Theaology Salon & Day Spa

What Theaology Salon & Day Spa does

Theaology Salon & Day Spa is a privately held, family-owned hair salon and day spa founded by Thea Ciallella and headquartered in a single physical location at 4881 PGA Boulevard in Midtown Plaza, Palm Beach Gardens, Florida. The company employs 11-50 people across a tiered stylist structure (Executive, Senior, Junior, and New Talent Level 1) and serves individual consumers, bridal clients, men's grooming customers, spa and skincare clients, and luxury/high-profile clientele in the Palm Beach Gardens corridor (Palm Beach Gardens, North Palm Beach, Jupiter, West Palm Beach, Tequesta, Juno Beach, and Palm Beach).

Its core service offering is a comprehensive beauty and wellness menu that includes hair cut and style, hair color and highlights, hair extensions using 100% virgin human hair from Temples of India, smoothing and retexturing treatments (Brazilian Blowout, Lasio, Cezanne), conditioning treatments including Olaplex, head spa experiences with LED red light therapy and enhancements, esthetician services (facials, peels, waxing, brow and lash), and nail care in a private suite. Premium professional product lines are used and retailed, including Oribe, Olaplex, Color Wow, Brazilian Blowout, Lasio, Aqua, Beauty Works, Platinum Seamless, and L'Oreal Professionnel. Ancillary offerings include bridal services with both in-salon and mobile/on-location options, an Electro Body Workout service using electronic muscle stimulation, gift certificates, and an internal Associate Program for recent cosmetology graduates.

The business model is direct-to-consumer, service-based, and appointment-driven at the physical salon, supplemented by mobile bridal services and a WooCommerce + PayPal online channel for gift certificates in $50, $100, $150, and $200 denominations. Revenue is generated from pay-as-you-go unit pricing that varies by stylist experience tier, with complimentary consultations and a 24-hour cancellation policy. Marketing is executed through SEO-optimized website content, an active editorial blog, Instagram, a referral program offering 20% off for both referrer and referral, email, community involvement with charities (Kids Sanctuary, Little Smiles, Leukemia Foundation, Happy Camper Foundation, Dreamride), and earned media through editorial styling for GQ, Town & Country, Ocean Drive, and Palm Beacher magazines plus fashion show work for Oscar De La Renta, Carolina Herrera, Marc Valvo, and Bill Blass. There is no proprietary technology platform, no AI or ML capability, no funding, no parent company, and no subsidiaries; the underlying technology stack is a WordPress website with WooCommerce commerce.

Name

Theaology Salon & Day Spa

Legal name

THEAOLOGY Hair Salon & Day Spa

Website

https://theaologysalon.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Theaology Salon & Day Spa is a privately held, family-owned hair salon and day spa in Palm Beach Gardens, Florida, offering hair services, esthetician and nail care, head spa experiences, bridal styling, and retail across a tiered stylist model serving individual consumers and luxury clientele in the Palm Beach corridor.

Ownership category

akta.pro rank

Product category

Hair Salon and Day Spa Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)

akta.pro primary industry

Women's Hair Salons (HSALAAAA)

akta.pro secondary industries

Day Spas (HSALAFAA), Luxury/High-End Barber Lounges (HSALABAH)

Keywords

• Hair salon services
• Day spa services
• Bridal hair styling
• Esthetician skincare
• Nail care services

Headquarters

HQ city

Palm Beach Gardens

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Hair and Spa Services: Primary revenue from hair cutting, coloring, extensions, highlights, smoothing treatments, spa services (facials, nail care, head spa), bridal services, and men's grooming. Prices vary by stylist level (Junior, Senior, Executive) with premium pricing for executive-level stylists.
2. Retail Product Sales: Sale of professional hair care products including Oribe, Aqua, Color Wow, Olaplex, Brazilian Blowout, Loreal Professionnel, and others for client use at home.
3. Gift Certificates: Gift certificates sold in $50, $100, $150, and $200 denominations through PayPal, redeemable for services or products.
4. Education and Training: Associate Program for recent cosmetology graduates providing hands-on experience and mentorship as a pathway to hiring.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Theaology Salon & Day Spa is a family-owned and operated hair salon and day spa providing professional hair cutting, coloring, extensions, highlights, smoothing treatments, and conditioning, alongside esthetician services (facials, peels, waxing), nail care, head spa experiences, bridal hair and makeup, men's grooming, and an Electro Body Workout service. The salon operates from a single physical location in Palm Beach Gardens, FL, with mobile services available for bridal and special events, and sells premium retail hair care products and gift certificates to individual consumers.

Product overview

Theaology Salon & Day Spa is a family-owned hair salon and day spa located in Palm Beach Gardens, FL, offering a comprehensive range of beauty and wellness services. The salon's primary offerings include hair services (cuts, coloring, extensions, smoothing treatments, highlights, and conditioning), skin and nail care (facials, peels, waxing, manicures, pedicures), makeup services, head spa experiences, and bridal packages. Additional offerings include an Electro Body Workout service, gift certificates, and career development programs including an Associate Program for new cosmetology graduates and a Guest Service Team opportunity. The salon features a tiered staffing model with Executive Stylists, Senior Stylists, Junior Stylists, and New Talent Division stylists, each offering different pricing levels based on experience. Services are available in-salon or on-location for certain offerings like bridal services.

