Carolina Industrial Equipment

What Carolina Industrial Equipment does

Carolina Industrial Equipment, LLC (CIE) is a Charlotte, North Carolina-based authorized dealer and full-service provider of industrial cleaning equipment and specialty vehicles, founded in 1961 and operating as a subsidiary of Bortek Industries, Inc. The company distributes 13+ manufacturer brands including Minuteman, Factory Cat, PowerBoss, Dulevo, Schwarze, Scarab, Hako, Westward Industries, GEM, Star EV, Vantage, and Swenson, covering floor scrubbers, floor sweepers, street sweepers, municipal tractors, sewer cleaning and hydro-excavation equipment, and electric/low-speed utility vehicles. Its own branded service programs include CleanStart™ equipment reconditioning, ZerO3 chemical-free aqueous ozone cleaning technology, and the SUDS detergent-reduction system.

CIE generates revenue through five streams: one-time equipment sales (new and used), usage-based rentals (daily, weekly, monthly), recurring parts supply (OEM and aftermarket), professional service and repair (in-shop and on-site by factory-trained technicians), and subscription/lease financing. Pricing is quote-based and not publicly disclosed. The go-to-market model is sales-led, combining direct phone sales (800.476.2434), website-driven lead capture and parts e-commerce, field demonstrations, and government cooperative contracts through Sourcewell and the North Carolina Sheriffs' Association. CIE serves primary segments in municipalities and public works, warehousing and distribution, and manufacturing and industrial, with secondary reach into education, healthcare, military, airports, ports, and contractors. Geographic coverage is concentrated in North and South Carolina, with customers in PA, NJ, NY, MD, WV, VA, and OH referred to its parent company Bortek Industries.

Name

Carolina Industrial Equipment

Legal name

Carolina Industrial Equipment, LLC

Website

https://ciequipment.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

Carolina Industrial Equipment is a Charlotte, NC-based authorized dealer (subsidiary of Borttek Industries) distributing 13+ industrial cleaning and specialty vehicle brands across the Carolinas, selling, renting, servicing, and supplying parts to municipalities, warehouses, and industrial facilities.

Ownership category

akta.pro rank

Product category

Industrial Cleaning Equipment Distribution

NAICS

Other Commercial and Industrial Machinery and Equipment Rental and Leasing (532490), Commercial and Service Industry Machinery Manufacturing (33331), Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance (811310)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Floor Care Equipment & Supplies Distribution (Buffers, Burnishers, Pads) (CRAOAGAE)

akta.pro secondary industries

Industrial Cleaning & Environmental Equipment Rental/Leasing (Vacuum Trucks, Dust Control, Dehumidifiers) (TLABAFAK), Specialty Utility & Maintenance Vehicle Manufacturing (Street Sweepers/Vacuum Trucks) (IMACAFAI), Industrial Vacuum & Tank Cleaning Services (Non-hazardous) (EUAIAGAL)

Keywords

• Industrial cleaning equipment
• Floor scrubber sweeper
• Municipal street sweeper
• Utility vehicle dealer
• Sewer cleaning equipment

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Equipment Sales: Sale of new and used industrial cleaning equipment including floor scrubbers, sweepers, street sweepers, and specialty vehicles
2. Equipment Rentals: Daily, weekly, and monthly rental options for floor cleaning equipment and street sweepers
3. Parts Sales: OEM and aftermarket parts for all equipment brands sold, available online and through expert support
4. Service and Repair: Maintenance and repair services for all major brands, available in-shop or on-site
5. Leasing: Equipment leasing options available for customers preferring financing over outright purchase
6. Cleaning Chemicals: Floor cleaning chemicals and degreasers ranging from mild to super heavy duty

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Carolina Industrial Equipment is an authorized dealer and full-service provider of industrial cleaning equipment and specialty vehicles, distributing floor scrubbers, floor sweepers, municipal street sweepers, utility vehicles, and sewer cleaning equipment from 13+ manufacturer brands. The company sells new and used equipment, rents equipment on daily/weekly/monthly terms, supplies OEM and aftermarket parts, performs factory-trained maintenance and repair service, offers equipment leasing, and operates the CleanStart™ equipment reconditioning program. Primary geographic coverage is North Carolina and South Carolina, with adjacent states served by its parent Bortek Industries.

