PodoTech

What PodoTech does

PodoTech is a product line of HS Technology, a privately-held Brazilian company founded in 2010 and headquartered in Londrina, Paraná, that manufactures and distributes podoposturology medical equipment and accessories. The company serves physiotherapists, podiatrists, orthopedic and sports medicine clinics, hospitals, and sports training centers, with an installed base described as 700+ customers across all Brazilian states and select South American countries.

The core technology stack centers on the BaroScan baropodometer — a 50x50 cm platform with 4,096 pressure sensors operating at up to 200Hz, positioned as the only baropodometer in the Brazilian market with both INMETRO certification and ANVISA registration — paired with the BaroSys software suite available on Windows and as a native macOS build. BaroSys 360º layers generative AI features (audio-based patient intake, consultation summaries, and LaudAi report assistance) onto static, stabilometric, and dynamic baropodometric analysis. Supporting the assessment-and-manufacturing workflow are the Podoscópio, Plantígrafo (with SMQ grid membrane technology), Turbo Slim thermal press, SuperLixa Pro and LixaPro sanders, Moldador for thermoformable insoles, template sets, and a consumables catalog.

PodoTech generates revenue through one-time equipment sales, perpetual BaroSys software licenses (Windows and macOS), and paid online and in-person educational courses on baropodometry, podoposturology, and custom orthotic manufacturing, complemented by free workshops and industry event participation (CIAP, ENAFIP). Distribution runs primarily through self-serve e-commerce at podotech.com.br with WhatsApp-driven differentiated pricing for enterprise buyers, and the company monetizes an installed base via recurring consumables and accessories.

Name

PodoTech

Legal name

HS Technology

Website

https://podotech.com.br

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

PodoTech is the podoposturology product line of HS Technology (Londrina, Brazil), manufacturing baropodometers, analysis software with AI features, and insole-production equipment for physiotherapists, podiatrists, clinics, and sports medicine professionals across Brazil and parts of South America.

Ownership category

akta.pro rank

Product category

Podoposturology Medical Equipment

NAICS

Surgical and Medical Instrument Manufacturing (339112), Surgical Appliance and Supplies Manufacturing (339113)

SIC

Surgical & Medical Instruments & Apparatus (3841), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Orthotics & Bracing (AFO/KAFO, Spinal, Soft Goods Supports) (HLAHAMAC)

akta.pro secondary industry

Orthotics & Bracing (Spinal/Lower/Upper Extremity Orthoses) (HLAHAEAI)

Keywords

• Baropodometry equipment
• Podoposturology supplies
• Custom orthotics manufacturing
• Foot pressure analysis
• Medical rehabilitation devices

Headquarters

HQ city

Londrina

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Equipment Sales: Sale of podoposturology equipment including BaroScan baropodometer, Podoscópio, Plantígrafo, lixadeiras, and accessories. One-time purchase model with direct sales through e-commerce.
2. Software Licenses: Sale of BaroSys software licenses for baropodometry analysis, including Windows and macOS versions. Licenses are perpetual with optional updates.
3. Educational Courses: Online and in-person courses on podoposturology, baropodometry, and custom orthotics manufacturing. Includes free workshops, paid courses, and certification programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

PodoTech manufactures and sells podoposturology equipment and software for healthcare professionals. The core offering is the BaroScan baropodometry platform (4,096 sensors, 200Hz, INMETRO/ANVISA certified) paired with the BaroSys 360° analysis software (Windows and native macOS, with AI-powered reporting), plus a complementary ecosystem for custom orthotic manufacturing including thermal presses, sanders, molding equipment, and template sets. Products are sold directly to physiotherapists, podiatrists, clinics, and hospitals across Brazil and South America.

Product overview

PodoTech is a product line from HS Technology (fabricante do BaroScan) offering a comprehensive portfolio of podoposturology equipment and software. The core portfolio centers on the BaroScan baropodometry platform (4,096 sensors, 200Hz, INMETRO certified, ANVISA registered) paired with BaroSys software (available for Windows and macOS) that includes AI-powered features for patient management, examination analysis, and report generation. Supporting the assessment workflow are diagnostic equipment including the Podoscópio (acrylic podoscope with LED illumination) and Plantígrafo (plantigraph with SMQ grid membrane technology). For insole manufacturing, the product line includes the Turbo Slim thermal press for thermo-bonding, SuperLixa Pro and LixaPro professional sanders, Moldador for thermoformable insoles, and template sets (Complete with 50 pieces and Basic with 28 pieces) in various models. The product ecosystem is completed with a comprehensive range of accessories including the Soprador Térmico Profissional (INMETRO certified heat gun), leather cases, cutting boards, replacement sandpapers, and consumables for the Plantígrafo. The PodoTech product line was first developed by HS Technology in 2010 and serves physiotherapy, podology, orthopedics, and sports medicine markets.

