Adv Media Lab
Adv Media Lab is an Italian digital transformation and marketing consulting firm headquartered in Urbania that delivers strategy, marketing, sales, analytics, and compliance services to enterprise and mid-market companies, supported by its LAB Academy training brand.
- Company typePrivate
- Founded2007
- HeadquartersMarche, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Adv Media Lab does
Adv Media Lab srl is an Italian digital transformation consulting firm headquartered in Urbania (Province of Pesaro and Urbino, Marche), founded in 2007 and operating with 11-50 employees. The firm is structured as a società a responsabilità limitata with share capital of EUR 50,000 and is founder-led by CEO Daniel Casarin. It serves enterprise and mid-market companies across Italy, and selectively internationally through clients such as MSI (Micro-Star International) whose footprint spans 120+ countries.
The company's core offering is organized into six service lines under 'Servizi' (Business Design & Strategy, Marketing & Crescita, Rete Vendita/sales network, Service, Data Analysis & Tracking, Compliance & Certificazioni) plus two 'Soluzioni' (Consulenza Tecnologica covering agile marketing, innovation strategies, data platforms, AI and virtual reality; and Formazione & Training) and a distinct training brand, LAB Academy (lab-academy.it). Its technology stack centers on established marketing and analytics platforms (Google Analytics 4, Google Tag Manager, HubSpot CRM/marketing platform, Iubenda for consent management) and on an in-house 'Agile Marketing' methodology promoted through the multi-city Agile Marketing Tour. Operational specialties include GA4 migration, attribution modeling, marketing automation, ABM orchestration, and EU regulatory compliance consulting (GDPR, NIS2, ISO 27001, AI governance auditing).
The business model is professional services revenue, generated through project-based and retainer consulting engagements sold primarily via a 'Richiedi una consulenza' direct sales channel on the website, supplemented by paid course enrollment and corporate training through LAB Academy and by content-marketing-driven inbound lead generation from a 10,000+ subscriber newsletter and the Insider magazine. Go-to-market is sales-led with strong event-driven and content-led components; pricing is not publicly disclosed and engagement scope is determined per project. There is no self-serve product, public API, or software offering.
Adv Media Lab firmographics
Firmographics- Name
- Adv Media Lab
- Legal name
- Adv Media Lab srl
- Website
- https://advmedialab.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Adv Media Lab is an Italian digital transformation and marketing consulting firm headquartered in Urbania that delivers strategy, marketing, sales, analytics, and compliance services to enterprise and mid-market companies, supported by its LAB Academy training brand.
- Ownership category
- akta.pro rank
Adv Media Lab industry classification
Industry- Product category
- Management Consulting
- NAICS
- Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- PR, Reputation Management & Earned Media Platforms (BPAMALAO)
- akta.pro secondary industry
- Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)
Keywords
Where Adv Media Lab is headquartered
LocationHeadquarters
- HQ city
- Marche
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Adv Media Lab business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Consulting Services: Adv Media Lab generates revenue primarily through professional consulting engagements. They offer a broad portfolio of consulting services spanning business design and strategy, marketing and growth, sales network optimization, data analysis and tracking, and compliance and certifications. Engagements are project-based or retainer arrangements with enterprise and mid-market clients seeking digital transformation and marketing performance improvement.
- Training and Education: The company operates LAB Academy (lab-academy.it) which provides training programs, webinars, and educational courses on digital marketing, data-driven management, agile marketing, and digital maturity. Revenue is generated through paid course enrollments and corporate training programs.
- Resources and Reports: Adv Media Lab produces downloadable resources (e-guides, reports, playbooks) such as the CRM Strategy guide, The 2025 State of Marketing Report (in partnership with HubSpot), and CRM and HubSpot guides. These serve both as lead generation tools and standalone revenue.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Adv Media Lab product offering
Product offeringCore offering
Adv Media Lab is an Italian consulting firm that helps enterprises and mid-market companies achieve digital transformation, marketing performance, and sales growth. It delivers end-to-end professional services spanning business design and strategy, marketing and growth, sales network optimization, data analytics and tracking, compliance and certifications, technology consulting, and corporate training through its LAB Academy platform.
