What Riverina does

Riverina (Australia) Pty Ltd, operating as Riverina Stockfeeds, is an Australian animal nutrition company founded in 1927 that manufactures and distributes stock feed and supplements across nine livestock and companion animal categories: beef cattle, dairy, sheep, horses, pigs, poultry, goats, birds, and dogs. The company operates a network of seven company-owned mills and branches across Queensland and New South Wales (including sites at Perth, Oakey, Murgon, Casino, Young, Warwick, and Kingaroy), with the Young site added through the 2021 acquisition of AMBOS Stockfeed. Core product lines include XLR8 high-protein calf pellets, PASTUREPRO dry loose lick supplements for grazing cattle and sheep, Feedlot Concentrate for feedlot operations, a multi-stage pig feeding program, and Top Dog premium and natural dog food brands.

The underlying technology stack is rooted in feed formulation and manufacturing rather than software — Riverina operates a HACCP-based FeedSafe quality management system across its mill network, with product development led by an in-house team of qualified animal nutritionists including ruminant, monogastric, and equine specialists. The company's differentiators are its nutritional advisory service bundled with feed sales, proprietary product formulations (XLR8, PASTUREPRO, Top Dog), and direct on-farm delivery logistics. A strategic distribution partnership with ProAgni extends the portfolio into antibiotic-free and ionophore-free ruminant feeds.

Revenue is generated through a hybrid model: bagged stock feeds sold through rural retailers across Australia (one-time purchase), bulk feed products sold directly from mills to farms with on-farm delivery (one-time purchase), and professional nutritional advisory services provided alongside product sales. Pricing is quote-based and not publicly disclosed. The company also operates an exports service for international markets. Customer segments are predominantly SMB livestock producers and individual animal owners across Australian rural communities, with no enterprise anchor accounts or recurring revenue contracts disclosed. The company is privately held with no venture capital or institutional investor involvement identified in the available data.

Name

Riverina

Legal name

Riverina (Australia) Pty Ltd

Website

https://riverina.com.au

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

251–500 employees

Short description

Riverina Stockfeeds is a privately held Australian animal feed manufacturer founded in 1927, producing stock feeds and supplements for beef, dairy, sheep, horse, pig, poultry, goat, and dog owners across Queensland and New South Wales through a network of seven company-owned mills.

Ownership category

akta.pro rank

Product category

Animal Feed Manufacturing

NAICS

Animal Food Manufacturing (31111), Animal Food Manufacturing (3111), Other Animal Food Manufacturing (311119), Dog and Cat Food Manufacturing (311111)

SIC

Food And Kindred Products (2000), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Livestock Complete Feed Milling & Blending (Cattle/Swine/Poultry) (AFADAIAA)

akta.pro secondary industries

Livestock & Poultry Nutrition (Feed & Premixes) (HLAMAHAD), Specialty Diet Formulation (starter/finisher, transition diets, heat-stress, high-forage, low-starch) (AFADAMAJ), Animal Nutrition & Feeding Support Services (On-Farm Feeding, Feed Management) (AFAEALAJ)

Keywords

• Stock feed manufacturing
• Livestock nutrition supplements
• Animal feed production
• Poultry pig feed
• Pasture supplements

Headquarters

HQ city

South Brisbane

HQ country

Australia

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Bagged Stock Feed Sales: Bagged stock feeds sold through local rural retailers across Australia
2. Bulk Feed Sales: Bulk feed products sold and delivered directly from Riverina mills to farms
3. Nutritional Advisory Services: Professional nutritional advice services provided to customers alongside product sales
4. On-Farm Delivery: Delivery services transporting feed directly to farm properties

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Riverina Stockfeeds manufactures and distributes a comprehensive range of stock feeds and supplements for beef cattle, dairy cattle, sheep, horses, pigs, poultry, goats, birds, and dogs, operating company-owned mills across Queensland and New South Wales under the FeedSafe® HACCP-based quality system. The company sells bagged feeds through a rural retailer network and bulk feeds directly from its mills with on-farm delivery, complemented by qualified nutritionist advisory services and international export services. Sub-brands include Top Dog® (dog food), PASTUREPRO® (dry lick supplements), XLR8 (calf growth pellets), and the AMBOS Stockfeeds brand acquired in 2021.

