Williamsburg National Golf Club

What Williamsburg National Golf Club does

Williamsburg National Golf Club is a public-access golf facility in Williamsburg, Virginia, operating two distinct 18-hole championship courses — the Nicklaus Design Group-designed Jamestown Course (opened 1995) and the Tom Clark-designed Yorktown Course (opened 2007) — totaling 36 holes with five tee sets each. The club is operated by Carlton Hospitality Group and serves a diversified customer base including local and traveling public-play golfers, individual and family members, junior golfers (ages 5-17), corporate groups, and stay-and-play vacation travelers.

The facility's product portfolio spans seven revenue streams: green fees (booked online via CPS Golf), four membership tiers (Annual, Corporate Leader, Non-Resident, Junior at $475/year), on-site dining at the 1607 Grill, pro shop merchandise, PGA/LPGA-led instruction (private, group, junior, and 3-day schools), corporate and private event hosting in a 160-guest pavilion, and Stay & Play packages bundling play with adjacent Greensprings Vacation Resort lodging. The Jamestown Course holds a 4-star Golf Digest rating, recognition as one of the Ten Best Courses you can play in Virginia, and has hosted the PGA Tour Michelob Open Qualifier three times.

The business model combines self-serve digital tee-time booking for public play with direct sales for memberships, events, and group outings. Distribution leverages the company website, social media, email, Virginia Tourism partnerships, Golf Genius for instruction, and cross-promotion with neighboring courses (Golden Horseshoe, Ford's Colony). The technology stack is conventional hospitality and course-management software; there is no proprietary platform or disclosed AI capability. Pricing is largely quote-based except for the publicly listed Junior membership, and revenue is not disclosed.

Name

Williamsburg National Golf Club

Legal name

Williamsburg National Golf Club

Website

https://wngc.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Williamsburg National Golf Club is a public-access 36-hole golf facility in Williamsburg, Virginia, offering two championship courses (Jamestown and Yorktown), memberships, PGA instruction, on-site dining, event hosting, and stay-and-play vacation packages to local golfers, tourists, and corporate clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Williamsburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Green Fees and Public Play: Revenue from daily-fee golf rounds on both the Jamestown and Yorktown courses, available to the general public. Customers book tee times directly via the website.
2. Club Memberships: Annual membership programs including Single, Family, Corporate Leader, Non-Resident, and Junior memberships. Members receive benefits such as unlimited green fees (cart fee only), unlimited range balls, walking privileges, and discounts at the 1607 Grill and pro shop.
3. Food and Beverage (1607 Grill): On-site restaurant operations including daily specials, happy hour, private dining, and event catering. Revenue from food, beverage, and alcohol sales.
4. Pro Shop Merchandise: Golf equipment, apparel, and accessories sales at the pro shop with member discounts.
5. Golf Events and Outings: Revenue from hosting group golf events, corporate tournaments, weddings, banquets, and pavilion rentals. The pavilion accommodates up to 160 seated guests.
6. Golf Instruction: Revenue from PGA-led golf lessons including private coaching, group coaching, junior programs, Coaching Zone clinics, and 3-day golf schools.
7. Stay and Play Golf Packages: Golf vacation packages bundling lodging (condo at Greensprings Vacation Resort) with golf rounds on both courses, targeting traveling golfers.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

Williamsburg National Golf Club operates two 18-hole public-access championship golf courses—the Nicklaus-designed Jamestown Course (opened 1995) and the Tom Clark-designed Yorktown Course (opened 2007)—paired with annual memberships (Single/Family, Corporate Leader, Non-Resident, Junior), PGA/LPGA golf instruction, an on-site full-service restaurant (1607 Grill), a 160-guest outdoor event pavilion, pro shop retail, and Stay & Play golf vacation packages with adjacent lodging.

Product overview

Williamsburg National Golf Club is a public-play golf facility offering two distinctly different 18-hole championship golf courses: the original Nicklaus Design Group-designed Jamestown Course (opened 1995, par-72 with Champion Bermuda greens) and the newer Tom Clark-designed Yorktown Course (opened 2007). The club's portfolio centers on these two core courses, supported by multiple membership programs (Annual, Corporate Leader, Non-Resident, and Junior), PGA golf instruction (private, group, and junior coaching), on-site dining at the 1607 Grill restaurant, an outdoor Pavilion event space (up to 160 guests), and Stay & Play golf vacation packages. The facility also features the area's largest grass-tee driving range with GPS-mapped targets. All services are accessible to both day-play visitors and club members.

