Valfrutta

Name

Valfrutta

Legal name

Conserve Italia soc. coop. agricola

Website

https://valfrutta.it

Company type

Private

Founded year

1966

Operating status

Operating

Short description

Valfrutta is an Italian agricultural cooperative brand, owned by Conserve Italia, producing preserved vegetables, legumes, tomato products, fruit juices, ready meals, and organic lines from 100% Italian raw materials sourced through 51 cooperatives and 14,000+ farmer members, distributed via Italian retail, international export, and direct e-commerce.

Ownership category

akta.pro rank

Headquarters

HQ city

Bologna

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Consumer Packaged Goods - Retail: Valfrutta generates revenue through sale of packaged food products (preserved vegetables, legumes, tomato products, fruit juices, ready meals) through retail distribution channels including supermarkets and grocery stores across Italy.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Valfrutta is an Italian agricultural cooperative food brand that produces and sells preserved vegetables, legumes, tomato preserves, fruit juices, fruit pieces, fruit purees, ready-made vegetarian meals, and fresh seasonal produce. Products are sourced from 51 cooperatives and over 14,000 Italian farmer members and processed at six Italian production facilities, including the original Cotignola and Barbiano plants (1972) and the Pomposa facility with biomass energy. The company controls the full supply chain from non-GMO seed selection through Tera Seeds to packaging, with products sold primarily through Italian retail chains and exported internationally.

Product overview

Valfrutta is an Italian agricultural cooperative food company offering a diverse portfolio of preserved and fresh food products. The core offering spans multiple product lines: Verdure e Legumi Conservati (preserved vegetables and legumes with sub-lines like Buon mix, I Cotti a Vapore, and canned/glass jar options), Conserve di pomodoro (tomato preserves including steam-cooked and classic varieties), Piatti Pronti Vegetali (ready-made vegetarian meals in 'Apri e Gusta' packaging), Succhi di frutta (fruit juices available in children's, family, bar, and functional Vitalità formats), Frutta in pezzi (canned and preserved fruit pieces), Polpe di frutta (fruit purees in 100% and pocket formats), Linea BIO (certified organic products), and Prodotti freschi (fresh seasonal produce). The company also operates MyValfrutta, a loyalty program for registered members. All products emphasize 100% Italian origin, quality control from seed to packaging, and sustainable agricultural practices through a cooperative farming model.

Differentiator

Problem solved

Functional benefit

Brands

• Buon mix: A mix of vegetables and legumes steamed together, rich in proteins and naturally tasty.
• I Cotti a Vapore
• Valfrutta Vitalità
• Linea BIO
• MyValfrutta
• Valfrutta GranChef
• Triangolini

Products and services

• Verdure e Legumi Conservati (Preserved Vegetables and Legumes)
• Conserve di pomodoro (Tomato Preserves) Tomato preserves including steam-cooked passatas, polpas, and pelati as well as classic Passata di Giornata and double concentrate. Used by Italian households for pasta sauces, cooking, and recipes.
• Piatti Pronti Vegetali (Ready-Made Vegetarian Meals) Ready-made vegetarian meals in convenient Apri e Gusta (Open and Enjoy) packaging, including grain and legume bowls, steam-cooked plates, velvety soups, and pureed vegetable dishes. Targeted at consumers seeking quick, balanced plant-based meals.
• Succhi di frutta (Fruit Juices, including Valfrutta Vitalità functional line) Fruit juices and beverages available in multiple formats including children's line (Triangolini), family sizes, bar line, and Vitalità functional juices enriched with vitamins and minerals. Designed for daily consumption, on-the-go use, and wellness needs.
• Frutta in pezzi (Fruit Pieces in Syrup or Juice) Fruit pieces in syrup or fruit juice, including Mediterranean fruit varieties, pineapple, sugar-free options, and portable Frutta e Vai snacks. Targeted at consumers seeking convenient, ready-to-eat fruit.
• Polpe di frutta (Fruit Purees) Fruit purees in 100% format without added sugars, available in classic and pocket-sized packaging, including Triangolini Morbidini for children and Lax Attiva with fiber. Targeted at families and health-conscious consumers.
• Linea BIO (Organic Product Line) Organic product line featuring 100% Italian organic tomatoes, legumes, fruit juices, and fruit purees certified from organic Italian agriculture. Targeted at consumers seeking certified organic, Italian-origin food.
• Prodotti freschi (Fresh Seasonal Produce) Fresh seasonal fruits and vegetables of 100% Italian origin, cultivated by Valfrutta cooperative members following natural growing rhythms. Sold through Italian retail channels.

