What GOMO does

GOMO (legal entity Sungy Mobile Limited), founded in 2003 in Guangzhou, China by Deng Yuqiang and Zhang Xiangdong, is a developer and global publisher of consumer mobile applications — historically known as 3G Portal before its 2010 pivot to Android utilities. Its core product line spans the GO series: GO Launcher (Android home-screen replacement), GO Keyboard (smart input across 60+ languages), GO SMS Pro (messaging with private/encrypted box), S Photo Editor, GO Music, GO Speed (booster/cleaner), Brightest Flashlight, and Z Launcher, supplemented by GOMO Reading (a 20,000-IP Chinese online-literature platform) and the legacy 3G Portal news site. Underlying technology is largely proprietary client-side mobile utility code, including a self-developed 3D animation engine used in launchers and feature-level smarts in keyboard (emoji prediction, auto-correction, gesture typing); no AI/ML platform or proprietary model is disclosed.

Revenue is generated primarily through freemium advertising: apps are free to download, with embedded and native ad placements monetized through a global user base that reached roughly 1.36 billion users and 2 billion+ cumulative downloads across 200+ countries and 48 languages. A secondary revenue stream is a digital-marketing and game-distribution service that leverages the user base to offer overseas promotion and ad placement for other Chinese developers (e.g., 360, Cheetah Mobile) and global brands — a business that turned GOMO into Facebook's largest global advertising partner by 2016–2017. The company completed a NASDAQ IPO in November 2013 at $11.22 per share, became private again in 2015, and as of the most recent material (2017) was operating with 500–1,000 employees, 280 of them R&D, and an expanding footprint into VR (via investment in NINED), live streaming (GO Live), and short video (Video Me).

Name

GOMO

Legal name

Sungy Mobile Limited

Website

https://gomo.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

501–1,000 employees

Short description

GOMO (Sungy Mobile Limited) is a Guangzhou-based developer of consumer Android utility apps — including GO Launcher, GO Keyboard, GO SMS Pro, and GO Speed — distributed globally across 200+ countries via Google Play and monetized through embedded advertising and a digital-marketing agency serving Chinese developers and global brands.

Ownership category

akta.pro rank

Product category

Mobile Utility Applications

NAICS

Software Publishers (51321), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Mobile & App Performance Marketing (UA, App Store Ads) (BPAFACAF)

akta.pro secondary industries

On-Demand Music Streaming Platforms (MPAIADAA), Mobile App Stores & Marketplaces (BPAMADAA)

Keywords

• Mobile utility apps
• Android launchers
• Keyboard applications
• Mobile personalization
• Device optimization tools

Headquarters

HQ city

Guangzhou

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Operations

Revenue model

1. Digital Marketing and Advertising Services: Provides digital marketing and advertising services for merchants, brands, and other companies using large user base and network traffic advantages. Launched comprehensive native ads mode utilizing global user database for precise targeting and personalized promotion.
2. Game Distribution Services: Provides game distribution services for other companies using overseas market expertise and user base.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

GOMO develops and distributes a portfolio of 30+ Android mobile utility applications including launchers (GO Launcher, Z Launcher), keyboards (GO Keyboard), messaging apps (GO SMS Pro), photo editors (S Photo Editor), music players (GO Music), and device optimization tools (GO Speed, Brightest Flashlight). Apps are distributed globally via Google Play reaching 200+ countries in 48 language versions with 2 billion+ cumulative downloads, monetized primarily through in-app advertising.

Product overview

GOMO is a mobile application provider offering a portfolio of more than 30 mobile products organized into GO-series and ZERO-series apps. Core products include GO Launcher (Android launcher), GO Keyboard (smart keyboard with emoji prediction), GO SMS Pro (messaging), S Photo Editor (photo editing), GO Music (music streaming), GO Speed (phone optimization), and Z Launcher. The company also operates GOMO Reading Platform (internet literature), 3G Portal (news website), and provides digital marketing and game distribution services. Products are distributed through Google Play across 200+ countries in 48 languages with over 2 billion total downloads.

