Pop Culture Media
- Company typePrivate
- Founded-
- HeadquartersBrentwood, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Pop Culture Media firmographics
Firmographics- Name
- Pop Culture Media
- Legal name
- SV Comicbook, LLC
- Website
- https://popculture.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Pop Culture Media industry classification
Industry- Product category
- Digital Entertainment News Media
- NAICS
- Periodical Publishers (513120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Publishing Networks & Multi-Author Publications (MPACAIAG)
- akta.pro secondary industries
- Digital Newsstand & Aggregation Platforms (Magazine/News Apps, Bundles) (MPAJAKAE), Webtoon & Digital Comics Publishing Platforms (MPAJAMAK)
Keywords
Where Pop Culture Media is headquartered
LocationHeadquarters
- HQ city
- Brentwood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pop Culture Media business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Advertising: The primary revenue stream is display and targeted advertising sold to brands and advertisers seeking to reach the site's entertainment-focused audience. The site uses cookies, tracking pixels, and third-party advertising partners to serve interest-based advertisements.
- Subscription: Some operator and website content may require a paid subscription to access, indicating a secondary subscription-based revenue component for premium content or features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription-based access for premium content |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Pop Culture Media product offering
Product offeringCore offering
Pop Culture Media publishes free digital entertainment news and pop culture content via PopCulture.com (and sub-brand ComicBook.com), covering celebrity news, reality TV, streaming, TV and movies, music, and sports. The site distributes breaking news, reviews, interviews, and daily video content to consumers, monetizing primarily through advertising and secondarily through subscription.
Product overview
Pop Culture Media operates PopCulture.com and ComicBook.com as divisions of ComicBook, LLC dba Pop Culture Media. PopCulture.com is the core product delivering entertainment news content focused on celebrity, reality TV, streaming, music, and sports coverage. ComicBook.com serves as a complementary sub-brand focused on superhero and comic-inspired media. Together, these properties reach more than 25 million monthly unique visitors and 27 million social followers (Google Analytics: March 2017), with PopCulture.com alone reaching 110 million page views per month and 20 million comScore users.
Differentiator
Problem solved
Functional benefit
Products and services
- PopCulture.com A digital entertainment news website covering celebrity news, reality TV, movie culture, TV, streaming, music, and sports, aimed at entertainment news consumers seeking timely, comprehensive pop culture coverage.
- ComicBook.com A complementary sub-brand to PopCulture.com covering comic books, anime, gaming, and superhero- and comic-inspired entertainment franchises for fandom-focused media audiences.
- Email Newsletter Subscription Recurring email newsletter delivering entertainment news and pop culture updates to subscribers, with automatic renewal monthly or annual billing and free trial options available.
Companies that use Pop Culture Media
Customer profileSegments2 records
Ideal customer profiles2 records
Pop Culture Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pop Culture Media partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CMI Marketing, Inc. (d/b/a Raptive)minorThird-party advertising partner for placing advertising on the Sites. CMI Marketing, Inc. operates under the Raptive brand and collects and uses certain data for advertising purposes on the PopCulture.com platform.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Pop Culture Media competitors and assessment
Company assessmentDirect peers
- CinemaBlend: CinemaBlend is a digital entertainment publication covering streaming, movies, TV, and pop culture. Comparable as a direct competitor targeting entertainment enthusiasts with editorial reviews, news, and streaming recommendations through ad-supported digital content.
- Screen Rant: Screen Rant is a digital entertainment publisher operated by Valnet covering movies, TV, streaming, gaming, and comics. Comparable as a direct competitor in the entertainment news vertical relying on search and social distribution for ad-supported reach.
- ComingSoon.net: ComingSoon.net is a digital entertainment news outlet covering movies, TV, streaming, and comics, owned by Mandatory Media. Comparable as a direct competitor serving entertainment fans with breaking news, reviews, and interviews via an ad-supported digital property.
- Looper: Looper is a digital entertainment publisher covering movies, TV, streaming, comics, and celebrity culture. Comparable as a direct competitor in the digital entertainment news vertical with a similar ad-supported model and content categories.
- Heavy.com: Heavy.com is a digital-first entertainment and pop culture publisher covering celebrity news, streaming, reality TV, and sports with similar traffic scale and ad-supported monetization. Comparable as a direct competitor targeting the same cord-cutting millennial demographic via social-driven content distribution.
- TheWrap: TheWrap is an entertainment news outlet covering TV, film, streaming, and media industry, with a focus on breaking news and reviews. Comparable as a direct competitor in the entertainment-media news category serving brands, advertisers, and entertainment professionals.
- Just Jared: Just Jared is a celebrity news and entertainment site focused on paparazzi-style celebrity coverage, TV, and pop culture. Comparable as a direct competitor serving entertainment enthusiasts with high-frequency celebrity and entertainment news content.
Broad incumbents
- TMZ: TMZ is a well-established celebrity news and entertainment media brand owned by Fox/Anderson Cooper. Comparable as a larger incumbent in entertainment and celebrity news with much higher brand recognition and substantial editorial resources.
- E! Online: E! Online is a major entertainment news destination operated as part of the NBCUniversal portfolio, covering celebrity, TV, movies, and pop culture. Comparable as a larger incumbent in the same category with deeper resources and broader content syndication.
Others
- Raptive (CMI Marketing): Raptive is a leading ad management and monetization partner for independent digital publishers. Comparable as an ecosystem enabler to PopCulture.com, given the documented partnership for ad serving and audience data monetization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Pop Culture Media social profiles
Digital presencePop Culture Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pop Culture Media leadership team
Management profileNumber of profiles
Profiles10 records
Pop Culture Media subsidiaries and ownership
Company hierarchySubsidiaries1 record
Pop Culture Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pop Culture Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pop Culture Media
What does Pop Culture Media do?
Pop Culture Media publishes free digital entertainment news and pop culture content via PopCulture.com (and sub-brand ComicBook.com), covering celebrity news, reality TV, streaming, TV and movies, music, and sports. The site distributes breaking news, reviews, interviews, and daily video content to consumers, monetizing primarily through advertising and secondarily through subscription.
Is Pop Culture Media a public or private company?
Pop Culture Media is a private company. It is classified as corporate owned and is currently operating.
When was Pop Culture Media founded?
Pop Culture Media was founded in -1. It employs 11 to 50 people.
Where is Pop Culture Media based?
Pop Culture Media is headquartered in Brentwood, United States, in the North America region.
How does Pop Culture Media make money?
Two revenue lines are on record. Advertising is the primary driver. The others are subscription.
Who are Pop Culture Media's main competitors?
Direct peers on record are CinemaBlend, Screen Rant, ComingSoon.net, Looper, Heavy.com, TheWrap and Just Jared. Broad incumbents are TMZ and E! Online. Raptive (CMI Marketing) is listed as an others.
Does Pop Culture Media have an API?
No public API is recorded for Pop Culture Media.
What industry is Pop Culture Media in?
Pop Culture Media's product category is Digital Entertainment News Media. Its primary akta.pro industry code is MPACAIAG, Publishing Networks & Multi-Author Publications, with a secondary code of MPAJAKAE, Digital Newsstand & Aggregation Platforms (Magazine/News Apps, Bundles). Its NAICS code is 513120 and its SIC code is 2711.