Cibus

What Cibus does

Cibus Pluxee is an Israeli employee-benefits platform that delivers meal allowances, digital wallet credits, and integrated perks to employees of Israeli companies, government bodies, and financial institutions. The company serves over 6,500 employer clients and is accepted at more than 11,000 restaurants, supermarkets, and pharmacies nationwide, with 80% of the Duns 100 top Israeli tech employers using the platform. It operates as the Israeli entity under Sodexo's Pluxee global benefits brand and is headquartered in Netanya.

The core product surface consists of the Cibus Pluxee web and admin portal, the consumer-facing Cibus mobile app (available on iOS, Android, and smartwatches, with native widget support), and a digital benefits wallet that consolidates meal allowance, birthday and holiday gifts, fitness, referral bonuses, and event budgets into a single credential. Underlying technical components include a QR-code mobile payment system with a 20-minute temporary personal secure code, scheduled food ordering without delivery or operational fees, group ordering with split payments, and integration layers with Israeli delivery platforms (Wolt, Yango Deli, Mishloha), supermarket chains (Carrefour, Rami Levy, Shufersal, Victory, Tiv Taam, AM:PM), pharmacies (Super-Pharm, Good Pharm), and benefit marketplaces (BUYME, FreeFit, GroupHug, ClearGiving, Tavi). Recent additions include the Cibus X Benefits Club, Cibus Events, a dedicated government-employee solution, and the Fighter Card for IDF reserve-duty soldiers.

Cibus generates revenue through two primary streams: (1) recurring B2B subscriptions where Israeli companies pay per-employee monthly fees for meal-card administration and the digital wallet, with pricing tailored by employee count and chosen benefit modules; and (2) transaction-based fees and commissions from the merchant network (restaurants, supermarkets, pharmacies, and delivery platforms) and from corporate bulk purchases of vouchers and digital benefit credits. Distribution combines direct enterprise sales, digital self-serve onboarding for both companies and merchants, content marketing, and a call/WhatsApp support operation.

Name

Cibus

Legal name

Cibus Pluxee

Website

https://cibus.pluxee.co.il

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Cibus Pluxee is an Israeli employee-benefits platform providing meal cards, a digital wallet, and a marketplace of perks to employees of over 6,500 Israeli companies across 11,000+ restaurants, supermarkets, and pharmacies, operating as the Israeli arm of Sodexo's Pluxee brand.

Ownership category

akta.pro rank

Product category

Employee Benefits Platform

NAICS

Credit Card Issuing (522210)

SIC

Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

Government Benefit & EBT / Social Program Cards (FSAMANAF)

akta.pro secondary industry

Multi-Currency Accounts, Wallets & IBAN Services (FSAMAIAG)

Keywords

• Employee meal benefits
• Digital benefits wallet
• Corporate meal cards
• Employee perks platform
• Meal voucher services

Headquarters

HQ city

Netanya

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. B2B Employee Meal Benefit Subscriptions: Cibus generates revenue by selling meal card and digital wallet subscriptions to companies. Employers pay a monthly/annual per-employee fee to provide meal allowances and benefits to their workforce. The employer sets the budget (daily/monthly/per meal) and Cibus handles the card issuance, app access, and merchant network.
2. Transaction Fees from Restaurant Network: Restaurants in the Cibus merchant network pay a commission or transaction fee for each order placed via the Cibus platform, contributing to Cibus revenue.
3. Voucher & Digital Benefits Products: Cibus sells vouchers and digital benefit credits that employees can redeem at partner restaurants, supermarkets, and pharmacies, generating revenue from corporate bulk purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Cibus Pluxee sells employee meal benefit cards and a digital benefits wallet to Israeli companies, who provide them to their workforce as part of compensation packages. Employees use the Cibus mobile app to pay at over 11,000 restaurants via QR-code/personal secure code, place scheduled or immediate food orders, redeem vouchers at supermarkets and pharmacies, and access integrated partners for fitness, wellbeing, gifts, and charitable giving. The platform combines meal cards, a digital wallet, AI-powered benefits management, and an integrated merchant and partner network into one unified employee benefits experience.

Product overview

Cibus Pluxee is an employee benefits platform built around a meal card and digital wallet system. The core Cibus Pluxee platform provides the card/digital wallet, mobile app for employees, and admin portal for companies. Around this core, it offers multiple integrated modules: the Digital Wallet for consolidating all employee benefits, Cibus Events for company event management, Cibus X (Benefits Club) for discounted home products, the Fighter Card for reserve soldiers, and a government employee variant. The platform integrates with food delivery apps (Wolt, Yango Deli), voucher providers (BUYME, Mishloha), fitness (FreeFit), wellbeing (GroupHug), and charity (ClearGiving) to provide a unified employee benefits experience. Over 11,000 restaurants, supermarket chains, and pharmacies accept the card across Israel.

Differentiator

Problem solved

Functional benefit

Products and services

• Cibus Pluxee Core Platform
• Cibus Mobile App
• Digital Benefits Wallet
• Cibus Events
• Cibus X (Benefits Club)
• Fighter Card
• Cibus for Government Employees
• Admin Portal (Employer Dashboard)

Quantifiable outcome

• No delivery fees — saves employees and companies money on every food order
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature7 records

Partnerships

Twelve partnerships are on record, tiered supporting, core and minor.