Quantifiable outcome

• 180,000 MWh/year renewable energy production covers 100% of production needs
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Istituto Oncologico Romagnolo (IOR)coreStrategic or Co-development Partner · 1 January 2016Partnership established in 2016 with IOR for food education and healthy lifestyle campaigns. Valfrutta supports Project Margherita providing free wigs to cancer patients, the Guadagnare Salute school program on healthy habits, Prime Center multifunctional support facility for cancer patients, and school programs like Orto in Classe teaching children about cultivation and healthy eating. Since 1992, IOR has reached over 134,000 students in Romagna through awareness projects.
• LegambientecoreStrategic or Co-development PartnerEnvironmental partnership with Legambiente, a non-profit association known for creating Festambiente, an event entirely dedicated to nature. Both organizations share values of environmental respect and sustainability, with Legambiente having promoted environmental causes for over thirty years.
• Scuola Pallavolo AnderliniminorStrategic or Co-development PartnerPartnership promoting youth health through sports culture and balanced nutrition. Anderlini Network is a volleyball sports organization providing a healthy lifestyle environment for young people, and Valfrutta supports their activities to promote proper nutrition and physical wellness.
• Biosfera Delta PominorStrategic or Co-development PartnerSupport for the Po River Delta Biosphere Reserve, demonstrating Valfrutta's ongoing commitment to environmental protection and biodiversity conservation in the territory where they operate.
• Tera SeedscoreStrategic or Co-development PartnerSpecialized seed company fully controlled by Conserve Italia that sources, evaluates, controls, and supplies the most suitable non-GMO seeds for Valfrutta production. Ensures seed quality and genetic purity for all crops.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• De Cecco: Italian premium pasta and legume brand with similar artisanal, provenance-led positioning and Italian-grocery retail presence to Valfrutta.
• Bonduelle: Global leader in canned and frozen vegetables with broad European shelf presence. Larger, multi-category operator that competes with Valfrutta in preserved vegetables across Europe.
• Barilla: Italy's largest packaged-food group with broad grocery distribution and pan-Italian brand equity. Different core categories (pasta, sauces) but shares retail scale, supply-chain reach, and consumer trust as Valfrutta.
• Del Monte Foods: Major global preserved-fruit and vegetable brand with a comparable CPG portfolio in canned produce and fruit cups/juice adjacencies relevant to Valfrutta's exports.

Direct peers

• Pomi: Italian tomato-products specialist (passata, pulp) competing head-to-head with Valfrutta's steam-cooked and classic tomato preserve SKUs in Italian retail.
• Cirio: Historic Italian preserved-foods brand covering tomatoes, legumes, and vegetables distributed through identical Italian supermarket channels, directly competing in canned-veg aisles.
• Conserve della Nonna: Italian preserved-tomato and legume brand sold in the same grocery-retail aisles, with comparable traditional, Italian-origin positioning targeting similar household cooks.
• Mutti: Italy's leading premium tomato-preserve brand (passata, pulp, pelati). Direct overlap with Valfrutta's Conserve di pomodoro line and competes for the same Italian retail shelf-space.
• Star: Italian preserved-foods brand (vegetables in oil, legumes, tomato products) sold through the same supermarket channels and targeting comparable family and home-cooking occasions.
• Saclà: Italian preserved-vegetable, legume and antipasti brand with similar artisanal positioning, retail distribution, and consumer segment as Valfrutta.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/valfruttaofficial
• Facebookfacebook.com/valfrutta
• Instagraminstagram.com/valfruttaofficial/?hl=it

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valfrutta