Product overview

Carolina Industrial Equipment (CIE) operates as a full-service industrial equipment dealer offering a comprehensive portfolio of floor cleaning machines, municipal equipment, utility vehicles, and specialty vehicles. The product line is organized around multiple branded sub-portfolios rather than a single unified platform. Core offerings include Minuteman and Factory Cat floor scrubbers (walk-behind, stand-on, and rider models) and PowerBoss scrubber-sweeper combinations for commercial and industrial facility cleaning. For municipal applications, CIE distributes Scarab and Schwarze street sweepers, Hako municipal tractors, and Aquatech/Camel sewer cleaning equipment. The utility vehicle lineup features Westward Industries compact vehicles (GO-4 series, MAX-EV), GEM and Star EV electric vehicles, and Vantage commercial vehicles. Supporting services include equipment rental (daily/weekly/monthly), factory-trained repair and maintenance, OEM/aftermarket parts supply, and CleanStart™ equipment reconditioning. CIE represents 15+ manufacturer brands as an authorized dealer, with primary operations in North and South Carolina.

Differentiator

Problem solved

Functional benefit

Brands

• CleanStart™: Equipment refurbishing and reconditioning service program for used cleaning equipment.

Products and services

• Floor Scrubbers (Minuteman E-Series, H-Series, Max Ride; Factory Cat; PowerBoss Phoenix and Scrubmaster lines) Walk-behind, stand-on, and rider industrial floor scrubbers including battery and corded electric configurations, with cleaning paths from 14 to 33 inches, sold to commercial, industrial, healthcare, and warehouse customers for facility floor maintenance.
• Scrubber-Sweepers (PowerBoss Nautilus series) Combined scrubber-sweeper machines that perform both sweeping and scrubbing operations in a single pass, available in gas, LPG, diesel, and battery power options, for heavy-duty commercial and industrial cleaning.
• Floor Sweepers (Minuteman Kleen Sweep, Factory Cat, PowerBoss Atlas/Armadillo/Apex, Dulevo) Walk-behind and rider industrial floor sweepers with manual, battery, and fuel power options, including MERV-17 silica dust control models, sold to warehouses, distribution centers, manufacturing plants, and contractors.
• Street Sweepers (Dulevo D3, D6, 6000, D.Zero² Electric, Scarab Maven 65 and Magnum U72, Schwarze A4/A7/A8/A9/M4/M6 and SuperVac series) Municipal street sweepers from compact to heavy-duty models with various debris and water tank capacities, including diesel and electric configurations and updraft airflow dust control systems, sold to municipalities, public works departments, and airports.
• Multi-Use Outdoor Cleaning Machines (Hako Citymaster 650 and 1650 Municipal Tractors) Multi-use municipal tractors with interchangeable front modules for sweeping, snow plowing, grass cutting, and other municipal maintenance tasks, sold to cities, counties, and public works departments.
• Utility Vehicles (GEM e2/e4/e6/eL XD, Star EV Sirius/Capella/BN72, Vantage LiV9/V9/Primo, Westward GO-4/MAX EV/MAX-EV ORV series) Electric low-speed vehicles, patrol vehicles, refuse haulers, utility vehicles, people movers, and commercial panel vans with various passenger capacities, payload ratings, and battery configurations, sold to municipalities, airports, campuses, and commercial facilities.
• Sewer and Drain Cleaning Equipment (Aquatech Combination Jet/Vac Trucks, O'Brien Hydro Jetters, Mud Dog Hydro Excavators, Camel Combination Sewer Cleaners, Pipeline Inspection Camera Systems) Combination jet/vac trucks, hydro jetters, hydro excavation trucks, and sewer camera inspection systems for municipal drain cleaning, hydro excavation near utilities, and pipeline inspection, sold to municipalities, contractors, and utility service providers.
• Winter Maintenance Equipment (Swenson Salt & Sand Spreaders) Under-tailgate spreaders, V-box spreaders, and insert spreaders for deicing applications, sold to municipalities, public works, and commercial snow removal operators.
• Floor Cleaning Chemicals (Power Cat 700 series, degreasers, mark removers) Industrial floor cleaning chemicals including degreasers, mark removers, and general purpose cleaners for commercial floor cleaning equipment, sold to commercial and industrial cleaning operations.
• CleanStart™ Reconditioning Service Proprietary equipment refurbishing and reconditioning service that restores used cleaning equipment to operational standards, extending equipment lifecycle and reducing replacement cost for commercial, industrial, and municipal customers.
• Equipment Rental Service Daily, weekly, and monthly rental programs for floor scrubbers, floor sweepers, and street sweepers, providing cost-effective access for contractors and project-based buyers with temporary equipment needs.
• Equipment Repair & Maintenance Service Factory-trained technician maintenance, repair, and diagnostic services for all major cleaning equipment brands distributed by CIE, available in-shop or on-site at customer locations across the Carolinas.
• Parts Supply (OEM and Aftermarket) Original equipment manufacturer and aftermarket parts for all supported cleaning and municipal equipment lines, available online and through expert support for ongoing maintenance and repair needs.
• Equipment Leasing Equipment leasing options available to commercial, industrial, and municipal customers who prefer financing over outright equipment purchase, providing recurring payment structures.