Differentiator

Problem solved

Functional benefit

Products and services

• Hair Cut & Style Services Professional haircut and styling services including women's cuts, children's cuts, blow dry, event hair styling, and updo services performed by stylists at different experience levels (Junior, Senior, Executive). Pricing ranges from Junior $70+ for women's cuts to Executive $100+ for the same service, with children's cuts starting at $35+ across all levels.
• Hair Color Services Hair coloring services including root touch-up, all-over custom color, gloss treatments, corrective color, and lightening/toning (double process). Services address gray coverage, color changes, and restoration of natural hair color. Pricing varies by stylist tier (Junior $70+, Senior $90+, Executive $100+ for root touch-up).
• Hair Highlights Hair highlighting services including foil highlights, lowlights, balayage, ombre color, and bronde color techniques tailored to skin tone and style preferences. Highlights or Lowlights range from Junior $140+ to Executive $185+.
• Hair Extensions Hair extension services using 100% virgin human hair from Temples of India, including tape-in (reusable), Great Length fusion, and custom clip-in extensions with consultation required.
• Hair Smoothing & Retexturing Hair smoothing treatments including Brazilian Blowout ($300+), Lasio ($300+), Cezanne Perfect Finish Keratin Smoothing ($300), Cezanne Keratin Express ($150), Relaxer ($120), Thermal Straightening ($750), The Beach Wave ($120), and Permanent Wave ($125).
• Hair Treatments Luxurious hair conditioning treatments including anti-aging, color/highlighted, moisturizing/hydrating, repair, sensitive scalp, volume, and Olaplex treatments to restore hair health. All treatments priced at $45+.
• Head Spa Experience Luxury scalp and wellness treatments available in 60, 90, and 120-minute sessions featuring scalp analysis, heated eye mask, massage, exfoliation, detox, LED red light therapy, and facial massage with various enhancements available including oxygen infusion serum, herbal tea rinse, collagen scalp booster, advanced growth serum, and additional mask.
• Bridal Services Complete bridal hair and makeup services including pre-wedding trial ($150/hour in salon only), wedding day ($200 in salon or $300 mobile), after-ceremony touch-ups ($150/hour in salon or $200/hour mobile), and bridal party services (up hair $100+ in salon or $160+ mobile, blowout/set $60+ in salon or $100+ mobile). Available in-salon or on-location.
• Men's Salon Services Hair styling services for men including precision haircuts, shampoo, conditioning, scalp massage, and styling tailored for textured, polished, or professional looks. Pricing ranges from Junior $40+ to Executive $50+.
• Esthetician Services Esthetician services including Signature Ultrasonic facial treatment, Deep Cleansing European facial ($125+), various peels (AHA, Chocolate Power Skin Rescue, 5-Berry Pigment Control, Vitamin A, Lactic; $95+), back treatment, and waxing for face and body (Chin Wax $16, Lip Wax $16, Bikini Line Wax $45, plus full body waxing for arms, legs, back, chest).
• Nail Care Services Nail services in a private suite including classic manicure ($20), spa manicure, shellac manicure ($40 without removal, $53 with removal), gel polish, paraffin treatment ($15), pedicure ($45), gel pedicure ($55), dipping powder / Nexgen ($45), French powder ($50), liquid gel full set ($60), and liquid gel fill ($40).
• Brow & Lash Services Brow and lash services including eyebrow sculpting ($25), eyebrow tint ($20), eyebrow tint and arch, and additional waxing treatments performed by experienced estheticians.
• Electro Body Workout Electronic impulse workout using frequencies to break down cellulose, stimulate muscles, increase muscle mass, tighten connective tissue, and improve circulation for body sculpting. Delivered by trained ElectroBody instructors at the salon.
• Gift Certificates Gift certificates available in denominations of $50, $100, $150, and $200, purchasable through the website via PayPal for use on any salon services or retail products.

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Woodhouse Day Spas: Upscale day spa franchise with full-service offerings including hair, skin, body, and nail treatments. Comparable in providing a luxury multi-service spa experience with a similar service menu mix to Theaology's spa side.
• Hand & Stone Massage and Facial Spa: National spa franchise offering massage, facial, and hair-removal services. Directly comparable in combining spa services under one roof with walk-in and appointment access, though at mid-market positioning rather than Theaology's premium tier.
• Toni&Guy: International salon and education franchise known for high-end hair services and fashion-forward styling. Comparable as a global premium salon brand offering tiered stylist services similar to Theaology's Junior/Senior/Executive model.
• Burke Williams Spa: Premium day spa chain offering massage, facials, and body treatments in upscale settings. Comparable as a luxury spa competitor targeting similar affluent clientele in resort and urban locations.
• Massage Envy: National franchise combining massage, skincare, and salon-adjacent services in membership-based locations. Comparable as a multi-service salon/spa franchise competing for the same discretionary beauty and wellness dollars, though at mass-market scale versus Theaology's luxury positioning.

Broad incumbents

• Hair Cuttery: Large U.S. chain of full-service salons offering hair, color, and waxing. Overlaps with Theaology's core hair service categories but competes on convenience and value pricing across the broader market.
• Great Clips: Largest U.S. hair salon franchise offering affordable walk-in cuts. Competes for the same hair-care customer wallet but at mass-market pricing and speed rather than Theaology's premium appointment-based experience.
• Fantastic Sams: National full-service hair salon franchise. Directly comparable service mix (cuts, color, styling) at mid-market positioning, competing for the same local customer base as Theaology in many Florida markets.
• Cost Cutters: Value-focused hair salon franchise primarily offering cuts and color. Competes at the lower end of the market but pressures pricing dynamics in markets where Theaology's Junior tier operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/THEAOLOGYSALON
• Facebookfacebook.com/theaologysalon
• LinkedInlinkedin.com/company/erin-graham-b36111a6

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Theaology Salon & Day Spa