Phoenix Realtors

What Phoenix Realtors does

Phoenix REALTORS® (legal name: Phoenix Realtors Association) is a professional trade association serving real estate agents, brokers, appraisers, and affiliated industry vendors in the Phoenix, Arizona metropolitan area. Founded in 1896 and headquartered at 7878 N 16th St, Suite 150, Phoenix, AZ, the association operates as a private, member-governed organization affiliated with the Arizona Association of REALTORS® (AAR) and the National Association of REALTORS® (NAR). Its primary product is REALTOR Membership, which bundles local, state ($175/yr), and national ($156/yr plus assessments) dues and provides access to the Arizona Regional Multiple Listing Service (ARMLS), the REALTOR® mark, voting rights, and continuing education. A secondary product, Non-member MLS Access ($249/yr plus ARMLS fees), allows brokers to obtain MLS data without full REALTOR membership.

The association is not a technology company; it functions as a membership platform that curates and distributes third-party tools to its members. The product stack includes Jointly (legal forms), InfoSparks and FastStats (market statistics powered by ARMLS data, with InfoSparks gated to full members), ShowingTime+ (Listing Media Services for photography, floorplans, virtual tours), Supra (lockboxes), Desert Sage Seminars (free CE classes for members via Zoom livestream and online anytime), Rayse (agent-value tracking platform — exclusive to active full members), domii (AI-powered prospecting app), and Previ (discounted T-Mobile mobile plans at $25/month). The REALTOR Store sells lockboxes and sign riders at near-cost pricing with same-day Phoenix InFlight delivery across the metro area. Phoenix REALTORS also runs RAPAC advocacy campaigns and a Leadership Circle donor program.

Revenue is generated through four streams: (1) annual membership dues across REALTOR tiers (Designated REALTOR/Broker, REALTOR/Salesperson, Secondary, Affiliate, Affiliate Appraiser), with state and national dues bundled and partially passed through; (2) Non-member MLS Access subscription fees; (3) near-cost REALTOR Store product sales with optional paid same-day delivery; and (4) affiliate sponsorships and advertising (naming rights $500–$600/yr, website/banner/monitor ads $200–$350/yr, Zoom class sponsorships $75/class). GTM is primarily sales-led (membership applications processed online or by paper) with event-driven retention through the CE class calendar, member portal, and RAPAC advocacy events. The organization employs 11–50 staff, led by CEO Andy Fegley and COO Richie Cassell, with a 2026 Executive Committee comprising member REALTORS from Realty One Group, Keller Williams, Compass, Century 21, and RE/MAX.

Name

Phoenix Realtors

Legal name

Phoenix Realtors Association

Website

https://phoenixrealtors.com

Company type

Private

Founded year

1896

Operating status

Operating

Headcount range

11–50 employees

Short description

Phoenix REALTORS is a professional trade association serving real estate agents, brokers, and appraisers in the Phoenix, Arizona metropolitan area. Founded in 1896, it provides MLS access via ARMLS, continuing education, legal forms, market statistics, advocacy, and curated member benefits.

Ownership category

akta.pro rank

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues (Local, State, National): Phoenix REALTORS collects local dues from members. Joining Phoenix REALTORS also bundles Arizona Association of REALTORS (AAR) state dues ($175/year per member for 2026) and National Association of REALTORS (NAR) national dues ($156/year per member for 2026), plus a $35 NAR Operating Budget Assessment and $10 NAR Consumer Ad Campaign. Affiliate members pay separate affiliate dues. Dues are non-refundable and non-transferable. Some amounts are prorated monthly based on membership type and time of joining.
2. Non-member MLS Access Fees: Non-member MLS Access is offered at $249/year plus ARMLS fees per agent. This is an alternative offering for brokers who want their agents to access the MLS and MLS-related professional tools without full REALTOR membership.
3. REALTOR Store Sales: Phoenix REALTORS operates a store selling real estate products (lockboxes, sign riders, etc.) at near-cost pricing for members. Products are available for order through the member portal with optional same-day Phoenix InFlight delivery within the Phoenix metro area.
4. Affiliate Sponsorships and Advertising: Affiliate members can purchase various sponsorships including Board Room Naming Rights ($600/year), Member Café Naming Rights ($600/year), Executive Office Naming Rights ($500/office/year), website tile ads ($250/year), banner ads ($350/year), TV monitor ads ($200/year), and Zoom Livestream CE class sponsorships ($75/class). These generate revenue from affiliate members (title companies, lenders, etc.) looking to reach the REALTOR community.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Phoenix REALTORS is a professional trade association serving real estate agents, brokers, appraisers, and industry affiliates in the Phoenix-metro area. Its core offerings include REALTOR membership (with bundled Arizona Association of REALTORS and National Association of REALTORS memberships), Non-member MLS Access through ARMLS, continuing education classes, market statistics tools, legal forms, listing media services, advocacy representation, and a member store. Revenue is generated primarily through annual membership dues, affiliate sponsorships, store product sales, and non-member MLS access subscriptions.

