Jointly
Jointly is a Canadian legal-tech platform that enables couples to self-serve create province-specific prenuptial, postnuptial, and cohabitation agreements via a lawyer-designed questionnaire, serving consumers in Ontario, BC, Alberta, and Nova Scotia at a flat $429 fee.
- Company typePrivate
- Founded2024
- HeadquartersNorth Vancouver, Canada
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Jointly does
Jointly (operating as Jointly Solutions Ltd.) is a Canadian legal technology company that operates an online self-serve platform enabling couples to create legally compliant prenuptial, postnuptial, and cohabitation agreements without engaging traditional legal counsel. The platform is built around a province-specific questionnaire-driven agreement builder, designed by the two co-founders — Aimee Schalles and Amanda Baron, both BC-licensed family lawyers with over a decade of practice each — using manually drafted legal clauses rather than AI-generated text. A free Learn tier provides educational tutorials on provincial family law and financial disclosure worksheets, while the paid Build tier ($429 CAD for 6 months of access) generates personalized agreements covering spousal support, property division, businesses, pensions, wills, and pets. The company is headquartered in British Columbia with an additional office at the Legal Innovation Zone in Toronto.
The business is regulated through Innovation Sandbox approvals from three provincial Law Societies — Ontario, British Columbia, and Alberta — which collectively represent the majority of Canada's population. Jointly went live in 2025 across these three provinces and launched in Nova Scotia in March 2026, with waitlists open for Manitoba, New Brunswick, Newfoundland, PEI, and Saskatchewan, indicating an intent to become a pan-Canadian service. Customer acquisition is anchored on content marketing (Learning Center, blog, province-specific SEO), organic social media (Instagram, Facebook, LinkedIn, Threads), and a referral/affiliate program. The company has no disclosed institutional venture funding, no mergers or acquisitions, and operates with a small founder-led team of fewer than 10 people. Revenue is generated exclusively through transactional agreement purchases via Stripe at a fixed $429 price point.
Jointly firmographics
Firmographics- Name
- Jointly
- Legal name
- Jointly Solutions Ltd.
- Website
- https://jointly.ca
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Jointly is a Canadian legal-tech platform that enables couples to self-serve create province-specific prenuptial, postnuptial, and cohabitation agreements via a lawyer-designed questionnaire, serving consumers in Ontario, BC, Alberta, and Nova Scotia at a flat $429 fee.
- Ownership category
- akta.pro rank
Where Jointly is headquartered
LocationHeadquarters
- HQ city
- North Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Jointly business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Agreement Builder Subscription: One-time payment of $429 for 6 months of access to the full agreement builder platform. Includes free unlimited updates during the subscription period and a 30-day money-back guarantee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free learning tier with e-course and worksheets |
| Subscription | Multi-year contract | Full agreement building access for 6 months |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Jointly product offering
Product offeringCore offering
Jointly provides an online SaaS platform that enables Canadian couples to create legally compliant prenuptial, cohabitation, and postnuptial agreements without hiring separate lawyers. The platform features a lawyer-designed, province-specific guided questionnaire that generates personalized relationship agreements, complemented by a free educational tier with family law tutorials and worksheets. Customers complete the entire process online at a fixed price of $429 for six months of access, compared to the $1,500-$5,000 typical cost of traditional lawyer-drafted agreements.
Product overview
Jointly is a single unified online platform for creating relationship agreements (prenuptial, cohabitation, and postnuptial agreements). The platform consists of a free Learn tier offering family law education courses and worksheets, and a paid Build tier ($429) providing access to the lawyer-designed Agreement Builder. The platform is approved by the Law Societies of Ontario, British Columbia, and Alberta as an innovation sandbox participant. The Learn tier provides free e-courses and worksheets for discussing assets/debts, while the Build tier enables couples to create personalized agreements through a guided questionnaire covering spousal support, property division, businesses, houses, pensions, wills, and pets.
Differentiator
Problem solved
Functional benefit
Products and services
- Jointly Agreement Builder Platform Self-serve online SaaS product that guides Canadian couples through a step-by-step questionnaire to generate a personalized, legally compliant relationship agreement customized to their province's family law. Includes a free Learn tier (e-course and worksheets) and a $429 Build tier granting six months of access to build the agreement, with free unlimited updates and a 30-day money-back guarantee.
- Prenuptial Agreements Legal contracts drafted before marriage through the Jointly platform, outlining how assets, debts, and financial responsibilities will be handled during marriage and in the event of separation or divorce, customized to the applicable province's family law.
- Cohabitation Agreements Legal contracts for unmarried couples living together, covering property ownership, financial commitments, and division of assets if the relationship ends, customized to the applicable province's family law.
