Graypants
Graypants is a privately held lighting design company that designs and manufactures sustainable architectural and decorative light fixtures across nine collections, selling directly to consumers online and to architects and designers via a global Trade Program.
- Company typePrivate
- Founded2008
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Graypants does
Graypants is a privately held lighting design and manufacturing company, organized as Graypants, LLC under Washington law, with its headquarters in Seattle and a regional studio in Amsterdam that serves the European market through the graypants.eu storefront. Founded in 2008, the company designs and produces architectural and decorative light fixtures across approximately nine named collections: Scraplights (recycled corrugated cardboard with fire-retardant treatment, the flagship line), Wick (portable and table lamps), Chrona (spun brass with diffused acrylic, UL certified, 2700K), Roest, Barro, Kerflights (precision-kerfed wood), Murmurations (large-scale installations), Loci (custom architectural fixtures up to $19,700), and the Prop modular ceiling system. Underlying technology centers on sustainable materials and proprietary fabrication techniques, including a kerfing method that achieves flexibility in solid wood and a recycled-cardboard construction process paired with integrated LED light sources and standardized 2700K warm color temperature.
The business model is direct product sales through a self-serve e-commerce storefront and a dedicated Trade Program for architects, designers, and other professionals, supported by an agent finder network, a Trade Account Manager, and a Commercial Sales Manager. Pricing is unit-based with no subscription tiers; products range from $159 entry-level Wick portables to $19,700 premium Loci architectural installations, with mid-range pendant and table lamps typically $395-$985. Customers split between individual consumers purchasing through the online store and trade professionals specifying fixtures for projects, with named enterprise references in hospitality (Marriott), food service (TrueFood Kitchen), and corporate (Amazon Bigfoot installation). Marketing is omnichannel across Instagram, Facebook, LinkedIn, Pinterest, and email newsletter, anchored by a comprehensive library of downloadable CAD and 3D specification files. The company appears to operate without institutional capital as a founder-led creative collective of approximately 12 named team members across the two studios.
Graypants firmographics
Firmographics- Name
- Graypants
- Legal name
- Graypants, LLC
- Website
- https://graypants.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Graypants is a privately held lighting design company that designs and manufactures sustainable architectural and decorative light fixtures across nine collections, selling directly to consumers online and to architects and designers via a global Trade Program.
- Ownership category
- akta.pro rank
Graypants industry classification
Industry- Product category
- Architectural Lighting Fixtures
- NAICS
- Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Residential Electric Lighting Fixture Manufacturing (335131)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Industrial & Commercial Luminaires (High-bay, Low-bay, Troffers, Downlights) (IMAGAIAA)
- akta.pro secondary industries
- Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK), Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck) (CRAIAHAC)
Keywords
Where Graypants is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Graypants business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales: E-commerce sales of lighting fixtures directly to consumers and trade professionals. Products range from portable lamps ($159-$179) to architectural fixtures ($9,750-$19,700).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level portable and table lamps |
| Unit Pricing | Pay-as-you-go | Mid-range pendant and table lamps |
| Unit Pricing | Pay-as-you-go | Premium architectural fixtures and large-scale installations |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Graypants product offering
Product offeringCore offering
Graypants designs, manufactures, and sells sustainable lighting fixtures across multiple collections including the flagship Scraplights (recycled cardboard), Wick, Chrona (brass/acrylic), Roest, Barro, Kerflights (kerfed wood), Murmurations, Loci (architectural), and Prop Ceiling Systems. The company operates its own e-commerce storefront for direct consumer and trade purchases and offers custom lighting design and large-scale installation services for commercial clients.
Product overview
Graypants is a lighting design company offering a diverse portfolio of sustainable lighting products across multiple collections, including the flagship Scraplights (handcrafted from recycled cardboard), Wick (portable/table lamps), Chrona (brass and acrylic fixtures), Roest, Barro, Kerflights (kerfed wood technology), Murmurations (large-scale installations), Loci (architectural/custom fixtures), and Prop Ceiling Systems. The company also provides custom lighting design and large-scale installation services for commercial projects worldwide. Products range from residential table and portable lamps ($159-$985) to commercial pendant fixtures ($450-$19,700), with the collections sharing a focus on natural materials, sustainable practices, and innovative design aesthetics.
Differentiator
Problem solved
Functional benefit
Brands
- Scraplights: Flaghship collection of handcrafted lighting fixtures made from recycled cardboard
- Chrona
- Wick
- Kerflights
- Barro
- Roest
- Loci
- Murmurations
Products and services
- Scraplights Collection Handcrafted lighting fixtures made from recycled corrugated cardboard, providing warm, intimate, and functional illumination for residential and commercial spaces.
- Wick Collection Portable and table lamps featuring brass frames and fabric cords, designed for flexible ambient lighting in various settings.
- Chrona Collection Lighting collection featuring spun brass and diffused acrylic that creates a luminous glow mimicking the phosphorescent envelope around stars; includes pendants, sconces, and table lamps, UL certified.
- Roest Collection Pendant lighting fixtures featuring a vertical design with natural finish, offering industrial aesthetic appeal.
- Barro Collection Lighting collection with ceramic-inspired design elements offering warm, earthy aesthetics for interiors.
