What Vinify does

Vinify Wine Co is an Australian B2B national fine wine distributor established in 2013 and headquartered in Newton, South Australia, with a secondary distribution warehouse in Reservoir, Victoria. The company represents a curated portfolio of approximately twenty wine producer brands sourced from Italy (Fratelli Revello, Bruno Giacosa, Sybille Kuntz, Sandro de Bruno, Nals Margreid, Tenuta di Fessina, Pandolfa/Noelia Ricci, Rèis), France (Bourgeois-Diaz, Brocard Pierre, Maison Gamet, Le Potazzine, Comte Senard) and Australia (Bowerbird, Granite Hills, Two Tonne Tasmania, La Violetta, Cirillo Estate, La Prova, Crittenden Estate, Sven Joschke Wines), with marquee exclusive Australian import rights for Bruno Giacosa from 2023. The portfolio emphasizes terroir-expressive, often organically or biodynamically farmed wines targeted at the premium Australian fine wine segment.

The company's go-to-market is a B2B field-sales and relationship-driven wholesale distribution model. Account managers cover South Australia, Victoria, New South Wales and Tasmania directly, while state-based partner distributors Off The Vine (Western Australia, led by Scott Spalding) and Cork & Co (Queensland, led by Chris Fullerton) provide extension coverage. Customers are Australian restaurants, bars and fine wine retailers, with sommelier advocacy at the table serving as the primary sales mechanism. The core pricing model is wholesale/transaction-based with quote-driven account pricing negotiated through account managers, supplemented by public retail price references for certain products (e.g., Meletti Fernet).

Vinify is a privately held subsidiary of La Cantina Australia, a diversified food and wine distribution group that also owns sister company Secco Fine Foods. Headcount is reported in the 1-10 range, and revenue is not publicly disclosed. The company holds SA Liquor Licence Number 57606116 and ABN 47 541 360 971, complies with Australian Privacy Principles, and distributes via a trading-account onboarding process. Strategic activity in 2022-2024 shows ongoing portfolio expansion (multiple producer additions), geographic broadening (e.g., first Tasmania label in 2023), and group consolidation under La Cantina Australia.

Name

Vinify

Legal name

Vinify Wine Co

Website

https://vinifywineco.com.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Vinify Wine Co is an Australian B2B national fine wine distributor representing a curated portfolio of premium international and domestic producers, selling to restaurants, bars, and fine wine retailers via a state-based account-manager salesforce and regional partner distributors.

Ownership category

akta.pro rank

Product category

Fine Wine Distribution

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

akta.pro secondary industry

Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Fine wine distribution
• Wine import services
• Hospitality wine supply
• International wine portfolio
• Wine account management

Headquarters

HQ city

Bordeaux

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wine Distribution: Vinify generates revenue through distributing fine wines from international producers to Australian restaurants, bars, and fine wine retailers. As a national distributor, they take margins on wine sales through their B2B relationships.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Vinify is a national B2B fine wine distributor that represents a curated portfolio of more than 20 international and Australian wine producers (Fratelli Revello, Bruno Giacosa, Comte Senard, Tenuta di Fessina, Cirillo Estate, Two Tonne Tasmania, Crittenden Estate, Bowerbird, Granite Hills, La Prova, Rèis, Sandro de Bruno, Nals Margreid, Pandolfa, Sybille Kuntz, Bourgeois-Diaz, Brocard Pierre, Maison Gamet, Le Potazzine, plus Meletti Fernet). The company sells and ships these wines wholesale to Australian restaurants, bars and fine wine retailers through a direct account-management sales force, with partner distributors extending coverage to Western Australia and Queensland.