Product overview
Adv Media Lab is a consulting company that provides professional services organized into two main categories: Servizi (Services) and Soluzioni (Solutions). The Servizi include Business Design & Strategy, Marketing e Crescita, Rete Vendita, Service, Data Analysis e Tracking, and Compliance e Certificazioni. The Soluzioni include Consulenza Tecnologica (Technology Consulting) and Formazione e Training. Additionally, LAB Academy is an educational platform for digital marketing and business training. The company does not offer software products but rather consulting and professional services.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Design & Strategy Strategic consulting services including strategic planning, digital strategy, research and analysis, and design to help companies reorganize holistically and build exceptional experiences. Targeted at enterprises and mid-market companies seeking comprehensive business transformation.
- Marketing e Crescita (Marketing & Growth) Full-spectrum marketing services covering website development, auditing, inbound marketing, SEO/AEO/GEO, marketing operations, content marketing, email marketing, marketing automation, social media marketing, influencer marketing, advertising, and account-based marketing. Targeted at companies seeking lead generation and brand visibility.
- Rete Vendita (Sales Network) Sales network services including omnichannel sales audit, inbound sales, go-to-market strategy, revenue operations, CRM implementation, sales automation, and sales enablement to improve sales team performance. Targeted at B2B companies seeking to align marketing and sales.
- Service (Customer Service) Customer service consulting including inbound service and customer service optimization to enhance customer experience and support functions. Targeted at organizations seeking to improve customer-centric operations.
- Data Analysis & Tracking Data analytics services including data maturity assessment, marketing attribution, attribution modeling, marketing analytics and tracking, and sales analytics and tracking. Targeted at companies needing data-driven marketing infrastructure.
- Compliance & Certificazioni (Compliance & Certifications) Compliance consulting services covering AI governance auditing, GDPR and integrated privacy management, information security (ISO 27001), and NIS2 cybersecurity. Targeted at organizations needing regulatory compliance and certification support.
- Consulenza Tecnologica (Technology Consulting) Technology consulting including agile marketing, innovation strategies, data management platforms, artificial intelligence, and virtual reality for immersive marketing experiences. Targeted at enterprises seeking technology-driven innovation.
- Formazione e Training (Corporate Training) Corporate training programs covering digital maturity, customer experience management, customer insights, and data analysis and tracking to build organizational capabilities. Targeted at enterprises and mid-market companies seeking staff upskilling.
- LAB Academy Educational platform providing courses, webinars, and training materials on digital marketing, data-driven management, agile marketing, and digital maturity, with over 100 on-demand webinars. Targeted at professionals and corporate trainees.
Quantifiable outcome
- Shooting Post project: engaged over 6,000 shooting enthusiasts across 150+ shooting ranges in Italy through digital ecosystem during 'Porte Aperte 2022' event
- +2 more outcomes
Companies that use Adv Media Lab
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Adv Media Lab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Adv Media Lab partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- AISM (Associazione Italiana Marketing)coreAdv Media Lab has established a strategic synergy with AISM (Associazione Italiana Sclerosi Multipla) for the diffusion of marketing and innovation culture. The partnership aims to promote marketing culture and innovation in Italy, combining AISM's institutional reach with Adv Media Lab's consulting expertise.
- NephilacoreNephila, a company specializing in digital solutions with open source technologies (Python, Django) and agile methods, partnered with Adv Media Lab for data-driven marketing and analytics. Nephila handles backend development while Adv Media Lab provides GA4 migration, tracking, and analytics consulting. The partnership is described as a 'four-handed' (a quattro mani) collaboration.
- LAB AcademycoreLAB Academy (lab-academy.it) is Adv Media Lab's training and education brand that provides courses on digital marketing, data-driven management, agile marketing, and digital maturity. It operates as a distinct platform with over 100 on-demand webinars and live training events.
