Tinas Burritos
Tina's Burritos is a Vernon, California-based frozen-food manufacturer founded in 1980 that produces and distributes single-serve burritos, chimichangas, and breakfast burritos priced from 58 cents through major grocery retailers across the U.S. and Canada, serving budget-conscious families, students, and value-oriented shoppers.
- Company typePrivate
- Founded1980
- HeadquartersVernon, Canada
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Tinas Burritos does
Tina's Burritos is a U.S. food manufacturer founded in 1980 in Los Angeles and now headquartered at 2638 E. Vernon Ave., Vernon, California. The company produces and distributes single-serve frozen and refrigerated burritos, chimichangas, and breakfast burritos under the "Tina's Burritos" and "Tina's Cantina" sub-brands, with products placed nationwide in major grocery retailers in the U.S. and Canada across frozen-food aisles and deli sections. Its core production technology centers on flash-freezing to preserve freshness without artificial preservatives, scratch-baked flour tortillas, and small-batch manufacturing with quality-control documentation. The portfolio spans 4oz singles, 8-packs, and 14-packs across burrito, Big Burrito 9oz, chimichanga, and breakfast SKUs, with each breakfast burrito delivering 10+ grams of protein per serving and SNAP-approval expanding accessibility.
The business model is wholesale-led CPG distribution at price points starting at approximately 58 cents per single-serve unit, supplemented by an owned e-commerce channel for branded merchandise (apparel, headwear, and accessories priced $12-$50). Marketing is conducted primarily through organic social (Facebook, Instagram, YouTube, X, Pinterest, Tumblr), a blog, the "Tina's Taste Challenge" community program, and a store-locator tool; the company emphasizes lean operations and minimal marketing spend to sustain affordability. Target segments are budget-conscious families, college students, busy professionals, and value-oriented grocery shoppers seeking protein-rich, 90-second hot meals.
Tina's operates as a privately held, independent company with no disclosed institutional ownership, funding rounds, mergers, or acquisitions, and a headcount of 1,001-5,000 employees. The brand claims cumulative sales of 2 billion burritos and a current run-rate of 694 units per minute in the U.S., with a 4.7-star Google Reviews rating. The digital stack is light (Wix-hosted website, Hootsuite social scheduling, PayPal for refunds, Destini store locator), and there is no mobile app, public API, or disclosed AI/ML capability. A Cal/OSHA investigation into a sanitation worker fatality at the Vernon facility on July 13, 2025 represents a material near-term operational consideration.
Tinas Burritos firmographics
Firmographics- Name
- Tinas Burritos
- Legal name
- Tina's Burritos
- Website
- https://tinasburritos.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Tina's Burritos is a Vernon, California-based frozen-food manufacturer founded in 1980 that produces and distributes single-serve burritos, chimichangas, and breakfast burritos priced from 58 cents through major grocery retailers across the U.S. and Canada, serving budget-conscious families, students, and value-oriented shoppers.
- Ownership category
- akta.pro rank
Tinas Burritos industry classification
Industry- Product category
- Frozen Mexican-Inspired Foods
- NAICS
- Frozen Specialty Food Manufacturing (311412), Frozen Food Manufacturing (31141), Packaged Frozen Food Merchant Wholesalers (42442), Tortilla Manufacturing (31183)
- SIC
- Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090), Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Frozen Entrées & Complete Meals (CRADADAA)
Keywords
Where Tinas Burritos is headquartered
LocationHeadquarters
- HQ city
- Vernon
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Tinas Burritos business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Frozen Burrito Sales: Primary revenue from manufacturing and selling frozen and refrigerated burritos, chimichangas, and breakfast burritos through retail grocery stores
- Branded Merchandise: Sale of branded apparel and merchandise including t-shirts, hoodies, hats, mugs, and accessories through the company e-commerce website
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single serve burritos starting at 58 cents |
| Unit Pricing | Pay-as-you-go | Branded merchandise from $12 to $50 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Tinas Burritos product offering
Product offeringCore offering
Tina's Burritos manufactures and sells frozen and refrigerated burritos, chimichangas, and breakfast burritos at price points starting around 58 cents per single-serve unit. Products feature scratch-baked tortillas, flash-freezing to preserve freshness without preservatives, and small-batch production with quality control documentation. Distribution is primarily through major grocery retailers in frozen and deli sections across the U.S. and Canada, with branded merchandise sold direct-to-consumer via the company e-commerce website.
Product overview
Tina's Burritos is a frozen and refrigerated food company offering single-serve Mexican-inspired burritos and chimichangas. The product portfolio spans three main categories: regular burritos (4oz singles, 8-packs, and 14-packs), Big Burritos (9oz larger format in both frozen and refrigerated/delii varieties), and breakfast burritos (singles, 8-packs, and 12-packs). Chimichangas are available as singles, 8-packs, and 14-packs. All burritos feature scratch-baked flour tortillas with real ingredients including pinto beans, seasoned beef or chicken, and real cheese. The company also sells branded merchandise including apparel, headwear, and accessories. Products are available nationwide in major retail grocery stores and online, with prices starting at 58 cents per single-serve burrito.
Differentiator
Problem solved
Functional benefit
Brands
- Tina's Burritos: Main brand for frozen and refrigerated burritos, chimichangas, and breakfast burritos
- Tina's Cantina
- Tina's
Products and services
- Tina's Burrito Singles (4oz) Single-serve frozen burritos available in Bean & Cheese, Beef & Bean, Beef & Bean Green Chili, Red Hot Beef, and Spicy Beef & Bean varieties, designed for individual consumers seeking a quick, affordable hot meal.
- Tina's Burrito Family Packs Family-size frozen burrito packs containing 8 or 14 individually wrapped 4oz burritos in Bean & Cheese, Beef & Bean, Beef & Bean Green Chili, Red Hot Beef, and Chimichanga varieties, targeted at families and value-conscious households.