Product overview

Vinify is a national fine wine distribution company operating as a business-to-business platform connecting international wine producers with Australian hospitality venues and retailers. The core offering is distribution services, with a portfolio of over 20 wine producer brands from Italy, France, and Australia. The portfolio includes Italian producers (Fratelli Revello, Bruno Giacosa, Comte Senard, Rèis, Sandro de Bruno, Pandolfa, Tenuta di Fessina, Nals Margreid), French producers (Bourgeois-Diaz, Brocard Pierre, Maison Gamet, Le Potazzine), Australian producers (Bowerbird, Granite Hills, Two Tonne Tasmania, Cirillo Estate, La Prova, Crittenden Estate), plus spirits (Meletti Fernet). Distribution is managed through dedicated account managers across South Australia, Victoria, New South Wales, and Tasmania, with partner distributors for Western Australia and Queensland.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine Distribution Services National B2B fine wine distribution connecting international and Australian wine producers with Australian restaurants, bars and fine wine retailers. Includes direct account-managed sales in South Australia, Victoria, New South Wales and Tasmania, plus state-based partner distributors in Western Australia and Queensland.
• Trading Account Setup Online B2B trading account application that lets Australian hospitality and retail businesses onboard with Vinify Wine Co and place wholesale wine orders.
• Fratelli Revello (Piedmont producer portfolio) Piedmont producer from La Morra, Annunziata village. Enzo Revello's estate producing Barolo from single crus including Gattera, Conca, Giachini and Cerretta, plus Langhe Nebbiolo. Strict organic farming practices.
• Bruno Giacosa (Piedmont producer portfolio) Piedmont estate established by Bruno Giacosa, now run by Bruna Giacosa. Produces Barbaresco and Barolo including prestigious Red Label wines. Exclusive Australian import handled by Vinify from 2023.
• Comte Senard (Burgundy producer portfolio) Historic Burgundy domaine from Aloxe-Corton founded in the 18th century, run by Lorraine and Mathieu Senard. Champions of micro-terroir with sustainable agriculture and organic vineyard management, including the Clos de Meix Monopole.
• Rèis (Piedmont producer portfolio) Piedmont project by Simone Revello and five friends, focused on Timorasso from Colli Tortonesi. Indigenous Italian white variety revived by the younger generation of grape growers.
• Sandro de Bruno (Veneto producer portfolio) Veneto producer Sandro Tasoniero, focused on Soave wines from volcanic soils of Colli Scaglieri. Certified '100% Suoli Vulcanici'. Also produces sparkling Durello.
• Pandolfa / Noelia Ricci (Emilia-Romagna producer portfolio) Emilia-Romagna estate in Predappio. Marco Cirese and wife Alice own Tenuta Pandolfa; the Noelia Ricci label captures the highest 9 hectares of cru sites. Certified organic. Known for Sangiovese and Trebbiano.
• Tenuta di Fessina (Etna producer portfolio) Etna, Sicily producer founded by the late Silvia Maestrelli. Known for Carricante whites, especially 'A'Puddara' cru, and reds from Nerello Mascalese and Nerello Cappuccio. Produces 'Il Musmeci' from pre-phylloxera vines.
• Nals Margreid (Alto Adige producer portfolio) Alto Adige cooperative founded by a small group of growers near Bolzano. Known for Pinot Grigio, Pinot Bianco, Moscato Giallo and Schiava. High-altitude wines with racy acidity.
• Bowerbird Wines (Victoria producer portfolio) Victoria producer founded by Kirilly Gordon, focused on Nebbiolo, Shiraz and Viognier from the Macedon Ranges. Kirilly worked at Bindi vineyard and launched her own label in 2016.
• Granite Hills (Macedon Ranges producer portfolio) Macedon Ranges cool-climate winery established in 1970 by Gordon and Heather Knight. Riesling and Shiraz specialist at 550m altitude, now run by son Llew Knight. 50+ year old vines.
• Two Tonne Tasmania (Tasmania producer portfolio) Tasmania producer founded by Ricky Evans in 2013 with a 'small parcels, big love' ethos. Sources from Tamar, Coal River and Derwent Valleys. Focus on Pinot Noir and Chardonnay. First Tasmania label in Vinify portfolio.
• La Violetta (Great Southern WA producer portfolio) Great Southern, Western Australia producer founded by Andrew 'AJ' Hoadley. Known for 'YeYe' range, 'Up!' Shiraz and 'Das Sakrileg' Riesling. Sustainable fruit from Great Southern region.
• Sven Joschke Wines (Adelaide producer portfolio) Adelaide-based winemaker influenced by new-wave European styles, especially Jura. Works with Pete Schell (Spinifex) and Jason Schwarz. Sources from Adelaide Hills, Langhorne Creek and Jura.
• Cirillo Estate Victorian Portfolio Barossa Valley winery run by Marco Cirillo, custodian of the oldest continuously producing Grenache (1848) and Semillon (1850) vineyards in the world. Known for 'The Vincent' Grenache and '1850 Ancestor Vine' wines.
• La Prova Wines (Adelaide Hills producer portfolio) Adelaide Hills producer led by Sam Scott, refining traditional textural and savoury characteristics of Italian varieties. Range includes Prosecco, Grigio, Fiano and Rosato.
• Crittenden Estate (Mornington Peninsula producer portfolio) Mornington Peninsula family winery founded 1982. Second-generation Rollo (winemaking) and Zoe (marketing) Crittenden. Early adopters of regenerative farming since mid-2000s. Multiple ranges: Geppetto, Peninsula, Kangerong, Zumma, Cri de Coeur, Pinocchio, Los Hermanos.
• Meletti Fernet (Italian digestif portfolio) Italian digestif liqueur from Ascoli Piceno founded in 1870 by Silvio Meletti. Fernet with botanical ingredients including cardamom, myrrh, rhubarb, chamomile and saffron, with a grape-spirits base.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core, parent and minor.

