H.J. Ross Company
H.J. Ross Company provides billing, coding, and compliance education, hotline subscriptions, and a chiropractic-specific ICD-10 code search tool to U.S. chiropractic practices, led by director Dr. Sam Collins.
- Company typePrivate
- Founded1980
- HeadquartersOrange, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What H.J. Ross Company does
H.J. Ross Company is a privately held, founder-owned firm headquartered in Orange County, California, that provides billing, coding, and compliance products and services to U.S. chiropractic practices. Founded circa 1980 and operating for more than 40 years, the company is led by director Dr. Sam Collins, who is positioned as a recognized authority and holds advisory roles with the World Health Organization and multiple major health insurers including Optum Health (United HealthCare), CIGNA, and Anthem. The product portfolio combines subscription hotline access, digital reference tools, live and recorded seminars, and mobile applications.
H.J. Ross Company firmographics
Firmographics- Name
- H.J. Ross Company
- Legal name
- H.J. Ross Company
- Website
- https://hjrosscompany.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- H.J. Ross Company provides billing, coding, and compliance education, hotline subscriptions, and a chiropractic-specific ICD-10 code search tool to U.S. chiropractic practices, led by director Dr. Sam Collins.
- Ownership category
- akta.pro rank
H.J. Ross Company industry classification
Industry- Product category
- Chiropractic Billing and Coding Education
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Medical Billing & Coding Automation (HLACACAA)
- akta.pro secondary industries
- Medical Coding, Billing & Clinical Documentation Support (BPAAAFAD), Medical Billing, Coding & Revenue Cycle (EDAOAJAE), General Chiropractic Care (HSADALAA)
Keywords
Where H.J. Ross Company is headquartered
LocationHeadquarters
- HQ city
- Orange
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
H.J. Ross Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Subscription Services - Network Hotline: Monthly or annual subscription providing unlimited phone and email access to billing and coding experts. Includes tiered plans (Network, Network Plus, Network Platinum) with escalating benefits.
- Subscription Services - Chiro Digital Coding: Annual subscription for access to the ICD-10 code search tool, CPT codes, document library, and other digital coding resources. Available monthly ($14.99) or annual ($149.99).
- Seminars and Webinars: Live seminars (from $89 per person) and recorded/virtual webinar courses ranging from $49-$267, covering topics like insurance billing, coding updates, Medicare, HIPAA compliance, and legal/ethical practice.
- Fee for Service: One-time consultation service ($267 for 3 uses within 12 months) for specific billing questions answered by an expert in a short phone conversation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Network Hotline - Basic subscription with expert access |
| Subscription | Annual | Network Plus - Enhanced subscription with Digital Coding and seminars |
| Subscription | Annual | Network Platinum - Premium subscription with audit and compliance features |
| Subscription | Monthly | Chiro Digital Coding - ICD-10 code search tool |
| Unit Pricing | Pay-as-you-go | Live Seminar - Advanced Chiropractic Billing and Coding |
| One time/ perpetual license | Pay-as-you-go | Online Course - Basic Insurance Billing and Coding |
| One time/ perpetual license | Pay-as-you-go | Recorded Virtual Seminar - ICD & CPT Essentials |
| Unit Pricing | Pay-as-you-go | Webinar - Fee for Service consultation |
| Subscription | Monthly | Network 30-Day Trial |
| One time/ perpetual license | Pay-as-you-go | HIPAA Success Blueprint 2025 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
H.J. Ross Company product offering
Product offeringCore offering
H.J. Ross Company delivers billing, coding, and compliance education and advisory services to U.S. chiropractic practices through three integrated offerings: (1) tiered subscription hotline services (Network, Network Plus, Network Platinum) that provide unlimited phone and email access to billing and coding experts along with documentation libraries and audit support; (2) Chiro Digital Coding, a chiropractic-specific ICD-10 code search tool and document library available via web and mobile app on a $14.99/month or $149.99/year subscription; and (3) live seminars plus online/recorded webinars covering CPT, ICD-10, Medicare, HIPAA, personal injury, and legal/ethical practice topics.
