CopRice
CopRice is the animal feed division of Ricegrowers Limited (SunRice Group), manufacturing species-specific feed products for pets, horses, and livestock across six mills in Australia and New Zealand.
- Company typePrivate
- Founded-
- HeadquartersLeeton, Australia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What CopRice does
CopRice is the animal feed manufacturing division of Ricegrowers Limited (the SunRice Group), producing specialized feed products for nine species categories: dogs, cats, horses, chooks, beef cattle, dairy cattle, sheep, goats, and pigs. The company operates six manufacturing mills across eastern Australia (Leeton, Cobden, Leongatha, Tongala, Wangaratta) and New Zealand (Hamilton), with a regional sales representative network covering all Australian states/territories and New Zealand. Its pet food portfolio is organized into sub-brands — Drover, Family Dog, and Working Dog — with variants differentiated by life stage (puppy, adult, senior) and protein source (chicken, beef). The livestock and equine ranges provide species-specific complete feeds addressing performance, breeding, and commercial production requirements.
The company's core technology is animal nutrition and feed formulation science, leveraging its parent company's access to rice-based ingredients and established Australian agricultural supply chains. Pet food formulations are tailored to life-stage and working requirements, while equine and livestock feeds address functional needs such as digestive health, forage-based feeding, hoof health, and reproductive performance. CopRice is a manufacturer rather than a software or platform business, with no disclosed AI, API, or digital product surface beyond its content-marketing website.
The business model is direct product sales through a mix of mill-direct bulk orders, regional sales representatives serving commercial livestock and equine accounts, and consumer-facing channels (website, retail) for pet and backyard poultry segments. Pricing is not publicly disclosed; customers are directed to contact sales representatives. Headcount is in the 101–250 range, and the company has no public listing of its own, operating as a division of the publicly listed Ricegrowers Limited. In July 2024, CopRice acquired SavourLife, extending its presence in the branded Australian pet food category.
CopRice firmographics
Firmographics- Name
- CopRice
- Legal name
- Ricegrowers Limited
- Website
- https://coprice.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- CopRice is the animal feed division of Ricegrowers Limited (SunRice Group), manufacturing species-specific feed products for pets, horses, and livestock across six mills in Australia and New Zealand.
- Ownership category
- akta.pro rank
CopRice industry classification
Industry- Product category
- Animal Feed Manufacturing
- NAICS
- Dog and Cat Food Manufacturing (311111), Other Animal Food Manufacturing (311119)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Functional & Veterinary Diet Pet Food (CRADAFAF)
Keywords
Where CopRice is headquartered
LocationHeadquarters
- HQ city
- Leeton
- HQ country
- Australia
- HQ region
- Oceania
Offices7 records
Markets served
CopRice business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Infrastructure, Personnel, Marketing or Sales
Revenue model
- Animal Feed Product Sales: CopRice generates revenue through the manufacture and sale of animal feed products across multiple segments including pet food (dogs, cats) and livestock feed (horses, chooks, beef, dairy, sheep, goats, pigs). Products are sold through direct sales, regional representatives, and likely through agricultural retailers.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
CopRice product offering
Product offeringCore offering
CopRice manufactures and sells animal feed products across Australia and New Zealand, with operations spanning pet food (dog and cat) and commercial livestock feed (horses, chooks, beef and dairy cattle, sheep, goats, pigs). The company produces species-specific and life-stage-specific feed formulations across multiple product lines including Drover, Family Dog, and Working Dog brands, supported by manufacturing mills in Leeton, Cobden, Leongatha, Tongala, Wangaratta (Australia) and Hamilton (New Zealand). Products are sold via regional sales representatives, mill-direct bulk orders, and the company website.
Product overview
CopRice is a manufacturer of animal feed products operating as a division of Ricegrowers Limited. The company offers a unified portfolio of feed products across two main segments: pet food (dogs, cats) and livestock/poultry (horses, chooks, beef cattle, dairy cattle, sheep, goats, pigs). The pet food range includes multiple sub-brands under the Drover and Family Dog umbrellas, with variants differentiated by life stage (puppy, adult, senior) and protein source (chicken, beef). The livestock range provides species-specific complete feeds. CopRice operates manufacturing mills across Australia and New Zealand.
Differentiator
Problem solved
Functional benefit
Brands
- Drover Dog Food: Dog food product line for working dogs
- Family Dog Food
- Working Dog Food
Products and services
- Drover Dog Food Premium dog food formulated for working and active dogs, providing sustained energy and nutrition for demanding workloads. Targeted at owners of working and active dogs requiring high-performance nutrition.
- Drover Super Value Dog Food Economical dog food option for everyday feeding, providing balanced nutrition for dogs with active lifestyles. A value-tier variant of the Drover line for budget-conscious dog owners.
- Family Dog Food Complete nutrition designed for companion dogs, supporting overall health and wellbeing for family pets. Targeted at household pet owners seeking everyday nutrition.