Segments10 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Bortek Industries, Inc.coreStrategic or Co-development PartnerParent company of Carolina Industrial Equipment. CIE is a subsidiary operating as part of the Bortek family of companies including sweeperland.com, bortekindustries.com, bortekpwx.com, bortekshop.com, and hammerheadclean.com. Bortek handles regional coverage for PA, NJ, NY, MD, WV, VA, and OH.
• Westward IndustriescoreChannel Partner/ Reseller/ DistributorAuthorized Westward Industries Dealer specializing in compact utility vehicles including GO-4 Interceptor. CIE provides sales, service, OEM parts, and support for Westward vehicles designed for municipal and commercial applications.
• Scarab Fayat GroupcoreChannel Partner/ Reseller/ DistributorAuthorized Scarab Fayat Group Dealer for municipal street sweepers. CIE provides sales, service, parts, and expert support for Scarab sweeper products including Scarab Maven 65 and Scarab Magnum U72.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Dulevo International: Dulevo is an Italian manufacturer of street sweepers and floor sweepers, including battery-electric models like the D.Zero² that CIE distributes. Comparable as an emerging player in the e-sweeper transition CIE is positioned to ride.
• PowerBoss (Ametek): PowerBoss is a manufacturer of industrial ride-on scrubbers, sweepers, and combo machines (Phoenix, Nautilus) that CIE distributes. Comparable niche manufacturer with overlapping heavy-duty industrial cleaning offerings.
• Scarab (Fayat Group): Scarab, part of Fayat Group, manufactures truck-mounted municipal street sweepers (Maven, Magnum) that CIE distributes. Comparable as an emerging player in heavy-duty municipal sweepers competing with Schwarze, Elgin, and others.
• Westward Industries: Westward is a Canadian manufacturer of compact utility and patrol vehicles (GO-4 series, MAX EV) that CIE distributes. Comparable as a specialty manufacturer partner in the LSV/utility vehicle segment.
• Schwarze Industries: Schwarze is a U.S.-based manufacturer of street sweepers and specialty municipal vehicles whose products CIE distributes as an authorized dealer. Comparable as a niche manufacturer/peer with overlapping municipal sweeper offerings.

Broad incumbents

• Nilfisk: Nilfisk is a global manufacturer of professional cleaning equipment including floor scrubbers, sweepers, and vacuum units. Comparable as a broad incumbent whose products overlap with Minuteman, Factory Cat, and PowerBoss lines carried by CIE.
• Tennant Company: Tennant is a publicly-traded global manufacturer of floor scrubbers, sweepers, and coatings/end-use cleaning technologies. Comparable as a major OEM whose products compete with several brands CIE distributes (and that CIE sometimes competes against for end-customer mindshare).
• Hako Group: Hako is a German-based manufacturer of municipal and industrial cleaning machines, including the Citymaster municipal tractor line that CIE distributes. Comparable as both a brand partner and a competing manufacturer in CIE's served categories.
• Kärcher: Alfred Kärcher is a global manufacturer of cleaning equipment including commercial scrubbers, sweepers, and street cleaning machinery. Comparable broad incumbent whose product portfolio overlaps with several categories CIE distributes.

Direct peers

• Bortek Industries: Bortek is CIE's parent company and operates parallel industrial cleaning equipment dealer/distributor businesses in PA, NJ, NY, MD, WV, VA, and OH. Functions as the closest comparable dealer with the same brand portfolio, GTM, and service model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/carolina-industrial-equipment-inc.
• Facebookfacebook.com/916368941858419

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carolina Industrial Equipment