Product overview
H.J. Ross Company offers a suite of billing, coding, and compliance products for the chiropractic industry. The core offerings include Chiro Digital Coding (an ICD-10 code search tool), Network subscription services at multiple tiers (Network, Network Plus, Network Platinum), live and online seminars/webinars, and a mobile app. These products work together to provide comprehensive insurance billing education, expert hotline support, and coding reference tools for chiropractic practices nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Chiro Digital Coding The leading online chiropractic ICD-10 code search tool containing chiropractic-specific diagnosis codes searchable by body region, keyword, or diagnosis code, with a document library of insurance company guidelines, CPT codes, medical dictionary, orthopedic tests, and video tutorials. Targets U.S. chiropractic practices on a $14.99/month or $149.99/year subscription.
- Network Subscription Hotline Annual subscription hotline service providing unlimited phone and email access to billing and coding experts, plus a documentation library with customizable office forms, HIPAA materials, Medicare guidelines, and insurance coverage protocols, for U.S. chiropractic practices.
- Network Plus Enhanced Network subscription tier adding a Digital Coding Manual, one seminar/webinar for the chiropractor, and one seminar/webinar for a billing team member, on top of all standard Network benefits.
- Network Platinum Premium Network subscription tier adding an annual audit of up to 5 files, a yearly fee schedule review, and a comprehensive compliance program on top of all Network Plus benefits.
- Digital Coding Mobile App iOS and Android mobile app that puts the Network hotline resources and Chiro Digital Coding ICD-10 search tool on a phone or tablet, with free account creation and optional paid subscriptions for full features.
- Advanced Chiropractic Insurance Billing & Coding Seminar 8-hour live in-person seminar covering 2023 CPT and ICD-10 updates, E&M coding, personal injury, Medicare, workers compensation, and documentation, delivered regionally for U.S. chiropractors and their billing staff.
- Chiropractic Basic Insurance Billing and Coding 4-hour online webinar ($199 for 2-month access) that provides a step-by-step introduction to insurance billing and coding, covering CPT, billing, CMS1500 forms, collections, and superbills.
- Legal & Ethical Practice of Chiropractic Online distance-learning CE course covering ethics, patient information, fees, records, manipulation, chiropractic assistants, malpractice, and unprofessional conduct, with California state board approved continuing education credit.
- The New 2024 CPT & Diagnosis & Their Relative Values Recorded virtual seminar covering 2024 CPT and diagnosis code updates, relative value units, common ICD-10 coding changes, E&M guidelines, telemedicine requirements, and Medicare coding requirements.
- Fee For Service Expert Consultation One-time expert consultation service sold as a 3-use pack ($267 for three 15-minute phone consultations usable within 12 months) for U.S. chiropractic practices with specific billing and coding questions.
Quantifiable outcome
- Offices have reported increases of $8,000/month after optimizing Medicare fee schedules
- +1 more outcomes
Companies that use H.J. Ross Company
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
H.J. Ross Company technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
H.J. Ross Company partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Shawn Steele (Chiropractic Attorney)minorFeatured partner providing legal expertise for chiropractic practice compliance and legal matters.
- ChiroSecurecoreMalpractice insurance provider that has hired Dr. Sam Collins as an expert for billing and coding consultation. Listed as a key partner organization.
- Chiropractic Assistants (ACE)minorPartner organization for chiropractic assistant training and certification programs.
- National Chiropractic CouncilminorProfessional organization that has hired Dr. Sam Collins for expert billing and coding consultation.
- Academy of ChiropracticminorEducational partner organization for chiropractic continuing education and training.
- The Doctors CompanyminorMalpractice insurance provider that has hired Dr. Sam Collins for expert billing and coding consultation.
- NCMICminorMalpractice insurance provider that has hired Dr. Sam Collins for expert billing and coding consultation.
- Anthem (Health Insurance)minorMajor health insurance carrier that has hired Dr. Sam Collins to consult as an expert on billing and coding for chiropractic claims.
- United HealthCare (Optum Health)coreDr. Sam Collins was appointed to the Optum Health (United Health Care) Reimbursement and Coding Committee.
