Burke Williams Spa
Burke Williams Spa is a privately held, family-operated luxury day spa company operating 10 full-service Burke Williams Day Spa locations plus a Simply Massage sub-brand across California, serving individual consumers and corporate clients with massage therapy, facials, hydrotherapy, memberships, and its proprietary H2V skincare line.
- Company typePrivate
- Founded1986
- HeadquartersInglewood, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Burke Williams Spa does
Burke Williams Spa (legal entity Burke Williams, Inc.) is a privately held, family-operated luxury day spa company founded in 1986 by Theresa and Bill Armour in California. The company operates 10 full-service Burke Williams Day Spa locations across Southern and Northern California — including Hollywood, Santa Monica, Sherman Oaks, Woodland Hills, Torrance, Orange, Mission Viejo, Pasadena, and San Jose — together with a separate massage-only sub-brand, Simply Massage by Burke Williams, in Marina del Rey. Its core services span massage therapy (Pure Relaxation, Deep Tissue, Shiatsu, Thai, Lymphatic Drainage, Pregnancy, Cranial Sacral, Reiki, Reflexology, and specialty modalities), results-driven facials (Spa Style, Nourishing, Regenerate Anti-Aging, ULTRAfusion, Rescue, 4-Layer Resurfacing, Gentlemen's, and Teen facials), hydrotherapy (whirlpools, steam rooms, saunas, cool mist rooms, private baths), and chiropractic care, supported by 700+ massage therapists and the Burke Williams Academy continuing education program.
The company's revenue model combines one-time service transactions with monthly recurring memberships — Essential ($130/month SoCal, $165/month NorCal) and Deluxe ($185/month SoCal, $220/month NorCal) at the day spa brand, and Simply Massage Classic ($105/month) and Premium ($135/month) at the sub-brand — both requiring 6-month minimum commitments and offering member-exclusive pricing with up to 28% savings versus walk-in rates. Retail revenue comes from the proprietary H2V professional skincare line (cleansers, serums, masks, exfoliants) available through shop.burkewilliams.com and at all locations. A corporate gifting program with a dedicated concierge targets enterprise customers for employee, client, and vendor gifts, with gift cards also sold directly to consumers via online e-commerce.
Burke Williams distributes entirely through owned-and-operated physical locations and direct online/phone booking (1-866-BEYOND-5), with marketing concentrated on its own blog, Facebook and Instagram organic social, email newsletters, SEO-optimized location pages, and earned media through celebrity gifting suites at events such as the Emmys and Golden Globes. Technology integration is limited to HubSpot for marketing automation and standard Google/Facebook advertising pixels; no AI/ML capabilities, mobile app, or third-party software platform is disclosed. The company maintains a Northern California Training Center in San Jose to support the Burke Williams Academy's nationally certified continuing education programs in Manual Lymphatic Drainage, Prenatal Massage, and Shiatsu.
Burke Williams Spa firmographics
Firmographics- Name
- Burke Williams Spa
- Legal name
- Burke Williams, Inc.
- Website
- https://burkewilliams.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Burke Williams Spa is a privately held, family-operated luxury day spa company operating 10 full-service Burke Williams Day Spa locations plus a Simply Massage sub-brand across California, serving individual consumers and corporate clients with massage therapy, facials, hydrotherapy, memberships, and its proprietary H2V skincare line.
- Ownership category
- akta.pro rank
Burke Williams Spa industry classification
Industry- Product category
- Day Spa Services
- NAICS
- Other Personal Care Services (81219), Personal Care Services (8121)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Day Spas (Facials, Body Treatments & Packages) (HSADAKAA)
- akta.pro secondary industries
- Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG), Day Spas (HSALAFAA)
Keywords
Where Burke Williams Spa is headquartered
LocationHeadquarters
- HQ city
- Inglewood
- HQ country
- United States
- HQ region
- North America
Offices12 records
Markets served
Burke Williams Spa business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Spa Services: Revenue from massage therapy, facials, hydrotherapy, and body treatments at physical spa locations. Services priced by duration and type, with member and non-member pricing.
- Membership Subscriptions: Monthly wellness memberships (Essential and Deluxe tiers) providing regular treatments and member pricing. Requires 6-month minimum commitment.
- Retail Products: Sale of H2V professional skincare products including cleansers, serums, masks, and exfoliants for home use
- Gift Cards and Corporate Gifting: Individual gift cards and corporate gift card programs for employee appreciation, client gifts, and special occasions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Essential Membership - $130/month (SoCal) / $165/month (NorCal) |
| Subscription | Monthly | Deluxe Membership - $185/month (SoCal) / $220/month (NorCal) |
| Subscription | Monthly | Simply Massage Classic - $105/month |
| Subscription | Monthly | Simply Massage Premium - $135/month |
| Unit Pricing | Pay-as-you-go | Spa Service Pricing - Massage Therapy |
| Unit Pricing | Pay-as-you-go | Facial Treatment Pricing |
| Unit Pricing | Pay-as-you-go | ULTRAfusion Facial Series |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Burke Williams Spa product offering
Product offeringCore offering
Burke Williams Spa operates a network of luxury urban day spas across California delivering massage therapy, results-driven facials, hydrotherapy, body treatments, and chiropractic services complemented by resort-style amenities. The company sells a proprietary H2V skincare line at retail, offers recurring Essential and Deluxe monthly wellness memberships, and runs a corporate gift card program for B2B gifting.