- Postnuptial Agreements Legal contracts created after marriage covering property, debts, and financial matters, signed during the marriage rather than before, customized to the applicable province's family law.
Quantifiable outcome
- Fixed price of $429 compared to $1,500-$5,000 for traditional lawyer-drafted agreements
Companies that use Jointly
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Jointly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability1 record
Feature4 records
Jointly partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Law Society of OntariocoreJointly is an approved participant in the Law Society of Ontario's Access to Innovation Project, which regulates and supports legal technology innovation in Ontario.
- Law Society of British ColumbiacoreJointly is an authorized participant in the Law Society of British Columbia's Innovation Sandbox, which supports the development of legal technology solutions.
- Law Society of AlbertacoreJointly is an approved participant in the Law Society of Alberta's Innovation Sandbox, supporting legal innovation in Alberta.
Scale indicators2 records
Recent moves4 records
Expansion highlights5 records
Jointly competitors and assessment
Company assessmentOthers
- Avvo: Online legal directory and Q&A platform that connects consumers with attorneys and provides legal information. Avvo is an ecosystem participant addressing the same access-to-legal-services pain point as Jointly, but through lawyer matching rather than a self-serve document product.
- LegalShield: Subscription-based legal services provider giving members access to a network of attorneys for advice, document review, and representation. LegalShield is thematically adjacent as an alternative model of affordable legal access, but it relies on lawyer network referrals rather than a self-serve software product.
Direct peers
- LawDepot: Canadian online legal document and template provider offering do-it-yourself forms across family law, real estate, wills, and more. LawDepot is the most direct competitor to Jointly in the Canadian DIY legal forms market, sharing the same product-led, self-serve, fixed-fee distribution model.
- HelloPrenup: US-based online prenuptial agreement platform that uses a guided questionnaire to produce lawyer-reviewed prenups. HelloPrenup is the closest pure-play category competitor, operating the same lawyer-designed, province/state-specific, questionnaire-driven model as Jointly.
Broad incumbents
- Nolo: Long-established publisher of do-it-yourself legal guides, books, and online forms covering family law, estate planning, and small business. Nolo is an adjacent incumbent with comparable self-serve legal document products for individuals and small businesses.
- Rocket Lawyer: Subscription-based online legal services platform providing document templates, legal advice, and attorney access. Rocket Lawyer competes with Jointly for the same DIY legal-document customer but bundles a wider range of legal services and an attorney network.
- LegalZoom: Large US-headquartered online legal services platform offering business formation, wills, and family law documents. LegalZoom is a broad incumbent that overlaps with Jointly's DIY family law offering as part of a much wider legal document and service portfolio.
- Clio: Canadian-headquartered legal practice management SaaS serving law firms. Clio operates in the same Canadian legal technology category and is a natural ecosystem partner for Jointly, though it sells to lawyers rather than to consumers.
Regional players
- Wealthsimple: Canadian fintech platform offering investing, banking, and estate planning tools to Canadian consumers. Wealthsimple is comparable as a Canadian-born, regulatory-approved, mass-market financial life-services brand and a potential partnership or template for Jointly's domestic consumer brand strategy.
Emerging players
- DivorceMate: Canadian family law software for child support, spousal support, and divorce document drafting used by family law practitioners. DivorceMate is comparable as a Canada-focused family law technology product, but targets lawyers as users rather than consumers directly.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Jointly social profiles
Digital presenceJointly compliance and trust
Trust signalCompliance3 records
Jointly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jointly leadership team
Management profileNumber of profiles
Profiles2 records
Jointly funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jointly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jointly
What does Jointly do?
Jointly provides an online SaaS platform that enables Canadian couples to create legally compliant prenuptial, cohabitation, and postnuptial agreements without hiring separate lawyers. The platform features a lawyer-designed, province-specific guided questionnaire that generates personalized relationship agreements, complemented by a free educational tier with family law tutorials and worksheets. Customers complete the entire process online at a fixed price of $429 for six months of access, compared to the $1,500-$5,000 typical cost of traditional lawyer-drafted agreements.
Is Jointly a public or private company?
Jointly is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Jointly founded?
Jointly was founded in 2024. It employs 1 to 10 people.
Where is Jointly based?
Jointly is headquartered in North Vancouver, Canada, in the North America region.
How does Jointly make money?
One revenue line is on record: agreement Builder Subscription.
Who are Jointly's main competitors?
Others on record are Avvo and LegalShield. Direct peers are LawDepot and HelloPrenup. Broad incumbents are Nolo, Rocket Lawyer, LegalZoom and Clio. Wealthsimple is listed as a regional player. DivorceMate is listed as an emerging player.
Does Jointly have an API?
No public API is recorded for Jointly.