- CIGNA (Health Insurance)minorMajor health insurance carrier that has hired Dr. Sam Collins to consult as an expert on billing and coding for chiropractic claims.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
H.J. Ross Company competitors and assessment
Company assessmentDirect peers
- ChiroTouch: ChiroTouch is a chiropractic-specific EHR and practice management platform serving SMB chiropractic clinics — the same customer base as H.J. Ross, with overlapping workflows (documentation, coding, billing) and bundled code-lookup features.
- ChiroFusion: ChiroFusion offers chiropractic practice management software including scheduling, documentation, and billing — overlapping with H.J. Ross's digital coding and compliance tooling for the same chiropractic SMB segment.
- KMC University: KMC University provides chiropractic-specific billing, coding, documentation, and compliance training and consulting — a direct competitor to H.J. Ross's Network hotline and seminar offerings.
- PayDC Chiropractic Software: PayDC is a chiropractic EHR with integrated ICD-10 coding, SOAP notes, and billing — competing directly with H.J. Ross's Chiro Digital Coding product on the same specialty-specific code search use case.
- Billing Precision: Billing Precision is a chiropractic-focused medical billing and coding service that helps practices with claims, denials, and reimbursement — directly competing with H.J. Ross's Network hotline and consulting services.
- ClinicMind: ClinicMind provides practice management, EHR, and billing/RCM services for chiropractic and other specialties — directly comparable to H.J. Ross on billing workflow and code-lookup functionality.
- ACOM Health: ACOM Health offers chiropractic EHR, practice management, and patient engagement solutions — targeting the same SMB chiropractic market with overlapping billing and documentation capabilities.
Broad incumbents
- DrChrono: DrChrono is a broader EHR/PM platform used by multiple specialties (including chiropractors) with integrated billing — competing on the digital coding and RCM features from a generalist perspective.
- Kareo (Tebra): Kareo/Tebra is a broader medical billing, EHR, and practice management platform used by small practices — competing on RCM and code lookup from a multi-specialty vantage point, including chiropractic.
Emerging players
- Best Practices Academy: Best Practices Academy provides chiropractic continuing education, coding training, and documentation programs — a more direct competitor on the seminar/education side than on the software side.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
H.J. Ross Company social profiles
Digital presenceH.J. Ross Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
H.J. Ross Company leadership team
Management profileNumber of profiles
Profiles1 record
H.J. Ross Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
H.J. Ross Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about H.J. Ross Company
What does H.J. Ross Company do?
H.J. Ross Company delivers billing, coding, and compliance education and advisory services to U.S. chiropractic practices through three integrated offerings: (1) tiered subscription hotline services (Network, Network Plus, Network Platinum) that provide unlimited phone and email access to billing and coding experts along with documentation libraries and audit support; (2) Chiro Digital Coding, a chiropractic-specific ICD-10 code search tool and document library available via web and mobile app on a $14.99/month or $149.99/year subscription; and (3) live seminars plus online/recorded webinars covering CPT, ICD-10, Medicare, HIPAA, personal injury, and legal/ethical practice topics.
Is H.J. Ross Company a public or private company?
H.J. Ross Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was H.J. Ross Company founded?
H.J. Ross Company was founded in 1980. It employs 11 to 50 people.
Where is H.J. Ross Company based?
H.J. Ross Company is headquartered in Orange, United States, in the North America region.
How does H.J. Ross Company make money?
Four revenue lines are on record. Subscription Services - Network Hotline is the primary driver. The others are subscription Services - Chiro Digital Coding, seminars and Webinars and fee for Service.
Who are H.J. Ross Company's main competitors?
Direct peers on record are ChiroTouch, ChiroFusion, KMC University, PayDC Chiropractic Software, Billing Precision, ClinicMind and ACOM Health. Broad incumbents are DrChrono and Kareo (Tebra). Best Practices Academy is listed as an emerging player.
Does H.J. Ross Company have an API?
No public API is recorded for H.J. Ross Company.
What industry is H.J. Ross Company in?
H.J. Ross Company's product category is Chiropractic Billing and Coding Education. Its primary akta.pro industry code is HLACACAA, Medical Billing & Coding Automation, with a secondary code of BPAAAFAD, Medical Coding, Billing & Clinical Documentation Support. Its NAICS code is 541511 and its SIC code is 7372.