Roll and Hill
Roll & Hill is a privately held, Michigan-based manufacturer of designer lighting, furniture, and decor, selling original collections from 35+ independent designers globally through DTC e-commerce, a New York showroom, and a dedicated trade program for architects and designers.
- Company typePrivate
- Founded2010
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Roll and Hill does
Roll & Hill is a privately held American lighting and furniture manufacturer and curator, founded in 2010 and headquartered in Byron Center, Michigan, with a New York showroom at 3 Mercer Street. The company designs, produces, and sells original lighting fixtures (chandeliers, pendants, sconces, table and floor lamps, ceiling mounts, outdoor lighting), furniture (seating, tables, storage), and decor (mirrors, candle holders, wall hangings) across more than 70 lighting collections, 14 furniture lines, and 10 decor collections. Production is in-house in Michigan using brass, bronze, nickel, glass, ceramic, and wood, and the company operates under the tagline 'Made in Michigan. Collected Worldwide.'
The business is built on collaborations with 35+ named independent designers, including Jason Miller, Lindsey Adelman, Bec Brittain, Formafantasma, Philippe Malouin, Paul Loebach, Fort Standard, Karl Zahn, and others. Roll & Hill runs a dual go-to-market: direct-to-consumer e-commerce at rollandhill.com (supporting USD, AUD, EUR, and GBP) supplemented by a dedicated Trade Program offering architects, designers, and collectors exclusive pricing, online discount access, and dedicated sales support, with a physical New York showroom for project-based selling.
Revenue mechanics are one-time purchases of lighting, furniture, and decor, with custom piece capabilities for bespoke configurations. Pricing is quote-based for custom work and not publicly disclosed for standard SKUs. The company has 11–50 employees, is organized as Roll & Hill, LLC, and filed an SEC Form D in August 2025 for a $1.5 million equity exemption offering, with $650,000 already sold at filing, indicating a modest external capital raise to supplement working capital.
Roll and Hill firmographics
Firmographics- Name
- Roll and Hill
- Legal name
- Roll & Hill, LLC
- Website
- https://rollandhill.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Roll & Hill is a privately held, Michigan-based manufacturer of designer lighting, furniture, and decor, selling original collections from 35+ independent designers globally through DTC e-commerce, a New York showroom, and a dedicated trade program for architects and designers.
- Ownership category
- akta.pro rank
Roll and Hill industry classification
Industry- Product category
- Designer Lighting & Furniture Manufacturing
- NAICS
- Residential Electric Lighting Fixture Manufacturing (335131)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Indoor Lighting Fixtures Retail (Ceiling, Wall, Pendant, Chandeliers) (CRAIAHAA)
- akta.pro secondary industry
- Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck) (CRAIAHAC)
Keywords
Where Roll and Hill is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Roll and Hill business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Lighting and furniture sales: Direct sales of lighting fixtures and furniture through the company's e-commerce platform. Products are sold as one-time purchases with no subscription component. The company also offers custom pieces and has a trade program for professionals.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Roll and Hill product offering
Product offeringCore offering
Roll & Hill designs, manufactures, and sells original designer lighting fixtures, furniture, and home decor through its own e-commerce site, a New York showroom, and a dedicated trade program. Products include chandeliers, pendants, sconces, table and floor lamps, ceiling mounts, outdoor lighting, seating, tables, storage, mirrors, and candle holders, all made in Michigan with over 35 independent designer collaborations.
Product overview
Roll & Hill is a lighting and furniture company that operates as both curator and manufacturer, bringing together original designers, a wide material palette, and in-house production. The company produces lighting (chandeliers, pendants, sconces, floor/table lamps, ceiling mounts, outdoor lighting), furniture (seating, tables, storage), and decor (mirrors, candle holders). Their portfolio includes over 50 named lighting collections (Agnes, Apollo, Cloud, Endless, Humboldt, Modo, Veil, etc.), furniture lines (Carlton, Checa, Lexington, Monroe, Orbit, The Cain), and decor items (Knot mirrors, Paloma mirrors, Bugia candle holders). Products are made in Michigan and distributed worldwide. The company also operates a trade program for architects and designers.
Differentiator
Problem solved
Functional benefit
Products and services
- Lighting Products Range of designer lighting fixtures including chandeliers, pendants, sconces, table lamps, floor lamps, ceiling mounts, and outdoor lighting, spanning 272 products across 70+ named collections such as Agnes, Apollo, Cloud, Endless, Humboldt, Modo, and Veil. Sold to architects, designers, and residential customers globally.
- Furniture Designer furniture collection of 35 pieces covering seating (chairs, benches, stools), tables (coffee, dining, occasional), and storage (credenza, dresser), including lines such as Carlton, Checa, Lexington, Monroe, Orbit, and The Cain. Targeted at residential and commercial interior projects.
- Decor Home decor accessories including mirrors (Knot, Paloma, Knob, Bend collections), candle holders (Bugia, Cache, Cross, Gambalunga, Moor, Orbit), and wall hangings, sold to design-oriented residential and trade customers.
