Berryhill Insurance Group
Berryhill Insurance Group is a privately held, independent insurance agency in Arkansas with three offices, licensed in Arkansas and Oklahoma. It sells personal, commercial, industry-specific, and employee-benefits coverage through 20+ carriers on a commission basis, serving individuals, families, and small to mid-size businesses.
- Company typePrivate
- Founded2003
- HeadquartersLittle Rock, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Berryhill Insurance Group does
Berryhill Insurance Group is a privately held independent insurance agency headquartered at 16719 Cantrell Road in Little Rock, Arkansas, with additional offices in Fort Smith and Hazen. Founded in 2003 and appearing to be family-owned (Russ Berryhill and Stuart Berryhill are identified as principals), the agency operates with a team of approximately 10 licensed insurance professionals and is licensed in Arkansas and Oklahoma. It serves individuals, families, small and mid-size businesses, industry-specific commercial clients (farm, contractor, trucking, restaurant, non-profit, among 80+ industries), and employers seeking group benefits.
The agency's core products span three lines: Personal Insurance (home, auto, renters, condo, umbrella, life, Medicare), Business Insurance (business owners, commercial property, general liability, commercial auto, workers compensation, cyber, environmental), and Employee Benefits (group health, dental, vision, disability, life/AD&D, voluntary benefits). As an independent agency, Berryhill does not underwrite risk; instead it represents 20+ carriers — including Allstate, Progressive, Chubb, Liberty Mutual, Travelers, Nationwide, CNA, United Healthcare, and others — and earns commission on policies placed. Distribution runs through three physical offices, phone/email outreach, online quote requests, and a Service Center portal for policy servicing, claims reporting, billing, and certificates. Supporting tools include the Clickable Coverage interactive educational graphics (a third-party FMG Suite / Agency Revolution product) and a referral program tied to a Community Cause partnership with nonprofits including Immerse and the Cystic Fibrosis Foundation.
Berryhill Insurance Group firmographics
Firmographics- Name
- Berryhill Insurance Group
- Legal name
- Berryhill Insurance Group
- Website
- https://berryhillinsurance.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Berryhill Insurance Group is a privately held, independent insurance agency in Arkansas with three offices, licensed in Arkansas and Oklahoma. It sells personal, commercial, industry-specific, and employee-benefits coverage through 20+ carriers on a commission basis, serving individuals, families, and small to mid-size businesses.
- Ownership category
- akta.pro rank
Berryhill Insurance Group industry classification
Industry- Product category
- Independent Insurance Agency
- NAICS
- Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242), Direct Health and Medical Insurance Carriers (524114), Direct Life, Health, and Medical Insurance Carriers (52411)
- SIC
- Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321), Life Insurance (6311)
- akta.pro primary industry
- Small Business BOP (Main Street) (FSAJAFAA)
- akta.pro secondary industries
- Nonprofit / Social Services BOP (FSAJAFAM), Small Group Health Insurance (2–50/100) (FSAIAFAD), Basic Group Term Life (Employer-Paid) (FSAIADAA), Group AD&D (Standalone or Bundled with Life) (FSAIADAG)
Keywords
Where Berryhill Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Little Rock
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Berryhill Insurance Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Insurance Commission Revenue: As an independent insurance agency, Berryhill Insurance Group earns revenue through commissions paid by insurance carriers for policies placed on behalf of customers. The agency represents multiple insurance companies including Allstate, American Modern, ASI Progressive, Chubb, CNA, Dairyland Auto, Foremost, Hagerty, Liberty Mutual, Markel, National General, Nationwide, Progressive, Scottsdale Insurance Company, State Auto, Stillwater, Travelers, Trexis, United Healthcare, and USLI.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Quote-based pricing for all insurance products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Berryhill Insurance Group product offering
Product offeringCore offering
Berryhill Insurance Group is an independent insurance agency that places personal, commercial, and employee benefits insurance policies on behalf of clients through more than 20 insurance carriers. It sells home, auto, life, Medicare, commercial property, business auto, general liability, workers compensation, group health, dental, vision, and industry-specific coverage products across Arkansas and Oklahoma through three physical offices and digital channels. Revenue is earned via commissions paid by the represented carriers.
Product overview
Berryhill Insurance Group is an independent insurance agency offering a comprehensive portfolio of insurance solutions across three core product lines: Personal Insurance, Business Insurance, and Employee Benefits. The agency provides over 100 distinct insurance products spanning home, auto, renters, life, umbrella, and specialty coverages for individuals; commercial property, liability, trucking, contracting, and industry-specific policies for businesses; and group health, dental, vision, and voluntary benefits for employees. The company operates a Service Center portal for policy management and offers interactive educational tools (Clickable Coverage) to help clients understand their coverage needs. As an independent agency, Berryhill represents multiple insurance carriers to offer customized solutions tailored to individual client requirements, with offices in Little Rock, Fort Smith, and Hazen, Arkansas.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Insurance Personal insurance solutions covering home, auto, renters, condo, umbrella, life, and other personal coverage options to protect what matters most to individuals and families in Arkansas and Oklahoma.