Product overview

Riverina Stockfeeds is an Australian animal nutrition company offering a comprehensive portfolio of stock feeds and supplements for livestock including beef cattle, dairy cattle, sheep, horses, pigs, goats, poultry, birds, and dogs. The core product line includes: performance feeds like XLR8 Pellets for calves and Top Dog Premium/Natural for dogs; PasturePro dry loose lick supplements (Calphos, Breeder, Five, Ten, Fifteen variants with Rumensin) for cattle and sheep on pasture; complete pig feeding programs (Piglet Creep Crumbles, Pig Weaner Pellets, Pig Grower Pellets); horse feeds (Feed & Breed Pellets, Hi-Cal Horse & Pony Pellets, Ultimate Trainer Grain Mix); and Backgrounder Select liquid supplements for cattle. Services include expert Nutritional Advice, On-Farm Delivery, and Exports. The company operates across Queensland and New South Wales through multiple branch locations, with AMBOS Stockfeeds (acquired 2021) operating as a sub-brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Top Dog Premium High-performance diet formulated for adult dogs, positioned as a premium offering in the dog food category for working dogs, show dogs, and owners seeking premium nutrition.
• Top Dog Natural Natural diet product for dogs, marketed as the natural choice for owners seeking simpler ingredient profiles and natural nutrition options.
• PASTUREPRO Dry Loose Lick Supplements Premium dry loose lick supplement range for cattle and sheep grazing on pasture, providing protein, vitamins, and minerals to improve intake and performance on dry pastures.
• XLR8 Pellets Urea-free, high-protein and high-energy calf feed formulated for growing dairy and beef calves from 12 weeks of age, containing rumen buffers and organic zinc for immune function and hoof health.
• Ultimate Trainer Grain Mix High-energy, oat-free supplement for adult performance horses in training, designed for equestrian, camp drafting, and cutting horses.
• Feed & Breed Pellets Feed formulated to provide breeding mares and growing horses with daily nutrient requirements in conjunction with roughage; also suitable for weanlings, yearlings, and stallions during breeding season.
• Hi-Cal Horse & Pony Pellets High calcium supplement for horses at risk of calcium deficiency, particularly those grazing high oxalate pastures.
• Backgrounder Select Dual-purpose molasses-based liquid pasture supplement for ad lib feeding on free-standing pasture or cultivated crops for cattle.
• Piglet Creep Crumbles (Medicated) Complete feed for growing piglets as the first stage in the Riverina Pig Feeding Program; high energy and protein content to support growth during farrowing/creep stage.
• Pig Weaner Pellets / Meal (Medicated) Complete feed for growing piglets, second stage in the Riverina Pig Feeding Program, formulated for fast-growing pigs from 12kg to 30kg liveweight.
• Pig Grower Pellets / Meal Complete feed for growing pigs from approximately 10 weeks of age; third stage in the Riverina Pig Feeding Program, nutritionally balanced with natural ingredients.
• Feedlot Concentrate Pellets / Meal Concentrate designed to be mixed with grain and roughage to produce a balanced ration for feedlot cattle over 300kg liveweight.
• Lamb Feedlot Pellets Feed for feedlotting lambs and sheep in penned or paddock environments to maximise growth and weight gains, formulated with buffers to reduce acidosis risk.
• PasturePro Calphos Protein, vitamin and mineral supplement for beef cattle on pasture in phosphorus and/or calcium deficient areas.
• PasturePro Five + Rumensin High protein, vitamin and mineral supplement with 5% urea for beef cattle grazing mature pasture, designed to balance low protein pastures.
• PasturePro Breeder + Rumensin Protein, vitamin and mineral supplement for joining heifers, cows and bulls with high phosphorus and calcium levels for improved reproduction.
• AMBOS Stockfeeds Australian Made stock feed brand producing quality beef, sheep, poultry and other livestock feeds from its Young, NSW manufacturing base; brand retained after acquisition.
• Nutritional Advice Service Expert animal nutrition consultation provided by qualified nutritionists to help customers make informed nutritional decisions for their animals.
• On-Farm Delivery Service Delivery service that transports feed directly from Riverina mills to customer properties across Queensland and NSW, leveraging the company's logistics and mill network.
• Exports Service International export services for Riverina stock feed products.