• GroupHugsupportingStrategic or Co-development Partner · 28 April 2025GroupHug is a digital wellbeing platform providing employees and their families with anonymous, discreet access to psychologists, couple counselors, coaches, and mental health support. Cibus customers receive preferential pricing on GroupHug subscriptions as part of Cibus's expanded wellbeing offering — extending benefits beyond food to emotional and family wellness.
• Yango DelicoreTechnology or Integration · 21 January 2024Yango Deli is a rapid grocery and food delivery platform. Cibus users can pay with their Cibus meal card/benefit balance when ordering via the Yango Deli app. The integration allows employees to order groceries and food for home delivery using their employer-provided benefit budget, extending Cibus use beyond restaurant meals to supermarket-style deliveries.
• WoltcoreTechnology or Integration · 15 August 2022Wolt is a leading food delivery app in Israel. Cibus has a deep integration with Wolt allowing employees to select Cibus as the payment method in the Wolt app, connect their Cibus account, and pay for restaurant deliveries using their benefit balance. Split payment with friends is also supported on Wolt orders.
• Mishloha (משלוחה)supportingTechnology or IntegrationMishloha is a quick delivery service. Cibus users can pay with their Cibus benefit card when ordering via Mishloha, expanding the range of delivery options available to employees.
• BUYMEsupportingGTM or Marketing PartnerBUYME is a leading gift voucher platform in Israel. Cibus integrates with BUYME allowing employees to purchase experience and gift vouchers using their Cibus benefit balance. Part of the expanded digital wallet and benefits marketplace.
• FreeFitsupportingGTM or Marketing PartnerFreeFit provides gym and fitness membership benefits. Cibus employees can use their benefit budget for FreeFit fitness memberships, extending the use of meal allowances into health and wellness categories.
• TavisupportingTechnology or IntegrationTavi is an innovative corporate food platform offering fresh, chilled meal products delivered to offices. Cibus and Tavi have a partnership enabling employees to order fresh food items via the Cibus app/platform, adding a healthy meal option to the Cibus merchant ecosystem.
• Rami Levi in the Neighborhood (רמי לוי בשכונה)supportingGTM or Marketing PartnerRami Levi is a leading Israeli discount supermarket chain with 24 branches. Cibus employees can use their benefit card at Rami Levi neighborhood stores for grocery purchases, bringing the total merchant network to include major retail chains.
• Carrefour (קרפור)supportingGTM or Marketing PartnerCarrefour is a major international supermarket chain operating in Israel. Cibus employees can use their benefit card for online and in-store purchases at Carrefour, broadening benefit redemption to include grocery shopping.
• ClearGivingminorStrategic or Co-development PartnerClearGiving is a charitable giving platform. Cibus has a partnership with ClearGiving allowing employees to donate benefit credits to community causes, integrating social impact into the employee benefits experience.
• HAATminorGTM or Marketing PartnerHAAT is a food chain/brand partner listed in Cibus's cooperation section. Employees can use Cibus benefits at HAAT locations.
• Good PharmminorGTM or Marketing PartnerGood Pharm is an Israeli pharmacy chain. Cibus employees can use their benefit balance at Good Pharm for personal care and health-related purchases.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sodexo: Sodexo is the global parent of Pluxee and previously owned the Cibus brand directly. Comparable as the broader incumbent operating food services, facilities management, and employee benefits at multinational scale; Cibus is the Israeli benefits-and-engagement operation within this group.
• WEX: WEX is a global corporate payments platform offering fleet, benefits, and business payment solutions. Comparable to Cibus in the corporate-payments and prepaid benefits domain, though WEX operates much more broadly across fleet, health, and corporate spending rather than specializing in meal/benefit cards.

Direct peers

• Edenred: Edenred is the global leader in prepaid corporate services, best known for the Ticket Restaurant meal voucher. Directly comparable to Cibus as both operate two-sided networks of employers and merchants, monetize via subscription plus transaction fees, and are expanding into digital wallets and broader employee benefits.
• Swile: Swile is a French employee benefits platform offering a meal card, digital wallet, and integrated perks (gift, mobility, wellbeing) to corporate clients. Directly comparable to Cibus in product, business model (B2B subscription + merchant commissions), and feature set including group ordering, split payment, and delivery app integrations.
• Up: Up is a French employee benefits and payment solutions provider offering prepaid meal cards, gift cards, and corporate payment products. Comparable to Cibus as a peer in the meal-voucher category with employer subscriptions and an affiliated merchant acceptance network.
• Pluxee: Pluxee is the global employee benefits and engagement platform spun off from Sodexo in 2024; Cibus Pluxee is the Israeli operating entity of the same platform. Directly comparable as both issue prepaid meal/benefit cards and digital wallets to corporate clients, with overlapping product, technology, and go-to-market approach.
• Coverflex: Coverflex is a Portuguese employee benefits and flexible compensation platform offering prepaid cards, meal allowances, and a digital benefits wallet to corporate clients. Comparable to Cibus as a direct competitor in the prepaid corporate meal/benefit card space with a similar B2B subscription model.

Regional players

• Alelo: Alelo is a Brazilian employee benefits card issuer offering meal, food, and cultural/refuge vouchers via a multi-issuer prepaid card platform. Comparable to Cibus in product (prepaid benefit cards, digital wallet) and revenue model (corporate subscriptions plus merchant commissions), but primarily serves Brazil.

Emerging players

• Benefex: Benefex is a UK-based employee benefits and rewards platform (OneHub) serving mid-to-large employers with digital reward, recognition, and flexible benefits. Comparable to Cibus in the digital benefits-wallet category and B2B go-to-market, but with a focus on recognition and broader perks rather than meal-card primacy.
• Pleo: Pleo is a European corporate spend management platform issuing prepaid company cards with built-in expense automation. Comparable to Cibus on the corporate prepaid-card issuance side, though Pleo focuses on general business spend rather than meal/benefits specifically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@cibus.pluxee
• Facebookfacebook.com/Cibus.pluxee
• LinkedInlinkedin.com/company/cibus-pluxee-israel
• Instagraminstagram.com/cibus_pluxee

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cibus