Differentiator

Problem solved

Functional benefit

Products and services

• BaroScan BaroScan is a baropodometry platform with 4,096 pressure sensors distributed over a 50x50 cm active area, operating up to 200Hz. It is the only baropodometer in the market with INMETRO certification and ANVISA registration, designed for healthcare professionals conducting foot pressure and gait analysis.
• BaroSys 360° BaroSys 360° is a comprehensive baropodometry software suite for static, stabilometric, dynamic multi-step, and dynamic with video examinations. It includes AI-powered features for patient management, examination analysis, automated report generation, audio-based anamnesis, consultation summaries, and the LaudAi personalized AI assistant.
• BaroSys macOS License Native macOS license for BaroSys baropodometry software. PodoTech describes it as the only baropodometry system in the world with a native macOS version.
• Podoscópio Acrylic podoscope with LED illumination and mirrored image on a metal plate for analyzing plantar impression, posture, gait, and foot deformities. At 12cm height, it is the lowest-profile product on the market.
• Plantígrafo Equipment for obtaining plantar footprint images using SMQ (Sistema de Membrana Quadriculada) grid membrane technology with 3 resolution levels. Complete kit includes rubber roller, ink, stamp pad, and 50-sheet block.
• Turbo Slim Thermal press from the PodoTech line used for thermo-bonding insoles. Features Turbo function for productivity, bivolt compatibility, audible alert, temperature/time memory function for serial insole production, and energy-saving mode.
• SuperLixa Pro 127/220V Professional sander with waste collection tray designed for insole work. Features continuous-use motor, WEG motor, elevated motor position, 365W power consumption, and 3350 RPM maximum rotation.
• LixaPro 127/220V Professional sander developed specifically for insole manufacturing. Compact design with 8.5kg weight and dimensions of 335 x 150 x 243mm.
• Moldador Equipment used for molding thermoformable insoles, working in conjunction with silicone molding plates.
• Conjunto Gabaritos Completo Complete template set with 50 pieces including Adult, Child, Female, Scarpin, and Thermo-moldable models for insole sizing and shaping.
• Conjunto Gabaritos Básico Essential template set with 28 pieces in Child and Adult models, sizes 20-47.
• Soprador Térmico Profissional Professional heat gun with INMETRO certification for insole work. Features dual power levels (750W/1500W), dual temperature (300°C/500°C), dual air volume (280L/min/480L/min), and double insulation for safety.
• Educational Courses on Podoposturology Online and in-person courses on podoposturology, baropodometry, custom orthotics manufacturing, and 3D orthotics. Includes free workshops and paid certification programs such as Formação em Palmilhas Funcionais (30h) and Baropodometria na Prática.

Quantifiable outcome

• 49% reduction in probability of injuries with podoposturology treatment
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Rafael TemoteocoreStrategic or Co-development PartnerLead instructor for multiple courses including Curso Completo de Baropodometria Online and Curso de Formação em Palmilhas Funcionais Online. Physiotherapist with 13 years of experience in orthotics and baropodometry, Master's degree in Bioengineering from UNIVAP.
• Mauro Pedroni JuniorcoreStrategic or Co-development PartnerKnown as the 'father of Podoposturology in Brazil' for bringing the technique to the country. Physiotherapist with over 20 years of clinical experience. Specialization in France in Podoposturology. Teaches courses in Brazil, Portugal, Argentina, and Belgium.
• André MendesminorStrategic or Co-development PartnerFisioterapeuta since 2003, Master's and PhD candidate in Physiotherapy. 13 years working with orthotics. Co-founder of PodoShop and channel Palmilhando. Author of two books on orthotics with international scientific publications.
• Leo SignoriniminorStrategic or Co-development PartnerMaster's student in Human Movement Sciences and Rehabilitation at UNIFESP. Professor of Podoposturology courses. Biomechanical analysis training at SENSOR MEDICA in Rome, Italy.
• SOS PalmilhasminorGTM or Marketing PartnerPartner offering 3D orthotics evaluation, prescription, and manufacturing courses. Students receive discounts on first materials purchase at Podoshop.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tekscan: US-based global leader in tactile pressure measurement and force sensing. Its F-Scan and MatScan pressure mapping systems are the most cited baropodometry platforms worldwide and the most likely international competitor to PodoTech's BaroScan.
• Sensor Medica: Italian maker of baropodometric platforms, postural analysis, and gait/balance systems. Already referenced in PodoTech's own partner Leo Signorini's training background, and competes in the same podoposturology/posturology clinical niche.
• Zebris Medical GmbH: German manufacturer of instrumented treadmills and pressure measurement platforms for gait, posture, and balance analysis. Overlapping clinical use cases with PodoTech's baropodometry and stabilometry modules.
• Medicapteurs (CAP Services): French producer of baropodometric platforms (WinPod, PosturoWin) used in podiatry and posturology clinics across Europe and French-speaking markets. Closely comparable product line targeting the same clinical workflow.
• RSscan International: Belgian pressure measurement and gait analysis specialist (footscan platform). Serves sports, clinical, and orthotic prescription markets — directly analogous customer base and product category to PodoTech.
• Novel Electronics (novel.de): German manufacturer of pedography and pressure distribution systems (emed platform). Sells baropodometry hardware and software to clinical and research customers — directly comparable technology stack to BaroScan + BaroSys.

Broad incumbents

• Footmaxx: North American custom orthotics and foot analysis provider combining pressure measurement hardware with orthotic manufacturing services. Comparable in serving the orthotic prescription workflow, though broader in distribution model.

Emerging players

• Materialise: Belgian 3D printing and patient-matched solutions provider with a foot/orthotics software offering (Materialise Foot Orthotics). Adjacent competitor in the digital orthotic manufacturing workflow that PodoTech's Moldador and templates target.
• Pedcad: German developer of orthotic CAD/CAM and insole design software used in custom insole manufacturing. Comparable as the digital design layer in the workflow that PodoTech's manufacturing equipment (Turbo Slim, sanders) physically completes.

Regional players

• DIERS International: German manufacturer of 4D motion and spine/posture analysis systems with global reach but European center of gravity. Comparable posture and biomechanical analysis use cases for physiotherapy clinics — overlap with PodoTech's postural assessment positioning outside Brazil.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/PodoTech
• LinkedInlinkedin.com/company/podotech

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PodoTech