Quantifiable outcome

• XLR8 pellets can reduce bull weaning time by 42 days
• +2 more outcomes

Named customers1 record

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• ProAgnicoreStrategic or Co-development PartnerRiverina has partnered with ProAgni to offer their range of antibiotic and ionophore-free ruminant feeds and supplements. ProAgni was ranked 6th most innovative company in Asia-Pacific region in 2021 and won Gold Edison Award in Agricultural Innovation 2020. Their products include Protect C for cattle and Protect S for sheep, designed to improve feed conversion by 20%+ while reducing reliance on antibiotics and growth promoters.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CopRice: Ridley-owned animal feed brand specializing in equine, canine and livestock feeds sold through rural retail. Overlaps directly with Riverina's Top Dog, horse (Ultimate Trainer Grain Mix) and bagged rural-retail SKUs across Australia.
• Laucke Mills: Australian family-origin stock feed mill (now Ridley-owned) producing bulk and bagged feeds for poultry, pig, horse, dairy and beef. Closely comparable mid-sized Australian feed mill with rural-retail and bulk distribution overlap.
• Ridley Corporation: Australia's largest listed animal nutrition and feed manufacturer (ASX:RIC). Produces complete feeds, premixes, and supplements across beef, dairy, poultry, pig and aqua — directly comparable to Riverina across species, product format and Australian distribution. Acquiring Laucke Mills and CopRice, Ridley is the most direct benchmark for Riverina's scale and footprint.

Others

• Manildra Group: Largest Australian flour miller and grain/protein-meal trader. Overlaps with Riverina's protein-meal exports and bulk grain trading adjacent to feed manufacturing; a key upstream supplier and adjacent player.

Broad incumbents

• ADM Animal Nutrition: Global feed manufacturer and ingredient supplier with compound feeds, premixes and complete feeds. Competes with Riverina on ingredient sourcing, complete feed formulations and into Asian export markets.
• Cargill Animal Nutrition: Global animal nutrition leader with premix, compound feed and farm services across more than 40 countries. Competes with Riverina in Australian beef/dairy complete feeds and protein meals while offering a vastly broader portfolio including aqua and pet.
• Trouw Nutrition (Nutreco): Global animal nutrition division of Nutreco providing premixes, specialty feeds and farm-to-fork solutions. Comparable to Riverina's qualified-nutritionist advisory model and complete-feed range for ruminants, swine and poultry.
• dsm-firmenich Animal Nutrition & Health: Global premix, additive and nutritional-health specialist. Overlaps with Riverina through vitamin/mineral supplementation (PasturePro range), feed-conversion additives and antibiotic-reduction solutions.
• Alltech: Global animal nutrition company offering premixes, supplements, and feed additives across ruminant, poultry, swine and aqua. Overlaps with Riverina in specialist nutritional advice and on-farm supplementation, with greater R&D depth but narrower Australian distribution.

Emerging players

• ProAgni: Australian developer of antibiotic/ionophore-free ruminant feeds, awarded Gold Edison Award and ranked 6th most innovative Asia-Pacific company (2021). Riverina's strategic distribution partner; their Protect C/S product line is co-distributed through Riverina's channel, providing shared upside.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/riverinaau
• YouTubeyoutube.com/channel/UCci6nvndI_1O2cu_pLC0yHg
• Facebookfacebook.com/RiverinaAU
• LinkedInau.linkedin.com/company/riverina-stockfeeds-australia
• Instagraminstagram.com/riverinaau/?hl=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Riverina