V's Barbershop - Chicago Wicker Park Bucktown

What V's Barbershop - Chicago Wicker Park Bucktown does

V's Barbershop is a privately held men's grooming company founded in 1999 and headquartered in Phoenix, Arizona. It operates a network of more than 60 company-owned and franchised barbershop locations across 15 or more U.S. states, providing traditional grooming services — haircuts, hot lather and straight razor shaves, beard grooming, and head/neck massages — to men and boys seeking an authentic old-fashioned barbershop experience.

The company's revenue model has three streams. First, in-location service revenue from haircuts, shaves, and ancillary grooming services (franchise disclosures have reported 480,940 haircuts and 48,094 straight razor shaves performed across franchise locations). Second, retail product revenue through a Shopify-powered direct-to-consumer e-commerce storefront (vbarbershop.com) carrying branded men's grooming products across hair, face, body, tools, and apparel categories, alongside third-party brands such as Layrite, Suavecito, and Reuzel. Third, franchise fees from the company's boutique franchise model, in which individual operators license the V's brand, products, and operating systems.

V's go-to-market is multi-channel: physical barbershop retail for service delivery, DTC e-commerce for product, wholesale accounts for third-party retail distribution, and an integrated digital marketing program spanning organic social (Instagram, TikTok, YouTube, Facebook, Pinterest, Twitter), the Groom University content hub, and Klaviyo-powered email. Customer engagement is supported by a mobile app, the MyTime reservation system for appointment booking, and a brand built around nostalgia and traditional barber culture. Underlying technology consists of standard SMB-grade SaaS (Shopify, Cloudflare, Klaviyo, Mapbox, Google Analytics, CookieYes); no proprietary AI/ML capability, data moat, or patented technology is disclosed.

Name

V's Barbershop - Chicago Wicker Park Bucktown

Legal name

V's Barbershop

Website

https://vbarbershop.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

V's Barbershop is a privately held men's grooming company, founded in 1999 and headquartered in Phoenix, Arizona, operating 60+ franchised barbershops across 15+ U.S. states. It provides traditional haircuts, hot lather and straight razor shaves, and beard grooming services alongside a DTC men's grooming product line sold via vbarbershop.com.

Ownership category

akta.pro rank

Product category

Men's Barbershop Services

NAICS

Barber Shops (812111), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Classic Barbering (Cuts & Styling) (HSALABAA)

akta.pro secondary industries

Beard & Mustache Grooming (HSALABAB), Barber & Professional Men’s Grooming Products (CRABAGAK), Men’s Haircare (Beard, 2-in-1, Styling) (CRABABAI), Men’s Grooming Tools & Accessories (Brushes, Combs, Scissors, Kits) (CRABAGAJ)

Keywords

• Men's barbershop services
• Traditional haircuts
• Straight razor shaves
• Men's grooming products
• Barbershop franchise

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Barbershop Services: Traditional grooming services including haircuts, hot lather shaves, straight razor shaves, head and neck massages offered at over 60 physical locations nationwide
2. Retail Product Sales: Sale of men's grooming products including hair care, shaving, beard care, skincare, body care, tools, and apparel through e-commerce and in-store
3. Franchise Fees: Franchise opportunity generating revenue through franchisee partnerships, with franchisees operating individual barbershop locations under the V's Barbershop brand

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

V's Barbershop provides authentic, old-fashioned men's grooming services including haircuts, hot lather straight-razor shaves, beard grooming, and head/neck massages at over 60 physical locations across the United States. The company also sells its own branded line of men's grooming products (hair care, shaving, beard care, skincare, body care, tools, and apparel) through e-commerce and in-store retail. The business operates primarily through a franchise model.

Product overview

V's Barbershop is a men's grooming company offering authentic barbershop services (straight razor shaves, hot lather treatments, haircuts, head and neck massages) at over 60 locations nationwide, along with a curated selection of men's grooming products. The product portfolio includes V's own branded hair styling and care products (shampoos, conditioners, pomades, fibers, pastes, clays, creams, gels, sprays, tonics), face products (shaving supplies, beard care, skincare), body products (soaps, washes, lotions, fragrance, tattoo care), professional grooming tools (clippers, trimmers, razors), and branded apparel. The company operates a franchise model with individual barbershop locations across multiple U.S. states.