- Bulbs and Parts Replacement bulbs and glass components for lighting fixtures, including A15, A19, CA8, G16.5, G25, G40, G4, and G9 bulbs in finishes such as clear, frosted, opal, and half mirror, sold as accessories to lighting customers.
- Trade Program Exclusive trade account service for architects, interior designers, and collectors providing discounted pricing, online access to discounts, dedicated sales support, faster ordering, and sample availability for project-based specification purchases.
Companies that use Roll and Hill
Customer profileSegments2 records
Ideal customer profiles2 records
Roll and Hill technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Roll and Hill partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Jason MillercoreJason Miller is one of the key designers featured by Roll & Hill, with multiple product collections including Carlton, Knob, and Bauhaus-influenced lighting pieces. His work represents a significant portion of the company's lighting portfolio.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Roll and Hill competitors and assessment
Company assessmentDirect peers
- Apparatus Studio: New York-based independent designer lighting and furniture studio selling high-end, handmade pieces direct to consumers and the trade. Closely comparable to Roll & Hill in aesthetic, price point, designer-collaboration model, and trade-channel focus.
- Workstead: Brooklyn-based designer lighting and furniture maker offering handcrafted, design-forward fixtures and interiors. Comparable to Roll & Hill on premium positioning, in-house American manufacturing, and DTC + trade go-to-market.
- Allied Maker: Long Island-based handmade lighting manufacturer selling premium designer fixtures direct-to-consumer. Directly comparable to Roll & Hill in handmade American production, materials (brass, glass), and DTC model.
- Schoolhouse Electric: Portland-based designer and manufacturer of lighting, furniture, and home goods sold direct-to-consumer. Comparable in American manufacturing, multi-category home assortment, and curated designer-led catalog.
- Cedar & Moss: Designer and manufacturer of lighting fixtures with a strong Made-in-USA ethos and DTC e-commerce focus. Comparable to Roll & Hill in materials, direct-to-consumer distribution, and trade/architect reach.
Broad incumbents
- Visual Comfort & Co. One of the largest US designer lighting companies, partnering with dozens of well-known designers (Thomas O'Brien, Kelly Wearstler, Aerin). Overlaps Roll & Hill's designer-collab model and trade channel but at significantly larger scale and broader assortment.
- Arteriors: Dallas-based lighting, furniture, and decor wholesaler serving interior designers and retailers. Competes with Roll & Hill in premium decorative lighting and trade showrooms but with a broader assortment and wholesale-led distribution.
- Flos: Italian heritage designer lighting manufacturer with iconic designer collaborations (Castiglioni, Starck). Comparable in design pedigree and designer collaborations but global manufacturing scale and broader architectural lighting portfolio.
- Restoration Hardware (RH): Luxury home furnishings retailer offering lighting, furniture, and decor across a broad assortment with galleries and source books. Competes for the same affluent customer and trade designer but at much larger scale and broader category footprint.
Emerging players
- Jamie Young Co. Designer and wholesaler of lighting, furniture, and home decor with a showroom and trade program. Comparable product categories and trade-channel focus to Roll & Hill, though more wholesale-leaning than DTC.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Roll and Hill social profiles
Digital presenceRoll and Hill financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roll and Hill leadership team
Management profileNumber of profiles
Profiles1 record
Roll and Hill funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roll and Hill M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roll and Hill
What does Roll and Hill do?
Roll & Hill designs, manufactures, and sells original designer lighting fixtures, furniture, and home decor through its own e-commerce site, a New York showroom, and a dedicated trade program. Products include chandeliers, pendants, sconces, table and floor lamps, ceiling mounts, outdoor lighting, seating, tables, storage, mirrors, and candle holders, all made in Michigan with over 35 independent designer collaborations.
Is Roll and Hill a public or private company?
Roll and Hill is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Roll and Hill founded?
Roll and Hill was founded in 2010. It employs 11 to 50 people.
Where is Roll and Hill based?
Roll and Hill is headquartered in New York, United States, in the North America region.
How does Roll and Hill make money?
One revenue line is on record: lighting and furniture sales.
Who are Roll and Hill's main competitors?
Direct peers on record are Apparatus Studio, Workstead, Allied Maker, Schoolhouse Electric and Cedar & Moss. Broad incumbents are Visual Comfort & Co., Arteriors, Flos and Restoration Hardware (RH). Jamie Young Co. is listed as an emerging player.
Does Roll and Hill have an API?
No public API is recorded for Roll and Hill.
What industry is Roll and Hill in?
Roll and Hill's product category is Designer Lighting & Furniture Manufacturing. Its primary akta.pro industry code is CRAIAHAA, Indoor Lighting Fixtures Retail (Ceiling, Wall, Pendant, Chandeliers), with a secondary code of CRAIAHAC, Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck). Its NAICS code is 335131 and its SIC code is 3640.