- Ayros EditoreminorAdv Media Lab collaborates with Ayros Editore (founded by Pietro Catania) to publish and promote organizational development and business transformation content in Italy, including the Italian edition of 'Gestalt Consulting' by Edwin Nevis.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Adv Media Lab competitors and assessment
Company assessmentDirect peers
- Webranking: Italian SEO and digital marketing agency offering inbound marketing, content, and analytics services to mid-market and enterprise clients — overlapping on SEO, content marketing, and data-driven services.
- ETT: Italian digital solutions and consulting firm serving enterprise and public-sector clients with digital transformation, data, and technology services — overlapping on the technology consulting side of Adv Media Lab's practice.
- Jakala: Italian martech and data-driven marketing consultancy offering integrated marketing, sales, analytics, and technology services to enterprise clients across multiple industries — directly comparable to Adv Media Lab's full-spectrum digital transformation practice.
- Conversion (E3): Italian digital marketing agency specializing in performance marketing, SEO, content, and analytics — comparable on the inbound/SEO/analytics capability stack Adv Media Lab offers.
- TSW (Train Success Work): Italian digital transformation agency providing marketing, communication, and technology consulting with a focus on data-driven strategies — competes for the same Italian mid-market and enterprise clients.
Broad incumbents
- Accenture Interactive Italy: Global consultancy's experience-led marketing and digital transformation arm in Italy — competes for the same enterprise digital transformation and marketing modernization engagements at a much larger scale.
- Dentsu Italy: Global advertising and marketing services group operating in Italy across creative, media, and CX — broad incumbent offering overlapping marketing services to enterprise clients.
- Performics (Publicis Groupe Italy): Global performance marketing and digital media agency operating in Italy through Publicis — competes for digital marketing and analytics budgets with the backing of a major holding group's scale.
- Deloitte Digital Italy: Global digital creative and consulting practice serving Italian enterprise clients on marketing transformation, customer experience, and analytics — competing for larger-scale transformation mandates.
Others
- HubSpot Solutions Partners: HubSpot's certified partner ecosystem of agencies that deliver CRM, marketing automation, and ABM implementations — Adv Media Lab is part of this ecosystem and competes/co-sells with peer HubSpot partner agencies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Adv Media Lab social profiles
Digital presenceAdv Media Lab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adv Media Lab leadership team
Management profileNumber of profiles
Profiles5 records
Adv Media Lab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adv Media Lab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adv Media Lab
What does Adv Media Lab do?
Adv Media Lab is an Italian consulting firm that helps enterprises and mid-market companies achieve digital transformation, marketing performance, and sales growth. It delivers end-to-end professional services spanning business design and strategy, marketing and growth, sales network optimization, data analytics and tracking, compliance and certifications, technology consulting, and corporate training through its LAB Academy platform.
Is Adv Media Lab a public or private company?
Adv Media Lab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Adv Media Lab founded?
Adv Media Lab was founded in 2007. It employs 11 to 50 people.
Where is Adv Media Lab based?
Adv Media Lab is headquartered in Marche, Italy, in the Europe region.
How does Adv Media Lab make money?
Three revenue lines are on record. Consulting Services are the primary driver. The others are training and Education and resources and Reports.
Who are Adv Media Lab's main competitors?
Direct peers on record are Webranking, ETT, Jakala, Conversion (E3) and TSW (Train Success Work). Broad incumbents are Accenture Interactive Italy, Dentsu Italy, Performics (Publicis Groupe Italy) and Deloitte Digital Italy. HubSpot Solutions Partners is listed as an others.
Does Adv Media Lab have an API?
No public API is recorded for Adv Media Lab.
What industry is Adv Media Lab in?
Adv Media Lab's product category is Management Consulting. Its primary akta.pro industry code is BPAMALAO, PR, Reputation Management & Earned Media Platforms, with a secondary code of HDAEAGAK, Web Content Management (WCM) & Experience Platforms (Content Services). Its NAICS code is 54181 and its SIC code is 7311.