What Heritage Golf Group does

Heritage Golf Group is a U.S.-based private hospitality company that owns and operates a portfolio of 48 private, resort, and daily-fee golf and country clubs across 15 states. Founded in 1999 and acquired by KSL Capital Partners in February 2020, the company serves affluent individual members, families, and corporate clients through annual private club memberships, daily-fee golf access, and ancillary revenue streams including food and beverage, weddings, banquets, and corporate events. The company's flagship Heritage Plus reciprocal network enables members at any participating club to access all 48 properties nationwide, functioning as a differentiated membership benefit and member-retention mechanism.

The business operates on an acquisition-led, capital-intensive model: Heritage has executed 70+ club transactions since 2020 under CEO Mark Burnett (formerly President and COO of ClubCorp), with KSL Capital providing equity backing. Core technology deployments are limited and partnership-driven rather than proprietary, including Trackman simulators at Fox Hills (8 indoor units) and The Club at Gettysvue, SmashSwing immersive multi-ball tracking simulators, and the Noteefy AI-powered pro shop assistant launched in November 2025. The company's competitive differentiation rests on distribution scale (48-property reciprocal network), a senior leadership team drawn from ClubCorp, Troon Golf, Arcis Golf, and KSL Fairways, and demonstrated capacity to deploy $750M+ in capital improvements across leadership's collective career.

Revenue is generated through five primary streams: recurring private club membership dues (subscription), daily-fee green fees (transaction), food and beverage (transaction), events and weddings (transaction), and Heritage Plus membership upgrades (subscription). Pricing is not publicly disclosed but varies by club, membership category (individual, family, corporate), and property tier. The company employs 5,000+ hospitality professionals as of 2026, up from 350 at the time of the 2020 KSL acquisition, and is headquartered at 13873 Park Center Road in Herndon, Virginia.

Name

Heritage Golf Group

Legal name

HGC Holdings, LLC DBA Heritage Golf Group

Website

http://www.heritagegolfgroup.com/

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Heritage Golf Group is a KSL Capital Partners-owned private hospitality company that owns and operates 48 private, resort, and daily-fee golf and country clubs across 15 U.S. states, serving affluent members, families, and corporate clients through memberships, reciprocal play, and ancillary hospitality services.

Ownership category

akta.pro rank

Product category

Private Club and Golf Course Hospitality

NAICS

Golf Courses and Country Clubs (71391), Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf & Leisure Full-Service Hotels (THAGAAAH), Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Luxury Golf Resorts (THAGACAH)

Keywords

• Private golf clubs
• Country club management
• Golf course operations
• Club membership services
• Hospitality golf services

Headquarters

HQ city

Carlsbad

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Private Club Memberships: Annual and monthly membership fees for private golf and country clubs offering exclusive access to golf courses, clubhouses, dining, fitness, tennis, pickleball, swimming and other amenities
2. Daily-Fee Golf: Green fees and golf outings for semi-private and public-access courses open to non-members
3. Food & Beverage: Restaurant, bar, dining events, banquets, and catering services at clubhouses
4. Events & Weddings: Private event bookings, weddings, corporate outings, tournaments and special occasions
5. Heritage Plus Membership Upgrade: Premium reciprocal golf benefit program allowing members to play at network of 48 clubs nationwide

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Heritage Golf Group owns and operates a portfolio of 48 private, resort, and daily-fee golf and country club properties across 15 U.S. states. Its core offerings include private club memberships, daily-fee golf access, food and beverage, private events and weddings, and the Heritage Plus reciprocal network enabling members to play at all participating clubs nationwide.

Product overview

Heritage Golf Group operates a portfolio of 48 private golf and country clubs and premier daily-fee courses across 15 U.S. states, positioning itself as a hospitality company delivering quality golf experiences. The company's core offering consists of private club memberships and daily-fee golf access, complemented by the Heritage Plus Network reciprocal program that enables members to play at participating clubs nationwide. Additional product offerings include SmashSwing immersive golf simulators (4-player multi-ball tracking technology), Trackman golf simulators (used at Fox Hills with 8 indoor units and other properties), and the Noteefy AI-powered pro shop assistant. The portfolio spans championship golf courses designed by notable architects, practice facilities, tennis and pickleball courts, fitness centers, swimming pools, and diverse dining venues.

