Specialists In Orthodontics

What Specialists In Orthodontics does

Specialists In Orthodontics is a private, multi-location orthodontic practice operating five clinical offices across Maryland — Baltimore (Cross Keys), Gambrills, Laurel, Potomac, and Prince Frederick — with a sixth Woodlawn (Baltimore) office scheduled to open in 2026. Founded in 1997, the practice operates under the D4C Dental Brands network and provides orthodontic care for children, teens, and adults. The clinical team comprises six orthodontists (Drs. Dan Yang, Marvin Ngwafon, Omosede Osagiede, Robert Martin, Tara Sheehan, and Marc Weber Jr.), three of whom are board-certified, with advanced training from programs including Case Western Reserve, Howard, Pittsburgh, Boston University, NOVA Southeastern, and the University of Maryland.

The clinical offering comprises three core treatment modalities — traditional metal braces, clear/ceramic braces, and clear aligner therapy supported by 3D imaging — plus a portfolio of orthodontic appliances that include palatal expanders, space maintainers, retainers, temporary anchorage devices (TADs), Herbst appliances, and custom mouthguards. Patient acquisition blends direct-to-consumer channels (free consultations, NexHealth online booking, active Google review solicitation, branded Facebook and Instagram presence) with referral channels from satisfied patients and general dentists. The practice accepts most PPO dental insurance plus HSA/FSA accounts and partners with OrthoFi for patient financing.

The revenue model is anchored on multi-year treatment contracts (typically 12-24 months), monetized through insurance reimbursement, HSA/FSA payments, or OrthoFi-administered monthly payment plans. A no-obligation free consultation functions as the standardized funnel entry point. The practice does not disclose revenue figures, but the combination of six providers, five (soon six) clinics, and a mature referral pipeline points to a stable, mid-sized regional group practice rather than a high-growth venture-backed operator.

Name

Specialists In Orthodontics

Legal name

Specialists In Orthodontics

Website

https://specialistsinorthomd.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Specialists In Orthodontics is a private, multi-location orthodontic practice serving children, teens, and adults across Maryland with braces, clear aligners, and orthodontic appliances. Operates five clinical offices with a sixth opening in 2026, under the D4C Dental Brands network.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (621210)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLABABAA

Comprehensive Orthodontic Clinics

Healthcare & Life Sciences/Dental Care Services/Orthodontics & Dentofacial Orthopedics

SECONDARYHLABAKAC

Orthodontic Group Practices

Healthcare & Life Sciences/Dental Care Services/Dental Service Organizations (DSOs) & Group Practices

SECONDARYHLABABAD

Clear Aligner Orthodontics

Healthcare & Life Sciences/Dental Care Services/Orthodontics & Dentofacial Orthopedics

SECONDARYHLABABAE

Traditional Braces (Metal/Ceramic/Lingual) Providers

Healthcare & Life Sciences/Dental Care Services/Orthodontics & Dentofacial Orthopedics

SECONDARYHLABABAB

Pediatric Orthodontics

Healthcare & Life Sciences/Dental Care Services/Orthodontics & Dentofacial Orthopedics

SECONDARYHLABABAC

Adult Orthodontics

Healthcare & Life Sciences/Dental Care Services/Orthodontics & Dentofacial Orthopedics

Keywords

• Orthodontic treatment
• Braces and aligners
• Orthodontic appliances
• Clear aligner therapy
• Dental alignment care

Headquarters

HQ city

Baltimore

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Orthodontic Treatment Services: Provides comprehensive orthodontic treatment including braces (metal and ceramic) and clear aligners. Revenue generated through treatment contracts, with flexible payment plans available.
2. Insurance Billing: Accepts most dental insurance plans including PPO, HSA, and FSA plans that cover orthodontic treatment. Works with insurance providers to maximize patient benefits.
3. Financing and Payment Plans: Partners with OrthoFi to provide financing options. Offers flexible payment plans and self-pay options for patients without insurance coverage.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Multi-location orthodontic practice delivering in-person teeth-straightening treatments across five Maryland offices. Core services include traditional metal braces, clear/ceramic braces, and clear aligner therapy, supplemented by specialized orthodontic appliances (palatal expanders, space maintainers, retainers, TADs, Herbst appliance, custom mouthguards). Patients access care via scheduled appointments supported by digital imaging, 3D treatment planning, insurance billing, and OrthoFi-powered payment plans.

