Hering Schuppener

What Hering Schuppener does

Hering Schuppener is a Berlin-headquartered strategic communications consultancy founded in 1995 and now operating under the FGS Global brand, with FGS Global Inc as the US-domiciled legal parent. The firm is described in its own materials as the leading strategic communications consultancy in Germany, serving senior executives, corporate organizations, and financial institutions facing high-stakes decisions. Headcount for the German entity is reported in the 51-100 range, though the firm operates within a broader multi-region FGS Global office network that supports cross-border mandates.

The company's service portfolio is organized around five core practice areas: Crisis & Issues Management, Global Public Affairs, Strategy & Reputation, Transaction & Financial Communications, and AI + Innovation. These are delivered as professional advisory services under retainer and project-based engagement models, with senior partner-level involvement in client mandates. Distribution is enterprise-focused, with go-to-market reliant on industry reputation, thought leadership, direct advisory relationships, and content marketing across LinkedIn, Instagram, and X. Pricing is not publicly disclosed and is customized to engagement scope and client complexity.

The business model is classic strategic advisory: revenue is generated through professional services fees for high-stakes counsel on reputation, transformation, regulatory navigation, and financial transaction communications. The firm has repositioned under FGS Global to compete internationally, with a multilingual web presence across Arabic, German, Dutch, Japanese, Chinese, and English indicating active client development across EMEA, MENA, and APAC. AI capabilities are positioned within a service line rather than as proprietary technology, suggesting the firm is using AI as part of its advisory toolkit rather than productizing it.

Name

Hering Schuppener

Legal name

FGS Global Inc

Website

https://heringschuppener.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Hering Schuppener, operating as FGS Global, is a Berlin-headquartered strategic communications consultancy serving senior executives, large corporations, and financial institutions across crisis, public affairs, reputation, transaction, and AI advisory mandates globally.

Ownership category

akta.pro rank

Product category

Strategic Communications Advisory

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

M&A Advisory (Buy-side/Sell-side) (BPAHADAC)

akta.pro secondary industry

Cross-Border M&A Advisory (FSAEAGAH)

Keywords

• Strategic communications advisory
• Crisis management consulting
• Corporate reputation management
• Financial communications advisory
• Public affairs consulting

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Communications Advisory: Professional advisory services for crisis and issues management, global public affairs, strategy and reputation, transaction and financial communications, and AI and innovation consulting. Revenue is generated through retainer agreements and project-based consulting engagements with enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Hering Schuppener, now operating as FGS Global, is a strategic leadership advisory firm providing senior counsel across crisis and issues management, global public affairs, strategy and reputation, transaction and financial communications, and AI and innovation advisory. The firm engages enterprise clients facing consequential decisions involving reputation, transformation, regulatory exposure, and capital markets transactions. Services are delivered through retainer agreements and project-based consulting engagements led by senior advisors.

Differentiator

Problem solved

Functional benefit

Products and services

• Crisis & Issues Management

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• FTI Consulting (Strategic Communications): Global advisory firm with a sizeable Strategic Communications segment offering corporate reputation, crisis, and financial communications; directly overlapping in transaction communications and public affairs.
• Brunswick Group: Global strategic communications and advisory firm serving C-suites on M&A, crisis, and public affairs; the most direct comparable to FGS Global/Hering Schuppener in scope of services and enterprise client base.
• Teneo: CEO-led strategic advisory combining financial communications, reputation, and consulting; the merger that formed FGS Global explicitly positions the firm in the same category as Teneo.
• Sard Verbinnen & Co. Independent strategic communications and M&A advisory firm serving large enterprises on critical transactions and crises; a strong direct competitor for high-stakes mandates.
• Kekst CNC: Strategic communications consultancy (part of the Publicis Groupe) providing M&A, crisis, and public affairs services to enterprise leadership; closely comparable in service mix and client type.

Broad incumbents

• FleishmanHillard: Global public relations and integrated communications agency serving large enterprises; overlaps with Hering Schuppener on public affairs and corporate communications but operates as a generalist incumbent.
• Weber Shandwick: Global communications network offering corporate reputation, financial communications, and public affairs; competitor for enterprise-level mandates though much broader in scope.
• APCO Worldwide: Global advisory and communications consultancy specializing in public affairs and corporate positioning; particularly relevant as a peer in the global public affairs and policy advisory category.
• BCW (Burson Cohn & Wolfe): Global communications agency delivering corporate reputation, crisis, and public affairs services; competes for the same enterprise clients but at considerably larger scale and with a different mix.
• Edelman: Largest global PR firm with adjacent capabilities in financial communications, crisis, and public affairs; competes for enterprise mandates but at significantly broader scale and with different operating model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/fgs_global
• LinkedInlinkedin.com/company/hering-schuppener
• Instagraminstagram.com/fgsglobal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hering Schuppener