- Business Insurance Business insurance solutions including business auto, commercial property, business owners policies, general liability, commercial umbrella, workers compensation, cyber liability, and specialized business coverages for small and mid-size businesses.
- Employee Benefits Employee benefits packages including group health, dental, vision, disability, wellness plans, critical illness, life and AD&D, long-term care, 401(k), flexible spending accounts, and telemedicine for employers seeking to attract and retain talent.
- Insurance by Industry Industry-specific insurance coverage tailored for various business sectors including farm, contractor, trucking, restaurant, non-profit, manufacturing, healthcare, retail, technology, and more than 80 other industry-specific insurance products.
- Home Insurance Homeowners insurance protecting the home structure, personal property, liability, and providing additional living expense coverage for when homes are uninhabitable.
- Auto Insurance Auto insurance providing bodily injury liability, property damage, medical payments, uninsured/underinsured motorist, physical damage, and rental coverage for personal vehicles.
- Renters Insurance Renters insurance covering personal belongings, liability, and additional living expenses for those renting or leasing property.
- Condo Insurance Condo insurance protecting personal property, betterments and improvements, with liability and loss assessment coverage for condo unit owners.
- Umbrella Insurance Umbrella insurance providing additional liability coverage that kicks in when primary auto or home insurance limits are exhausted.
- Individual Life Insurance Individual life insurance including term, whole, and universal life policies to provide financial security for families and loved ones.
- Medicare Solutions Medicare insurance solutions including Medicare Advantage, Part D, and dental/vision/hearing plans for seniors.
- Business Auto Insurance Business auto insurance covering commercial vehicles with liability, bodily injury, property damage, medical payments, and comprehensive/collision coverage.
- Commercial Property Insurance Commercial property insurance protecting business property from damage, loss, and theft, including coverage for associated losses and business interruption.
- Business Owners Insurance Business owners policy (BOP) combining business property and liability insurance into one policy covering property, liability, cyber, crime, and business income.
- General Liability Insurance General liability insurance covering bodily injury to people outside the business, property damage, advertising injury, and medical payments.
- Commercial Umbrella Insurance Commercial umbrella insurance providing additional liability coverage above standard business policy limits for catastrophic events.
- Farm Insurance Farm insurance covering property, livestock, crops, equipment, and liability exposures for farms that serve as both home and business.
- Contractor Insurance Contractor insurance including builders risk, business auto, commercial property, equipment coverage, general liability, inland marine, and workers compensation.
- Trucking Insurance Trucking insurance covering commercial trucks, bobtail, on-hook, non-trucking liability, trailer interchange, cargo, and physical damage.
- Restaurant Insurance Restaurant insurance designed to protect restaurant businesses from unique risks in the food service industry.
- Group Health Insurance Group health insurance plans covering employees and dependents, with various plan options and premium cost-sharing arrangements.
- Group Dental Insurance Group dental insurance covering diagnostic, preventive, and corrective dental services including cleanings, exams, X-rays, fillings, and orthodontia.
- Group Vision Insurance Group vision insurance covering eye exams, frames, lenses, contact lenses, and safety glasses for employees.
Companies that use Berryhill Insurance Group
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Berryhill Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Berryhill Insurance Group partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- AllstatecoreAllstate is one of the insurance carriers represented by Berryhill Insurance Group. Customers can access Allstate policies through the agency. Contact: 800-669-1552 for claims, 800-901-1732 for billing.
- American ModerncoreAmerican Modern (AMIG) is represented by Berryhill Insurance Group for specialty insurance products. Contact: 800-543-2644.
- ASI ProgressivecoreAmerican Strategic Insurance (ASI Progressive) is a carrier partner offering personal and commercial insurance products. Contact: 866-274-8765.
- ChubbcoreChubb is a major commercial and personal insurance carrier represented by Berryhill Insurance Group. Contact: 866-324-8222.
- CNAcoreCNA is a commercial insurance carrier partner providing business insurance solutions. Contact: 800-262-2000.
- NationwidecoreNationwide is a major insurance carrier represented by Berryhill Insurance Group. Contact: 877-669-6877.
- ProgressivecoreProgressive is an insurance carrier partner offering auto and commercial insurance products. Contact: 888-671-4405.
- Liberty MutualcoreLiberty Mutual is a major insurance carrier represented by Berryhill Insurance Group. Contact: 844-629-8984.
- TravelerscoreTravelers is a commercial and personal insurance carrier partner. Contact: 800-842-5075.
- Trusted ChoiceminorBerryhill Insurance Group is associated with Trusted Choice, an independent insurance agency network providing resources and support for independent agents.
- Dairyland AutocoreDairyland Auto specializes in non-standard auto insurance products. Contact: 800-334-0090.
- ForemostcoreForemost provides specialty insurance including mobile home, landlord, and classic car coverage. Contact: 800-527-3905.