- Tina's Big Burrito (9oz) - Frozen Larger frozen 9oz burritos available in Red Hot Beef, Beef & Bean Green Chili, Beef & Bean, and Bean & Cheese varieties, flash frozen for freshness without preservatives.
- Tina's Big Burrito Deli (9oz) - Refrigerated Chilled 9oz deli burritos including Beef & Bean Chimichanga, plus Red Hot Beef, Beef & Bean Green Chili, Beef & Bean, and Bean & Cheese varieties; can be refrozen, positioned in refrigerated deli sections.
- Tina's Breakfast Burritos Single-serve, 8-pack, and 12-pack frozen breakfast burritos with Egg, Bacon & Cheddar Cheese or Egg, Sausage & Cheddar Cheese fillings, plus Egg/Sausage/Cheese/Potato and Egg/Bacon/Cheese/Potato varieties. Each serving provides 10+ grams of protein.
- Tina's Chimichangas Single-serve, 8-pack, and 14-pack chimichangas with Chicken & Cheddar Cheese or Steak & Cheddar Cheese fillings, featuring golden crispy shells fried in soybean oil.
- Tina's Branded Merchandise Branded apparel and accessories including T-shirts ($19-$25), hoodies ($35-$40), jackets ($44-$50), mugs ($12), beanies ($25), polo shirts, tank tops, joggers, caps, mouse pads, and laptop sleeves sold through the company e-commerce website.
Quantifiable outcome
- 2 billion burritos served to date
- +2 more outcomes
Companies that use Tinas Burritos
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Tinas Burritos technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
Tinas Burritos partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Tinas Burritos competitors and assessment
Company assessmentBroad incumbents
- Amy's Kitchen: Large-scale organic and natural frozen meals brand with a broader SKU range (burritos plus entrées, pizzas, bowls). Competes for frozen-aisle shelf space and share-of-stomach with Tina's, but at a premium price tier.
- Evol Foods (Conagra Brands): Frozen entrée and handheld brand including burritos under Conagra's frozen portfolio, competing for the same convenience-meal consumer with a cleaner-ingredient positioning than Tina's.
- Smart Ones (Birds Eye/Conagra): Value-positioned frozen meals brand occupying the same budget-conscious consumer segment as Tina's, with broader variety but less specialization in Mexican-style handhelds.
Direct peers
- Ruiz Foods (El Monterey): Largest U.S. manufacturer of frozen Mexican food, including burritos, taquitos, and chimichangas, sold through the same grocery retail channels as Tina's. Closest direct competitor by product mix, format, and target shopper.
- Delimex: Frozen Mexican food brand offering burritos, taquitos, tamales, and quesadillas in the U.S. retail frozen aisle. Overlaps directly with Tina's on burrito SKUs and value-oriented consumer positioning.
- Hot Pockets (Nestle USA): Mass-market frozen handheld savory snacks competing in the same freezer case and convenience-meal use case as Tina's, with overlapping single-serve positioning and similar retail distribution.
- Red's All Natural: Premium-positioned frozen burrito brand focused on natural ingredients, similar single-serve format. Competes for the same burrito occasion but at a higher price point; useful comp for SKU extension and pricing analysis.
Emerging players
- Cedarlane Foods: Frozen prepared foods manufacturer with overlapping refrigerated and frozen entrée capabilities, including handheld formats, serving natural and conventional retail channels.
Others
- Trader Joe's Private Label: Retailer-owned frozen burrito and Mexican entrée SKUs that compete directly on shelf for value-oriented consumers; relevant as a private-label competitive pressure point rather than a manufacturing peer.
- Mission Foods (Gruma): Largest U.S. tortilla manufacturer and key upstream supplier/adjacent category peer. Comparable in flour-tortilla processing capability and gives context on commodity input costs for Tina's scratch-baked tortilla approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Tinas Burritos social profiles
Digital presenceTinas Burritos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tinas Burritos leadership team
Management profileNumber of profiles
Tinas Burritos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tinas Burritos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tinas Burritos
What does Tinas Burritos do?
Tina's Burritos manufactures and sells frozen and refrigerated burritos, chimichangas, and breakfast burritos at price points starting around 58 cents per single-serve unit. Products feature scratch-baked tortillas, flash-freezing to preserve freshness without preservatives, and small-batch production with quality control documentation. Distribution is primarily through major grocery retailers in frozen and deli sections across the U.S. and Canada, with branded merchandise sold direct-to-consumer via the company e-commerce website.
Is Tinas Burritos a public or private company?
Tinas Burritos is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tinas Burritos founded?
Tinas Burritos was founded in 1980. It employs 1,001 to 5,000 people.
Where is Tinas Burritos based?
Tinas Burritos is headquartered in Vernon, Canada, in the North America region.
How does Tinas Burritos make money?
Two revenue lines are on record. Frozen Burrito Sales are the primary driver. The others are branded Merchandise.
Who are Tinas Burritos's main competitors?
Broad incumbents on record are Amy's Kitchen, Evol Foods (Conagra Brands) and Smart Ones (Birds Eye/Conagra). Direct peers are Ruiz Foods (El Monterey), Delimex, Hot Pockets (Nestle USA) and Red's All Natural. Cedarlane Foods is listed as an emerging player. Others are Trader Joe's Private Label and Mission Foods (Gruma).
Does Tinas Burritos have an API?
No public API is recorded for Tinas Burritos.
What industry is Tinas Burritos in?
Tinas Burritos's product category is Frozen Mexican-Inspired Foods. Its primary akta.pro industry code is CRADADAA, Frozen Entrées & Complete Meals. Its NAICS code is 311412 and its SIC code is 2000.