- Kerflights Collection Lighting fixtures utilizing kerfed wood technology that harnesses natural texture with technological precision, offering flexibility and inherent strength of wood.
- Murmurations Collection Large-scale lighting installations featuring multiple pendant elements arranged in flowing, organic patterns.
- Loci Collection Custom architectural lighting fixtures including Galaxy, Geo, Mobius, Rain, Ring, and Swirl sub-collections featuring intricate geometric and atmospheric designs.
- Prop Ceiling System Modular ceiling system designed for custom lighting arrangements in commercial and residential projects.
- Custom Lighting Design & Installation Services Custom lighting design and large-scale installation services for commercial clients, including completed projects such as TOMO, The Cline, Amazon Bigfoot, and partnerships with Marriott and TrueFood Kitchen.
Quantifiable outcome
- Free shipping on all orders
- +1 more outcomes
Companies that use Graypants
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Graypants technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Graypants partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- MarriottcorePartnered brand relationship for lighting installations in Marriott hospitality properties. Graypants creates custom lighting solutions for hotel spaces as part of their global design portfolio.
- TrueFood KitchencorePartnered brand relationship for sustainable restaurant lighting design. TrueFood Kitchen focuses on healthy, sustainable dining, aligning with Graypants' responsible design philosophy.
Scale indicators2 records
Recent moves1 record
Expansion highlights5 records
Graypants competitors and assessment
Company assessmentDirect peers
- Flos: Italian premium designer lighting manufacturer with global distribution and a portfolio of iconic architectural and decorative fixtures (e.g., by Castiglioni, Starck). Directly comparable to Graypants in targeting architects, designers, and high-end hospitality with design-led products.
- Tom Dixon: London-based designer lighting and furniture brand with a premium decorative portfolio sold through design showrooms and trade channels. Closely comparable to Graypants' positioning at the intersection of decorative lighting, sustainable/natural materials, and designer-specifier distribution.
- Moooi: Dutch design brand offering decorative lighting and furniture with strong presence in hospitality and residential interiors. Comparable to Graypants in combining designer-driven aesthetics with global showroom/trade distribution.
Others
- Lasvit: Czech company specializing in bespoke lighting installations and decorative fixtures using glass and crystal, with a strong custom-installation business for hotels and commercial spaces. Comparable to Graypants in delivering custom architectural lighting installations for premium hospitality.
Emerging players
- Roll & Hill: Brooklyn-based independent lighting manufacturer producing limited-edition and small-batch designer fixtures. Comparable to Graypants as a smaller, design-led brand serving architects and specifiers with a curated decorative portfolio.
- Atelier Areti: Independent design studio producing high-end decorative lighting with a focus on craftsmanship and material quality. Comparable to Graypants as a small, design-led lighting maker serving premium residential and design-specifier channels.
Broad incumbents
- Foscarini: Italian decorative lighting brand known for designer collaborations and creative experimentation with materials. Comparable to Graypants in emphasizing material innovation (glass, composite, novel finishes) and designer-led product development.
- Artemide: Established Italian architectural and decorative lighting manufacturer with a broad catalog spanning residential, commercial, and institutional sectors. Comparable to Graypants in serving architect/specifier channels, but with materially deeper product breadth and global installation track record.
- Vibia: Spanish decorative and architectural lighting manufacturer with strong presence in hospitality, residential, and commercial projects globally. Comparable to Graypants in targeting interior designers and architects with design-led fixtures at premium price points.
- Louis Poulsen: Danish lighting manufacturer with a portfolio of architectural and decorative fixtures distributed globally through specification channels. Comparable to Graypants in design-led positioning and emphasis on premium materials, but with a much larger global installed base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Graypants social profiles
Digital presenceGraypants compliance and trust
Trust signalCompliance1 record
Graypants financial estimates
Financial estimateRevenue estimate
Valuation estimate
Graypants leadership team
Management profileNumber of profiles
Profiles12 records
Graypants funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Graypants M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Graypants
What does Graypants do?
Graypants designs, manufactures, and sells sustainable lighting fixtures across multiple collections including the flagship Scraplights (recycled cardboard), Wick, Chrona (brass/acrylic), Roest, Barro, Kerflights (kerfed wood), Murmurations, Loci (architectural), and Prop Ceiling Systems. The company operates its own e-commerce storefront for direct consumer and trade purchases and offers custom lighting design and large-scale installation services for commercial clients.
Is Graypants a public or private company?
Graypants is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Graypants founded?
Graypants was founded in 2008. It employs 11 to 50 people.
Where is Graypants based?
Graypants is headquartered in Seattle, United States, in the North America region.
How does Graypants make money?
One revenue line is on record: direct Product Sales.
Who are Graypants's main competitors?
Direct peers on record are Flos, Tom Dixon and Moooi. Lasvit is listed as an others. Emerging players are Roll & Hill and Atelier Areti. Broad incumbents are Foscarini, Artemide, Vibia and Louis Poulsen.
Does Graypants have an API?
No public API is recorded for Graypants.
What industry is Graypants in?
Graypants's product category is Architectural Lighting Fixtures. Its primary akta.pro industry code is IMAGAIAA, Industrial & Commercial Luminaires (High-bay, Low-bay, Troffers, Downlights), with a secondary code of IMAGAIAK, Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights). Its NAICS code is 335132 and its SIC code is 3640.