EFG

What EFG does

EFG European Furniture Group AB is a Swedish designer and manufacturer of office and workplace furniture, founded in 1885 in Tranås, Småland, where final assembly still takes place. The company builds seating, tables, storage, and screening and acoustic products for open offices, meeting rooms, lounges, learning spaces, dining areas and home offices, organized around named product families (Nova, Evo, Ori, Mingle, Reco, Archie, Bow, Bench, Zoe, HideAway, Continue, Chat, Sela, Hybe, Appoint, Rise). Its core technology is a "layer-by-layer" modular design philosophy that allows components to be separated, repaired, replaced or upgraded, supplemented by an in-house testing laboratory that runs hundreds of quality, safety, strength, function and ergonomics tests per product. Roughly 90% of wood is FSC-certified (license FSC-C009111), 80% of textiles carry EU Ecolabel or Oeko-Tex labels, and approximately 90% of sold products carry the Möbelfakta certification; the company targets climate neutrality by 2040 and is implementing EU ESPR-compliant Digital Product Passports with Sigma Technology and SILEO.

EFG sells B2B to private companies and public organizations through a channel-led model: hundreds of resellers and distributors across the Nordics, the rest of Europe, and other global markets, with around 92% of components sourced within the EU and 8% in Asia. Demand generation combines content marketing (News & Stories, designer profiles, Inspiration galleries, a press section and an image bank), trade-show presence including Stockholm Furniture Fair, education-led initiatives such as the "Furnishing for the Future" course in Helsinki with SIO/Ornamo and SI, and recurring collaborations with flagship Scandinavian designers and studios (Front, Form Us With Love, Berg & Hindenes, Jonas Forsman, Olle Lundberg) and Beckmans College of Design. Specifications are supported by an integration into the pCon planning catalog for interior designers. EFG European Furniture Group is privately held with no disclosed financial statements; a 2007 investment by Herkules Capital is recorded but no transaction value is available, and the company has 101-250 employees.

Name

EFG

Legal name

EFG European Furniture Group

Website

https://efg.se

Company type

Private

Founded year

1885

Operating status

Operating

Headcount range

101–250 employees

Short description

EFG European Furniture Group is a Swedish office furniture manufacturer founded in 1885, producing modular seating, tables, storage and acoustic products through hundreds of resellers across the Nordics, Europe and globally for private and public-sector workplaces.

Ownership category

akta.pro rank

Headquarters

HQ city

Tranås

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Office Furniture Sales: EFG generates revenue through manufacturing and selling office furniture including seating, tables, storage, and screening/acoustic products to private companies and public organisations. Products are sold through dealer networks and can be customized in design, materials, dimensions, and colors.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

EFG (European Furniture Group) designs, manufactures, and sells office furniture — including seating (chairs, modular sofas, task chairs, stools), tables (desks, meeting tables, lounge tables), storage, and screening & acoustic products — to private companies and public organisations across Europe and globally. Furniture is built around a layer-by-layer modular construction that enables component repair, replacement, and refurbishment, with final production at the company's factory in Tranås, Sweden, and distribution via a network of hundreds of resellers.

Product overview

EFG (European Furniture Group) is a leading European office furniture manufacturer offering a comprehensive portfolio of workplace furniture products. The product line includes seating solutions (chairs, sofas, task chairs, bar stools, stools), tables (desks, meeting tables, dining tables, lounge tables), storage systems, and screening & acoustics products. Key named products include the Nova chair family, Evo armchair (Red Dot Award winner), Ori modular sofa system, Mingle modular sofa, Reco meeting chair, Archie sustainable plastic chair, Bow chair, Bench desk system, Zoe wooden chair, HideAway tables, Continue meeting tables, Chat tables, Sela stool, Hybe hybrid seating, Appoint beam sofa, and Rise sit/stand solutions. The products are designed following Scandinavian design principles with a focus on sustainability, circular economy, and long product lifespans through layer-by-layer design philosophy. The company operates from Tranås, Sweden, with roots dating back to 1885.

Differentiator

Problem solved

Functional benefit

Products and services

• Nova The Nova chair family is a versatile, timeless-designed seating range for conference rooms, dining areas, and meeting spaces, available in many variants (different seats, bases, colors, and materials) adaptable to varied workplace environments.
• Evo Armchair The Evo is a sustainable armchair constructed with single-piece 3D-knitted fabric, FSC-certified wood, and water-based adhesives and lacquers, requiring no polyurethane foam padding; it won the Red Dot Design Award 2022 in Home and Seating Furniture and is designed for sustainable office and home environments.
• Ori Modular Sofa System The Ori is a modular sofa system co-designed with the Front design studio, offering high-quality Scandinavian aesthetics combined with flexible, modular configurations for contemporary workspaces and meeting/lounge areas.
• Mingle Modular Sofa System Mingle is a modular sofa system designed for workplaces of the future supporting hybrid work; the 2024 Lounge variant adds a broader, deeper seat for increased comfort in lounge areas.
• Reco Meeting Chair The Reco is a meeting chair designed by Berg & Hindenes that combines sleek Scandinavian design with sustainability credentials, targeting meeting and conference settings.
• Archie Chair Archie is a sustainable plastic chair that is free from glass fiber and 100% recyclable, available with 50% recycled plastic in black shells, marketed by EFG as one of the most sustainable plastic chairs in the market.
• Bow Chair Bow is a versatile chair designed by Swedish designer Jonas Forsman that combines Scandinavian style, comfort, and sustainability for workplace and meeting environments.
• Bench Desk System Bench is a complete desk system supporting a consistent and harmonious visual expression in modern workplaces, covering individual and shared workstation configurations.
• Zoe Wooden Chair Zoe is a Nordic-Ecolabelled wooden chair available in several variants, manufactured from sustainable wood with minimal environmental impact and suited to a range of workplace environments.
• HideAway Table HideAway is a versatile table with foldable or tiltable tops (and integrated electrical outlets in some variants), suited to both physical and remote meeting settings in modern workplaces.
• Continue Meeting Table Continue is a stylish meeting table offered in multiple versions to suit the full range of meeting environments, from small huddle rooms to larger boardroom settings.
• Chat Table Family The Chat table family is one of EFG's most versatile table lines; the 2024 'Chat with cross base' variant expands the family with new design possibilities for varied workspace settings.
• Sela Stool Sela is a flexible stool supporting a more flexible workplace, allowing users to vary postures and positions across varied work settings.
• Hybe Hybrid Seating Hybe is a flexible and mobile hybrid seating solution co-designed with Form Us With Love for next-generation workplace needs that span sitting, perching, and movement between settings.
• Appoint Beam Sofa Appoint is EFG's flexible beam sofa combining Scandinavian elegance, comfort, and modular flexibility, designed for modern collaborative workspaces and lounge areas.
• Rise Sit/Stand Solution Rise is a sit/stand workstation solution that enables users to vary working positions throughout the day, supporting ergonomic workplace standards.