Product overview
Burke Williams Spa operates as a unified day spa platform comprising 10 full-service spa locations across California plus Simply Massage, a massage-only concept in Marina del Rey. The core offering centers on massage therapy services (including Pure Relaxation, Deep Tissue, Shiatsu, Thai, Lymphatic Drainage, Pregnancy, Cranial Sacral, Reiki, Reflexology, Vitality, and Tranquility modalities), facial and skin care treatments (featuring Spa Style, Nourishing, Radiance, Regenerate Anti-Aging, ULTRAfusion®, Rescue, 4-Layer Resurfacing, and specialty facials), and hydrotherapy experiences including wetroom treatments, baths, and thermal amenities. The company extends its reach through two membership tiers (Essential at $130/month and Deluxe at $185/month), the H2V professional skincare product line for retail, corporate gift card programs, and the Burke Williams Academy for therapist education and certification. Simply Massage operates as a separate sub-brand offering accessible massage services with its own Classic ($105/month) and Premium ($135/month) membership options.
Differentiator
Problem solved
Functional benefit
Products and services
- Burke Williams Day Spa
- Massage Therapy Services
- Facial & Skin Care Services
- ULTRAfusion Facial
- Hydrotherapy
- Chiropractic Services
- H2V Skincare Line
- Essential Membership
- Deluxe Membership
- Simply Massage
- Simply Massage Classic Membership
- Simply Massage Premium Membership
- Corporate Gift Cards
Quantifiable outcome
- Members can save up to 28% on spa services through membership programs
- +1 more outcomes
Companies that use Burke Williams Spa
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Burke Williams Spa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Burke Williams Spa partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights5 records
Burke Williams Spa competitors and assessment
Company assessmentDirect peers
- Massage Envy: The largest franchised massage and facial services chain in the US with ~1,200 locations. Direct competitor offering subscription-based massage and skincare services at lower price points than Burke Williams, validating the membership model but at scale.
- Hand & Stone Massage and Facial Spa: National franchise with 600+ locations offering massage, facials, and skincare services with membership programs. Closest direct competitor in business model (massage + facial + membership), positioned slightly below Burke Williams in price tier.
- Woodhouse Spas: Luxury day spa chain with locations across the US offering massage, facials, and body treatments in a similar upscale format. Highly comparable premium positioning and full-service day spa offering.
- Elements Massage: Franchised therapeutic massage studio chain with 250+ locations focused on custom, therapeutic massage. Comparable membership model but narrower service offering than Burke Williams' full day spa concept.
Emerging players
- The Now Massage: Modern, design-forward massage studio concept with locations primarily in California. Comparable to Burke Williams' Simply Massage sub-brand as a streamlined, contemporary take on massage services.
- Beverly Hills Rejuvenation Center: Medical spa and wellness center chain with multiple California locations. Comparable premium California-based wellness positioning with overlap in advanced facial treatments and aesthetic services.
Broad incumbents
- European Wax Center: Franchised personal care services chain with 900+ locations focused on waxing and skincare. Adjacent personal care services with comparable membership model and retail product line strategy.
- Equinox Spa: Luxury fitness club operator with integrated spa services at premium price points. Comparable luxury positioning and member base, though spa is a complement to fitness rather than standalone offering.
- Bliss Spa: Hotel-based luxury spa brand with locations in major US cities. Comparable premium day spa positioning and skincare product line, though distributed through hotel partnerships rather than standalone locations.
Others
- Kiehl's: Premium skincare brand with retail stores and spa-grade products. Comparable to Burke Williams' H2V skincare line strategy of developing and retailing proprietary professional skincare products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Burke Williams Spa social profiles
Digital presenceBurke Williams Spa compliance and trust
Trust signalCompliance2 records
Burke Williams Spa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Burke Williams Spa leadership team
Management profileNumber of profiles
Profiles11 records
Burke Williams Spa funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Burke Williams Spa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Burke Williams Spa
What does Burke Williams Spa do?
Burke Williams Spa operates a network of luxury urban day spas across California delivering massage therapy, results-driven facials, hydrotherapy, body treatments, and chiropractic services complemented by resort-style amenities. The company sells a proprietary H2V skincare line at retail, offers recurring Essential and Deluxe monthly wellness memberships, and runs a corporate gift card program for B2B gifting.
Is Burke Williams Spa a public or private company?
Burke Williams Spa is a private company. It is classified as family owned and is currently operating.
When was Burke Williams Spa founded?
Burke Williams Spa was founded in 1986. It employs 1,001 to 5,000 people.
Where is Burke Williams Spa based?
Burke Williams Spa is headquartered in Inglewood, United States, in the North America region.
How does Burke Williams Spa make money?
Four revenue lines are on record. Spa Services are the primary driver. The others are membership Subscriptions, retail Products and gift Cards and Corporate Gifting.
Who are Burke Williams Spa's main competitors?
Direct peers on record are Massage Envy, Hand & Stone Massage and Facial Spa, Woodhouse Spas and Elements Massage. Emerging players are The Now Massage and Beverly Hills Rejuvenation Center. Broad incumbents are European Wax Center, Equinox Spa and Bliss Spa. Kiehl's is listed as an others.
Does Burke Williams Spa have an API?
No public API is recorded for Burke Williams Spa.
What industry is Burke Williams Spa in?
Burke Williams Spa's product category is Day Spa Services. Its primary akta.pro industry code is HSADAKAA, Day Spas (Facials, Body Treatments & Packages), with a secondary code of CRABALAG, Spa Body Treatments & Massage (Oils, Scrubs, Wraps). Its NAICS code is 81219 and its SIC code is 8000.