MyTime
MyTime is a cloud-based SaaS platform providing integrated scheduling, point-of-sale, CRM, marketing automation, AI-driven inventory and labor management, and reputation tools for multi-location franchise and enterprise service brands in pet care, salons, barbershops, and med/wellness spas.
- Company typePrivate
- Founded2011
- HeadquartersSalt Lake City, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What MyTime does
MyTime (legal entity Melian Labs Inc., a privately held Delaware corporation) is a cloud-based SaaS platform that delivers online scheduling, point-of-sale, CRM, marketing automation, AI-driven inventory and labor management, and reputation tools for multi-location franchise and enterprise service brands. Founded in 2011 and headquartered in Los Angeles, California, the company is built around 17 integrated modules covering appointment scheduling, omnichannel booking, payments, client intake and records, marketing hub, reporting, inventory, staff management, listings, reputation management, memberships/packages/gift cards, loyalty and referral programs, two-way messaging with an AI chatbot, a branded guest app, check-in and digital signage, and an open API integration layer. The platform is hosted on AWS and is the only scheduling product with native integration into Google Search, Bing Search, and Facebook Pages, enabling franchise brands to capture bookings directly from primary discovery channels.
The platform serves franchise and enterprise brands across pet grooming and boarding, beauty salons, barbershops, med and wellness spas, and learning and enrichment services, with named deployments including Hounds Town (95+ locations), Hydrate IV Bar, Cloud 9 Foot Spa, Pet Supplies Plus, Pet Evolution, The Black Tux, Floyd's Barbershop, V's Barbershop, The Barbershop, Scissors & Scotch, City Cave, Llumar, Light Lounge, and Sea Love. AI is embedded across inventory forecasting, labor scheduling, predictive booking demand, personalized marketing, and a two-way chatbot, while the integration ecosystem spans ADP Workforce Now (payroll), QuickBooks and Xero (accounting), HubSpot (CRM), Stripe, TSYS, and Cloud9 (payments), Twilio (SMS), SendGrid (email), and Zapier for workflow automation. GTM combines enterprise field sales for franchise and enterprise accounts with product-led growth via iOS and Android merchant apps and a branded guest app.
MyTime operates a primarily subscription-based SaaS model with quote-based enterprise pricing tied to location count and feature scope, complemented by transaction fee revenue from integrated payment processing and POS hardware sales through hardware.mytime.com. The company has raised approximately $19.5M in disclosed equity funding across rounds in 2012, 2015, and 2017, with no disclosed external round since 2018, suggesting at least partial cash-flow funding of ongoing operations. Distribution is anchored in direct enterprise sales, the IFA partnership, an open developer portal at partners.mytime.com, and white-label configurations for large multi-location brands, while the platform maintains GDPR, CCPA, EU Privacy Shield, and SSL compliance posture.
MyTime firmographics
Firmographics- Name
- MyTime
- Legal name
- Melian Labs Inc.
- Website
- https://mytime.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MyTime is a cloud-based SaaS platform providing integrated scheduling, point-of-sale, CRM, marketing automation, AI-driven inventory and labor management, and reputation tools for multi-location franchise and enterprise service brands in pet care, salons, barbershops, and med/wellness spas.
- Ownership category
- akta.pro rank
MyTime industry classification
Industry- Product category
- Franchise Management Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Appointment Reservations (Spa, Salon, Wellness) (HSACALAK)
- akta.pro secondary industries
- POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC), Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where MyTime is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MyTime business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: MyTime operates primarily as a subscription-based SaaS platform. Franchise and enterprise brands pay for access to the all-in-one platform covering scheduling, POS, CRM, marketing, inventory, and staff management. Pricing is quote-based and tailored to location count and feature requirements.
- Integrated Payment Processing: The platform includes integrated credit card processing with ultra-low rates and surcharging tools. Revenue is generated through transaction fees and payment processing markups on each payment accepted through the POS system.
- POS Hardware Sales: MyTime sells POS hardware (card readers, registers) through hardware.mytime.com as an additional revenue stream complementing the software subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Quote-based enterprise pricing tailored to multi-location franchise and enterprise brands |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
MyTime product offering
Product offeringCore offering
MyTime provides an all-in-one, cloud-based SaaS platform that consolidates appointment scheduling, omnichannel online booking, point-of-sale, CRM, marketing automation, inventory management, staff management, listings, reputation management, memberships, loyalty, and referral programs for multi-location franchise and enterprise service brands. The platform is sold primarily on a subscription basis with quote-based enterprise pricing, complemented by integrated payment processing (Stripe, TSYS, Cloud9) and resold POS hardware. It targets chains and franchises in salons, spas, barbershops, pet care, med/wellness spas, and learning/enrichment verticals.