- Working Dog Food - Senior Specialized dog food formulated for older working dogs, supporting joint health and maintaining energy levels. Targeted at owners of senior working dogs.
- Working Dog Food - Adult Beef High-protein dog food with beef as the primary protein source, designed for adult working dogs with demanding energy requirements. Targeted at working dog handlers.
- Working Dog Food - Adult Chicken Chicken-based dog
Companies that use CopRice
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
CopRice technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
CopRice partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ricegrowers LimitedcoreCopRice is a division of Ricegrowers Limited, an Australian rice company. This parent company relationship provides CopRice with access to rice-based ingredients and established agricultural supply chains.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
CopRice competitors and assessment
Company assessmentDirect peers
- Ridley Corporation: Australia's largest independent animal feed manufacturer, producing stockfeeds, poultry feed, aquafeed, pet food and supplements. Directly comparable on species coverage, multi-mill ANZ footprint and commercial livestock customer base.
- SavourLife: Australian premium natural dog food brand acquired by CopRice in July 2024. Closely comparable as a premium-positioned dog food brand now operating under the CopRice/Ricegrowers umbrella.
Broad incumbents
- Hill's Pet Nutrition: Colgate-Palmolive's science-led pet nutrition brand with a strong veterinary-channel presence in ANZ. Comparable because Hill's focuses on functional and life-stage pet diets — the same positioning CopRice pursues with its Working Dog and life-stage variants.
- Mars Petcare: Global pet food incumbent (Pedigree, Whiskas, Royal Canin) with substantial ANZ presence. Competes with CopRice in dog and cat food at mass and premium tiers, with materially larger R&D and marketing budgets.
- Cargill Animal Nutrition: Global animal nutrition business with feed, premix, and pet food operations touching ANZ. Overlaps with CopRice across commercial livestock feed formulations and bulk ingredient sourcing.
- ADM Animal Nutrition: Global feed manufacturer with significant ANZ livestock and pet premix operations. Comparable through multi-species feed formulations and ingredient-supply capabilities that overlap with CopRice's livestock segment.
- Nestlé Purina PetCare: Global pet care division of Nestlé, fielding brands such as Purina ONE, Pro Plan, and Felix across ANZ. A broad-based incumbent competing directly with CopRice's pet food lines.
Others
- Petbarn (Greencross Pet Wellness Company): Australia's largest specialty pet retail chain, owned by Greencross. Comparable as a downstream customer/influencer for premium and working-dog food brands in ANZ, and as a channel through which SavourLife and CopRice pet products reach consumers.
Regional players
- NRM (New Zealand Feeds): New Zealand-based animal feed manufacturer producing dairy, sheep, beef, equine, pet and lifestyle-block feeds. Directly comparable to CopRice's Hamilton mill operations and NZ customer base.
- Riverina Stockfeeds: Regional Australian manufacturer of stockfeeds, pet food, and equine nutrition based in NSW Riverina. Directly comparable to CopRice's flagship Leeton mill operations and target customer segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
CopRice social profiles
Digital presenceCopRice financial estimates
Financial estimateRevenue estimate
Valuation estimate
CopRice leadership team
Management profileNumber of profiles
CopRice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CopRice M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CopRice
What does CopRice do?
CopRice manufactures and sells animal feed products across Australia and New Zealand, with operations spanning pet food (dog and cat) and commercial livestock feed (horses, chooks, beef and dairy cattle, sheep, goats, pigs). The company produces species-specific and life-stage-specific feed formulations across multiple product lines including Drover, Family Dog, and Working Dog brands, supported by manufacturing mills in Leeton, Cobden, Leongatha, Tongala, Wangaratta (Australia) and Hamilton (New Zealand). Products are sold via regional sales representatives, mill-direct bulk orders, and the company website.
Is CopRice a public or private company?
CopRice is a private company. It is classified as corporate owned and is currently operating.
When was CopRice founded?
CopRice was founded in -1. It employs 101 to 250 people.
Where is CopRice based?
CopRice is headquartered in Leeton, Australia, in the Oceania region.
How does CopRice make money?
One revenue line is on record: animal Feed Product Sales.
Who are CopRice's main competitors?
Direct peers on record are Ridley Corporation and SavourLife. Broad incumbents are Hill's Pet Nutrition, Mars Petcare, Cargill Animal Nutrition, ADM Animal Nutrition and Nestlé Purina PetCare. Petbarn (Greencross Pet Wellness Company) is listed as an others. Regional players are NRM (New Zealand Feeds) and Riverina Stockfeeds.
Does CopRice have an API?
No public API is recorded for CopRice.
What industry is CopRice in?
CopRice's product category is Animal Feed Manufacturing. Its primary akta.pro industry code is CRADAFAF, Functional & Veterinary Diet Pet Food. Its NAICS code is 311111 and its SIC code is 2000.