Differentiator

Problem solved

Functional benefit

Brands

• GO Launcher: Mobile launcher application with 3D engine, themes, and personalization features. Used by 300 million users worldwide.
• GO Keyboard
• GO SMS
• S Photo Editor
• GO Music
• GO Speed
• Brightest Flashlight
• Z Launcher
• GO Live
• Video Me
• GOMO Reading

Products and services

• GO Launcher Android launcher application featuring an independently developed 3D engine, themes, wallpapers, widgets, and phone optimization capabilities. Used by 300 million users across 200+ countries.
• GO Keyboard Smart keyboard application with emoji prediction, auto-correction, gesture typing, and 60+ language support, featuring 10,000+ themes. Used by 200+ million users worldwide and won Google Play Best App of 2016 in 20 countries.
• GO SMS Pro Messaging application with personalization features, stickers, private box with encrypted contacts/messages, SMS blocker, cloud backup, and one-click recovery. Used by nearly 100 million users.

Quantifiable outcome

• Phone speed boost up to 60% with GO Speed
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• NINEDcoreStrategic or Co-development Partner · 1 July 2017GOMO invested millions of RMB in NINED, a VR company focusing on pan-entertainment. Both companies are based in Guangzhou and will cooperate in globalization exploration, resource integration, and VR technology development. NINED focuses on VR research and application with resources in South America, Southeast Asia, and Europe.
• GooglecoreTechnology or IntegrationGOMO is Google's top partner and largest tools developer for Android. Launched first commercial advertisement placement platform in China with Google. Products consistently ranked top 10 on Google Play globally.
• FacebookcoreGTM or Marketing PartnerGOMO is Facebook's largest partner globally and in Asia-Pacific. Announced at F8 2017 as largest Facebook partner across the globe. Top in terms of Facebook promotion budget in 2016. Selected as only internet enterprise among six industrial representatives of Facebook.
• TwittermajorGTM or Marketing PartnerRecognized as top partnership partner with Twitter for social media collaboration
• 360minorChannel Partner/ Reseller/ DistributorChinese software company using GOMO's overseas promotion platform to reach global markets
• Cheetah MobileminorChannel Partner/ Reseller/ DistributorChinese software company using GOMO's overseas promotion platform to reach global markets

Scale indicators26 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• APUS Group: Chinese mobile internet company known for APUS Launcher, a direct competitor to GO Launcher. Operates similar business model with free utility apps monetized via advertising, targeting global Android users, particularly in emerging markets.
• Cheetah Mobile: Chinese mobile utility app developer with similar portfolio of launchers, cleaners, and security apps distributed globally via Google Play. Direct comparable in business model (free + ads) and target market (global Android users); actually uses GOMO's overseas promotion platform.
• DU Apps (DU Group / Baidu): Chinese mobile utility app developer (DU Speed Booster, DU Browser, DU Battery Saver) with comparable free-plus-ads business model and global distribution focus on Google Play.

Emerging players

• Nova Launcher (Branch Metrics): Popular premium Android launcher competing directly with GO Launcher in the personalization segment. Premium/subscription model contrasts with GOMO's free/ad-supported approach.

Broad incumbents

• Spotify: Global music streaming leader competing with GOMO's GO Music product. Broad incumbent in on-demand music streaming with significantly larger scale and subscription revenue base.
• Tencent (WeChat ecosystem): Chinese internet giant whose WeChat and QQ ecosystem dominates messaging — a category GOMO's GO SMS Pro competes in. Broad incumbent with platform-level scale GOMO cannot match.
• Microsoft (SwiftKey): Owner of SwiftKey keyboard, one of the most popular third-party Android keyboards competing with GO Keyboard. Microsoft is a broad incumbent in productivity software with overlapping mobile utility ambitions.
• Google (Android default apps division): Platform owner and developer of default Android apps (Gboard, Google Keyboard, Files, Digital Wellbeing) that compete directly with GOMO's utility portfolio. As both GOMO's distribution partner and indirect competitor, represents the existential platform dependency.

Others

• InMobi: Mobile ad-tech platform and Facebook Audience Network competitor. Comparable as an enabler/partner in the mobile advertising ecosystem that GOMO participates in as both an inventory provider and marketer.

Regional players

• 360 Mobile Security (Qihoo 360): Chinese internet security and mobile utility company; uses GOMO's overseas promotion platform per the data. Comparable in Chinese mobile utility category though more dominant domestically than globally.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sungy-mobile-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GOMO