Differentiator

Problem solved

Functional benefit

Products and services

• Barbershop Franchise Services Traditional barbershop grooming services including haircuts, hot lather straight-razor shaves, beard grooming, and head/neck massages offered to individual men and boys at physical V's Barbershop locations.
• V's Authentic Barbershop Tonic V's signature men's grooming tonic known for its refreshing fragrance, designed to close pores after shaving and double as cologne. Available in regular 12oz and travel 3oz sizes.
• V's Shave Prep Pre-shave product from V's Barbershop's own brand that prepares the face and lifts whiskers before shaving; applied wet.
• V's Shave Cream Shave cream from V's Barbershop's own brand formulated to allow the blade to glide smoothly over the face during shaving.
• V's Essential Clay Mask Skincare product from V's Barbershop's own brand that unclogs pores while cleansing and moisturizing the skin.
• V's Barbershop Hair Products Hair styling and care product line including shampoos, conditioners, pomades, fibers, pastes, clays, creams, gels, sprays, foams, mousses, hair powders, and hair tonics from V's Barbershop's own brand.
• V's Barbershop Face Products Facial grooming product line including shaving supplies (pre-shaves, creams, oils, aftershaves), beard care (washes, conditioners, balms, waxes, moustache products, oils, serums), and skincare (cleansers, moisturizers, exfoliators, eye creams, masks).
• V's Barbershop Body Products Body care product line including soaps, washes, lotions, moisturizers, fragrance, and tattoo care products.
• V's Barbershop Grooming Tools Professional grooming tools including clippers, trimmers, shavers, razors, brushes, combs, nail care tools, hair removal tools, and skincare tools.
• V's Barbershop Apparel Branded clothing and accessories including shirts (short sleeve, sweatshirts, hoodies, kids), hats, and various accessories.

Quantifiable outcome

• Over 529,000 total services performed (480,940 haircuts + 48,094 straight razor shaves)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• MyTimecoreTechnology or IntegrationReservation system integration for appointment booking across all V's Barbershop locations, enabling customers to book service appointments online
• ShopifycoreTechnology or IntegrationE-commerce platform powering vbarbershop.com online store with shopping cart, customer accounts, and payment processing
• CloudflarecoreTechnology or IntegrationWebsite security and performance services including bot management and CDN services for vbarbershop.com

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Great Clips: Great Clips is the largest hair salon franchise in the world with 4,000+ salons. A broad incumbent that competes for walk-in haircut demand but serves all genders rather than specializing in men's grooming like V's.
• Supercuts: Supercuts is a nationwide walk-in haircut chain with thousands of locations. A broad incumbent competing for the same walk-in haircut occasions as V's, though more value-oriented and unisex in orientation.

Direct peers

• Sport Clips: Sport Clips is the largest men's and boys' haircare franchise in the U.S. with 1,800+ locations. Directly comparable to V's Barbershop as a franchise-based, male-focused haircut chain offering a themed chair experience.
• Roosters Men's Grooming Center: Roosters is a men's grooming franchise offering haircuts, hot towel shaves, and facial/skincare services in a classic barbershop setting. Closely comparable to V's in positioning, service mix, and franchise structure.
• Floyd's 99 Barbershop: Floyd's 99 is a full-service men's barbershop and hairstyling franchise with 100+ U.S. locations. Directly comparable to V's as a franchise model delivering classic barbering services, hot towel shaves, and men's product retail.

Emerging players

• Scissors & Scotch: Scissors & Scotch is a membership-based men's grooming franchise combining barbershop services with a bar/lounge experience. Comparable to V's in targeting men with an experience-driven haircut, but with a different premium/membership GTM.
• Blind Barber: Blind Barber is an NYC-born men's grooming brand combining a barbershop with branded haircare products and bar. Comparable to V's for blending a barbershop experience with a men's grooming product line available DTC.
• Fellow Barber: Fellow Barber operates modern barbershop locations and sells men's grooming products through its own e-commerce site. Comparable to V's as a barbershop-plus-product brand targeting style-conscious men.
• The Art of Shaving: The Art of Shaving operates premium barbershop-spa locations and a men's grooming product line. Comparable to V's for its intersection of barbershop services with proprietary retail products, though more luxury-positioned.

Others

• Uppercut Deluxe: Uppercut Deluxe is a men's grooming product brand (pomades, beard care, shaving) sold through barbershops and specialty retailers. Comparable to V's own branded product line for its position as a men's grooming brand with strong barbershop channel distribution.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/vbarbershop
• YouTubeyoutube.com/user/Vbarbershop
• Facebookfacebook.com/vbarbershop
• Instagraminstagram.com/v_barbershop
• Pinterestpinterest.com/vbarbershop
• TikToktiktok.com/@vs_barbershop
• LinkedInlinkedin.com/company/v-s-barbershop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about V's Barbershop - Chicago Wicker Park Bucktown