Product overview
MyTime is an all-in-one franchise POS and scheduling software platform designed for multi-location and franchise service brands. The platform operates as a unified solution comprising 17 integrated modules: Appointment & Scheduling, Omnichannel Online Booking, Payments & Point-of-Sale, Client Records & Intake Forms, Marketing Hub, Reports & Analytics, Inventory Management, Staff Management, Listing Management, Reputation Management, Memberships/Packages/Gift Cards, Client Loyalty Program, Client Referral Program, Two-Way Messaging & AI Chat Bot, Branded Guest App, Check-In & Digital Signage, and Integrations. The platform is built for franchise and enterprise operations with AI-driven automation embedded across inventory forecasting, labor scheduling, predictive analytics, and personalized marketing.
Differentiator
Problem solved
Functional benefit
Products and services
- MyTime SaaS Platform Cloud-based all-in-one franchise and enterprise SaaS platform combining appointment scheduling, omnichannel online booking, point-of-sale, CRM, marketing automation, inventory management, staff management, listings, reputation management, memberships/packages/gift cards, loyalty, referrals, two-way messaging with AI chatbot, branded guest app, check-in/digital signage, and integrations for multi-location franchise and enterprise service brands.
- MyTime POS Hardware POS hardware including card readers, registers, and related accessories sold through hardware.mytime.com to franchise and enterprise service retailer customers using the MyTime software platform.
- MyTime Pay (Integrated Payments) Integrated credit card payment processing with location-level surcharging tools to recover processing fees, offered as part of the MyTime platform and processed through Stripe, TSYS, and Cloud9 Payment Gateway.
Quantifiable outcome
- 40% of total revenue driven by memberships for Hydrate IV Bar using MyTime
- +6 more outcomes
Companies that use MyTime
Customer profileNamed customers15 records
Segments7 records
Ideal customer profiles2 records
MyTime technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability7 records
Feature8 records
MyTime partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core.
- ADP Workforce NowcoreMyTime + ADP Workforce Now integration built for payroll at scale — syncing hours, tips, commissions, and employee records straight from MyTime into ADP Workforce Now. Reduces manual payroll work and errors every pay period for franchise brands running multi-location operations.
- QuickBookscoreQuickBooks integration through MyTime's open API and Integration Hub. Syncs financial data between MyTime and QuickBooks for streamlined accounting and financial reporting across franchise locations.
- XerocoreXero integration through MyTime's open API and Integration Hub. Enables franchise brands to sync financial and transactional data with Xero for cloud accounting and reporting.
- HubSpotcoreHubSpot CRM integration enables franchise brands to leverage MyTime's on-platform CRM data to optimize marketing targeting and boost campaign effectiveness through HubSpot's marketing automation tools.
- ZapiercoreZapier integration enables franchise brands to connect MyTime with thousands of other apps and automate workflows without custom coding, streamlining operations across the tools franchise brands rely on.
- International Franchise Association (IFA)coreMyTime is a member of the International Franchise Association, leveraging the franchise community for partnership, brand credibility, and GTM reach within the franchise ecosystem. The IFA logo is displayed on MyTime's website.
- AWS (Amazon Web Services)coreAWS is MyTime's primary cloud infrastructure provider. All SaaS applications are hosted on AWS in the United States, providing the foundational cloud infrastructure for the platform.
- StripecoreStripe provides online payment processing for MyTime's internet businesses. Integrated as a core payment processing subprocessor for credit card transactions across the platform.
- TwiliocoreTwilio is MyTime's phone calls and SMS provider. Provides a platform to programmatically initiate calls or SMS, integrated as a service in MyTime Communicator for client messaging and notifications.
- SendGridcoreSendGrid is MyTime's email service provider. Managed mail servers are provided by SendGrid, and emails triggered from the system are sent via SendGrid for transactional and marketing email delivery.
- Freshworks (Freshdesk)coreFreshworks provides online cloud-based customer service software (Freshdesk) for helpdesk support with smart automations. Powers MyTime's 24/7 customer support operations.
- CloudflarecoreCloudflare provides content distribution, security, and DNS services for web traffic transmitted to and from MyTime's services, enhancing performance and security.