Product overview

Phoenix REALTORS is a professional real estate association offering a platform of membership-based services centered on MLS access through ARMLS, continuing education, market statistics, and professional tools. Core offerings include Non-member MLS Access and full REALTOR Membership. The product ecosystem includes MarketStats tools (FastStats public reports and InfoSparks member-exclusive analytics), CE Education via Desert Sage Seminars, Jointly Legal Forms for compliant documentation, Listing Media Services through ShowingTime+, Supra Lockbox Program, and exclusive AI-powered tools including Rayse Agent Value Platform and domii AI Prospecting Tool. Additional member benefits include Previ discounted mobile plans and local discount programs. The portfolio is structured as a tiered membership model with professional tools and resources supporting real estate agents throughout their transactions.

Differentiator

Problem solved

Functional benefit

Products and services

• REALTOR Membership

Quantifiable outcome

• Free CE classes: members can take up to 8 online classes + multiple Zoom livestream sessions per month at no cost (a value of $20/class for non-members)
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• RaysecoreStrategic or Co-development Partner · 12 November 2025Phoenix REALTORS announced a partnership with Rayse, a platform that tracks and quantifies the work agents do throughout a buyer's journey. Rayse makes agent effort visible to clients. The partnership includes 'The Coming Buyer Wave' masterclass with industry coaches Ricky Carruth and Tristan Ahumada, hosted by Rayse CEO Christian Dwiggins as special guest. Region-exclusive sessions will be hosted by each participating MLS partner. Phoenix REALTORS members get complimentary Rayse accounts activated with MLS ID. This benefit is exclusive to active full REALTOR members.
• Desert Sage SeminarscoreStrategic or Co-development PartnerPhoenix REALTORS partners with Desert Sage Seminars to provide FREE CE classes to all active Phoenix REALTORS members and MLS subscribers. CE is provided under School License S06-0002. Members use their MLS ID as a discount code to access online anytime classes free. Zoom Livestream CE classes are offered twice per week. Contact: Dana Kichen and Admin: Jon Kichen at Desert Sage Seminars.
• Arizona Regional Multiple Listing Service (ARMLS)coreTechnology or IntegrationARMLS provides the Multiple Listing Service data that powers Phoenix REALTORS' FastStats and InfoSparks market statistics tools. Phoenix REALTORS offers both full REALTOR membership with ARMLS access and Non-member MLS Access ($249/year + ARMLS fees) for brokers who want MLS without full membership. All MLS subscribers must adhere to the ARMLS Subscriber Agreement and Rules and Regulations.
• Arizona Association of REALTORS (AAR)coreStrategic or Co-development PartnerPhoenix REALTORS automatically includes AAR membership, providing members with TransactionDesk, AAR Tech Helpline, legal forms, and insurance programs (medical, dental, property/casualty/liability). AAR also provides Zoom Livestream designation and certification classes. The 2026 AAR dues are $175 per member.
• National Association of REALTORS (NAR)coreStrategic or Co-development PartnerNAR membership is bundled with Phoenix REALTORS membership, providing access to the NAR REALTOR Benefits program with 30+ partner companies across categories including educational tools, technology, marketing, insurance, and travel. NAR also provides Code of Ethics training, federal advocacy, and the REALTOR Political Action Committee (RPAC). 2026 NAR dues are $156 per member plus a $35 Operating Budget Assessment and $10 Consumer Ad Campaign.
• ShowingTime+coreTechnology or IntegrationShowingTime+ provides Listing Media Services to Phoenix REALTORS members, offering professional photography shoots, high-resolution floorplans, and virtual tours. Services are designed to help marketing budgets go further with simple packages and transparent pricing based on home size.
• Jointly (Legal Forms Platform)coreTechnology or IntegrationPhoenix REALTORS provides legal forms compliant with Arizona state law through the Jointly platform. Forms include Client Representation Agreements, Purchase Contracts, Residential Lease documents, and various addenda. Both full REALTOR members and Non-member MLS Access subscribers can access Jointly. Jointly provides video training library and help center.
• Previ (Discounted Mobile Plans)minorChannel Partner/ Reseller/ DistributorPrevi provides Phoenix REALTORS members with discounted mobile phone plans starting at $25/month, utilizing T-Mobile Enterprise. Benefits include unlimited talk, text, data, and hotspot. Members can add friends and family for $35/line/month and get 20% cash back with no contract.
• REALTORS of Arizona Political Action Committee (RAPAC)coreStrategic or Co-development PartnerRAPAC is the Arizona-specific political action committee of the REALTOR organization. Phoenix REALTORS promotes RAPAC investments through its advocacy pages, Leadership Circle program (Gold, Crystal, Sterling tiers), and annual auctions. RAPAC investments are voluntary and used to support candidates at local, state, and federal levels who champion real estate issues. 70% stays in Arizona; 30% goes to National RPAC.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Market position

Weaknesses4 records

Competitive moat6 records

Key risks3 records

Key highlights6 records

Customer concentration

• Xx.com/PhxREALTORS

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phoenix Realtors