Product overview

Specialists In Orthodontics is a multi-location orthodontic practice offering comprehensive orthodontic treatment for patients of all ages. The practice provides three core treatment categories: Traditional Metal Braces and Clear/Ceramic Braces for conventional orthodontic correction, and Clear Aligner Treatment as a modern invisible alternative. Additionally, the practice offers a range of specialized orthodontic appliances including Palatal Expanders, Space Maintainers, Retainers, Temporary Anchorage Devices (TADs), Herbst Appliance, and Custom Mouthguards to address various orthodontic needs and complement or enhance primary treatment plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Metal Braces High-grade stainless steel brackets and wires periodically adjusted to gently guide teeth into optimal position, offered to patients seeking durable and effective correction of alignment issues.
• Clear and Ceramic Braces Braces that blend with natural tooth color while delivering the same orthodontic correction as metal braces, popular among teen and adult patients prioritizing aesthetics alongside effectiveness.
• Clear Aligner Treatment Custom-made, virtually invisible removable aligner trays designed using 3D imaging for precise treatment planning, providing a discreet and convenient alternative to metal braces.
• Palatal Expanders Appliance used in younger patients with developing jaws to gently widen the upper jaw, correcting crossbites, alleviating crowding, and creating space for emerging permanent teeth.
• Space Maintainers Appliances that hold space open until a permanent tooth is ready to erupt, preventing neighboring teeth from shifting when baby teeth are lost too early.
• Retainers Fixed or removable appliances used after active orthodontic treatment to maintain tooth position and protect long-term smile alignment.
• Temporary Anchorage Devices (TADs) Small temporary implants that provide stable anchorage for moving teeth in selected orthodontic treatments, enabling precise tooth movement without more invasive procedures.
• Herbst Appliance Appliance used in growing patients with overbites that encourages forward growth of the lower jaw while guiding the upper jaw, improving jaw alignment and facial aesthetics.
• Custom Mouthguards Custom-designed protective mouthguards fitting comfortably over braces for patients engaged in sports, providing superior protection compared to over-the-counter options.

Quantifiable outcome

• Treatment typically lasts 12-24 months depending on individual case complexity
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dr. Jonathan Dental / D4C Dental Brands peer affiliates: Sister practices under the same D4C Dental Brands parent DSO. Most directly comparable given shared corporate parent, brand operating model, and likely shared payer contracts and back-office infrastructure.
• Affordable Orthodontics: Mid-Atlantic orthodontic group practice offering braces and clear aligners across multiple offices. Directly comparable in service mix (traditional braces, clear aligners, appliances) and geographic overlap with Specialists In Orthodontics in the Mid-Atlantic.
• Smile Doctors: Large orthodontic DSO operating hundreds of affiliated practices nationwide. Most comparable in business model (DSO-affiliated multi-location orthodontics) and direct competitive overlap for orthodontic case mix including braces and clear aligners.

Regional players

• Friedman Orthodontics: Multi-location orthodontic practice in the Mid-Atlantic region offering braces and Invisalign. Comparable in service offering and regional patient demographic to Specialists In Orthodontics.

Emerging players

• Candid (direct-to-consumer clear aligners): Direct-to-consumer clear aligner brand competing for mild orthodontic case volume. Comparable service (clear aligner therapy) targeting cost-conscious adult patients that could otherwise seek in-office treatment.
• Children's Dental Health: Multi-location pediatric dental and orthodontic provider in the Mid-Atlantic. Comparable in pediatric orthodontic focus and multi-clinic model targeting the same family demographic.

Broad incumbents

• Western Dental & Orthodontics: National dental DSO with significant orthodontic service line. Comparable as multi-location dental/ortho practice with insurance-led model, though broader in scope than Specialists In Orthodontics' pure orthodontic focus.
• Heartland Dental: One of the largest dental support organizations in the US, supporting hundreds of dental offices. Overlapping business model around multi-site DSO-affiliated dentistry, including ortho-adjacent services.
• Aspen Dental: Large dental DSO with growing orthodontics offering. Comparable as multi-site DSO platform serving similar patient demographics with insurance/financing-led patient acquisition.
• Great Expressions Dental Centers: Multi-location DSO-affiliated dental practice operator offering orthodontics alongside general dentistry. Comparable in multi-site clinic model with insurance-led payer mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SIOMaryland
• Instagraminstagram.com/specialistsinortho
• Xx.com/SIO_Maryland

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Specialists In Orthodontics