Quantifiable outcome

• 17% reduction in CO2 emissions from outbound transport since 2013
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor, core, flagship and major.

• SIO/Ornamo (Finnish Association of Interior Architects) and SI (Interior Designers)minorStrategic or Co-development Partner · 19 October 2023Co-organized the sustainability course 'Furnishing for the Future' held in Helsinki, Finland. The course provided in-depth understanding of sustainability challenges in the furniture industry.
• Sigma TechnologycoreTechnology or IntegrationPartnership for implementing digital product passports in compliance with EU's ESPR (Ecodesign for Sustainable Products Regulation) requirements. The project aims to improve traceability and transparency throughout product lifecycle.
• SILEO Business Digital Transformation ProjectscoreStrategic or Co-development PartnerCollaboration on digital product passport initiative. The project received indirect funding from the European Union's internal market program. The partnership focuses on sustainable product information management and circular economy enablement.
• Front Design StudioflagshipStrategic or Co-development PartnerCollaboration with internationally successful Front studio resulted in the Ori modular sofa system. Front has an experimental style often creating furniture that tells the story of the design process.
• Form Us With LoveflagshipStrategic or Co-development PartnerDesign collaboration resulting in products including Hybe hybrid seating. Studio's CEO Jonas Pettersson has won Designer of the Year and multiple Red Dot Design Awards.
• Berg & HindenesmajorStrategic or Co-development PartnerCollaboration resulted in the Reco meeting chair, designed for those seeking sleek Scandinavian design with sustainable comfort. Also designed the Archie chair.
• Jonas ForsmanmajorStrategic or Co-development PartnerSwedish designer Jonas Forsman created the Bow chair, combining Scandinavian style with comfort and sustainability. Long-standing collaboration with EFG.
• Olle LundbergmajorStrategic or Co-development PartnerDistinguished Scandinavian designer with ongoing collaboration with EFG on various product designs.
• Beckmans College of DesignminorStrategic or Co-development PartnerCollaboration with Beckman design students resulted in the Layers collection, developed by students Ebba Qvinnström and Sigrid Mårtensson.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vitra: Swiss office and home furniture company with a strong Scandinavian/design aesthetic, supplying seating, tables, and storage to European corporates. Comparable mid-to-high-end office furniture positioning with global designer collaborations.
• Offecct: Swedish office furniture brand (now part of Flokk) known for sustainable, design-led acoustic and lounge furniture. Direct overlap with EFG's screening/acoustics and lounge product lines.
• Swedese: Swedish furniture manufacturer with seating and table ranges for offices and public spaces. Comparable Scandinavian design heritage and dealer-distributed office furniture model.
• Materia: Swedish office furniture manufacturer focused on sustainable, Scandinavian-designed workplace seating and tables. Closely comparable mid-sized Scandinavian competitor to EFG.
• Fritz Hansen: Danish premium furniture brand with iconic Scandinavian designer collaborations (Arne Jacobsen, etc.) producing seating, tables, and storage for office and contract markets. Comparable premium positioning and design-led strategy.
• Kinnarps: Swedish office furniture manufacturer headquartered in Kinnarp, with a comparable product portfolio of seating, tables, and storage sold across Europe through a dealer network. Closest geographic and product-line peer to EFG.
• Flokk (HÅG): Norwegian-headquartered owner of HÅG, Offecct, and other Scandinavian office seating and furniture brands. Directly competes with EFG in ergonomic office seating and Scandinavian design-led workplace furniture.

Broad incumbents

• Steelcase: Global market leader in office furniture with comprehensive seating, desks, and architectural products serving large enterprises worldwide. Broader scale and global reach than EFG, but overlapping product categories.
• IKEA (IKEA of Sweden / IKEA Business): Global Swedish home and office furniture giant with an expanding business/office offering. Competes with EFG at the value end of the office furniture market and is a structural competitor for price-sensitive B2B buyers.
• MillerKnoll (Herman Miller): US-based multinational office furniture conglomerate (Herman Miller, Knoll, etc.) offering premium ergonomic seating and workplace systems. Competes with EFG in premium office seating and workplace design.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EFG