Differentiator

Problem solved

Functional benefit

Brands

• 1607 Grill: On-site full-service restaurant offering American fare, daily specials, and happy hour. Features indoor/outdoor seating and a private dining area.
• Jamestown Course
• Yorktown Course

Products and services

• Jamestown Course The original 18-hole championship golf course at Williamsburg National, designed by the Nicklaus Design Group, opened in 1995. A par-72 layout measuring close to 7,000 yards from the championship tees with five sets of tees accommodating golfers of all skill levels. Renovated in 2017 with Champion Bermuda grass greens. Has hosted the PGA Tour Michelob Open Qualifier three times and was named one of the Ten Best Courses you can play in Virginia by Golf Digest.
• Yorktown Course An 18-hole championship golf course designed by Tom Clark, opened in 2007, offering a contrasting design to the Jamestown Course. Features five sets of tees ranging from approximately 7,018 yards (Black) to under 5,000 yards (Green), making it playable for both expert and novice golfers. The back nine is noted for its unique layout with three par-5s, three par-4s, and three par-3s.
• Annual Membership Plan A 12-month golf club membership offering unlimited green fees (cart fee only), unlimited range balls, walking privileges, one-month advance tee time reservations, golf clinics, account charging privileges, and 15% discounts at the 1607 Grill and Pro Shop. Available in single and family options.
• Corporate Leader Membership
• Non-Resident Membership
• Junior Golf Membership
• PGA Golf Instruction (Private, Group, Junior)
• 1607 Grill
• Golf Outings and Events
• The Pavilion at Williamsburg National
• Stay & Play Golf Packages
• Driving Range

Quantifiable outcome

• 4-star Golf Digest rating
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Greensprings Vacation ResortcoreStrategic or Co-development PartnerAdjacent resort providing condo lodging that borders the back nine of the Jamestown Course. Integrated into stay-and-play golf vacation packages, making it a key partner for capturing traveling golfer demand. Located just 2 minutes from the club.
• Golden Horseshoe Golf ClubminorOthersNearby championship golf course (Gold Course and Green Course) featured as add-on option in custom golf trip packages. Located 15 minutes away. Included in a la carte golf vacation offerings to provide variety for traveling golfers.
• Virginia Golf VacationscoreGTM or Marketing PartnerThird-party golf vacation aggregator platform listing Williamsburg National courses along with nearby courses and lodging options. Provides marketing exposure and booking referrals for traveling golfers planning Williamsburg golf trips.
• Ford's Colony Golf ClubminorOthersNearby golf courses (Blackheath, Blue Heron, Marsh Hawk) featured as add-on options in custom golf trip packages for traveling golfers. All located approximately 10 minutes from Williamsburg National.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Topgolf Entertainment Group: National golf entertainment operator with technology-enabled driving range and hospitality venues; competes for casual and corporate event spend across the same broad customer base as WNGC, though operating model and price point differ.
• Pebble Beach Resorts: Iconic premium golf destination combining multiple championship courses with luxury lodging and event facilities. The end-state aspirational comparable for a multi-course, lodging-integrated golf property; not a direct competitor but representative of the destination golf model.
• Heritage Golf Group: Multi-property golf course owner-operator managing a portfolio of public and private clubs, similar to WNGC's Carlton Hospitality Group parent structure. Comparable business model of regional golf operations management, but at portfolio scale.
• TPC (Tournament Players Club) Network: PGA Tour-owned network of private and public-access championship courses, several of which host Tour events. Comparable to WNGC's PGA Tour qualifier history and championship-course positioning at a national scale, but operates in higher price tier.

Direct peers

• Royal New Kent Golf Club: Virginia public-access golf facility designed by Mike Strantz (with Nicklaus Design pedigree in the region), targeting similar traveling golfers seeking quality public golf in the Mid-Atlantic. Comparable daily-fee model with strong destination positioning.
• Brickyard at Riverside Golf Club: Williamsburg-area public golf course, part of the regional competitive set for daily-fee and stay-and-play golfers in the Coastal Virginia market. Comparable scale and operating model as a single- or dual-course public facility.
• Stonewall Golf Club: Virginia public-access championship course by Tom Clark (the same designer of WNGC's Yorktown Course), offering comparable daily-fee premium public play in the Mid-Atlantic. Relevant for design pedigree and public-golf positioning.
• Golden Horseshoe Golf Club: Colonial Williamsburg-area public golf facility featuring two 18-hole championship courses (Gold and Green), directly comparable to WNGC as a regional competitor and actual vacation-package partner. Operates similar public-access model with tournament event hosting.
• Ford's Colony Country Club: Williamsburg-area private country club with three 18-hole courses (Blackheath, Blue Heron, Marsh Hawk), listed as a partner in WNGC's multi-course stay-and-play packages. Comparable Mid-Atlantic golf destination serving similar local and traveling golfer segments.
• Kingsmill Resort Golf: Williamsburg-area resort-style golf operation with multiple courses (River Course, Plantation Course, Woods Course) adjacent to lodging, directly comparable to WNGC's stay-and-play positioning. Competes for the same Colonial Williamsburg tourism-driven golf traveler.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/wngccom
• Xx.com/wngolfclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Williamsburg National Golf Club