• Off The VinecoreChannel Partner/ Reseller/ DistributorOff The Vine, led by Scott Spalding, serves as Vinify's exclusive distribution partner for Western Australia. They extend Vinify's coverage to reach fine wine venues and retailers throughout WA.
• Cork & CocoreChannel Partner/ Reseller/ DistributorCork & Co, led by Chris Fullerton, serves as Vinify's exclusive distribution partner for Queensland. They extend Vinify's coverage to reach fine wine venues and retailers throughout QLD while maintaining same service standards.
• La Cantina AustraliaparentOthersLa Cantina Australia is the parent company of Vinify Wine Co and Secco Fine Foods. The parent organization is described as a customer-obsessed organisation distributing the world's finest food and wine sustainably and equitably.
• Secco Fine FoodsminorOthersSecco Fine Foods is the sister company to Vinify Wine Co, both under La Cantina Australia. The companies share a parent organization focused on premium food and wine distribution.

Scale indicators1 record

Recent moves7 records

Expansion highlights6 records

Regional players

• Bibendum Wine: UK-based premium fine wine distributor with a curated international portfolio and B2B on-premise focus. Highly comparable business model to Vinify but operating in the UK market rather than Australia.
• Skurnik Wines: US-based fine wine importer/distributor focused on family-owned and terroir-driven producers across restaurant and retail channels. Closely comparable curated-portfolio model to Vinify but US geography.

Broad incumbents

• Treasury Wine Estates: Largest Australian-headquartered wine company (Penfolds, Wolf Blass, etc.) with global production and distribution. Operates as a broad incumbent across both on-premise and off-premise channels at a different scale than Vinify's niche fine-wine focus.
• Accolade Wines: Major global wine company (Hardys, Banrock Station, owns Negociants Australia) with extensive Australian distribution. Competes broadly for on-premise shelf space and premium producer representation at much greater scale.
• Pinnacle Drinks: Australian drinks distributor (Beresford, Dolcetto, Moss Wood among others) serving on-premise and off-premise with a broader portfolio than Vinify, including beer and spirits. Comparable GTM but larger scale and broader category coverage.

Direct peers

• Negociants Australia: One of Australia's largest fine wine importers and distributors, representing premium international producers across hospitality and retail. Most direct comparable to Vinify in business model, customer base and premium-portfolio positioning, but at substantially greater scale.
• Wine Chapter: Australian fine wine distributor working with premium international and domestic producers, supplying on-premise and specialty retail. Comparable business model and producer-tier focus to Vinify.
• Domaine Wine Shippers: Australian fine wine importer and distributor representing premium international producers across restaurants and independent retailers. Closely comparable model — curated international producer portfolio, B2B relationships with sommeliers and fine-wine venues.
• Atlas Wine Agencies: Australian fine wine importer/distributor representing international producers across restaurant, bar and independent retail channels. Comparable B2B model with premium international portfolio focus.
• Handpicked Wines: Australian wine company combining producer ownership (regional brands) with curated distribution of premium labels into hospitality and retail. Comparable portfolio-led, premium-segment positioning though with a stronger owned-brand mix.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/vinifyco

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vinify