- HagertycoreHagerty specializes in classic car and collector vehicle insurance. Contact: 877-922-9701.
- MarkelcoreMarkel provides specialty insurance products including business and professional coverage. Contact: 800-431-1270.
- United HealthcarecoreUnited Healthcare is a health insurance carrier partner for employee benefits offerings. Contact: 866-414-1959.
- ImmerseminorImmerse is a nonprofit partner in Berryhill's Community Cause Program. The organization supports youth transitioning from foster care with mentoring, housing, and life skills programs. Berryhill makes donations on behalf of referred clients.
- Cystic Fibrosis FoundationminorCystic Fibrosis Foundation is a nonprofit partner in Berryhill's Community Cause Program. The foundation funds research to advance cystic fibrosis treatments and provides resources and advocacy for patients and families.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Berryhill Insurance Group competitors and assessment
Company assessmentOthers
- Trusted Choice: National network of independent insurance agents that Berryhill is already affiliated with. Comparable as a peer ecosystem and brand association relevant to Berryhill's positioning rather than direct competition.
- Assurex Global: Global partnership of independent insurance and risk management agencies providing commercial and personal coverage. Comparable as an ecosystem peer for independent agency networks relevant to Berryhill's distribution strategy.
Direct peers
- TWFG Insurance: Texas-based independent insurance agency offering personal, commercial, and life insurance across multiple carrier partners. Highly comparable to Berryhill in independent agency model, multi-carrier approach, and SMB/personal customer focus, though larger in scale.
- Brightway Insurance: Franchise-based independent insurance agency offering home, auto, and commercial coverage across multiple carrier partners. Comparable in independent agency distribution and personal/commercial SMB customer base, with significantly larger footprint.
- Goosehead Insurance: Publicly traded independent personal-lines agency that places coverage through multiple carriers via a franchise/advisor model. Directly comparable in carrier-representation philosophy and personal-lines customer focus, though much larger and tech-forward.
Broad incumbents
- Hilb Group: Middle-market insurance brokerage that acquires and partners with independent agencies across the U.S., offering commercial, personal, and benefits lines. Comparable in independent agency model and benefits focus, with significantly broader geographic reach and M&A activity.
- Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm offering commercial, personal, and benefits through multiple carriers. Comparable in independent multi-carrier distribution and product breadth, though operating at vastly greater scale.
- Integrity Marketing Group: Large independent distributor of insurance and wealth management products, acquiring independent agencies and IMO producers. Comparable in independent agency distribution model and benefits focus, though much larger and PE-backed.
Regional players
- Heffernan Insurance Brokers: West Coast-based independent insurance brokerage providing commercial, personal, and benefits coverage through multiple carrier partners. Comparable in independent agency structure and multi-line product mix serving SMB/mid-market clients.
- Higginbotham: Texas-based independent insurance and financial services firm offering commercial, personal, and employee benefits through multiple carriers. Comparable in independent multi-carrier model serving SMBs in a regional geography, though substantially larger.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Berryhill Insurance Group social profiles
Digital presenceBerryhill Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Berryhill Insurance Group leadership team
Management profileNumber of profiles
Profiles5 records
Berryhill Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Berryhill Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Berryhill Insurance Group
What does Berryhill Insurance Group do?
Berryhill Insurance Group is an independent insurance agency that places personal, commercial, and employee benefits insurance policies on behalf of clients through more than 20 insurance carriers. It sells home, auto, life, Medicare, commercial property, business auto, general liability, workers compensation, group health, dental, vision, and industry-specific coverage products across Arkansas and Oklahoma through three physical offices and digital channels. Revenue is earned via commissions paid by the represented carriers.
Is Berryhill Insurance Group a public or private company?
Berryhill Insurance Group is a private company. It is classified as family owned and is currently operating.
When was Berryhill Insurance Group founded?
Berryhill Insurance Group was founded in 2003. It employs 1 to 10 people.
Where is Berryhill Insurance Group based?
Berryhill Insurance Group is headquartered in Little Rock, United States, in the North America region.
How does Berryhill Insurance Group make money?
One revenue line is on record: insurance Commission Revenue.
Who are Berryhill Insurance Group's main competitors?
Others on record are Trusted Choice and Assurex Global. Direct peers are TWFG Insurance, Brightway Insurance and Goosehead Insurance. Broad incumbents are Hilb Group, Arthur J. Gallagher & Co. and Integrity Marketing Group. Regional players are Heffernan Insurance Brokers and Higginbotham.
Does Berryhill Insurance Group have an API?
No public API is recorded for Berryhill Insurance Group.
What industry is Berryhill Insurance Group in?
Berryhill Insurance Group's product category is Independent Insurance Agency. Its primary akta.pro industry code is FSAJAFAA, Small Business BOP (Main Street), with a secondary code of FSAJAFAM, Nonprofit / Social Services BOP. Its NAICS code is 524210 and its SIC code is 6411.