Auxiliary Power Systems

What Auxiliary Power Systems does

Auxiliary Power Systems, Inc is an authorized Generac Power Systems dealer headquartered in Remlap, Alabama, that sells, installs, services, and maintains standby generators for residential and commercial customers across the state. The company's core offering centers on Generac's automatic home standby generators (air-cooled units ranging from 10kW to 28kW) and business standby generators (including 15kW and 20kW diesel Protector models priced at $14,169 and $15,579 respectively), complemented by transfer switch products. All installations are performed by factory-trained technicians, and the company provides annual maintenance, warranty support, and 7-day-a-week emergency repair services. Auxiliary Power Systems holds "Power Pro Premier" dealer status within the Generac network, indicating an elevated certification tier.

The business operates a regional direct-sales model: customers arrive through the company website (quote request forms), phone inquiries (205-680-1410), Generac's national brand-marketing campaigns, and local Alabama-focused outreach. Revenue is generated through three streams — hardware sales (one-time unit purchases), professional installation services (site preparation, fuel line, transfer switch, electrical connections), and ongoing repair/maintenance contracts. To reduce purchase friction on units priced in the mid-five-figures, the company offers Synchrony Project Card financing with 18-month no-interest promotional terms. Customer segmentation is horizontal, with a primary residential homeowner segment and a secondary small-business/light-commercial segment, and no enterprise anchor accounts are disclosed. The company has been operating since at least 1997, employs 11-50 people, and operates from a single location with no subsidiaries, parent company, or disclosed capital raises.

Name

Auxiliary Power Systems

Legal name

Auxiliary Power Systems, Inc

Website

https://auxiliarypowersystems.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Auxiliary Power Systems is an authorized Generac dealer in Remlap, Alabama that sells, installs, services, and maintains home and business standby generators for residential and small commercial customers across the state, with factory-trained technicians providing turnkey installation and ongoing maintenance.

Ownership category

akta.pro rank

Headquarters

HQ city

Remlap

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Generator Sales: Sales of Generac home standby and business standby generators to residential and commercial customers. Products include air-cooled residential units (10kW-28kW) and diesel business units (15kW-20kW).
2. Installation Services: Professional installation services including site preparation, generator placement, fuel line running, transfer switch installation, and electrical connections. Performed by factory-trained technicians.
3. Repair and Maintenance: Annual maintenance services and repairs for Generac generators. Technicians available for emergency assistance 7 days a week.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Auxiliary Power Systems is an authorized Generac dealer that sells, installs, services, and maintains automatic standby generators for residential and commercial customers in Alabama. The company distributes Generac home standby generators (10kW–28kW air-cooled units) and business standby generators (15kW–20kW diesel units), complemented by transfer switches, factory-trained installation, repair, warranty support, and Synchrony financing options.

Product overview

Auxiliary Power Systems operates as a certified Generac Power Systems dealer offering a portfolio of standby generator products and related services. The core product offering centers on Generac home standby generators (automatic residential backup systems that restore power within seconds of an outage) and Generac business standby generators (commercial backup power solutions including diesel models such as the Protector 15kW and 20kW). These products are complemented by transfer switch products and supported through professional installation, repair, and warranty services performed by factory-trained technicians. Financing options are available through the Synchrony Project Card. The company is headquartered in Remlap, Alabama and serves the Alabama market area.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Standby Generators

Quantifiable outcome

• Automatic power restoration in seconds during outages
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Generac Power SystemscoreChannel Partner/ Reseller/ DistributorAuthorized Generac dealer providing sales, installation, and service of Generac home standby and business standby generators. Technicians are factory-trained to meet Generac's high standards. Company provides emergency assistance 7 days a week and handles warranty conditions and repairs.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Briggs & Stratton: Established manufacturer of home standby generators and small engines with a competing dealer/installer ecosystem. Operates a parallel channel to Generac's network, offering comparable residential backup power solutions.
• Generac Power Systems: Manufacturer of the home standby and business standby generators that Auxiliary Power Systems sells, installs, and services. As the OEM and brand owner, Generac is the upstream incumbent whose product portfolio and dealer network strategy directly determine APS's economics.
• Kohler Power Systems: Manufacturer of residential and commercial standby generators that compete directly with Generac units. Kohler is a major brand alternative in the backup power category and represents both a competitive product line and a potential alternative supplier for dealer/installer peers.
• Cummins Power Generation: Global manufacturer of diesel and natural gas standby generators for commercial, industrial, and residential applications. Competes with Generac at the business/commercial standby tier that Auxiliary Power Systems also addresses with its Protector Diesel line.
• Champion Power Equipment: Manufacturer and seller of home standby, portable, and commercial generators with a hybrid direct-to-consumer and dealer distribution model. Represents a competing channel approach in the same backup-power category.
• Eaton: Industrial manufacturer of backup power, UPS, and switchgear solutions including residential transfer switches. Operates broadly in the power continuity and electrical infrastructure space that overlaps with APS's transfer-switch product line.

Direct peers

• Generator Supercenter: Multi-location authorized Generac dealer with a similar model of selling, installing, and servicing residential and commercial backup generators across multiple states. Directly comparable business model, customer base, and product portfolio to Auxiliary Power Systems.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/100062495626538
• LinkedInlinkedin.com/company/auxiliary-power-systems-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auxiliary Power Systems