- TSYScoreTSYS provides payment processing services, merchant services, and related payment services as part of MyTime's integrated payment processing infrastructure.
- Cloud9 Payment GatewaycoreCloud9 Payment Gateway offers payment processing solutions as part of MyTime's integrated payment ecosystem, complementing Stripe and TSYS for payment gateway services.
- DataDogcoreDataDog provides analytics for Application Performance Monitoring (APM), capturing incoming traffic for performance monitoring, error trapping in production code, and troubleshooting support.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
MyTime competitors and assessment
Company assessmentBroad incumbents
- Acuity Scheduling: General-purpose online appointment scheduling software now owned by Squarespace, widely used by service SMBs. Overlaps with MyTime's scheduling module but lacks the franchise-grade POS and operational depth.
Direct peers
- Phorest: Salon and spa software targeting multi-location chains with client management, POS, and marketing tools. Directly comparable franchise-focused offering.
- Fresha: Free beauty and wellness marketplace with integrated scheduling, POS, and payment processing. Competes with MyTime on SMB pricing and acquisition via marketplace.
- Zenoti: Enterprise cloud platform for salons, spas, and medspas with scheduling, POS, inventory, and marketing automation. Direct competitor in the multi-location wellness vertical.
- Boulevard: Enterprise-grade salon and spa management platform with client self-booking, POS, and reporting. Targets the same premium multi-location accounts as MyTime.
- Booksy: Appointment booking SaaS for barbers, beauticians, and other service providers. Competes with MyTime across barbershop and beauty salon verticals.
- Vagaro: Salon, spa, fitness, and barbershop software offering scheduling, POS, marketing, and a customer marketplace. Closely mirrors MyTime's all-in-one franchise value proposition.
- Square Appointments: Block-owned scheduling and POS solution targeting beauty, wellness, and service SMBs. Competes directly with MyTime on integrated payments, online booking, and POS for service retail.
- Mindbody: Long-standing SaaS platform providing scheduling, POS, and marketing for salons, spas, fitness, and wellness businesses. Direct competitor to MyTime across multi-location franchise accounts.
- Gingr: Pet-specific booking, POS, and customer management platform serving boarding, daycare, and grooming businesses. Direct competitor to MyTime's pet care vertical offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
MyTime social profiles
Digital presenceMyTime compliance and trust
Trust signalCompliance4 records
MyTime financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyTime leadership team
Management profileNumber of profiles
Profiles3 records
MyTime funding detail
Funding detailFunding overview
Funding rounds5 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyTime M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyTime
What does MyTime do?
MyTime provides an all-in-one, cloud-based SaaS platform that consolidates appointment scheduling, omnichannel online booking, point-of-sale, CRM, marketing automation, inventory management, staff management, listings, reputation management, memberships, loyalty, and referral programs for multi-location franchise and enterprise service brands. The platform is sold primarily on a subscription basis with quote-based enterprise pricing, complemented by integrated payment processing (Stripe, TSYS, Cloud9) and resold POS hardware. It targets chains and franchises in salons, spas, barbershops, pet care, med/wellness spas, and learning/enrichment verticals.
Is MyTime a public or private company?
MyTime is a private company. It is classified as venture growth investor backed and is currently operating.
When was MyTime founded?
MyTime was founded in 2011. It employs 11 to 50 people.
Where is MyTime based?
MyTime is headquartered in Salt Lake City, United States, in the North America region.
How does MyTime make money?
Three revenue lines are on record. SaaS Subscription is the primary driver. The others are integrated Payment Processing and POS Hardware Sales.
Who are MyTime's main competitors?
Acuity Scheduling is listed as a broad incumbent. Direct peers are Phorest, Fresha, Zenoti, Boulevard, Booksy, Vagaro, Square Appointments, Mindbody and Gingr.
Does MyTime have an API?
Yes. MyTime offers an open, flexible API and Integration Hub that enables integration with mission-critical systems. The platform supports webhooks and Zapier for seamless connectivity. Developer documentation is available at partners.mytime.com/docs. Developer documentation is at partners.mytime.com/docs.
What industry is MyTime in?
MyTime's product category is Franchise Management Software. Its primary akta.pro industry code is HSACALAK, Appointment Reservations (Spa, Salon, Wellness), with a secondary code of FSAMADAC, POS Payment Software & Middleware (Terminal OS, Apps, Device Management). Its NAICS code is 5132 and its SIC code is 7372.