paris, with a focus on surtitled and English-only performances, complemented by premium add-on packages including champagne service, fine dining, VIP seating, backstage tours, and exclusive venue access (such as Salon Berlioz at Opéra Bastille).

Product overview

Theatre in Paris is an international Paris theatre box office offering tickets and booking services for a portfolio of diverse shows and experiences across Paris. The core offering consists of live performances including cabarets (Cabaret Burlesque, Crazy Horse Cabaret Show, Paradis Latin Cabaret Show), operas (La Traviata, Don Giovanni, Don Pasquale), ballets (Rudolf Nureyev's La Bayadère), musicals (Lion King), classical concerts (Sainte-Chapelle Concert Series, Candlelight Concerts), comedy shows (Oh My God She's Parisian!, How to Become A Parisian in One Hour), immersive museum experiences (Rigoletto and La Traviata at Jacquemart-André Museum), and guided tours (Opéra Garnier, Printemps Haussmann). The platform positions itself as English-speaking friendly with surtitle accessibility features and premium add-on experiences including champagne service, fine dining packages, and backstage tours. The Theatre in Paris Gift Card serves as a gifting product for the portfolio.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• The Sainte-Chapelle welcomes approximately 1 million visitors annually; Theatre in Paris provides ticketing for exclusive classical concerts at this iconic venue.
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Opéra national de PariscoreStrategic or Co-development PartnerTheatre in Paris is an official partner of the Opéra national de Paris, offering tickets for all shows at both Opéra Bastille and Palais Garnier. This official partnership provides exclusive access to premium packages including Salon Berlioz at Opéra Bastille, not available through standard ticket channels.
• Friends of Paris Opera AssociationcoreStrategic or Co-development PartnerThrough official partnership with the Friends of Paris Opera Association, Theatre in Paris offers exclusive premium packages for opera performances including champagne, show programs, and exclusive access to Salon Berlioz at Opéra Bastille.
• Paris Je T'aime (Paris Tourism Office)coreGTM or Marketing PartnerTheatre in Paris is a recognized member of Paris Je T'aime, the official Paris tourism organization. This partnership provides credibility and visibility among international visitors planning trips to Paris.
• TripAdvisorminorGTM or Marketing PartnerTripAdvisor features Theatre in Paris as a recommended ticketing provider for Paris theatre experiences, driving referral traffic from millions of travel review consumers.
• KayakminorGTM or Marketing PartnerKayak travel guides include Theatre in Paris as a recommended ticketing provider for Paris entertainment, reaching budget-conscious and luxury travelers alike.
• Air FranceminorGTM or Marketing PartnerTheatre in Paris is featured in Air France travel guides as a recommended provider for Paris theatre ticketing, reaching international travelers visiting France.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tiqets: Online ticketing marketplace for museums, attractions, and cultural experiences worldwide, including Paris venues. Directly comparable as a digital cultural ticketing intermediary with a similar target audience of international travelers.
• Headout: Mobile-first marketplace for tours, attractions, and experiences in major cities, with strong Paris inventory. Comparable as a digital ticketing intermediary focused on last-minute bookings and international tourists visiting cultural destinations.
• TodayTix: Theatre ticketing app specializing in Broadway, West End, and other performing arts markets. Comparable as a digital-first theatre ticketing intermediary, though primarily serving English-speaking domestic audiences in its core cities.
• Fever: Global experiences platform offering curated events including candlelight concerts, immersive shows, and cultural experiences in major cities including Paris. Comparable as a digital intermediary for unique local cultural experiences targeting urban consumers and tourists.

Regional players

• ParisCityVision: Paris-focused tours, excursions, and experiences operator serving international tourists. Comparable in serving the Paris inbound tourism market, though more weighted toward bus tours and excursions than theatre ticketing.
• London Theatre Direct: London-focused theatre ticketing platform serving West End shows, particularly catering to international visitors. Closely comparable operating model to Theatre in Paris, but anchored in London's theatre market.
• Open Tour Paris: Paris-based tour and experience operator targeting international visitors. Adjacent competitor for the same international tourist wallet share in Paris, though focused on sightseeing rather than theatre and performing arts.
• Encore Tickets: UK-based theatre and musical ticketing platform serving London shows. Highly comparable in business model (specialist theatre ticketing intermediary) but operates in a different geography (London rather than Paris).

Broad incumbents

• GetYourGuide: Global marketplace for tours, attractions, and experiences with significant Paris inventory. Comparable as a Paris cultural ticketing channel for tourists but operates as a much broader experiences platform rather than a theatre specialist.
• Viator: Tripadvisor-owned global experiences marketplace with extensive Paris offerings. Comparable as a competitor for Paris theatre/cultural bookings from international tourists but operates across all experience categories at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Theatre In Paris