What HI ROLLER does

HI ROLLER is a manufacturer of bulk belt conveyors founded in 1982 and headquartered in Sioux Falls, USA, with a workforce in the 101–250 employee range. It operates as a brand and operating subsidiary of Ag Growth International (AGI), a publicly traded Canadian agricultural infrastructure company listed on the TSX under the symbol AFN. The company specializes in enclosed, dust-tight, self-reloading belt conveyors designed to move grain, soy/corn processed materials, and other industrial bulk commodities with containment of dust and emissions.

The core product is a self-reloading enclosed belt conveyor, a configuration that combines the structural integrity of a sealed trough design with a self-contained loading mechanism, reducing spillage, dust emissions, and the need for separate loading equipment. This positions HI ROLLER's offering as a compliance-friendly solution for grain handling facilities, soy and corn processing plants, and industrial bulk operations where dust control and product containment are operational or regulatory requirements.

Commercially, HI ROLLER sells capital equipment hardware through an enterprise field sales motion that combines AGI's global dealer network with direct sales to end customers. Revenue is generated per project/specification rather than via recurring subscriptions, with each conveyor unit representing a sizable capital purchase tied to facility build-out or upgrade cycles in the agricultural supply chain. The integration under AGI provides access to a broader sales infrastructure than would be available to an independent Sioux Falls-based OEM.

Name

HI ROLLER

Legal name

HI ROLLER

Website

https://hiroller.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Short description

HI ROLLER is a Sioux Falls-based manufacturer of enclosed, self-reloading belt conveyors for grain handling, soy/corn processing, and industrial bulk operations, operating as a brand of Ag Growth International.

Ownership category

akta.pro rank

Product category

Industrial Bulk Material Handling Equipment

NAICS

Conveyor and Conveying Equipment Manufacturing (333922)

SIC

Mining Machinery & Equip (No Oil & Gas Field Mach & Equip) (3532), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Bulk Material Handling Systems (Belt Conveyors, Feeders, Stackers, Reclaimers) (IMAHABAH)

akta.pro secondary industries

Bulk Handling & Conveying for Processing Lines (Augers, Elevators, Conveyors) (AFAAAJAJ), Conveying, Hoisting & Materials Handling Systems (Conveyors, Stackers/Reclaimers, Winches) (IMAKANAE)

Keywords

• Enclosed belt conveyors
• Grain handling equipment
• Dust-tight conveyors
• Bulk material handling
• Self-reloading conveyors

Headquarters

HQ city

Sioux Falls

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Conveyor Equipment Sales: Sale of enclosed belt conveyors and accessories to commercial grain handling, processing, and industrial operations. Equipment sales include both standard conveyor units and custom configurations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

HI ROLLER (AGI Hi Roller) designs and manufactures enclosed, dust-tight, self-reloading belt conveyors for commercial grain handling, soybean and corn processing, and industrial bulk material handling applications. The company specializes exclusively in heavy-duty conveyor systems that contain dust and spilled materials within the housing while automatically reloading recovered material back onto the belt surface.

Product overview

HI ROLLER (AGI Hi Roller®) is a product line under AGI (Ag Growth International) that specializes exclusively in the design and application of enclosed, dust-tight and self-reloading conveyors. Founded in 1982, the company's product portfolio consists of two main offerings: Enclosed Belt Conveyors as the core heavy-duty product line for grain handling, soy/corn processing, and industrial operations, and complementary Conveyor Accessories. All products are designed to contain dust and spilled materials while automatically reloading material back onto the belt's carrying surface, reducing housekeeping costs and eliminating the need for costly dust collection systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Enclosed Belt Conveyors Heavy-duty, low-maintenance, enclosed belt conveyors that are dust-tight and self-reloading, designed for grain handling facilities, soybean and corn processing operations, and industrial bulk material handling applications. The enclosed housing contains dust and spilled materials while the self-reloading design automatically returns recovered material to the belt surface.
• Conveyor Accessories Complementary accessories for AGI Hi Roller enclosed belt conveyor systems, supporting installation and operation of the conveyors. Belt conveyors are described as the most gentle, efficient, and durable means of conveying bulk materials, and the accessories extend and support the core conveyor product line.

Quantifiable outcome

• Eliminates explosive grain dust emissions
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves3 records

Expansion highlights2 records

Direct peers

• Flexco: Specialty supplier of mechanical belt fastening, cleaning, and tracking products for bulk material handling conveyors. While not a direct conveyor OEM, it serves the same enclosed and industrial conveyor customer base and competes for maintenance and aftermarket spend.
• AGI Tramco: AGI's other commercial conveyor brand specializing in heavy-duty enclosed belt conveyors and other bulk material handling equipment. Directly comparable as a sister brand under the same parent with overlapping grain handling customer base.
• Sweet Manufacturing Company: Manufacturer of enclosed belt conveyors, bucket elevators, and ancillary bulk material handling equipment serving grain, feed, and industrial markets. Directly comparable product portfolio and customer base to HI ROLLER's enclosed conveyor line.
• AGI Batco: AGI's portable and utility conveyor brand serving grain handling and farm operations. Overlaps with HI ROLLER in bulk material conveying for agricultural end markets, though focused on portable rather than enclosed permanent systems.
• Martin Engineering: U.S.-based manufacturer of bulk material handling equipment including belt conveyors, cleaners, and dust management solutions. Direct competitor in enclosed conveyor and dust containment systems for grain, mineral, and industrial bulk handling.
• Lambton Conveyor: Manufacturer of enclosed belt conveyors and bucket elevators for grain, seed, and bulk commodity handling. Closest head-to-head competitor to HI ROLLER in the enclosed conveyor category with overlapping end markets.
• Screw Conveyor Corporation: Manufacturer of screw conveyors, bucket elevators, and related bulk material handling equipment. Competes with HI ROLLER in industrial bulk conveying, particularly where enclosed or dust-tight designs are required for grain and processing facilities.

Broad incumbents

• Cimbria (AGCO/Agrimill): International provider of grain handling, drying, storage, and conveying equipment. Comparable product breadth in conveying and grain elevator applications, serving overlapping commercial grain handler customers globally.
• Bühler Group: Global industrial supplier of processing and handling equipment for grain, feed, and food industries, including conveying systems. Overlaps with HI ROLLER in soy/corn processing and grain handling, but as part of a much broader processing equipment portfolio.
• Honeywell Intelligrated: Large industrial automation and material handling solutions provider serving distribution, manufacturing, and warehouse customers. Adjacent to HI ROLLER in industrial material handling and conveyor systems, but focused on automated warehouse and parcel operations.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/AgGrowthIntl
• YouTubeyoutube.com/channel/UCo626YSY7PHeruItJ9ocyfA
• Facebookfacebook.com/AgGrowthIntl
• LinkedInlinkedin.com/company/hi-roller-conveyors

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HI ROLLER