Differentiator

Problem solved

Functional benefit

Brands

• Heritage Plus: A reciprocal golf benefit program providing members access to play at all participating Heritage golf courses spanning from Colorado to the East Coast.
• Heritage Cares Foundation

Products and services

• Private Golf & Country Club Memberships Annual and monthly membership access to private golf and country clubs, providing championship golf, clubhouse dining, fitness, tennis, pickleball, swimming, and social amenities to individual members, families, and corporate members.
• Daily-Fee & Semi-Private Golf Green fees and tee-time access at semi-private and public-access golf courses, including championship layouts such as Fox Hills (63 holes), Palmetto Hall, and Magnolia Greens open to non-members.
• Heritage Plus Reciprocal Network Premium reciprocal golf benefit program allowing members to play at all 48 participating Heritage Golf clubs nationwide, spanning from Colorado to the East Coast, with concierge booking and exclusive events.
• Events, Weddings & Banquets Private event bookings, weddings, corporate outings, tournaments, and special occasions hosted at clubhouses across the Heritage Golf Group portfolio.
• Food & Beverage Services Restaurant, bar, dining, banquet, and catering services operated at clubhouses within the Heritage portfolio for members, guests, and event attendees.

Quantifiable outcome

• Grew from 350 to over 5,000 employees since 2020
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• SaravelaminorGTM or Marketing Partner · 22 April 2026Partnership announced April 2026 under 'Heritage Golf Group x Saravela' with press release dated April 22, 2026.
• First TeeminorStrategic or Co-development PartnerYouth golf development organization that believes in developing experiences where kids feel excited to grow, safe to fail, and better equipped for whatever comes their way. Through personal growth and junior golf programs, First Tee builds self-confidence, inspiring more active participation in leadership opportunities, events, community involvement, and college scholarships.
• National Golf Foundation (NGF)minorStrategic or Co-development PartnerCommunity of individuals and golf businesses committed to being the most well-informed advocates for the growth of the industry. NGF provides members with the most accurate and objective insights on the game so they may better understand their market and grow their business. The only association for everyone in golf, advocating for growth by educating and connecting its members.
• National Golf Course Owners Association (NGCOA)minorStrategic or Co-development PartnerLeading authority on the business of golf course ownership and management, providing information and education to owners and operators while serving as an advocate for their best interests.
• Audubon InternationalcoreStrategic or Co-development PartnerEnvironmental certification organization that educates, assists, and inspires people to protect and sustain land, water, wildlife, and natural resources. Awards certification to program members demonstrating commitment to environmental quality through standards for protecting environment, conserving natural resources, and providing wildlife habitats. Heritage participates at TPC Prestancia, TPC Tampa Bay, Pelican Preserve Golf Club, Venetian Golf Club, and The Club at Boca Pointe.

Scale indicators5 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• American Golf Corporation: One of the largest operators of golf facilities in the U.S. with a mix of daily-fee, private, and resort properties. Heritage executives Mark Gore and Jody Graham came from American Golf, making it a comparable peer in the daily-fee segment.
• Billy Casper Golf: Golf course management and consulting firm operating public and private facilities across the U.S. Joel Gohlmann previously held executive roles there. Directly comparable peer for mid-market private and daily-fee club management.
• Discovery Land Company: Operator of ultra-luxury private golf and lifestyle communities. While more exclusive and smaller scale, Discovery competes for the same HNW families seeking premium private club experiences, particularly in master-planned communities where Heritage is also active (e.g., Cheval, Palisades).
• Invited Clubs (formerly ClubCorp): The largest operator of private golf and country clubs in the U.S., managing 200+ properties. Heritage's CEO Mark Burnett was previously President/COO at ClubCorp, and multiple Heritage executives came from ClubCorp—making it the closest direct peer and primary competitor for high-end members and acquisition targets.
• KemperSports: Golf course management, development, and marketing company operating public, private, and resort courses. Heritage's Jody Graham came from KemperSports. Direct competitor in club management contracts and daily-fee golf operations.
• Troon Golf: Global golf and club management company managing 900+ facilities. Several Heritage senior executives (Joel Gohlmann, Luke Beardmore, Mike Stevens) came from Troon. Troon is a direct competitor for management contracts, acquisitions, and agronomy talent.
• Sequoia Golf Holdings: Previously a major private club and daily-fee golf operator (now part of other entities). Heritage's W. Scott McMartin, Billy Knight, and Jody Graham all came from Sequoia, and the company's roll-up playbook is structurally similar to Heritage's.
• Arcis Golf: Owner-operator of private, daily-fee, and resort golf clubs across the U.S. Heritage executives including Jim Oliver, Joe Marcus, and Ty Watson came from Arcis, making it a directly comparable peer for club operations and acquisition strategy.

Broad incumbents

• Pebble Beach Company: Iconic luxury golf resort operator (Pebble Beach, Spyglass Hill, Spanish Bay). Not a direct roll-up competitor but a comparable operator of premium golf resorts and a benchmark for luxury golf destination positioning that Heritage aspires to in select properties.

Emerging players

• Cabot (Cabot Cliffs / Cabot Cape Breton): Developer and operator of luxury destination golf resorts and private communities. Competes with Heritage's premium resort and lifestyle community properties for HNW members seeking high-end experiential golf.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/HeritageGolf_
• LinkedInlinkedin.com/company/heritage-golf-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heritage Golf Group